Twitter Ads

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3.7 out of 5 stars

Get your Tweets and your account in front of more people who are interested in your business.

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Twitter Ads review by Rebecca O.
Rebecca O.
Validated Reviewer
Review Source

"Interaction is Twitter's winning value."

What do you like best?

I like the simplicity of the Twitter ad. Interface ,which makes setting up a Twitter ad. Campaign pretty intuitive.

Twitter ad. Provides advertisers with multiple options to benefit from advert-wise on the Twitter platform. Thus we are able to either choose to increase our Twitter follower population ,direct Twitter users to our website ,run surveys , direct Twitter users to install our mobile app etc

However the most important feature on Twitter which really hits me is the level of interaction we get from Twitter users during an advert campaign, as Twitter ad. Enable users communicate with us directly from our ad. Media or tweet.

What do you dislike?

Twitter doesn't offer payment options for all currencies. .Recently the local central bank introduced newer rules restraining online payments in foreign currency for residents.This greatly affected our Twitter ad . Campaigns as we were unable to pay for our campaigns because Twitter wasn't billing us in our local currency.

What business problems are you solving with the product? What benefits have you realized?

Twitter serves as an effective,albeit expensive means for my company to put our brand out there in the faces of potential customers.This has been a very successful approach ,but expensive too.

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Twitter Ads review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Expensive but good conversion"

What do you like best?

Twitter ads is a strong competitor in the social media advertising sphere. While in my opinion, it ranks 3rd after Facebook (price-wise) and Instagram (Niche-marketing), I am still a big fan of Twitter ads mainly due to the fact that the conversion rate is higher than other social media platforms.

To make it simple, a customer/sales lead who comes to your website through Twitter is more likely to buy products (and normally their basket has a higher average value) than those who come from Facebook and Instagram.

The ads creation page is easy to use and creating your first ad can be as fast as a few clicks.

The analytics side is also quite comprehensive.

What do you dislike?

The main issue with Twitter ads is cost. Clicks on Twitters ads go as higher as 3-4$ sometimes! While on Facebook you can get them as low as 4 cents! And I believe when Instagram allows us to tag products in our ads it will further increase the gap between those 2 platforms and Twitter.

Targeting can be quite troublesome when you want to target demographics or geographical locations, mainly due to the limitations resulting from how Twitter sign up process works (when users sign up for new accounts, the Gender and Location fields are optional, so users either skip or fill in false info).

Recommendations to others considering the product

I highly recommend Twitter for users looking to eastablish a strong online presence on the platform and the digital sphere.

While a little on the expensive side, the payoff on the long run is quite remarkable, especially that Twitter will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..

What business problems are you solving with the product? What benefits have you realized?

One of the main benefits of using Twitter ads is the ability to target your competitors' followers. This enabled us to target our client's competitors whenever we ran ads on the platform and helped us not only gain a new customer but also move them away from our client's competitors.

What Social Media Advertising solution do you use?

Thanks for letting us know!
Twitter Ads review by Shola A.
Shola A.
Validated Reviewer
Review Source

"Twitter is an hub for professionals from all fields."

What do you like best?

Twitter ads. is the fastest way to create social media ads. amongst all social media mediums. With Twitter we have successfully activated ad. campaigns in under five minutes.I love the interactive nature of Twitter,which allows our users ask us live questions by simply responding to our ad. tweet.

What do you dislike?

Twitter ad . appears to be very choosy when it comes to accepting payment methods for ads. While it doesn''t even accept Paypal,which is a widely used payment platform.There are times we have tried Credit cards as our payment methods and was rejected by the Twitter platform.

There is also no responsive support medium when we have run into obstacles.On very few occasions when we have had to contact Twitter via the support form,it took almost three days to get a response and when we did,it was a one line response ; which didn''t even address our complaint.

What business problems are you solving with the product? What benefits have you realized?

Twitter ad. enable us reach professionals, who are our major business targets.Since Twitter has the highest professional audience of all social media platforms (according to our in-house data),it is just the perfect means for us to reach our target audience.

Twitter Ads review by Olabintan A.
Olabintan A.
Validated Reviewer
Review Source

"Effective advertizing medium but expensive."

What do you like best?

Twitter allows its users ask questions from an advertizer when they click on his/her promoted tweet. This has greatly helped us as salespeople as we are able to communicate with potential users of our product even before they visit our website .

I have found out in the last few months ,our being able to communicate with potential customers in these way has led to an higher link-clink to customer conversion rate on our Twitter ad. campaigns.

What do you dislike?

In time past ,we've had problems using electronic cards on Twitter .There have been times where we had to try two,three different cards on a single Twitter ad. campaign before it's accepted.

What business problems are you solving with the product? What benefits have you realized?

Twitter ad. has allowed us reach potential clients and customers of our service on the Twitter platform. We cannot reach all of these millions of people simply by organic twitter activities. Only via ad. placements can we reach a major percentile of this huge ,active crowd.

Twitter Ads review by Administrator in Computer Software
Administrator in Computer Software
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Verified Current User
Review Source

"Second Best Among Social Media Platforms"

What do you like best?

The engagement I usually get is not bad. They click the link, visit the site and sometimes they share it with their friends, which doesn't happen much for me in other platforms.

What do you dislike?

If you would like to edit you target profiles after you start the campaign, for instance, you have to export a CSV file and then make your edits and upload it back. This is just ridiculous! Why make things that difficult?

Recommendations to others considering the product

Worth to try. Try to be more specific with your audience and while setting up your ads, make it like the final version because it's very painful to edit it once you save it. It has pretty much the same process with other social ad platforms. Easy to understand. Not as sophisticated as Facebook Ads Manager. Based on my experience, there is totally different and more engaging audience for B2B solutions. Lastly, if you're directing them to your website, make sure that your page is mobile optimized since most of the audience is using the mobile app.

What business problems are you solving with the product? What benefits have you realized?

B2B Lead generation, mostly. If you target very specific audience, you get better results. This is for sure. There are many junk profiles and sometimes accounts from the countries that you didn't target see/click your ads, but overall it helped us to get a few decent leads. Surprisingly, we got better results on Twitter than LinkedIn for B2B lead generation.

Twitter Ads review by Abiola A.
Abiola A.
Validated Reviewer
Review Source

"Enables us target professionals."

What do you like best?

Having been at the advertizing desk for two years at my place of work.Twitter ad. allowed us target our most trustworthy customers - professionals .From my experience with Twitter ads. we got more professionals to get involved and use our banking services on Twitter than we were able to,with any other social media advertizement medium.

Coupled with the fact Twitter ad. allows twitter users(potential customers) ask us questions by commenting on our ad. placement ; just makes this advert medium the real deal.

What do you dislike?

Twitter ad. can really be very expensive .At my workplace ,we budgeted averagely $1 per one user acquisition on Twitter ; which was on the high-side in comparism with our other ad. options.

What business problems are you solving with the product? What benefits have you realized?

Twitter ad. enable us target professionals,who were our primary customers at my place of work and also interact with them during the course of the campaign.

Twitter Ads review by Opeyewa A.
Opeyewa A.
Validated Reviewer
Review Source

"Effective ad. medium but expensive."

What do you like best?

Twitter ad. is simple to setup and very easy to understand the processes. Most times we get an ad. campaign setup in less than 3-4 minute which is very fast.

It also gives us engagement power as Twitter users can interact with our Twitter handle during ad. campaigns ; allowing us better explain our offering to these users.

What do you dislike?

It is a very expensive medium of advertisement . Currently we average $2 per successful signup on Twitter.

I also wish there is a standby support team behind this tool. Takes weeks at times to even get response to basic question forms submitted.

What business problems are you solving with the product? What benefits have you realized?

Twitter ad. has allowed us tap into the pool of potential customers on the Twitter website. Currently we have gotten maybe 20-25% of our current student trainees via our Twitter ad. and that's been props up to this tool/

Twitter Ads review by Administrator in Legal Services
Administrator in Legal Services
Validated Reviewer
Verified Current User
Review Source

"Effective Platform for Niche Services"

What do you like best?

For marketers who have a very specific product name or phrase, matching your ad to those using that language is invaluable. Brands who are trying to limit or shift the tone on a topic like their product could very easily promote a landing page that better explains their side, etc.

What do you dislike?

The scope is significantly limited by what is also its best feature - short of broadcasting only to those who repeatedly discuss political names or marketing terms, you're not going to be able to crack into an untapped market very efficiently.

Recommendations to others considering the product

Do not use when simply looking to 'get into the market.' Arguably, it's a difficult conversion platform for sales goals. Instead, use for redirects on reputation management or very unique phrases showing consumer interest

What business problems are you solving with the product? What benefits have you realized?

