Unbounce

(182)
4.4 out of 5 stars

Unbounce allows you to build, publish & A/B test your landing pages without I.T.

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Showing 182 Unbounce reviews
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Unbounce review by <span>Liam B.</span>
Liam B.
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Verified Current User
Review Source

"Phenomenal Creativity and flexibility with some brain numbing issues "

What do you like best?

The ability for someone like me with very little coding skills, to build a landing page, drag, resize, re-colour, re-adjust and tweak everything to my liking (and not have everything else delete itself in the process) and look at it at the end with a satisfaction of my job

What do you dislike?

Unfortunately, with great power comes great problems, because the high amount of creativity means there is a lack of 'structure' or 'guidelines' and also there is a big issue when moving pieces around on the mobile side heavily messing with the desktop side. Something that seems very unnecessary, and can end up consuming a lot of time and really frustrate even the most careful designer

Recommendations to others considering the product

Be prepared to love it and be frustrated all at once. Definitely designed for a creative mind over an analytical mind so have whoever has the best eye for conversions and designs running it as no coding is required. Also be prepared to set up some external connections (CNAME's) for more effectiveness and learn your keyboard shortcuts for working with the mobile side.

What business problems are you solving with the product? What benefits have you realized?

Being able to build optimised landing pages quickly and effectively with simple ability to match design guides to clients needs and create something unique every time. Particularly useful if the client isn't already on a software with built-in landing pages

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Unbounce review by <span>Akshay C.</span>
Akshay C.
Validated Reviewer
Verified Current User
Review Source

"Convenient to use, but not the best design"

What do you like best?

– Ease of use, backend UI is clean, creating A/B tests can be done in few clicks.

– Ability to publish on your domain/Wordpress within few clicks.

– Don't need HTML knowledge

– Duplicating templates is extremely easy.

What do you dislike?

– There no grids and rulers, and as a designer that is really important for me to design good landing page.

– When you make slight changes to your LP in desktop view your mobile view gets changed as well.

– HTML generated is not semantically correct. This is a typical WYSIWYG code bloating thing that was common few years ago.

– Unbounce has had some server outage in the past, Wordpress errors.

Recommendations to others considering the product

Good place to start building Landing Pages right away. There are a few draw backs but most likely this will work for 99% of the people.

What business problems are you solving with the product? What benefits have you realized?

– Creating lead generation landing pages quickly and efficiently.

– Leading pages for our Google and Facebook Ads campaigns.

– Landing pages can be used used for creating contact forms as well.

– Making new pages is very simple and anyone in a marketing team can do it.

What Landing Page Builders solution do you use?

Thanks for letting us know!
Unbounce review by <span>J.P. V.</span>
J.P. V.
Validated Reviewer
Verified Current User
Review Source

"The best standalone landing page builder"

What do you like best?

While not the cheapest, Unbounce offers an amazingly simple user interface, a slew of available templates to get you started, and a community constantly producing advanced scripts for those custom interfaces and experiences you want on your landing pages. This product simply blows away LeadPages or Instapage.

What do you dislike?

It's not cheap, starts at $99/mo for the lowest tier, which can be a barrier for some smaller businesses. Additionally, they don't have a great interface for multi-user setups, especially if you're an agency. Paying for additional users is nickel-and-dime for a product of this caliber.

Recommendations to others considering the product

If you aren't using a marketing automation provider that bundles in landing pages (HubSpot, Marketo) and your marketing team is currently building landing pages by hand or manually, SET THEM FREE. For $100/mo you can have dozens of landing pages with best practices and great integrations. Definitely give Unbounce a look.

What business problems are you solving with the product? What benefits have you realized?

Creating custom landing pages for organic and paid campaigns that have specific offers and then A/B testing things like headline, form location, form fields and more give marketers much more power without locking them behind engineering/developers.

Unbounce review by <span>Graham A.</span>
Graham A.
Validated Reviewer
Verified Current User
Review Source

"Necessity for any serious marketing agency running PPC campaigns"

What do you like best?

The support is unparalleled. The tool itself does nearly everything and has very few limitations but it is so crucial to be able to easily reach out to support and have help at all times. They also are always adding new features and truly listen to client feedback about what they want.

