Unified

(4)
2.5 out of 5 stars

The Unified Social Operating Platform enables marketers to activate audiences across social networks simultaneously.@UNIFIED

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Showing 4 Unified reviews
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Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Useful Depending on What For"

What do you like best?

Unified's pacing dashboard is a helpful visual for seeing how campaigns are pacing. However, it's only currently available for Facebook and Twitter, so we still have to use other tools for our other social media.

What do you dislike?

It's only currently available for Facebook, Instagram, and Twitter so it's not an all-encompassing solution for campaign pacing and monitoring.

Recommendations to others considering the product

It is not a solution if you're looking for something that works across all social efforts.

What business problems are you solving with the product? What benefits have you realized?

Monitoring pacing and enhanced optimization options between audiences. It's supposed to be useful for reporting as well, but we have not really found a use for that capability. Also its Audience Insights capability seems to just reflect what's available in the native platform for Facebook.

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Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great for starting entrepreneurs "

What do you like best?

The best part about the platform is that it allows all authentic social data across key channels into one consolidated platform.

What do you dislike?

It is still a challenge to digest and activate on the types of content optimizations that are needed. While performance is clear, and data is delivered quickly, there is still a challenge to internalize the insights.

What business problems are you solving with the product? What benefits have you realized?

Overall content management across clients.

What Social Media Suites solution do you use?

Thanks for letting us know!
Unified review by User in Education Management
User in Education Management
Validated Reviewer
Review Source

"Measurement Made Easy"

What do you like best?

I like how they display their data in a visual way.

What do you dislike?

I don't like that it lacks some metrics that I am looking for. Also, it took a while to learn how to use it comfortably.

What business problems are you solving with the product? What benefits have you realized?

Trying to measure effectiveness of social media postings.

The benefits are having a centralized location to do so.

Unified review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Utilized for Social Promotion"

What do you like best?

Managed service of social campaigns and reporting dashboard

What do you dislike?

Service fees took percentages off media spend making media less efficient

What business problems are you solving with the product? What benefits have you realized?

We are an ad agency focused on integrated communications, Unified social helped us implement social media campaigns

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