Reputation management and awareness around very specific products

Twitter Ads review by Dan A.
Dan A.
Validated Reviewer
Verified Current User
Review Source

"Straightforward campaign setup"

What do you like best?

I like how simple it is to setup a new campaign and there are clear options for the different types of campaigns to run depending on your goal e.g. grow followers or direct traffic to a landing page.

What do you dislike?

The level of granularity in ads targeting means you can't be as detailed when compared to other social media advertising platforms - but you just need to be aware of this when deciding which platform to use and for what purpose.

Recommendations to others considering the product

The content you use in the ad is probably the most important factor in determining if you will get a good response. You can actually test several variations of ads toon a small target audience to identify which one performs best, before using it for the full campaign.

What business problems are you solving with the product? What benefits have you realized?

It can be hard to make yourself heard on Twitter because of the huge amounts of "noise", so the ads platform helps you cut through that to reach the right type of audience.

Twitter Ads review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great for retargeting, that's about it"

What do you like best?

The User Interface is incredibly easy. Its super simple to get ads up and running.

What do you dislike?

The targeting is horrible. As a B2B marketer, I can't really target the people I'm trying to reach very well. I can target groups and demographics, and other Twitter followers, but to me, that's not much better than casting a wide net. However, it is great for retargeting.

Recommendations to others considering the product

Probably good to use Twitter, while they're still around. Its hard to say if your target audience is actually using Twitter, since it seems like an echo chamber and most Twitter accounts aren't even real people (as in, they're run by marketers/ automation/ pr reps). But for remarketing you probably won't have that problem as much.

What business problems are you solving with the product? What benefits have you realized?

Get people engaged with our content and turned into leads.

Twitter Ads review by Olabisi O.
Olabisi O.
Validated Reviewer
Review Source

"Effective! "

What do you like best?

I like the user interface, which is very easy to navigate around. I also like the fact that users who pick interest in our ads. Can ask us questions via the same ad.

Twitter ad. Also promotes organic extension, such as the ability for Twitter users who see our ads to retweet it, thereby making it available to some of their own followers who haven't even come across the ad.

What do you dislike?

Sometimes it is very difficult to get a good product description for our ad. Which falls within Twitters limit of 140 characters.

What business problems are you solving with the product? What benefits have you realized?

Twitter ad. Allow us create ads. Targeting a select group of Twitter users, which our Research shows are likely to be in need of our service and product offerings.

Twitter Ads review by Elle B.
Elle B.
Validated Reviewer
Verified Current User
Review Source

"Okay for scheduling"

What do you like best?

We use twitter ads primarily to schedule upcoming tweets. Its great because its free.

What do you dislike?

I cant get the time zone to change for scheduling (its in Alaska time and we are on the east coast) even though I've changed my preferences. And I also don't like how you have to hunt through to see your scheduled tweets.

Recommendations to others considering the product

You may have a more streamlined process by selecting a third-party vendor for scheduling instead of relying on Twitter.

What business problems are you solving with the product? What benefits have you realized?

Scheduling tweets. It helps us stay on timeline

Twitter Ads review by Ben G.
Ben G.
Validated Reviewer
Verified Current User
Review Source

"Intuitive tool, easy to use and optimize"

What do you like best?

I love how, without any training, I could step in and start using this tool in a professional capacity for a large brand successfully. It's not hard to pick up and if you understand the industry and how paid social media works, optimizing is simple and not time intensive. Not sure why anyone would use a third party tool for this.

What do you dislike?

I wish the Twitter Analytics tools and the Twitter Ads platform were a bit more integrated. I really think they go hand in hand but seem a bit segmented.

Recommendations to others considering the product

Test test test. Testing will always be a very important part of what you do. It's easy to spend small amounts of money to find out what works, what doesn't, and what direction to take the campaigns.

What business problems are you solving with the product? What benefits have you realized?

Brands don't typically allocate large amounts of money to social buys. With tight budgets, it's really important to get the most out of your money. It's easy to stay efficient with the platform.

Twitter Ads review by Jonathan H.
Jonathan H.
Validated Reviewer
Verified Current User
Review Source

"Love Love Love Twitter Ads!"

What do you like best?

Once of my favorite and most useful ads platforms to date! Twitter offers amazing support to get you rocking and rolling with their ads platform. Setting up an ad campaign is very easy. The dashboard allows rather specific or general targeting and you can set your pacing options. It's easier than setting up a Facebook ads campaign and just as effective. Target the people you need to reach and drive results. It's painless, I promise.

What do you dislike?

140 characters aren't the easiest to work with. Create a card or add an image and you get fewer characters. Sometimes the metrics can be a bit misleading, but overall they are nice to have.

Recommendations to others considering the product

The bigger the budget, the better. Speak to Twitter directly and get top-notch support. The targeting dashboard is robust, so no who you want to target. Swap out messaging and images every few days to prevent your campaign from hitting a plateau.

What business problems are you solving with the product? What benefits have you realized?

We are reaching outside of our follower base to attract new customers. We're effectively targeting the people we want and informing them about our products and services at a fraction of the cost compared to traditional advertising. We're creating brand advocates.

Twitter Ads review by Duncan M.
Duncan M.
Validated Reviewer
Verified Current User
Review Source

"Twitter's Ad Platform Is New But Full of Potential"

What do you like best?

This platform is new but growing quite fast in popularity because of how different its targeting capabilities are. Being able to target followers of individuals lets you target some very niche industries that other ad platforms don't allow. We've been better able to target individuals for specific events, from specific companies and more using this platform. We see this is a very effective B2B platform - better than Linked In. The reporting platform is also pretty robust, however there could be additional data metrics on impressions, interest groups and followers - but we feel this will come as the platform grows.

What do you dislike?

We found overall, the cost is a little higher than other platforms we've tried, and when taken into consideration is limited targeting capabilities this is its major drawback. On the initial launch the geo-targeting was very limited for Canada (and still is only down to the city level), which makes postal code targeting or targeting people around a business difficult.

Recommendations to others considering the product

The user targeting is likely the most powerful feature available, and its a fantastic way to target competitors and businesses. We've found that targeting in this way lets you hit very niche market segments in more effectively than Linked In ads.

What business problems are you solving with the product? What benefits have you realized?

We've had a major issue targeting B2B with digital advertising platforms, Aside from Google Adwords Search its a tough market to crack. Twitter ads did a great job of bridging this gap for our agency. This platform is also very effective at allow advertisers to target fans and followers of our competition. We're using it more and more!

Twitter Ads review by Cole T.
Cole T.
Validated Reviewer
Verified Current User
Review Source

"Platform and Performance is a little below average"

What do you like best?

Setting up a campaign is easy - follow the prompts and hit "play". Keyword and handle targeting works well and seems to make the most sense and be the most accurate.

What do you dislike?

Compared to other social platforms (Facebook in particular), Twitter doesn't provide the same level of reporting. With FB, there is so much data to leverage both when setting up a campaign, as well as when reviewing performance. Twitter doesn't have that. The platform is also not as functional for reviewing performance as it could be - I always export the data and analyze in excel or a BI tool.

Recommendations to others considering the product

Understand the reality that Twitter will be able to provide you. For our business, it's not a platform that is going to increase conversions, but it does provide us with brand awareness when used correctly.

What business problems are you solving with the product? What benefits have you realized?

Twitter Ads provides us with relatively inexpensive mobile traffic, both to our Twitter account to increase followers, and to our site. This traffic, once on site, does not convert as well as other mobile placements.

Twitter Ads review by Michelle Z.
Michelle Z.
Validated Reviewer
Review Source

"Twitter isn't as effective as it was a few years ago."

What do you like best?

Twitter ads is a relatively easy platform to use, but it's not something I would recommend over other social media advertising.

What do you dislike?

Twitter is definitely not as effective as it was a few years ago. It seems like everyone was on Twitter 5 years ago, and now, it's moved on to Facebook and Instagram. I wouldn't much rather go to Facebook advertising than Twitter Ads. I've run multiple ads on Twitter and they haven't brought in as many conversions as other platforms.

Recommendations to others considering the product

I would recommend testing Twitter Ads simultaneously with Facebook Ads. See what works better for you and go from there!

What business problems are you solving with the product? What benefits have you realized?

Twitter Ads has definitely increased brand awareness and follower growth, however no conversions have come from it unfortunately.

Twitter Ads review by Joshua D.
Joshua D.
Validated Reviewer
Verified Current User
Review Source

"Good ad platform is you can figure out the targeting"

What do you like best?

I like how Twitter gives you the different types of impressions. The lead generation card is very useful. Having the in stream actions are very useful as people can subscribe to your email, or request a demo without leaving Twitter.