What do you dislike?

The reporting on landing pages could be stronger. It would be great to be able to download an overview of the landing pages with different metrics so it could be added into other reports. Or integrating with Google Data Studio.

Recommendations to others considering the product

Take advantage of support as much as you feel the need to! That is what they are there for. If you are nice to them, they might even hook you up with some free gear and their shirts are very soft.

What business problems are you solving with the product? What benefits have you realized?

Our ability to A/B test has improved drastically and we use Unbounce as a sales tool to showcase our agencies commitment to testing. Our conversions on campaigns can often not be beat using high quality landing pages vs typical website pages.

Unbounce review by <span>Jordan H.</span>
Jordan H.
Validated Reviewer
Verified Current User
Review Source

"Great software for creating landing pages, lacking in reporting"

What do you like best?

The page editor has a lot of great features that support complex landing page needs - at the same time, the software is still easy to use (I might even say fun to use). Creating and editing landing pages to look exactly the way you want has never been easier. Unbounce also provides a ridiculous amount of FREE templates to get you started. Their library of templates gave me a lot of ideas for my own designs.

Another thing I was pleased about was the number of integration options Unbounce had with CRM systems. It was easy to create forms in Unbounce and have the submissions synced with our CRM database.

Lastly, Unbounce has an easy way to create mobile-friendly pages. All of their standard templates are mobile friendly, but you can also create an entirely new mobile design that differs from the desktop design, so you can really personalize what users see by device.

What do you dislike?

The reporting is pretty basic - pageviews, submissions, and conversion rate were the main data points. There is a line chart comparing the conversion rates for an A/B test, but the chart only goes back 30 days. If you strictly want to know which test variant out performs the other based solely on number of form submissions, you can get by with the reporting.

In most cases, landing page performance was less than flattering (based on Google Page Speed Insights). Google's tool doesn't go easy when grading websites, but Google also doesn't go easy when they determine a page's quality. This is an issue for us because we use a lot of our Unbounce landing pages in Google Adwords, and part of what determines how much we pay for a click is the quality of our landing page. For whatever reason my Unbounce pages never score very well, which is concerning.

Recommendations to others considering the product

Unbounce is a great tool for companies that need to create and A/B test landing pages, but don't have extremely complex reporting needs.

What business problems are you solving with the product? What benefits have you realized?

Unbounce is helps us create landing pages quickly and run tests to help improve our conversion rate optimization (CRO). Unbounce's easy to use editor saves us a lot of time when creating pages, and makes it easy to customize these pages to our exact specifications.

Unbounce review by <span>Hristian K.</span>
Hristian K.
Validated Reviewer
Verified Current User
Review Source

"The best landing page builder and optimization software"

What do you like best?

The landing page builder is by far the best in its class. A complicated design in PSD/Sketch can be transferred to a live page within a few hours.

It used to take days to the same job if you are coding the page by hand and even if you are using a framework.

The top 3 things I like:

1. Robust landing page builder

2. Integrations - Dozens of built in integrations and the recent Zapier addition makes it a breeze to connect hundreds of services. Automating your funnels and landing pages is probably the best investment you can make.

3. Community & Support - The Unbounce community is one of the most active software communities you can find on the net. The support team at Unbounce is also beyond awesome.

What do you dislike?

The thing I dislike about it most is the steep learning curve. However that is true with any PRO level software. You need time to learn the ins and outs.

The other small issue I have is with reporting. The software gives you a general overview of how your pages/tests are performing but any good optimizer knows, you need to dig into the data to find the real "gems".

Recommendations to others considering the product

If you are new to Unbounce signup for their community and don't be afraid to ask questions. Also, if you are really stuck and the support documentation doesn't help you, just pick up the phone and call their support team.

What business problems are you solving with the product? What benefits have you realized?

Building quickly and efficiently landing pages for my clients. As a CRO agency a big part of our daily work is designing, developing and optimizing landing pages for all sorts of clients. From mid-size businesses to large enterprise clients.

Unbounce allows us to deliver a superior product for a fraction of the time.

Another big part of our work is optimizing the pages we design and implement. Unbounce allows us to create variants in a matter of minutes.

Kate from G2 Crowd

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