What do you like best?
The page editor has a lot of great features that support complex landing page needs - at the same time, the software is still easy to use (I might even say fun to use). Creating and editing landing pages to look exactly the way you want has never been easier. Unbounce also provides a ridiculous amount of FREE templates to get you started. Their library of templates gave me a lot of ideas for my own designs.
Another thing I was pleased about was the number of integration options Unbounce had with CRM systems. It was easy to create forms in Unbounce and have the submissions synced with our CRM database.
Lastly, Unbounce has an easy way to create mobile-friendly pages. All of their standard templates are mobile friendly, but you can also create an entirely new mobile design that differs from the desktop design, so you can really personalize what users see by device.
What do you dislike?
The reporting is pretty basic - pageviews, submissions, and conversion rate were the main data points. There is a line chart comparing the conversion rates for an A/B test, but the chart only goes back 30 days. If you strictly want to know which test variant out performs the other based solely on number of form submissions, you can get by with the reporting.
In most cases, landing page performance was less than flattering (based on Google Page Speed Insights). Google's tool doesn't go easy when grading websites, but Google also doesn't go easy when they determine a page's quality. This is an issue for us because we use a lot of our Unbounce landing pages in Google Adwords, and part of what determines how much we pay for a click is the quality of our landing page. For whatever reason my Unbounce pages never score very well, which is concerning.
Recommendations to others considering the product
Unbounce is a great tool for companies that need to create and A/B test landing pages, but don't have extremely complex reporting needs.
What business problems are you solving with the product? What benefits have you realized?
Unbounce is helps us create landing pages quickly and run tests to help improve our conversion rate optimization (CRO). Unbounce's easy to use editor saves us a lot of time when creating pages, and makes it easy to customize these pages to our exact specifications.