What do you dislike?

It is much harder to target than Facebook and LinkedIn. Twitter obviously has less explicit information and they have not done a great job at generating implicit information. Would love it if I could target people who tweet about these topics, but didn't use hashtags. I also with that I could automatically import the leads in Salesforce. Doing it by hand is fine with small numbers, but if we ever hit scale it would get out of hand very quickly. There might be a SF integration that we just haven't found.

Recommendations to others considering the product

Try it out. It is not that expensive, and see if the conversions you generate match what you need. For us, we found that the conversions we not a great fit, but that is for our specific business. It is easy enough, and cheap enough that I believe every business should at least try out Twitter ads. See if you get a good ROI, and optimize from there. You already have a company Twitter account, or at least you should, so just bit the bullet and check out Twitter ads.

What business problems are you solving with the product? What benefits have you realized?

Lead generation. We are looking for people who have an interest in our product on Twitter.

Twitter Ads review by Lic. Francia Sanoja b.
Lic. Francia Sanoja b.
Validated Reviewer
Verified Current User
Review Source

"Red social de uso masivo"

What do you like best?

El alcance de la red social, porque llega a miles de usuarios, permitiendo una actualización de contenidos con mucha frecuencia.

What do you dislike?

Que en algunas ocasiones los usuarios le dan un uso inadecuado, lo que le resta brillo del que tiene por su plataforma.

What business problems are you solving with the product? What benefits have you realized?

Publicidad, noticias al día. interacción de contenidos. Son muchos los beneficios.

Twitter Ads review by Andrew H.
Andrew H.
Validated Reviewer
Verified Current User
Review Source

"Great platform, not so great results."

What do you like best?

We have used Twitter ads a few different times, both to promote Tweets and to gain followers. The campaign creation and management tool is clean, efficient, and powerful. The reporting tools allow you to then focus your budget on the content that is generating the most value, and cut spend on those with limited results.

What do you dislike?

While we spent considerable time targeting the right groups on Twitter, the followers we were gaining were not high quality. Instead, they were loosely affiliated with our target group. I would only recommend promoting content, not targeting for followers. That ad money was essentially wasted.

Recommendations to others considering the product

Don't worry if your targeting a small audience with your ads. We expanded our targeting because Twitter recommended doing so. The result was a bunch of non-relevant followers and retweets, and waisted ad money. Better to stay focused and pay a bit more for each online engagement you are looking for.

What business problems are you solving with the product? What benefits have you realized?

- Broader online advertising base

- Improved social media following

Twitter Ads review by Taylor F.
Taylor F.
Validated Reviewer
Verified Current User
Review Source

"Connecting with the right (target) audiences at the right time!"

What do you like best?

• Twitter ads allow us to quickly, easily and effectively connect with our target audience in a relevant and meaningful way:

• Various campaign objectives allow us to choose a campaign that meets our objectives: follower growth, tweet engagement, etc.

• Flexibility to set budget, optimize in real-time and change audience parameters.

What do you dislike?

• Would like more line of site on best practices to optimize campaign performance.

• Would like to see a self-service option for promoted trends implemented as part of the Twitter Ads service.

What business problems are you solving with the product? What benefits have you realized?

Get your messages in front of people not yet following you by promoting your Tweets

Gain more followers

Quickly grow your community of high value followers and drive word of mouth by promoting your account

Measure results in real time

Track the growth of your follower base and see how people engage with every single Tweet

Twitter Ads review by User in Higher Education
User in Higher Education
Validated Reviewer
Verified Current User
Review Source

"A frustrating experience compared to Facebook"

What do you like best?

The interface to set up a campaign is clean and straightforward, and you do have the ability to target followers of specific users to generate a target audience that fits with what you're going after.

What do you dislike?

The biggest gripe with Twitter Ads is that you get very little return on investment. If you want to make sure you're not getting a bunch of bot-like accounts following you during a followers campaign, for example, you will end up spending a lot of money for a limited number of follows. If you want to get the best bang for your buck, however, chances are a lot of bot-like accounts will end up following your account. Compared to Facebook, which gives you the ability to target specific audiences and reach real people with an excellent return on investment, Twitter Ads has a lot of work to do.

Recommendations to others considering the product

If you're looking to grow your followers, keep in mind that you will have to spend A LOT to ensure that real people fitting your target audience end up following. There's a limited return unless you disregard things like location, in which case your numbers will go up, but likely because a lot of bots are following you. Twitter does not do a good job of differentiating real and fake people and cleaning up accounts.

What business problems are you solving with the product? What benefits have you realized?

The biggest benefit has been targeting those who follow accounts that would be considered similar to ours from an interest standpoint. Although not as effective as Facebook's targeting, it's better than nothing, I suppose.

Twitter Ads review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Basic platform that lacks the depth of the Facebook ads platform"

What do you like best?

Twitter ads is very user-friendly (in many respects more user-friendly than competitors). It is very easy to select a goal, key targets and to launch a campaign in less than 15 minutes.

What do you dislike?

Twitter ads will always be compared to its main competitors, mainly Facebook. As a result, I believe Twitter Ads lacks the depth of options that Facebook provides, both from the perspective of the formats that are available and the targeting.

Recommendations to others considering the product

Twitter ads is great to run basic campaigns on Twitter (engagement, reach, gain followers).

Setting up your account at first can be tricky if you don't have an IO in place as Twitter will put a limit on your credit card without telling you, which can limit your daily spend. I strongly encourage calling them to have this lift off when you launch a campaign.

What business problems are you solving with the product? What benefits have you realized?

I used Twitter ads to solve a variety of problems but the main goals were to either increase reach or engagement for my clients.

Twitter Ads review by Ahmed A.
Ahmed A.
Validated Reviewer
Review Source

"Better targeting for career professionals."

What do you like best?

I love how Twitter users who encounter our ad. On the platform can ask our Twitter handle questions about our brand.Thus ,keeping the conversation of our product flowing ,while the ad. Runs

What do you dislike?

Twitter ad. Is backed by a mediocre support team.We cannot contact them via email ,except via a contact form.

For everytime we have reached them via this form,it takes an upward of a 48 hour period to get a response.

And even when they respond,it's always a one liner explanation.

What business problems are you solving with the product? What benefits have you realized?

Twitter enable us target carer professionals who are the core of our customer base.

Twitter Ads review by Alejandra R.
Alejandra R.
Validated Reviewer
Review Source

"Una buena herramienta para promocionar productos o empresas"

What do you like best?

que a traes de esta herrameinta podemos promocionar y mover mas rapido cualquier produo que se desee vender incluso desde el hogar

What do you dislike?

quizas hay otras edes sociales que la gente usa un poco mas que twitte como facebook bussines

Recommendations to others considering the product

es una excelente herramienta para promocionar cualquier tipo de producto de calidad

What business problems are you solving with the product? What benefits have you realized?

se puede tener mejor relación con marcas y empresas que puedan interesarnos, incluso si la empresa no esta en mi twitter pero estoy suscrita desde mi coreo elecronico pueden incluirmea como sugrencia

Twitter Ads review by Administrator
Administrator
Validated Reviewer
Review Source

"Gets the job done"

What do you like best?

easy to create ads in one location, and has been update to enable easy, searchable cards for future reuse, looks cleaner and nicer than general posts and allows for new ways to reach people for an inexpensive amount

What do you dislike?

could use more options for custom lists to make audience creation easier and more accurate (right now you can only upload email addresses whereas facebook allows you to upload lists with emails, gender, age, year of birth, address, country, phone number, and more), it is difficult to track conversions

Recommendations to others considering the product

we haven't seen as positive results with twitter ads as we have with facebook ads but it is a relatively easy and inexpensive ad option to experiment with

What business problems are you solving with the product? What benefits have you realized?

cheap advertising is the main use we have for twitter ads, the twitter cards are also a nice way to create more visually pleasing and eye-catching posts with more information.

Twitter Ads review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Review of Twitter Ads"

What do you like best?

Twitter Ads are quick and easy to get published on the mobile app. Twitter provides the benefit of selecting a target market based on geographic location, and makes it easy to advertise to a geographic target market.

What do you dislike?

Due to the nature of the app, twitter advertisements often get scrolled by and you can not adjust the size and impact of an advertising tweet. It is also difficult to measure the return on twitter advertisements based on region.

What business problems are you solving with the product? What benefits have you realized?

The business problems you are solving are being able to expand advertising efforts and focus on social media. With increasing technology and social media use, many companies are turning towards a social media marketing platform. Twitter is one of the most recognized forms of social media along with Facebook and Instagram, and you are able to reach a huge audience by advertising on their mobile app.

