Test changes to a page by administering the change to a portion of visitors and measuring conversion.
Able to set any user action as the conversion goal of the test.
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
(Based on 139 reviews)
Able to view or adjust the necessary confidence level of your test.
(Based on 130 reviews)
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
(Based on 110 reviews)
Split URL Testing
Split web traffic to a page between two different URLs.
(Based on 77 reviews)
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
(Based on 127 reviews)
Build landing pages for user entry into the site.
(Based on 161 reviews)
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
(Based on 103 reviews)
Reports and Dashboards
Access pre-built and custom reports and dashboards.
(Based on 140 reviews)
Optimization tools are also available for mobile and tablet versions of websites.
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
(Based on 88 reviews)
Show different versions based on any variable set up to be tracked on the site's back end.
(Based on 73 reviews)
Profile Storage Duration
The amount of time that users can be tracked and segmented into targeted groups.
(Based on 60 reviews)
View percentage and total click rates for any link on a page.
(Based on 108 reviews)
Visual maps of where on a page visits are drawn to click/hover.
(Based on 46 reviews)
Replay videos of user's interactions with your site.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
(Based on 144 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 131 reviews)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 117 reviews)
Able to test that event and variable setup are reporting data accurately.
(Based on 86 reviews)