G2 Crowd builds the world's largest business commerce platform fueled by $100M in funding 🚀

Unmetric

4.2
(22)

Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands with data to analyze, benchmark and enhance their social media efforts.

Work for Unmetric?

Learning about Unmetric?

We can help you find the solution that fits you best.

Unmetric Reviews

Ask Unmetric a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 22 Unmetric reviews
LinkedIn Connections
Unmetric review by Hushidar K.
Hushidar K.
Validated Reviewer
Verified Current User
Review Source

"Tries hard, but it's not the most useful tool around"

What do you like best?

Email updates on competitor activity are probably the most useful, it's good to know what other brands in the category are up to.

What do you dislike?

Unmetric doesn't offer anything that can't be mined out of native platform insights. As a tool, it has extremely limited use cases.

Recommendations to others considering the product

Expect fast, directional recommendations rather than in-depth data aalysis

What business problems are you solving with the product? What benefits have you realized?

competitor awareness, competitor social performance tracking

Sign in to G2 Crowd to see what your connections have to say about Unmetric
Unmetric review by Matt S.
Matt S.
Validated Reviewer
Verified Current User
Review Source

"Cutting Edge Competitive Analysis"

What do you like best?

Unmetric provides a simple solution to get a snapshot of how our competition is performing in just minutes. The ease and speed at which our strategists and analysts are able to pull data is beyond any other social analytics tool we've used.

What do you dislike?

As social platforms continue to add paid content opportunities, an even deeper understanding of what content is paid would be helpful. From what I understand though, this is something they are actively improving.

UPDATE: Unmetric has recently released solutions for detecting paid posts on Twitter and Facebook.

What business problems are you solving with the product? What benefits have you realized?

Unmetric has provided valuable data around not only competitors but entire categories/industries that we would otherwise not have access to. This has helped us generate extremely thorough competitive reports for our clients allowing us to demonstrate success beyond our owned accounts. The tool has also provided in-depth content analysis for our own brands, sparking immediate optimization for content and community management.

What Social Media Analytics solution do you use?

Thanks for letting us know!
Unmetric review by Omri D.
Omri D.
Validated Reviewer
Verified Current User
Review Source

"Owned Community Metrics and Insights"

What do you like best?

Unmetric provides the key metrics and views required for analysis of owned communities across a variety of channels in a very friendly user interface. What separates their solution from many others, however, is the pre-written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English -- e.g., "@[handle] had a higher Engagement Score than the average in the [industry] industry in [region]. See why [link]."

Their latest releases include wonderful search functionality for content ideation based on the entire data set of owned communities they have access to.

What do you dislike?

A large, but predetermined set of tracked owned media channels implies that niche communities may be out of reach for a few days while the system loads them up. However, the tool has made this process quite easy, with a simple point-and-click leading to a confirmation e-mail that a community will be, and then was, added for tracking.

What business problems are you solving with the product? What benefits have you realized?

Unmetric focuses on owned communities, providing metrics and analysis around engagement / customer service / content that most listening tools do not offer due to their broader 'social listening' focus. Being able to keep tabs on these communities and their publishing performance has been faster and easier using Unmetric than other tools. The recent content ideation tools have also been useful to inform our teams of potential ideas for content and campaigns.

Unmetric review by Melvin L.
Melvin L.
Validated Reviewer
Verified Current User
Review Source

"Useful tool for social media managers"

What do you like best?

Unmetric is able to monitor the activities of your brand and competitors' pages. It also gives you the industry benchmark which helps you get a sense of how well or badly you're doing. Unmetric has it's own engagement rate with a configurable formula, so that makes it flexible..

There are many types of graphs available that helps the team a lot. All the data and charts are exportable, so it's easy to use for management reporting purposes.

Unmetric is also continually upgrading their services and enhancing their products, so this is very beneficial to customers.

What do you dislike?

The Unmetric tool isn't able to pick out posts that are geo-targeted, hence it's not able to give you a full picture of their social media activities when you want to make a comparison between your brand and competitors.

If I want to nitpick, the colour of the graphs are all of the same colour, so that aspect can be improved. Otherwise, it's a good tool to have.

What business problems are you solving with the product? What benefits have you realized?

