Uberflip

(71)
4.5 out of 5 stars

Uberflip is a platform for marketers to create, manage and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

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Uberflip review by <span>Lyra H.</span>
Lyra H.
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Helpful product, great people

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What do you like best?

Uberflip has helped our marketing team deploy our content quickly and easily and provide an excellent customer experience for visitors. We are able to make content available in a couple of minutes, rather than days in our old processes. Plus it is very visually appealing and easy to navigate.

What do you dislike?

When you are first setting up a hub, it is a little complex to figure out the hierarchy in the most efficient way. Ours was set up by others, so I'm not sure what the thought process was. However, I have been able to customize the menu structure and public facing streams to be very organized.

Recommendations to others considering the product

If you have a lot of content, add to it frequently, need flexibility in how it's presented to a variety of audiences, and you don't have a lot of time or people to manage it all - Uberflip is a lifesaver. Great product that is easy to use and wonderful, helpful people.

What business problems are you solving with the product? What benefits have you realized?

We have an easy way to present content in relevant streams to our prospects and customers. It is engaging for them to find and read. It has significantly cut down on time spent managing the back end. We are able to get better metrics about content performance. And it's so user friendly. And any time I have a question or issue, my account rep and customer support have been fantastic.

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Uberflip review by <span>Jade H.</span>
Jade H.
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Overall great product with only a few kinks

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What do you like best?

I love how easy it is to create and manage content, without requiring time from our website team. Marketing can easily publish blog posts, whitepapers, videos, and more without dealing with the main website. Plus, the layout is great, it is super easy to add/remove items from multiple marketing streams, and the support team is always there when we need help.

What do you dislike?

Some of the features can be a bit clunky. There are a few minor issues with marketing streams, but otherwise a great product. My biggest complaint is that the hub is hosted on a subdomain, which can negatively impact SEO.

Recommendations to others considering the product

Definitely take the time to see if it is the right solution for you! There are HUNDREDS of benefits to using the platform, but it does require time and energy to maintain. You'll likely want to revisit your hub multiple times per week to make changes, so you'll want to have someone dedicated to that. This undertaking is not for a company just getting started who wants to publish a blog post or two.

That said, Uberflip is the best platform I've seen for this type of work and their support team is amazing. They truly do care about their customers and want to do everything they can to help them succeed. If you need a platform for content management, this is the way to go.

What business problems are you solving with the product? What benefits have you realized?

Previously, we could not publish any content to the website when the team was under a content freeze. Now, we can quickly and easily post new blogs, upload new videos, and switch out content as needed. This keeps our marketing team nimble and allows us to continue making an impact even when other areas of the site are unable to be changed.

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Uberflip review by <span>Chloe 🚀 W.</span>
Chloe 🚀 W.
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What do you like best?

Uberflip has surprised me in being both a versatile and engaging platform for our business and our customers, and a friendly and knowledgeable community who are quick to help at every stage of the implementation process.

What do you dislike?

There are so many things I love about Uberflip, so it's difficult to think of anything I don't like. I would like the image upload manager to be more powerful and customisable, but otherwise, the platform is perfect for our needs.

Recommendations to others considering the product

My biggest piece of advice would be to think outside the box! At the beginning of our partnership with Uberflip, I didn’t realize how customizable it could be; there are already plenty of options available in the GUI, but you can add custom CSS to add things like video banners, custom labels, and descriptions that appear when you hover over the tiles - your imagination is the limit. Make sure you check out other companies’ hubs for inspiration!

What business problems are you solving with the product? What benefits have you realized?

By using Uberflip's hub for our business, we have experienced the benefits of having a comprehensive and wholly customisable content platform for our customers at our disposal; deep and meaningful metrics across different types of engagements; and an impressive AI foundation that makes every customer feel unique and valued. We have now succeeded in implementing a detailed, customised content journey for our users that far exceeds anything we have ever offered before, beautifully blended with our Drupal website and Pardot marketing automation platform, that gives us more scope and bigger data than we have ever had previously.

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Uberflip review by <span>Kathryn S.</span>
Kathryn S.
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What do you like best?

I love how easy it is to spin up custom Uberflip streams to support our different marketing initiatives. We use Uberflip across the entire customer journey, from demand gen to customer marketing. We're currently in the process of pulling all of our customer onboarding docs and content into Uberflip streams because it's such an easy and consumable way to display and share this information.

I also really like all the content that's available to support Uberflip. If I ever have a question on how to do something, I"m almost always able to find a supporting document or article in their Help Center.

What do you dislike?

There are so many things I love about Uberflip, so it's difficult to think of anything I don't like. I'd say the one small dislike is the way Flipbooks are displayed. The page is sometimes a bit slow to load and I think it'd be awesome to have the ability to maybe brand the page or just make it look a bit more aesthetically pleasing. Overall, Uberflip is an awesome platform that's super flexible and easy to use.

What business problems are you solving with the product? What benefits have you realized?

When executing ABM programs, delivering personalized content that's relevant to the specific buyer and their stage in the buyer's journey is crucial, and we're able to do that with Uberflip. Whether it's our sales development team creating and sharing customized streams based on specific conversations, creating streams for a specific account in a 1:1 campaign, or our marketing team creating streams to use with our display advertising campaigns and other initiatives, Uberflip allows us to easily aggregate and share tailored content.

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Uberflip review by <span>Zach S.</span>
Zach S.
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What do you like best?

Uberflip has made managing a very complex content stack a lot easier and has opened up a world of possibilities for our content team. Uberflip is also always releasing new features which makes it easy for us to adapt to the changing B2B landscape - they're very responsive to customer needs.

What do you dislike?

It can sometimes be frustrating when bugs come up - but their team is typically good about fixing those. They would be the first to admit their their metrics section could use an overhaul but they mentioned that's on their roadmap for the 2018 release.

Recommendations to others considering the product

Try to get in quick! they are a growing company and prices are rising.

What business problems are you solving with the product? What benefits have you realized?

Trying to sell to buyers with little to no commonalities has been a big problem for perks. Its been awesome having everything neatly organized into separate RSS feeds because it allows us to link up our marketing automation platforms with their system and get information out to our diverse customer base!

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Uberflip review by <span>Hillary L.</span>
Hillary L.
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Nimble, efficient and scalable

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What do you like best?

Uberlfip allows users to be very agile with content and the way it is organized. The tagging system allows for a one-time effort to load content and display it in multiple places. Each aspect is well-integrated into another for a seamless user experience on both the internal and external sides of the product. The functionality is conducive for scale, great for a pilot-to-expand model. I think the outstanding customer success team is Uberflip's biggest advantage and the customer's largest value of the investment.

What do you dislike?

There are some limitations in terms of importing content that require creative work-arounds, like uploading content as "blogs" that aren't really blogs. There are also some challenges with permissions when scaling across a global org, but Uberflip has committed to resolving these over time on their product roadmap, starting with the user groups they recently released.

Recommendations to others considering the product

Ask for plenty of customer examples. There are a lot of different directions you can go to implement it.

What business problems are you solving with the product? What benefits have you realized?

Dynamic, engaging content as opposed to traditional, static landing pages and content experience. The benefits are two-fold. The pages are dynamic in nature, but also agile to create and adjust quickly.

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