Unmetric

(22)
4.2 out of 5 stars

Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands with data to analyze, benchmark and enhance their social media efforts.

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Showing 22 Unmetric reviews
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Unmetric review by <span>Hushidar K.</span>
Hushidar K.
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Verified Current User
Review Source

"Tries hard, but it's not the most useful tool around"

What do you like best?

Email updates on competitor activity are probably the most useful, it's good to know what other brands in the category are up to.

What do you dislike?

Unmetric doesn't offer anything that can't be mined out of native platform insights. As a tool, it has extremely limited use cases.

Recommendations to others considering the product

Expect fast, directional recommendations rather than in-depth data aalysis

What business problems are you solving with the product? What benefits have you realized?

competitor awareness, competitor social performance tracking

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Unmetric review by <span>Matt S.</span>
Matt S.
Validated Reviewer
Verified Current User
Review Source

"Cutting Edge Competitive Analysis"

What do you like best?

Unmetric provides a simple solution to get a snapshot of how our competition is performing in just minutes. The ease and speed at which our strategists and analysts are able to pull data is beyond any other social analytics tool we've used.

What do you dislike?

As social platforms continue to add paid content opportunities, an even deeper understanding of what content is paid would be helpful. From what I understand though, this is something they are actively improving.

UPDATE: Unmetric has recently released solutions for detecting paid posts on Twitter and Facebook.

What business problems are you solving with the product? What benefits have you realized?

Unmetric has provided valuable data around not only competitors but entire categories/industries that we would otherwise not have access to. This has helped us generate extremely thorough competitive reports for our clients allowing us to demonstrate success beyond our owned accounts. The tool has also provided in-depth content analysis for our own brands, sparking immediate optimization for content and community management.

What Social Media Analytics solution do you use?

Thanks for letting us know!
Unmetric review by <span>Omri D.</span>
Omri D.
Validated Reviewer
Verified Current User
Review Source

"Owned Community Metrics and Insights"

What do you like best?

Unmetric provides the key metrics and views required for analysis of owned communities across a variety of channels in a very friendly user interface. What separates their solution from many others, however, is the pre-written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English -- e.g., "@[handle] had a higher Engagement Score than the average in the [industry] industry in [region]. See why [link]."

Their latest releases include wonderful search functionality for content ideation based on the entire data set of owned communities they have access to.

What do you dislike?

A large, but predetermined set of tracked owned media channels implies that niche communities may be out of reach for a few days while the system loads them up. However, the tool has made this process quite easy, with a simple point-and-click leading to a confirmation e-mail that a community will be, and then was, added for tracking.

What business problems are you solving with the product? What benefits have you realized?

Unmetric focuses on owned communities, providing metrics and analysis around engagement / customer service / content that most listening tools do not offer due to their broader 'social listening' focus. Being able to keep tabs on these communities and their publishing performance has been faster and easier using Unmetric than other tools. The recent content ideation tools have also been useful to inform our teams of potential ideas for content and campaigns.

Unmetric review by <span>Melvin L.</span>
Melvin L.
Validated Reviewer
Verified Current User
Review Source

"Useful tool for social media managers"

What do you like best?

Unmetric is able to monitor the activities of your brand and competitors' pages. It also gives you the industry benchmark which helps you get a sense of how well or badly you're doing. Unmetric has it's own engagement rate with a configurable formula, so that makes it flexible..

There are many types of graphs available that helps the team a lot. All the data and charts are exportable, so it's easy to use for management reporting purposes.

Unmetric is also continually upgrading their services and enhancing their products, so this is very beneficial to customers.

What do you dislike?

The Unmetric tool isn't able to pick out posts that are geo-targeted, hence it's not able to give you a full picture of their social media activities when you want to make a comparison between your brand and competitors.

If I want to nitpick, the colour of the graphs are all of the same colour, so that aspect can be improved. Otherwise, it's a good tool to have.

What business problems are you solving with the product? What benefits have you realized?

Understanding the competition, what they're doing and what works. The team is also using Unmetric to find out how engaging our posts are across the various channels that we are on.

Comparing beyond the industry that we are in also allows us to set a higher benchmark for ourselves.

Unmetric review by <span>Rohan T.</span>
Rohan T.
Validated Reviewer
Verified Current User
Review Source

"Unmetric is extremely helpful for analyzing vanity metrics "

What do you like best?

Pulling competitive reporting in Unmetric is very easy. Unmetric is intuitive and automatically completes a series of analysis and graphs.

The ideate section of Unmetric is also really helpful, I appreciate the email alerts that Unmetric sends me when one of my competitors does something particularly interesting.

The reporting section also does a great job of pulling basic reports about your social channels. It is very easy to use.

What do you dislike?

I hate Unmetric's pricing system. It is all based off of "UniqueIQs." It is not transparent how much a "UniqueIQ" actually costs, or when I am getting charged a "UniqueIQ" for doing something in the Unmetric system.

I also think it's methodology for calculating Engagement score is flawed. To Unmetric's credit, you can choose what formula you would like to do this. However, all of your options are based off of the total amount of fans your channel has rather than the reach of your posts. For Facebook in particular, this is problematic given the extremely low organic reach of your posts. I believe that this problem is largely because social networks do not make reach data of posts easily accessible. However, Unmetric's solution of seemingly arbitrarily normalizing brands fan base by putting them to the 0.8 power to calculate engagement is not a good solution.

What business problems are you solving with the product? What benefits have you realized?

I have primarily used Unmetric for competitive reporting. The get inspired section of Unmetric is interesting, but I haven't really used it. I would like to explore it more.

Unmetric review by <span>Joe C.</span>
Joe C.
Validated Reviewer
Review Source

"Leading owned channel and competitive intelligence platform"

What do you like best?

Unmetric gives our team at Zócalo Group the analytical intelligence to know what our brands’ social audiences are looking for, and how we can best develop, curate, and deliver that content for them. It's an ace in the hole for understanding the competitive landscape, and measuring impact. Beyond the impressive platform, the team at Unmetric is extremely responsive to questions, willing to help, and open to additional product/feature suggestion.

What do you dislike?

Very infrequently the team can face a slight system performance lag. However, when this does occur, the Unmetric team is responsive in communication with us and the issue is resolved very promptly.

Recommendations to others considering the product

Dive in. NOW.

What business problems are you solving with the product? What benefits have you realized?

Competitive landscape effectiveness evaluations across a variety of social channels including but not limited to Facebook, Twitter, Pinterest, YouTube, Instagram, and LinkedIn. Content optimization. Basic customer service evaluations. Category/industry benchmarking, Aspirational brand benchmarking. Social campaign or events effectiveness. Basic follower/fan analysis.

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