Twitter Ads review by Temitope E.
Temitope E.
Validated Reviewer
Review Source

"Easy to setup ad. campaign."

What do you like best?

Twitter ad, is easy to use and setup ; providing us with instantaneous result. I love the targeting feature ,which allows us to target specific handles and handles which have got similar characteristics to them.

What do you dislike?

Twitter ad. doesn't support multiple currencies. Currently we pay for our ads. in us dollars , despite the dollar not being our official currency.

What business problems are you solving with the product? What benefits have you realized?

Twitter ad. enable us target professionals who are our primary users. Basically , it is the one social media platform where majority of our customers have been signed-up from.

Twitter Ads review by Consultant in Higher Education
Consultant in Higher Education
Validated Reviewer
Verified Current User
Review Source

"Twitter Ads easy to use with good reach and filters"

What do you like best?

I like the ease of use and functionality when using Twitter ads. I was able to get a campaign up and running within about an hour to target Engineers within California.

What do you dislike?

I do not currently have any complaints or dislikes with Twiter ads, it worked as described.

Recommendations to others considering the product

I recommend using Twitter ads to help grow your Twitter account and attract new clients to your website.

What business problems are you solving with the product? What benefits have you realized?

It has helped me solve CASL compliance in Canada by allowing to reach a broader range of companies within Canada without having to use email blasts. Twitter ads has allowed me to bring in new customers and develop new impressions and followers on our Twitter account.

Twitter Ads review by User in Higher Education
User in Higher Education
Validated Reviewer
Review Source

"A good experience but much improvement needed"

What do you like best?

Twitter is one of the most popular social media channels so advertising on it is a no-brainer. There are options to narrow down the audience and what I like best are the varying tweet options, including how you want it to look and deciding buttons.

What do you dislike?

Due to how big Twitter is, you'd expect the layout and journey to be a lot better. It is quite tedious to set up a campaign simply because there's not a lot of selection on breaking down the audience. It's like you're blanket marketing and having to narrow down your audience is difficult.

What business problems are you solving with the product? What benefits have you realized?

Twitter allows us to advertise on one of the biggest social media platforms so the benefit is that we can target a lot of our customers and leads.

Twitter Ads review by Mike L.
Mike L.
Validated Reviewer
Review Source

"Quick & Effective, but Sometimes Unpredictable"

What do you like best?

As an analyst, I love having the option to export all of the data quickly and easily so that I can manipulate it and add in my custom calculations/metrics that are our client's KPIs for success. Additionally, it's great to be able to adjust date ranges as well as drill down into specific campaigns/ad sets so that a campaign or a particular activation can be judged more accurately. Often, it's important that I'm able to break out individual campaigns rather than just aggregating everything up.

What do you dislike?

While the point and click interface is fairly friendly and easy to understand and exports are very quick for raw data, reporting fields over the past year or so have changed frequently. For instance, media views/media engagements and favorites/likes have changed multiple times without any advanced notification from Twitter, making integrating exports directly into my own workbooks a laborious task several times per year.

What business problems are you solving with the product? What benefits have you realized?

Quite often, we're using spend metrics and engagement metrics to measure the effectiveness and cost efficiency of an advertising campaign across multiple clients for whom we have the social business. Not only are we able to do this on a campaign level across an entire year, but also week to week, or even creative to creative. From this, we can advise the client on where we're succeeding, what types of targeting are most effective, and where we should go next to get the most out of our social investment.

Twitter Ads review by Dustin W. S.
Dustin W. S.
Validated Reviewer
Review Source

"As social advertising platforms go... meh"

What do you like best?

I like that it's pretty easy to get a promoted tweet going. That's about it.

What do you dislike?

When you're trying to create a campaign, it's too complicated. I also think Twitter has done a terrible job at delivering ads in a way that is effective for the advertiser--I've spent far too much and got far too little positive results.

Recommendations to others considering the product

I actually don't recommend using Twitter ads at all. You're much better off finding an influencer on Twitter and doing a paid campaign with them.

What business problems are you solving with the product? What benefits have you realized?

Advertising to Twitter users.

Twitter Ads review by Chelsea P.
Chelsea P.
Validated Reviewer
Review Source

"Reliably Strong"

What do you like best?

Easy and intuitive to use, Twitter is one of the best advertising platforms for a reason. We were able to broaden our reach to the right audiences quickly and easily, and really boost our marketing reach in a very short timeframe.

What do you dislike?

Always wish we could get it done cheaper!

Recommendations to others considering the product

Best of the best for a reason.

What business problems are you solving with the product? What benefits have you realized?

Looking to quickly grow our social media audiences, especially around key Twitter target groups.

Twitter Ads review by Aileen P.
Aileen P.
Validated Reviewer
Verified Current User
Review Source

"It is easy to see results"

What do you like best?

I like that I can easily see the analytics on my promoted tweets.

What do you dislike?

I am satisfied with it, there isn't anything I dislike right now.

What business problems are you solving with the product? What benefits have you realized?

It helps you reach a viwership organically.

Twitter Ads review by User in Investment Banking
User in Investment Banking
Validated Reviewer
Review Source

"Quite Frustrating"

What do you like best?

I find that the ads really do tailor personally to you. For example if it was something I was looking at that day, I would then see it pop up on my twitter feed with promotions and discount.

What do you dislike?

I don't like how it's an extra thing you now have to scroll through. Personally, i follow a lot of accounts so it takes more time out of my day to scroll through my feeds.

What business problems are you solving with the product? What benefits have you realized?

Business problems, not so much. It hasn't done a whole lot for me. But i do realize that the adds take up more memory and cache space, causing my phone to be slower.

Twitter Ads review by Marc J.
Marc J.
Validated Reviewer
Verified Current User
Review Source

"Intuitive but clunky "

What do you like best?

The one stop set up for campaigns, targeting and ad copy/tweets. The set up is really easy, but can take some getting used to if you're familiar with Facebook advertising.

What do you dislike?

The biggest challenge is qaing URLs and ad copy in the creatives tab. You have to go into each campaign to QA, which can take some time. Additionally the image sizes are not standard and require additional work to fit into the Twitter specs.

What business problems are you solving with the product? What benefits have you realized?

We're trying to reach a new audience and have the ability on Twitter. There's no age target, which is big, but through other targeting, we can hopefully reach that audience and promote engagement.

Twitter Ads review by Cam G.
Cam G.
Validated Reviewer
Verified Current User
Review Source

"Mixed Results"

What do you like best?

It's fairly easy to create new ads. Analytics dashboard works well and makes it easy to show non-users how your campaigns are performing at a glance.

What do you dislike?

Our conversion rate was fairly low for the ads we did push out, it seemed like we would continuously drop in CTR until we changed the ad creative. Not sure if that is an algorithmic thing or not.

Recommendations to others considering the product

Change your ad creative regularly. This was one of the few things that we noticed helped in driving our CTR & impressions.

What business problems are you solving with the product? What benefits have you realized?

Driving site traffic and on-site conversions. We saw very mixed results, partially due to our audience, and partially due to the platform.

Twitter Ads review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Positive Experience"

What do you like best?

The targeting capabilities. With Twitter Ads, you have the option to include 'Event' and 'TV' targeting, which enables you to get very granular in who you're reaching with your ads.

What do you dislike?

I wish the Audience Insights enabled you to search for users with particular interest, allowing you to better understand your target consumer.

Recommendations to others considering the product

Understand that although Twitter does not have all the capabilities of Facebook quite yet, they are heading in that direction and are much easier to collaborate with as partners.

What business problems are you solving with the product? What benefits have you realized?

With these ads, we are able to increase the VCR on our videos - something we've struggled with on other platforms.

Twitter Ads review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Best tool to reach the target audience and research"

What do you like best?

The most amazing feature of twitter ads is, whether the user is signed up on the social network or not, he can read Tweets. This actually works as a goldmine because this was my message reaches the audience at the right time. With in-depth segmentation and targeting, you can be sure that you’ll be getting the right message across to the right people at just the right time.

What do you dislike?

The most frequently faced problem by my team is 'spammers'. While Twitter has improved its security measures to detect bots and spammers before they become a problem, spam still exists on Twitter. Twitter enables users to flag what they deem to be spammers. Although it's easy to remove, but it's still a nuisance faced on everyday basis.

Recommendations to others considering the product

It is indeed the best solution to reach your TG without much effort. Hash tags and trends work well.

What business problems are you solving with the product? What benefits have you realized?

Twitter helps me a lot with targeting. Users are always checking out what topics are trending on twitter. With Promoted Trends, I often develop trends or hash tags and stir some buzz with engaging conversation, all while encouraging traffic to your company's Twitter page. Twitter is doing well for me and my team.

