What do you like best?
I love how easy it is to create and manage content, without requiring time from our website team. Marketing can easily publish blog posts, whitepapers, videos, and more without dealing with the main website. Plus, the layout is great, it is super easy to add/remove items from multiple marketing streams, and the support team is always there when we need help.
What do you dislike?
Some of the features can be a bit clunky. There are a few minor issues with marketing streams, but otherwise a great product. My biggest complaint is that the hub is hosted on a subdomain, which can negatively impact SEO.
Recommendations to others considering the product
Definitely take the time to see if it is the right solution for you! There are HUNDREDS of benefits to using the platform, but it does require time and energy to maintain. You'll likely want to revisit your hub multiple times per week to make changes, so you'll want to have someone dedicated to that. This undertaking is not for a company just getting started who wants to publish a blog post or two.
That said, Uberflip is the best platform I've seen for this type of work and their support team is amazing. They truly do care about their customers and want to do everything they can to help them succeed. If you need a platform for content management, this is the way to go.
What business problems are you solving with the product? What benefits have you realized?
Previously, we could not publish any content to the website when the team was under a content freeze. Now, we can quickly and easily post new blogs, upload new videos, and switch out content as needed. This keeps our marketing team nimble and allows us to continue making an impact even when other areas of the site are unable to be changed.