For a company that offers both a free and premium version, Twitonomy's free version (the version I used) was not stripped down or lacking in options. Perhaps the best functionality is the analytics and insights features, paired with the exporting.
The major place I saw a lack of depth was in customization of reports. If I want to showcase twitonomy reporting in say, a digital dashboard to senior leaders, I have to export/screengrab the data and do that myself (because of limited customization options). Expanding this would make me love the product a whole lot more.
- Finding Key Insights
- Uncovering Human Truths for product marketing
- Identifying key and buzz words for marketing and other campaigns
- Identifying influencers and key places to grow marketing
Realized benefits in streamlining social marketing work, ROI of our marketing efforts, as well as benefits that distribute to the rest of the business as well (social campaign is having a halo affect over product sales, etc, and even helping our customer support team experience better engagement on the phone and online).