Twitter Ads review by Mike T.
Mike T.
Validated Reviewer
Verified Current User
Review Source

"Paid ads on Social - mixed effects"

What do you like best?

The targeting on the platform has grown quite a bit, but still has obvious limitations

What do you dislike?

People aren't looking to click off of twitter for an ad, so the platform itself is of limited value

What business problems are you solving with the product? What benefits have you realized?

Raising brand awareness for clients

Twitter Ads review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Running ads campaigns for my company and others"

What do you like best?

I like the analytics portion of Twitter Ads as you are running a campaign. You can gain a holistic view of what is happening by audience, area, etc. throughout the life of the campaign. Additionally, it is easy to setup a campaign in no time.

What do you dislike?

There are inconsistent ways to add different settings with campaigns across the different types of campaigns. There are also bugs with campaign displays and settings. Additionally, there are quite a few bugs that need fixed.

Recommendations to others considering the product

Make sure that you can do what you need within the ads campaign. Also make sure that you understand the targeting criteria and how that works. Overall, it has really solid results and usability.

What business problems are you solving with the product? What benefits have you realized?

Developing customized campaigns for different groups and customers. Able to define specific targeting dependent on each use case.

Twitter Ads review by Kimberly M. A.
Kimberly M. A.
Validated Reviewer
Review Source

"Expensive "

What do you like best?

The ability to target specific demographics, such as younger users.

What do you dislike?

We're a non-profit and used many paid ads during election year. We used Twitter ads only in the ad, and only for a short time in order to meet specific demographics. However, FB ads proved to be more cost-efficient. All in all, the cost is too high for us to continue using at this moment.

What business problems are you solving with the product? What benefits have you realized?

Voter registration is our goal. The benefit of using Twitter over FB, is that the audience is younger and that is our key demographic.

Twitter Ads review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Review Source

"Twitter Ads Review"

What do you like best?

Twitter ads provides a slightly different audience demographic than something like Facebook or Pinterest (tends to be older, more affluent, etc).

What do you dislike?

Extremely counter-intuitive ad platform (really difficult to work in), and audiences tend to be small & low performing.

Recommendations to others considering the product

Only use it if you absolutely have a need to reach its users on this platform specifically - if you just need a social tool, go with Facebook or one of the big dogs. Not worth it otherwise - poor performance, poor platform capabilities.

What business problems are you solving with the product? What benefits have you realized?

We use Twitter to attempt to reach new users in a different environment. Facebook is our bread and butter; however, Twitter allows us to hit users in a unique environment where they're definitely behaving differently than users on Facebook or other platforms.

Twitter Ads review by Consultant in Events Services
Consultant in Events Services
Validated Reviewer
Review Source

"Easy to use and even easier to loose track of much money"

What do you like best?

I can target people who have used a specific word or hashtag in their Twitter update (or people who have interacted with tweets containing those words) in the last seven days.

What do you dislike?

Unless your exact target audience is most active on Twitter, you may get an increase of spam bots following you. Twitter’s targeting features also aren’t as extensive as Facebook’s, making it more difficult to show your ads to the right people.

Recommendations to others considering the product

Twitter’s CTR rates are higher than Facebook’s. Twitter Ads are also more expensive than Facebook Ads.

What business problems are you solving with the product? What benefits have you realized?

Keyword targeting is a remarkably helpful and easier to go after specific people on Twitter.

Twitter Ads review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"Twitter Cards integration with newsletters"

What do you like best?

I've used this product for setting up Twitter Cards which allow Twitter users to automatically submit their email to a third-party list. It was easy to set-up on Twitter's end although the process was a little harder because of the software that was receiving the data from Twitter.

What do you dislike?

The subdomain to get to Twitter Ads is a bit confusing, especially if you're dealing with multiple accounts - organization vs user accounts, but this is a fairly trivial dislike.

Better integration with third-party services would be nice too.

Recommendations to others considering the product

If you want to use Twitter Cards, there's nothing else you can use aside from Twitter Ads and the process is not too bad.

What business problems are you solving with the product? What benefits have you realized?

Getting our Twitter audience to submit a form without having to fill out a form.

Twitter Ads review by Consultant
Consultant
Validated Reviewer
Verified Current User
Review Source

"Twitter Ads are just "good""

What do you like best?

I like that you can customize how you're going to target you ad.

What do you dislike?

I don't like the way Twitter makes you on "choose" the ad you'd like to promote. Sometimes I have to create one, sometimes my post doesn't show up, etc.

What business problems are you solving with the product? What benefits have you realized?

We solve event registrations on Twitter ads. We want to drive users to register for our events.

Twitter Ads review by Brittany B.
Brittany B.
Validated Reviewer
Verified Current User
Review Source

"Super easy for social media managers"

What do you like best?

It's extremely quick and easy to set up, even for someone who's never set up any type of advertising campaign. A Twitter ads campaign was my first foray into paid social, or any type of online advertising. And I think it only took me 15 minutes to set up initially, spending another 10 minutes or so every day the campaign ran to look at results and try to further optimize the campaign.

I also got great results in terms of the quality and value of followers we received from the promoted accounts campaign. They were exactly the type of audience we were trying to reach, to the point that some of the accounts were also on a list of people we were interested in reaching out to.

What do you dislike?

I can't really think of anything I disliked, though I ran the campaign over a year ago, so my memory of the dashboard isn't perfect anymore.

I think I remember downloading the report spreadsheet, and it including a lot of data that wasn't really necessary for us to look at, given our goals and how we ran the campaign. It would have been nice to be able to customize what metrics we were downloading in the report. But there may have been a way to do that that I didn't see, since I was new to the dashboard.

Recommendations to others considering the product

Shortly after signing up, you'll probably get an email from a Twitter ads account rep offering help and advice on running your campaign. Definitely take them up on that. Our account rep really helped me understand the platform better and gave me a lot of optimization tips that improved the ad's performance almost immediately.

What business problems are you solving with the product? What benefits have you realized?

Our goal for Twitter ads was to try to earn followers that better fit into our buyer personas. We targeted the ad based on other accounts they followed, choosing accounts of industry blogs and publications, competitors, and influencers.

Twitter Ads review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great way to target various user groups on social in different parts of the funnel"

What do you like best?

It is great to see that the targeting options and ad offerings have become more robust through the platform. We have used Twitter ads in a variety of ways in the past including targeting audiences using the Twitter TV functionality, different events and also just different groups with different interests.

What do you dislike?

Initially the ad offerings were not all that robust but with the recent addition of things like new creative options like promoted video tweets and native ads, we are able to get a lot more creative with our messaging.

Recommendations to others considering the product

I would recommend getting a Twitter rep so you can learn about the new product features as they are announced or even before in order to better satisfy client needs.

What business problems are you solving with the product? What benefits have you realized?

We have solved everything from lack of brand awareness to driving sales on Twitter. This platform allows us to address many different business problems within various parts of the funnel.

Twitter Ads review by Agency in Internet
Agency in Internet
Validated Reviewer
Verified Current User
Review Source

"Exciting, rapidly developing platform for social ads"

What do you like best?

I like the flexibility and immediacy that Twitter Ads offers, particularly for 'big' campaigns around specific brands or hashtags.

What do you dislike?

Twitter doesn't have as much data on its users as, say, Facebook or Google, and that can limit targeting opportunities. However, targeting by interest, geography, language, and the like can still provide great results—it can just require a bit more fine-tuning than for comparable campaigns on other platforms.

Recommendations to others considering the product

Time and money costs for setting up a small Twitter Ads campaign are low, especially if you start your campaign with a free trial. If Twitter is a platform your target audience(s) are active on, consider giving it a try!

What business problems are you solving with the product? What benefits have you realized?

Developing and executing paid social media campaigns on behalf of clients across the nonprofit, for-profit, and political sectors.

Twitter Ads review by Michael A.
Michael A.
Validated Reviewer
Verified Current User
Review Source

"Great for Brand Awareness, Lacking (so far) In Lead Generation"

What do you like best?

Twitter makes it pretty simple to promote a tweet or create specific types of campaigns (like lead generation cards). Very nicely designed interface.

What do you dislike?

Lead generation cards don't seem to produce quality results for our marketing efforts. They also take quite a long time to run thru their budget.

What business problems are you solving with the product? What benefits have you realized?

Brand awareness via promoted tweets and lead generations from lead cards. We've had a lot of engagement and views from a brand awareness perspective.

Twitter Ads review by Ben S.
Ben S.
Validated Reviewer
Review Source

"Clunky system and poor targeting"

What do you like best?

