What do you like best?
The engagement I usually get is not bad. They click the link, visit the site and sometimes they share it with their friends, which doesn't happen much for me in other platforms.
What do you dislike?
If you would like to edit you target profiles after you start the campaign, for instance, you have to export a CSV file and then make your edits and upload it back. This is just ridiculous! Why make things that difficult?
Recommendations to others considering the product
Worth to try. Try to be more specific with your audience and while setting up your ads, make it like the final version because it's very painful to edit it once you save it. It has pretty much the same process with other social ad platforms. Easy to understand. Not as sophisticated as Facebook Ads Manager. Based on my experience, there is totally different and more engaging audience for B2B solutions. Lastly, if you're directing them to your website, make sure that your page is mobile optimized since most of the audience is using the mobile app.
What business problems are you solving with the product? What benefits have you realized?
B2B Lead generation, mostly. If you target very specific audience, you get better results. This is for sure. There are many junk profiles and sometimes accounts from the countries that you didn't target see/click your ads, but overall it helped us to get a few decent leads. Surprisingly, we got better results on Twitter than LinkedIn for B2B lead generation.