Unbounce

4.4
(189)

Unbounce allows you to build, publish & A/B test your landing pages without I.T.

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Unbounce Features

Testing

Reporting

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

92%
(Based on 149 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

86%
(Based on 60 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

90%
(Based on 143 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

86%
(Based on 133 reviews)

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

87%
(Based on 112 reviews)

Split URL Testing

Split web traffic to a page between two different URLs.

n/a

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

88%
(Based on 130 reviews)

Landing Pages

Build landing pages for user entry into the site.

93%
(Based on 165 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

75%
(Based on 106 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

77%
(Based on 143 reviews)

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

80%
(Based on 148 reviews)

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

83%
(Based on 89 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

n/a

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

n/a

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

82%
(Based on 110 reviews)

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

70%
(Based on 47 reviews)

Session Replays

Replay videos of user's interactions with your site.

n/a

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

90%
(Based on 147 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 133 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

82%
(Based on 119 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

82%
(Based on 87 reviews)