One click data capture is a really good option if you're looking for lead generation and have a wide enough customer base to overcome the weak targeting options.

What do you dislike?

Basic functionality like location targeting is far too clunky unless you are targeting a broad region. Targeting a radius around your business is so simply with google and facebook and yet twitter seem to make it overly difficult. Basic targeting options like age are missing. For such a big company whose only income comes from ads you would expect them to have put much more effort into capturing extra data and providing more advanced targeting.

Recommendations to others considering the product

Useful for general brand awareness if you are comparing with broadcast options but a long way behind google and facebook in terms of targeting and functionality.

What business problems are you solving with the product? What benefits have you realized?

Helped us reach a broad audience fairly cheaply

Twitter Ads review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Twitter Ads Review"

What do you like best?

Ease of use. Wasn't hard to learn from the beginning and reaches a slightly different audience then Facebook. Great targeting and reach specifics.

What do you dislike?

Not as broad spread as Facebook, or even Instagram. Not everyone has Twitter.

Recommendations to others considering the product

I don't think Twitter is growing much, but it is out there for now and useful for what its worth.

What business problems are you solving with the product? What benefits have you realized?

Reaches brides and customers outside of Facebook arena.

Twitter Ads review by Sabel H.
Sabel H.
Validated Reviewer
Verified Current User
Review Source

"Great for event, webinar, and conference marketing."

What do you like best?

I really like being able to target by keywords. People are constantly searching for things on Twitter, and being able to target those keywords depending on my audience is super helpful.

I also like being able to target by different users. This allows me to expand the reach of influencer marketing. For example if my audience is similar to Pepsi's, I can target similar followers to theirs.

What do you dislike?

Twitter runs through my budget very quickly and it's hard to space it out based on a specific time of day.

Recommendations to others considering the product

It's a good platform to test on. I would say it's great for B2C brands and to target large audiences at a rapid pace.

Try the different targeting functionality and the leads cards are a great source for lead generation as well!

What business problems are you solving with the product? What benefits have you realized?

It gives me an expanded reach and

Twitter Ads review by Greissy P.
Greissy P.
Validated Reviewer
Review Source

"Entrepreneurs! "

What do you like best?

I really like thwt you can announce your service in a tweet through an add. It's a very effective way to get clients and people know your business.

What do you dislike?

Well, sometimes your Ad can be shadowed by bigger companies or sponsored adds but, keep trying!

What business problems are you solving with the product? What benefits have you realized?

People get informed about what my business do.

Twitter Ads review by Michal S.
Michal S.
Validated Reviewer
Verified Current User
Review Source

"Great tool for certain target audiences"

What do you like best?

Much easier to start a campaign than in FB Ads Manager or Google Adwords. Great for a launch of a new twitter account.

What do you dislike?

Much less inventory than Facebook / Google.

Didn't really care about empty engagements category, like click on tweet, click on picture, if I advertise for website clicks (outbound traffic).

What business problems are you solving with the product? What benefits have you realized?

Works great for addressing tech professionals.

Twitter Ads review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Great service but has its quirks "

What do you like best?

I like the ability to target specific customers or similar customers based on email list. The targeting is great and it really gives you visibility to understand what your users interests are outside of the products you are offering.

What do you dislike?

I do not like how you do not have the ability to convert a tweet from showing on your timeline after it is posted. You have to decide before you launch the paid tweet if you only want it to be promoted or you want it to be both promoted and showing on your timeline.

Recommendations to others considering the product

Make sure you understand your target

What business problems are you solving with the product? What benefits have you realized?

We have been able to get a better understanding of users that have interest into our products.

Twitter Ads review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Good for trending topics"

What do you like best?

Twitter is extremely good when the ad is related to a trending topic.

What do you dislike?

Twitter reach is relatively smaller than other social media platforms. It is very difficult to scale efficiently.

Recommendations to others considering the product

Twitter does not have bulk sheet building that is easy to use. Building can be very time consuming.

I recommend narrowing down to a few campaigns, to optimize building time and also to leverage better Twitter's potential audience.

What business problems are you solving with the product? What benefits have you realized?

It helped us reach an specific profile of users we were not able to with other social platforms.

Twitter Ads review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"So confusing to use"

What do you like best?

Nothing. It is so hard to use! It's always changing. It costs so much to run an ad. It's not worth it.

What do you dislike?

-Not easy to use

-Not easy to analyze or see any type of analytics

-Costs too much

-Confusing and not user-friendly

Recommendations to others considering the product

Totally not worth it to advertise on Twitter. A waste of time and money for me. Your social marketing money is better spent elsewhere.

What business problems are you solving with the product? What benefits have you realized?

I have not noticed any benefits.

Twitter Ads review by Administrator in Transportation/Trucking/Railroad
Administrator in Transportation/Trucking/Railroad
Validated Reviewer
Verified Current User
Review Source

"Twitter Ads review"

What do you like best?

I enjoy Twitter Ads because of the type of targeting you can do. I like that you can target specific followers of different accounts and also your past website visitors. We promote tweets and our account to those visitors and they are the most qualified followers for us. I also enjoy the fact that you can add multiple mediums to your posts including pictures and other forms of customization. In addition, I like how easy they make it to target content to followers of similar accounts you are going after. This makes it that much easier to gauge who else to add, remove, etc.

What do you dislike?

I wish you could get more detailed data on results. For example, it tells you how many followers you got from a certain campaign but it won't tell you who those people are. I'd like to see that. It would help me determine which campaign is sending better leads my way.

Recommendations to others considering the product

I'd definitely recommend adding a pixel to your site so that you can promote content to past visitors. They are already looking for you and know who you are, does it get any better than that?

What business problems are you solving with the product? What benefits have you realized?

We're trying to persuade retailers that shipping by a certain method is in their better interest than by what many are using currently. Spreading knowledge is a key part of this. Much of what we do is promote gated content on our site and Twitter has sent significant traffic our way as well who follow through and download the content ultimately.

Twitter Ads review by Haley T.
Haley T.
Validated Reviewer
Review Source

"So easy and well laid out! "

What do you like best?

I LOVE when I am creating ads in Twitter. It is step by step and easy to see what you will be doing. I also love that you can schedule so many different version for each ad. Very user friendly!

What do you dislike?

I haven't found much yet! The process to upload videos is a little unnecessary but I still love this tool.

What business problems are you solving with the product? What benefits have you realized?

This is helping us find out twitter audience.

Twitter Ads review by Jennifer B.
Jennifer B.
Validated Reviewer
Verified Current User
Review Source

"Twitter Marketing Advertising Review"

What do you like best?

Ease of use, I like the targeting features that it has but it could be better.

What do you dislike?

lack of in depth targeting of interests and behaviors.

Recommendations to others considering the product

Good platform for driving traffic, cost is cheaper than adwords but not as low or as targeted as Facebook.

What business problems are you solving with the product? What benefits have you realized?

Helping customers to drive traffic to their website to ultimately lead to more conversions.

Twitter Ads review by Artyom D.
Artyom D.
Validated Reviewer
Verified Current User
Review Source

"Catching up with Facebook Ads effectiveness"

What do you like best?

It provides one of the shortest period between an ad campaign creating and its ads actual exposure to targeted audience. It allows an advertiser to reach out very specific audience segments and deliver a message in a timely manner. Its Lead Generation Cards solution allows to capture leads on the fly, it's really effective tool.

What do you dislike?

Running long duration campaigns show low efficiency (comparing with FB Ads). Twitter Mobile App Install ADs are pretty expensive : CPI ~$5...7 per mobile app install, the platform doesn't suit for as many various topics / people's interests as Facebook Ads does.

What business problems are you solving with the product? What benefits have you realized?

We reach our targeted audience for a specific mobile app (either iOS or Android).

Twitter Ads review by Quentin H.
Quentin H.
Validated Reviewer
Review Source

"Use Twitter has an ad platform "

What do you like best?

Twitter allows you to get in front of the target audience that is engaged in the content they are consuming. Twitter users tend to go on for information and news.

What do you dislike?

At times ads on Twitter seem to blend into the content and it's tough to decipher what is an ad vs a post.

Recommendations to others considering the product

Be sure that your demo that you are trying to reach are Twitter users, it's definitely a good alternative to Facebook

What business problems are you solving with the product? What benefits have you realized?

We are using Twitter has an alternative to Facebook

Twitter Ads review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great platform, but can cause trouble in calculations down the road"

What do you like best?

The platform really enables easy switches between an paid media mindset and a content marketing mindset. The ability to schedule tweets and generally use all the features of Twitter within the ads management platform means the creative juices don't shut off just because you go into "campaign mode." Plus, it makes it easy if paid digital and content management are not handled by the same employee.

