What do you like best?
The Logic Jumps in the Pro subscription level are awesome--we use them in an initial assessment where it's hard to tell which criteria will be met.
The design UI is easy and straightforward.
Multiple workspaces allow for easily segregating different typeforms used by different teams, etc.
Easy to set up notifications for survey responses
Easy to customize look/feel for our branding purposes
What do you dislike?
I wish it had Square integration.
Still getting used to the new v2 UI they recently rolled out.
Recommendations to others considering the product
The main reason we initially chose Typeform was the Logic Jump functionality, which is remarkably easy to configure and use. It's a great solution for folks who need complex logic jumps (to jump people to certain questions and thus skip things that aren't relevant to them). I'd recommend testing that out if this is a need you have.
We also really like the variables to capture a respondent's answers and personalize them a bit--such as using their name or their company's name in later questions. That's the kind of detail you don't see in all survey tools, and while it's small, it makes a big difference.
We found the trial period for this great, and Typeform also let us try the PRO+ subscription level for a while for free to see if we'd like that better. (We stuck with PRO.) But they've been responsive and helpful when we've had issues.
What business problems are you solving with the product? What benefits have you realized?
We use Typeform predominantly for having new clients complete a baseline questionnaire that we use to help determine the configurations they'll need when we set them up, and for training feedback surveys. The baseline assessments have evolved over time and the Typeform interface has made it easy for us to copy previous iterations and make adjustments to them, as well as to track clients' initial state so we can do point-in-time comparisons later on.
The training feedback surveys have helped us capture anonymous feedback from training participants, and we've used this information to refine our training curriculum.