What do you like best?
Unified's pacing dashboard is a helpful visual for seeing how campaigns are pacing. However, it's only currently available for Facebook and Twitter, so we still have to use other tools for our other social media.
What do you dislike?
It's only currently available for Facebook, Instagram, and Twitter so it's not an all-encompassing solution for campaign pacing and monitoring.
Recommendations to others considering the product
It is not a solution if you're looking for something that works across all social efforts.
What business problems are you solving with the product? What benefits have you realized?
Monitoring pacing and enhanced optimization options between audiences. It's supposed to be useful for reporting as well, but we have not really found a use for that capability. Also its Audience Insights capability seems to just reflect what's available in the native platform for Facebook.