Understanding the competition, what they're doing and what works. The team is also using Unmetric to find out how engaging our posts are across the various channels that we are on.

Comparing beyond the industry that we are in also allows us to set a higher benchmark for ourselves.

Unmetric review by Rohan T.
Rohan T.
Validated Reviewer
Verified Current User
Review Source

"Unmetric is extremely helpful for analyzing vanity metrics "

What do you like best?

Pulling competitive reporting in Unmetric is very easy. Unmetric is intuitive and automatically completes a series of analysis and graphs.

The ideate section of Unmetric is also really helpful, I appreciate the email alerts that Unmetric sends me when one of my competitors does something particularly interesting.

The reporting section also does a great job of pulling basic reports about your social channels. It is very easy to use.

What do you dislike?

I hate Unmetric's pricing system. It is all based off of "UniqueIQs." It is not transparent how much a "UniqueIQ" actually costs, or when I am getting charged a "UniqueIQ" for doing something in the Unmetric system.

I also think it's methodology for calculating Engagement score is flawed. To Unmetric's credit, you can choose what formula you would like to do this. However, all of your options are based off of the total amount of fans your channel has rather than the reach of your posts. For Facebook in particular, this is problematic given the extremely low organic reach of your posts. I believe that this problem is largely because social networks do not make reach data of posts easily accessible. However, Unmetric's solution of seemingly arbitrarily normalizing brands fan base by putting them to the 0.8 power to calculate engagement is not a good solution.

What business problems are you solving with the product? What benefits have you realized?

I have primarily used Unmetric for competitive reporting. The get inspired section of Unmetric is interesting, but I haven't really used it. I would like to explore it more.

Unmetric review by Joe C.
Joe C.
Validated Reviewer
Review Source

"Leading owned channel and competitive intelligence platform"

What do you like best?

Unmetric gives our team at Zócalo Group the analytical intelligence to know what our brands’ social audiences are looking for, and how we can best develop, curate, and deliver that content for them. It's an ace in the hole for understanding the competitive landscape, and measuring impact. Beyond the impressive platform, the team at Unmetric is extremely responsive to questions, willing to help, and open to additional product/feature suggestion.

What do you dislike?

Very infrequently the team can face a slight system performance lag. However, when this does occur, the Unmetric team is responsive in communication with us and the issue is resolved very promptly.

Recommendations to others considering the product

Dive in. NOW.

What business problems are you solving with the product? What benefits have you realized?

Competitive landscape effectiveness evaluations across a variety of social channels including but not limited to Facebook, Twitter, Pinterest, YouTube, Instagram, and LinkedIn. Content optimization. Basic customer service evaluations. Category/industry benchmarking, Aspirational brand benchmarking. Social campaign or events effectiveness. Basic follower/fan analysis.

Unmetric review by Chrissy S.
Chrissy S.
Validated Reviewer
Review Source

"Just One Social Media Strategist's Take on Unmetirc"

What do you like best?

The positive spin on all insights. It's extremely helpful when crafting reports or delivering recommendations, etc. It was immediately apparent that Unmetric put a great deal of thought into the output associated with the data set. I also enjoy the ability to export images as well as data sets for individual customization per client.

What do you dislike?

Sometimes metrics that I need are a bit "evasive." For example, if I hypothetically had an education client, Unmetric provides that the client's Facebook page grew at a faster rate than most other Facebook pages in the Education sector in North America. However, the client is international so when they inquired about their growth rate internationally, I was unable to provide that information or search for it within Unmetric.

What business problems are you solving with the product? What benefits have you realized?

I enjoy the inspiration benefit as well as competitive insights. Very helpful particularly from a strategic perspective. The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights and learning that can inform future campaign development.

Unmetric review by Aman M.
Aman M.
Validated Reviewer
Review Source

"Intelligent Workflow: Social intelligence and benchmarking platform"

What do you like best?

I have been using Unmetric for multiple clients when I was in an agency role. What I really liked about this program was that it gave me unparalleled information by combining the power or people and technology, which I could further use to embrace and lead today's conversation heavy Social Media environment.

What do you dislike?

What is there to dislike? I am very satisfied with this service and like I said it does give me the edge to place my brand over the competition

Recommendations to others considering the product

RECOMMENDED

What business problems are you solving with the product? What benefits have you realized?

