Twitter Analytics

4.0
(45)

Measure and boost your impact on Twitter.

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Twitter Analytics Features

Reports & Dashboards

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

65%
(Based on 35 reviews)

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

79%
(Based on 42 reviews)

Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

80%
(Based on 42 reviews)

Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

69%
(Based on 37 reviews)

Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

71%
(Based on 24 reviews)

Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

72%
(Based on 33 reviews)

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

60%
(Based on 37 reviews)

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

59%
(Based on 36 reviews)

Platform

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

78%
(Based on 26 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

78%
(Based on 31 reviews)

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

75%
(Based on 34 reviews)

Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

78%
(Based on 40 reviews)

API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

76%
(Based on 24 reviews)