Want to see who topped the 2019 Best Software Awards?

Unified

2.9
(8 reviews)

Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising.

Work for Unified?

Learning about Unified?

We can help you find the solution that fits you best.

Find the Right Product

Unified Reviews

Ask Unified a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 10 Unified reviews
LinkedIn Connections
Unified review by Patrick B.
Patrick B.
Validated Reviewer
Review Source

"Couldn't recommend Unified More!"

What do you like best?

Their strong strategic thinking played a heavy part into the success of our account. In addition, the Unified team is extremely personable which made all of the hard work seem easy.

What do you dislike?

Nothing to write about! I only have good things to speak to from my experience.

What business problems are you solving with the product? What benefits have you realized?

For our client, we were looking to have a strategic presence across social and drive both awareness campaigns as well as DR initiatives. In planning stages, they provided strategic thinking - hitting on all points of the brief. When the campaigns were active, they also continually provided valuable insights that lead to better performance.

Sign in to G2 Crowd to see what your connections have to say about Unified
Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Useful Depending on What For"

What do you like best?

Unified's pacing dashboard is a helpful visual for seeing how campaigns are pacing. However, it's only currently available for Facebook and Twitter, so we still have to use other tools for our other social media.

What do you dislike?

It's only currently available for Facebook, Instagram, and Twitter so it's not an all-encompassing solution for campaign pacing and monitoring.

Recommendations to others considering the product

It is not a solution if you're looking for something that works across all social efforts.

What business problems are you solving with the product? What benefits have you realized?

Monitoring pacing and enhanced optimization options between audiences. It's supposed to be useful for reporting as well, but we have not really found a use for that capability. Also its Audience Insights capability seems to just reflect what's available in the native platform for Facebook.

What Social Media Suites solution do you use?

Thanks for letting us know!
Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Manager"

What do you like best?

If you use this across multiple social platforms helps to consolidate reporting and pull some information that may not be exportable via other platforms (creative copy etc).

What do you dislike?

Dashboard is not intuitive. Not having total confidence in campaign set up as it's handled by a different team.

What business problems are you solving with the product? What benefits have you realized?

Allows our teams to focus on other sides of the business.

Unified review by Kevin T.
Kevin T.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Easy connection"

What do you like best?

I prefer using unified as its very easy to connect to wifi just by automatic server connection.

What do you dislike?

The only thing that makes me dislike unifief is that it is very expensive for connection.

Recommendations to others considering the product

Unified is the best communication platform. Make changes now.

What business problems are you solving with the product? What benefits have you realized?

It has made me easy communicating with workers from other offices and businesses.

Unified review by Administrator
Administrator
Validated Reviewer
Review Source

"Might be good for agencies, not as useful for brands "

What do you like best?

Helps you get a handle on ad spend if you are walking in the door into a new role.

What do you dislike?

Not sure the long-term value is there and there are (significantly) less expensive providers that do the same, if not more. Maybe good for agencies or huge brands, but not for medium-sized brands.

What business problems are you solving with the product? What benefits have you realized?

Tracking down social media ads and channels, understand if performance was worth the spend.

Unified review by Ainsley K.
Ainsley K.
Validated Reviewer
Review Source

"Optimizer is a game changer, and great to have reporting all in one place"

What do you like best?

Optimizer and cohesive reporting across channels able to be pulled from one platform

What do you dislike?

Reporting failed frequently and it was hard to determine why

What business problems are you solving with the product? What benefits have you realized?

Having data in one place

Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Positive "

What do you like best?

Being able to focus on other channels while also being extremely involved in all parts of social. Having help with reporting and monitoring

What do you dislike?

Not having total reassurance during set up by having a different team handle

What business problems are you solving with the product? What benefits have you realized?

Social advertising for my brands, opens time to focus on other channels, more hands on

Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great for starting entrepreneurs "

What do you like best?

The best part about the platform is that it allows all authentic social data across key channels into one consolidated platform.

What do you dislike?

It is still a challenge to digest and activate on the types of content optimizations that are needed. While performance is clear, and data is delivered quickly, there is still a challenge to internalize the insights.

What business problems are you solving with the product? What benefits have you realized?

Overall content management across clients.

Unified review by User in Education Management
User in Education Management
Validated Reviewer
Review Source

"Measurement Made Easy"

What do you like best?

I like how they display their data in a visual way.

What do you dislike?

I don't like that it lacks some metrics that I am looking for. Also, it took a while to learn how to use it comfortably.

What business problems are you solving with the product? What benefits have you realized?

Trying to measure effectiveness of social media postings.

The benefits are having a centralized location to do so.

Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Utilized for Social Promotion"

What do you like best?

Managed service of social campaigns and reporting dashboard

What do you dislike?

Service fees took percentages off media spend making media less efficient

What business problems are you solving with the product? What benefits have you realized?

We are an ad agency focused on integrated communications, Unified social helped us implement social media campaigns

Kate from G2 Crowd

Learning about Unified?

I can help.
* We monitor all Unified reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.
Unified
2.9
(8 reviews)