Business problem was simple, To stay relevant while standing out in the sea of conversations. The fact that this programs helps us not only see but also understand competitors is a wining strategy

Unmetric review by Stavros K.
Stavros K.
Validated Reviewer
Verified Current User
Review Source

"A valuable asset for every agency"

What do you like best?

The ease of use and the very fast response times from the guys at Unmetric with everyone of our requests

What do you dislike?

There isn't anything specific that I dislike. I would like to have support for campaign intelligence in Greek language but its not a deal breaker.

Recommendations to others considering the product

Go ahead with it. The guys on Unmetric are valuable collaborators for any business.

What business problems are you solving with the product? What benefits have you realized?

We are using Unmetric in order to report to our clients and to have a 360 view of what our clients competitors are doing in the digital space

Unmetric review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Great product for reviewing social media performance for clients"

What do you like best?

Unmetric is a great product to use when you want to see the performance of your social channels in comparison with competitors. Using different date ranges, Unmetric is able to dig into some intense data and provides an overall engagement score to help benchmark performance.

What do you dislike?

Support can be slow at times given customer service appears to be abroad.

Recommendations to others considering the product

Be as vocal as possible with Unmetric in things you like and dislike. They may, if they enjoy your feedback, add it into future product offerings - which is awesome.

What business problems are you solving with the product? What benefits have you realized?

Whether using for a new business pitch or a current client, Unmetric is able to help evaluate social media performance and is quick and easy to use.

Unmetric review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Unmetric is great for post campaign reports"

What do you like best?

The best thing about Unmetric for our usage is the benchmarking capabilities and the analytics tab.

What do you dislike?

The one problem we run into is the lack of brands in the database. All major brands are there, but when we are looking into a smaller brand data is not there sometimes. For Facebook it takes about 1 week to be entered. For Twitter however, it can not backdate, so it only starts collecting data as of the date the brand is entered.

Recommendations to others considering the product

It is a great platform, very user friendly. The support staff is very helpful.

What business problems are you solving with the product? What benefits have you realized?

We are using Unmetric primarily for post-campaign reports, evaluating a brands presence within the Social space.

Unmetric review by Venke S.
Venke S.
Validated Reviewer
Review Source

"measuring brand social performance"

What do you like best?

benchmarking and comparisions within specific and relevant categories. customisation possibilities. Easy to use interface. Ability to validate responsiveness of the brand. Dynamic customer support

What do you dislike?

nothing specific. If you are looking at crunching more data and derive actionable insights you will still need a Netbase or a crymson. It will not be a primary tool for the analyst. But for the brand manager it can be the most meaningful tool.

Recommendations to others considering the product

Great team and a product trying to help brand managers make measuring social meaningful.

What business problems are you solving with the product? What benefits have you realized?

Brand performance in the media space. Responsiveness of our brands vs competition.

Unmetric review by Christopher B.
Christopher B.
Validated Reviewer
Review Source

"Unmetric is THE tool for social benchmarking."

What do you like best?

Unmetric is a user friendly tool that provides great social insight in the matter of minutes. Where competitive analysis used to be a tedious, pain process - Unmetric has made it simple to get a great pulse on competitive performance in a matter of minutes.

What do you dislike?

I dislike the credit system because it makes tracking usage of the tool a difficult task across users at an agency.

What business problems are you solving with the product? What benefits have you realized?

It has increased our ability to look both inside and outside client categories to get social insight into what is working for various brands across the space.

Unmetric review by Alex C.
Alex C.
Validated Reviewer
Verified Current User
Review Source

"Detailed benchmarking data"

What do you like best?

Unmetric has great detail in its benchmarking data. The sector analysis is pretty unique and the alerts are a must have.

What do you dislike?

The brand database needs expanding further. Although to be fair this is already happening.

Recommendations to others considering the product

Average Response Times can be extremely insightful into a brand's social media customer service strategy. I haven't had access to this kind of insight before. It's pitch winning material and builds bridges with partners.

What business problems are you solving with the product? What benefits have you realized?

Unmetric is great for sourcing tailored information and reports to use in a presentation to potential clients. If I can show a brand that I know as much as them (or even more) about their engagement, campaigns and content strategy I get credibility and focus that's hard to come by. Unmetric also makes it possible to upsell existing clients on reporting for opportunities and issues they might not have been aware of.