What do you dislike?

The reporting makes it difficult to find a combined CPM for all (paid and organic) impressions. This is not a big deal during the day-to-day use, but when it comes time for year end reporting you will be doing some pivot-table work to filter out lines in twitters data that show only paid impressions from those that show both paid and organic. This is actually the result of a desired feature (as some campaigns are the "boosting" of real tweets where it makes sense to give a combined CPM, and some are paid only) but it does cause a pickle that requires math in certain situations. Not a big hiccup, but I am just throwing in a warning about it.

Recommendations to others considering the product

Just know that the main thing you will be lacking is targeting capabilities. That is to say, really only "discovery" tools for targeting. They are there, but they are weak compared to paid products. This won't matter, however, if you know the client's space well enough to know who should be targeted without discovery software then you should be good to go!

What business problems are you solving with the product? What benefits have you realized?

Twitter's ads platform is constantly being improved. I would honestly say it is the best platform for managing ads on twitter (even better than paid). Obviously there are more powerful tools for targeting campaigns, but in terms of execution and day-to-day use, Twitter has created and excellent free offering. That should really be the operative word when exploring other products. Will it be better (for a price) than what Twitter is offering for free?

Twitter Ads review by Sari A.
Sari A.
Validated Reviewer
Verified Current User
Review Source

"Easy to use, still not mature enough to fully assess"

What do you like best?

Ease of use, ease of promoting existing tweets. And the "card" feature is pretty neat.

The integrated email sign-up feature is great.

What do you dislike?

Conversion numbers are relatively lower than other avenue. Since relatively new, not clear if it's the platform itself or users still not engaged with promoted tweets.

Recommendations to others considering the product

Consider using the "cards" feature and test with the different CTA's available

What business problems are you solving with the product? What benefits have you realized?

Good branding exercise, showing brand announcements through impressions on Twitter has worked well

Twitter Ads review by Petra G.
Petra G.
Validated Reviewer
Review Source

"Publishing Tool"

What do you like best?

Increased traffic to our Twitter feeds, as well as response rates have increased.

What do you dislike?

I would like to see better analytics and ways to track the effectiveness of the money we spend.

What business problems are you solving with the product? What benefits have you realized?

We are going further faster with Twitter ads

Twitter Ads review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Twitter for Business"

What do you like best?

Twitter is very easy to use as long as you can stay in their character limit. It's a very simple interface and great for businesses.

What do you dislike?

The character limit can be a little hard to work with. Remember links and images can count in your character count.

Recommendations to others considering the product

Try it out. There are a lot of targeting options so if you don't succeed the first time be sure to try again.

What business problems are you solving with the product? What benefits have you realized?

Customer service is huge for us and Twitter allows us another way to interact with our clients.

Twitter Ads review by Consultant in Human Resources
Consultant in Human Resources
Validated Reviewer
Review Source

"Twitter Flashy Ads"

What do you like best?

This is the platform form for some educated or some sincere person.

What do you dislike?

Fake pages, fake accounts are problem....very choosy in terms of accepting payments

Recommendations to others considering the product

As of now no, but keep going and time to time implement accordingly.

What business problems are you solving with the product? What benefits have you realized?

You Pay for Performance. When you promote tweets on Twitter, you only pay when you've achieved your marketing objective. ...

Keyword Targeting. ...

Tweet Engager Targeting. ...

Tailored Audiences. ...

Twitter Ads review by Brittnee M.
Brittnee M.
Validated Reviewer
Review Source

"Social Media Coordinator"

What do you like best?

I like the fact that I can see analytics and keyword targeting which is not on Facebook. You can target against events. Real-time is key.

What do you dislike?

It is more expensive to put ads on twitter and it's harder to get location based results.

What business problems are you solving with the product? What benefits have you realized?

As a brand, using it to get the world out about the products and conversating with consumers. Benefits is definitely real time.

Twitter Ads review by Saad Salman C.
Saad Salman C.
Validated Reviewer
Review Source

"A good social platform if Facebook doesn't work for you"

What do you like best?

Social integration is good and insights into short term trends is great. Personally, I have seen better ROI generation compared to Facebook Ads. Also, there is a smaller chance of false reviews from competitors clogging business performance in the small business environment.

What do you dislike?

Limited visibility and user interactions. Not a lot of feedback opportunities from consumers unless they tweet about an issue. Lacks good video integration which is a must have for some businesses online. Should be coupled with YouTube advertising for better results with tangible products.

Recommendations to others considering the product

Better ROI than Facebook plus integration of trends. Would be good if there was a better integration of video streams.

What business problems are you solving with the product? What benefits have you realized?

I'm building greater digital engagement campaigns with potential clients. Twitter for business can work well internationally as well.

Twitter Ads review by Robert C.
Robert C.
Validated Reviewer
Verified Current User
Review Source

"Does the job, could be better"

What do you like best?

You can advertiser directly on Twitter using this app. There is no technology fee, you just pay for media.

What do you dislike?

It's not up to par with Facebook's Power Editor in a variety of ways, and both of these products lack standard features to control for reach/frequency, day parting, batch/enterprise features, etc.

Recommendations to others considering the product

Needs to meet Facebook's Power Editor at all levels, but tailored to Twitter's inventory.

What business problems are you solving with the product? What benefits have you realized?

Brand awareness/direct response/engagement for advertisers. Brand awareness, response/engagement for advertisers.

Twitter Ads review by Katy C.
Katy C.
Validated Reviewer
Verified Current User
Review Source

"short, fast, and to the point"

What do you like best?

I liked the flexibility of the ad platform. Rotating the most current update or sticking to a particular one.

What do you dislike?

The quickness of it's effectiveness. We ssaw result fast and they were lasting which was great for long term audience building.

Recommendations to others considering the product

It can be very effective when looking to build upon other brands audiences that are similar to your target group.

What business problems are you solving with the product? What benefits have you realized?

We were able to gain followers based on mirroring audiences and that was a huge success.

Twitter Ads review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Twitter ads offer an innovative process and results"

What do you like best?

I loved the process when I first set up twitter ads. They ask you what your objective is, who is your target audience, how much your willing to spend, etc. These questions, although basic, are immensely helpful in positioning your ads and getting the attention of the people you are targeting. In addition, there are no contracts -- you can start and stop whenever you want, which is great. You literally pay for what you are putting out there. The ads are also very interactive.

What do you dislike?

Sometimes I found the ads to be irrelevant (for example, the ads were not matched up with the correct key words so my target audience may not have seen it); in addition, the ads are a bit dense and can seem confusing to the user.

Recommendations to others considering the product

I would definitely recommend Twitter ads to anyone who is trying to get a product or service out there. I would recommend that users take advantage of the interactivity that Twitter ads affords and put in links, videos, photos etc to grab more attention.

What business problems are you solving with the product? What benefits have you realized?

I am attempting to market a product, and the benefit of Twitter, first and foremost, is that you get a LOT of visibility. People not only use twitter, but they check twitter more than once, throughout the day. This gives you a lot of opportunity to get the people's attention that you are targeting.

Twitter Ads review by User in Entertainment
User in Entertainment
Validated Reviewer
Verified Current User
Review Source

"Amazing!"

What do you like best?

Can reach international markets with a small price, great for advertising on a large scale.

What do you dislike?

Poeple can easily dismiss the ads when they want to (especially on mobile)

Recommendations to others considering the product

Please be aware that anyone can dismiss the ads, and because of this it can limit the reach of the advertisement.

What business problems are you solving with the product? What benefits have you realized?

That it's a lot easier to advertise using social media and multimedia such as twitter.

Twitter Ads review by Jeannie T.
Jeannie T.
Validated Reviewer
Review Source

"Good complement of other social ads"

What do you like best?

Twitter ads has a good platform to analyze ads (insights) and it integrates well with other tools for publishing.

What do you dislike?

limitation of 140 characters. Wished there was a possibility to do a max of 180 characters.

What business problems are you solving with the product? What benefits have you realized?

Choosing the best social media platform for ad engagement

Twitter Ads review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Fantastic!"

What do you like best?

Twitter ads is able to reach a wide audience across social media. There are a lot of options in terms of advertising but twitter ads was the more effective and cheap option.

What do you dislike?

Ads are easily dismissed through the mobile platform.

Recommendations to others considering the product

Like I mentioned before it is cost effective and you can gain interest and a wide audience from this.

What business problems are you solving with the product? What benefits have you realized?

Marketing

Twitter Ads review by Internal Consultant in Food & Beverages
Internal Consultant in Food & Beverages
Validated Reviewer
Verified Current User
Review Source

"Easy to use but a limited ad platform"

What do you like best?

