Unified

3.1
(7)

The Unified Social Operating Platform enables marketers to activate audiences across social networks simultaneously.@UNIFIED

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Showing 7 Unified reviews
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Unified review by Patrick B.
Patrick B.
Validated Reviewer
Review Source

"Couldn't recommend Unified More!"

What do you like best?

Their strong strategic thinking played a heavy part into the success of our account. In addition, the Unified team is extremely personable which made all of the hard work seem easy.

What do you dislike?

Nothing to write about! I only have good things to speak to from my experience.

What business problems are you solving with the product? What benefits have you realized?

For our client, we were looking to have a strategic presence across social and drive both awareness campaigns as well as DR initiatives. In planning stages, they provided strategic thinking - hitting on all points of the brief. When the campaigns were active, they also continually provided valuable insights that lead to better performance.

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Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Useful Depending on What For"

What do you like best?

Unified's pacing dashboard is a helpful visual for seeing how campaigns are pacing. However, it's only currently available for Facebook and Twitter, so we still have to use other tools for our other social media.

What do you dislike?

It's only currently available for Facebook, Instagram, and Twitter so it's not an all-encompassing solution for campaign pacing and monitoring.

Recommendations to others considering the product

It is not a solution if you're looking for something that works across all social efforts.

What business problems are you solving with the product? What benefits have you realized?

Monitoring pacing and enhanced optimization options between audiences. It's supposed to be useful for reporting as well, but we have not really found a use for that capability. Also its Audience Insights capability seems to just reflect what's available in the native platform for Facebook.

What Social Media Suites solution do you use?

Thanks for letting us know!
Unified review by Ainsley K.
Ainsley K.
Validated Reviewer
Review Source

"Optimizer is a game changer, and great to have reporting all in one place"

What do you like best?

Optimizer and cohesive reporting across channels able to be pulled from one platform

What do you dislike?

Reporting failed frequently and it was hard to determine why

What business problems are you solving with the product? What benefits have you realized?

Having data in one place

Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Positive "

What do you like best?

Being able to focus on other channels while also being extremely involved in all parts of social. Having help with reporting and monitoring

What do you dislike?

Not having total reassurance during set up by having a different team handle

What business problems are you solving with the product? What benefits have you realized?

Social advertising for my brands, opens time to focus on other channels, more hands on

Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great for starting entrepreneurs "

What do you like best?

The best part about the platform is that it allows all authentic social data across key channels into one consolidated platform.

What do you dislike?

It is still a challenge to digest and activate on the types of content optimizations that are needed. While performance is clear, and data is delivered quickly, there is still a challenge to internalize the insights.

What business problems are you solving with the product? What benefits have you realized?

Overall content management across clients.

Unified review by User in Education Management
User in Education Management
Validated Reviewer
Review Source

"Measurement Made Easy"

What do you like best?

I like how they display their data in a visual way.

What do you dislike?

I don't like that it lacks some metrics that I am looking for. Also, it took a while to learn how to use it comfortably.

What business problems are you solving with the product? What benefits have you realized?

Trying to measure effectiveness of social media postings.

The benefits are having a centralized location to do so.

Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Utilized for Social Promotion"

What do you like best?

Managed service of social campaigns and reporting dashboard

What do you dislike?

Service fees took percentages off media spend making media less efficient

What business problems are you solving with the product? What benefits have you realized?

We are an ad agency focused on integrated communications, Unified social helped us implement social media campaigns

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