Unmetric review by Victor R.
Victor R.
Validated Reviewer
Review Source

"Must Have"

What do you like best?

Deep and rich insights

unique perspective

benchmarks

ease of use

export capabilities

broad industry perspective

What do you dislike?

limit the number of companies to benchmark against

Recommendations to others considering the product

Strongly consider adding this to your portfolio.

What business problems are you solving with the product? What benefits have you realized?

1). Content optimization....benefits, independent view on what is working and not working, able to direct funds to effective content

2). Emerging trends....benefits, what are other companies doing and is it effective? Able to make near-term adjustments

3). Campaign effectiveness

4) Content mix performance

Unmetric review by Emily S.
Emily S.
Validated Reviewer
Review Source

"Unmetric experience"

What do you like best?

Ease of use in the tool and industry/ category benchmarks

What do you dislike?

Occasionally a core account is not currently in the tool. I would suggest that prospected users ask Unmetric first about specific properties to make sure there is data.

What business problems are you solving with the product? What benefits have you realized?

We look across competitive sets to identify social media performance for comparisons, white spaces, positioning, etc. This tool allows us to look at data in meaningful ways.

Unmetric review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"unmetric is awesome"

What do you like best?

Unmetric is very easy to us with minimal to no training, and provided my team and my client competitive insights that no other software company would be able to in the social space. We were able to analyze the data and realize things like our competitors chose to merge to a global page structure - which we could not have figured out manually. Unmetric's data also contributed to informing our recommendations for this year.

What do you dislike?

The pricing structure how the Uniq IDs expire.

What business problems are you solving with the product? What benefits have you realized?

A better understanding of our category and the competitor's efforts and how we should/will optimize our own (like response times).

Unmetric review by Nicholas B.
Nicholas B.
Validated Reviewer
Review Source

"Analysis on competitor social media activity for a global automotive brand."

What do you like best?

The ability to measure and track the performance of competitor content and social platform pages. All data is downloadable and the tool offers great flexibility across industries and clients.

What do you dislike?

There is a lack of detail in some areas and it can take time to add non-tracked brand pages to the system.

What business problems are you solving with the product? What benefits have you realized?

It helped us to optimise our client's social content and activity more effectively.

Unmetric review by Agency in Events Services
Agency in Events Services
Validated Reviewer
Review Source

"Unmetric for competitor analysis"

What do you like best?

I like how easy it is to compare my platforms with my competitors. It's super helpful in helping me to set social benchmarks for similar initiatives. I also get a better idea of what type of content to create to reach these benchmarks.

What do you dislike?

The only problem I've had is finding more brands in our competitive space. There a few others who's data I would like to see, but for the most part I can get a good comparative analysis based on what's available.

What business problems are you solving with the product? What benefits have you realized?

We are trying to create more effective content to maximize campaign success.

Unmetric review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Review of Unmetric used for Competitive Tracking at an agency level"

What do you like best?

Flexibility to add profiles ourselves, breadth of data, UX of the tool

What do you dislike?

Limits on profile "spots.

Lack of ability to customize metrics (i.e. engagement rate).

Lack of ability to see multiple channels together.

What business problems are you solving with the product? What benefits have you realized?

We are comparing our client's post performance to that of their competitors. We have been able to easily identify where one of our brand's excels vs. it's competitors, and vice versa. This provides simple to find and easy to understand talking points for our clients.

Unmetric review by Kelly A.
Kelly A.
Validated Reviewer
Review Source

"Good resource for competitor information"

What do you like best?

Parsing out information by brand and competitors, and by social channel

What do you dislike?

Data doesn't always go back as far as I need it to.

What business problems are you solving with the product? What benefits have you realized?

Tracking social media profile information across multiple platforms for brands.

Unmetric review by Nichole L.
Nichole L.
Validated Reviewer
Review Source

"Director"

What do you like best?

Ability to easily and quickly pull competitor engagement

What do you dislike?

You can't separate paid and organic content so it's difficult to understand true organic engagement

What business problems are you solving with the product? What benefits have you realized?

Content optimization through competitor success

Kate from G2 Crowd

Learning about Unmetric?

I can help.
* We monitor all Unmetric reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.