The ability to target based on a person's demographics, behaviour and personality.

What do you dislike?

The lack of age targeting and limited advertising products compared to Facebook.

Recommendations to others considering the product

Be really specific with your targeting and have a good understanding of your target market. Trial with a smaller budget initially

What business problems are you solving with the product? What benefits have you realized?

Advertising online to wider audience. but at the moment we have not seen enough value from twitter as an ad platform.

Twitter Ads review by David K.
David K.
Validated Reviewer
Review Source

"Easy to reach a lot of people"

What do you like best?

We use to promote webinars, events or new blog posts

What do you dislike?

Limited amount of characters per message

What business problems are you solving with the product? What benefits have you realized?

Allows use to promote new things with our company

Twitter Ads review by Justin S.
Justin S.
Validated Reviewer
Review Source

"For Sponsored tweets, no better way to go than working with Twitter"

What do you like best?

The fact that we can work with Twitter to reach our target in the most unique way possible. We can tell if they follow or interact with our brand on Twitter and also see who they follow, if it is auto brands, etc.

What do you dislike?

Lack of results data and campaign results.

Recommendations to others considering the product

Make sure you let them know exactly what you are looking to do. The more they know, the more they can help produce results.

What business problems are you solving with the product? What benefits have you realized?

Solving the problem of our brand becoming relevant again. Great to be able to share our quality and content, as well as our TV spots.

Twitter Ads review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Great for driving engagement and followers"

What do you like best?

Really good and explanatory for driving more engagement and followers on my Twitter account

What do you dislike?

I wish it was cheaper... sigh. Not much I can do there

Recommendations to others considering the product

Check it out for sure, thought Facebook might give a higher ROI

What business problems are you solving with the product? What benefits have you realized?

Drives more followers to my account which helps with my sway on social media.

Twitter Ads review by Agency in Internet
Agency in Internet
Validated Reviewer
Verified Current User
Review Source

"Worth advertising on, but still in need of improvement"

What do you like best?

The platform gives you lots of exposure and has some interesting methods of targeting audiences. It's a fairly simple platform to use.

What do you dislike?

The platform is still unsuccessful of dividing spend equally. There will be times when it can't spend the whole budget and others when it spends the whole budget in a matter of days. They need to find a way to spend budget gradually.

Recommendations to others considering the product

Keep a close eye on how your budget is being spent.

What business problems are you solving with the product? What benefits have you realized?

I manage multiple client Twitter ads accounts, we have definitely generated more followers and increased engagement through Twitter Ads

Twitter Ads review by User in Civic & Social Organization
User in Civic & Social Organization
Validated Reviewer
Verified Current User
Review Source

"Not sure the time spent is worth it"

What do you like best?

I like being able to advertise on the platform.

What do you dislike?

Not sure if the platform speaks to our core users anymore. It seems like Twitter may not be the best use of advertising dollars.

What business problems are you solving with the product? What benefits have you realized?

Reaching new customers.

Twitter Ads review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Great - easy to use"

What do you like best?

I like the targeting options, ease of use, options for creative and how the data is presented in the dashboard.

What do you dislike?

I wish the targeting for gender and interests were more accurate.

What business problems are you solving with the product? What benefits have you realized?

To reach more people and engage with new audiences.

Twitter Ads review by John M.
John M.
Validated Reviewer
Review Source

"Less expensive, more to love."

What do you like best?

Simplicity of the program and placement.

What do you dislike?

Lack of reach and lack of instruction. The platform needs to give you more instruction up front.

Recommendations to others considering the product

Prepare for the lack of reach and the need to compensate.

What business problems are you solving with the product? What benefits have you realized?

Low-cost advertising solution.

Better user acquisition rate.

Twitter Ads review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Easy to use"

What do you like best?

Ease of use- easy to add tweets and put in budget, designate budget per ad, etc.

What do you dislike?

Not a lot of space! Wish you could have a photo and an ad, and also be able to tag others without being cut off by the character limit.

What business problems are you solving with the product? What benefits have you realized?

Can be more expensive to reach target audience than other social networks like Facebook, but it gives us another platform to reach our audience.

Twitter Ads review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Native and easy way to manage pay ads"

What do you like best?

As a stand alone that works parallel with the account, Twitter ads make posting, managing assets, budgets, and do everything that is campaign related much easier

What do you dislike?

There are still rules and limitations on what assets can be uploaded (size, format).

What business problems are you solving with the product? What benefits have you realized?

Managing big campaigns and seeing what is performing right or wrong is very important. Twitter ads lets you see in a very simple way how the add is performing which helps with creative and targeting direction

Twitter Ads review by Emily M.
Emily M.
Validated Reviewer
Review Source

"My experience has been good"

What do you like best?

being able to promote multiple tweets and having the ability to switch them out during the campaign.

What do you dislike?

the location targeting should be more specific

Recommendations to others considering the product

research what tweets are getting the most views and are performing best and promoet those

What business problems are you solving with the product? What benefits have you realized?

surprisingly helpful for getting leads. trying to promote clients brand and get leads for them.

Twitter Ads review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"A long way to go"

What do you like best?

It's a unique platform, reaching users looking for information on the spot.

What do you dislike?

The platform is simple but cumbersome, clunky and lacks advanced capabilities.

Recommendations to others considering the product

You have to hold their support team by the hand. Their system is clunky, but it can work and generate conversions. Does not do well with MTA.

What business problems are you solving with the product? What benefits have you realized?

Capitalizing on real-time demand for our target audience.

Twitter Ads review by User in Writing and Editing
User in Writing and Editing
Validated Reviewer
Review Source

"I don't find these profitable"

What do you like best?

Interface is pretty easy, not hard to get an ad going

What do you dislike?

I don't find a good roi with these. I tried for a little while but I don't use them anymore

What business problems are you solving with the product? What benefits have you realized?

Tried advertising for product. Didn't love my results.

Twitter Ads review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Twitter As the new next best thing to online advertisement"

What do you like best?

The way Twitter ads makes you think on how to strategically hook your audience with only 140 characters and the impressing insight data.

What do you dislike?

The demographics aren't as specific as other ads on other social media sites.

What business problems are you solving with the product? What benefits have you realized?

Brand Awareness and acquiring new followers

Twitter Ads review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Twitter ads are a great way to grow your social community "

What do you like best?

I used Twitter ads for a bank I used to work at. We used promoted tweets an objective based campaigns. I really loved how targeted you could get.

What do you dislike?

What I dislike is that I found some of the features confusing, such as promoted trends.

Recommendations to others considering the product

Try out all of the exciting features.

What business problems are you solving with the product? What benefits have you realized?

When I used the ads, we were raising money for a children's hospital. The benefit was that we were able to achieve our goal and help children.

Twitter Ads review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great for Restaurant Reservations"

What do you like best?

The Ad Setup is fairly painless and Twiiter Cards are really easy to set up.

What do you dislike?

I cannot fine tune my audience as well as other Social platforms.

What business problems are you solving with the product? What benefits have you realized?

I'm helping get restaurant reservations and have noticed an uptick since using Twitter Ads.

Twitter Ads review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Twitter Review"

What do you like best?

I loved working with Twitter using their social platform at my last agency. The staff and account reps are very friendly and are always their to help you when needed.

What do you dislike?

There was nothing that I really disliked about Twitter except the user interface was a little hard to navigate at times. Also ad scheduling was tricky.

Recommendations to others considering the product

N/A.

What business problems are you solving with the product? What benefits have you realized?

None at the moment.

Twitter Ads review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Review Source

"New Horizons and Good Reach"

What do you like best?

Twitter is a very dynamic platform for certain demographics. Using it for advertising challenges us to be more nimble and creative.

What do you dislike?

Nothing. Too new for me to determine its impact on my program.

What business problems are you solving with the product? What benefits have you realized?

We are reaching our broader audience at the point of them consuming our content.

Twitter Ads review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Best Method for Native Twitter Ads"

What do you like best?

Ease of use and Tweet scheduling capabilities

What do you dislike?

Inability to preview Tweets that feature GIFs

Recommendations to others considering the product

Reach out to your Twitter rep to take full advantage of features.

What business problems are you solving with the product? What benefits have you realized?

Planned content publishing, community management, real-time social coverage

Twitter Ads review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Helpful in standing out on the Twitter feed."

What do you like best?

I like that step-by-step process of setting up the ads; it makes the process really easy. I like that I can add targeting for different campaigns.

What do you dislike?

Overall, I'm happy with the feature. I'd recommend it to anyone trying to get through the clutter of Twitter.

What business problems are you solving with the product? What benefits have you realized?

I'm solving

Kate from G2 Crowd

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* We monitor all Twitter Ads reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.