It's easy to get started with Unbounce. You can build landing pages with almost no HTML knowledge, though you will need it when and if you want to further customize the styling and adjust page elements to your branding.
The ability to edit the desktop and mobile view at the same time is brilliant, and being able to make edits to a live landing page without publishing them (for a proper preview) is a stroke of genius.
The tool integrates well with SalesForce and a variety of other tools. We use Zapier to hook it up to our marketing automation tool, Intercom to set up automated email sequences.
Testing variants is a breeze. You can fully control the percentage of users who get each variant and keep testing small changes to improve conversion rates.
The user interface could be friendlier. It takes a long time to figure out how to edit and customize text, images, and other elements. It's easy to misclick and move stuff without intending to.
Unbounce should do really well in the future if they succeed at improving UX.
Definitely give this tool a try if you are looking to build landing pages for your marketing campaigns, especially if creating them on your website is difficult.
Creating effective landing pages for our multi-channel marketing campaigns.
The biggest benefit has been the ability to create new pages for our team with little to no involvement from our product designer and other developers. Unbounce empowers marketers and makes testing new page layouts easier, for example, we used the data we harnessed here that guided our website redesign.