What do you like best?
Unmetric is able to monitor the activities of your brand and competitors' pages. It also gives you the industry benchmark which helps you get a sense of how well or badly you're doing. Unmetric has it's own engagement rate with a configurable formula, so that makes it flexible..
There are many types of graphs available that helps the team a lot. All the data and charts are exportable, so it's easy to use for management reporting purposes.
Unmetric is also continually upgrading their services and enhancing their products, so this is very beneficial to customers.
What do you dislike?
The Unmetric tool isn't able to pick out posts that are geo-targeted, hence it's not able to give you a full picture of their social media activities when you want to make a comparison between your brand and competitors.
If I want to nitpick, the colour of the graphs are all of the same colour, so that aspect can be improved. Otherwise, it's a good tool to have.
What business problems are you solving with the product? What benefits have you realized?
Understanding the competition, what they're doing and what works. The team is also using Unmetric to find out how engaging our posts are across the various channels that we are on.
Comparing beyond the industry that we are in also allows us to set a higher benchmark for ourselves.