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Upfluence Software

Upfluence Software

4.1
(19)
Optimized for quick response

Upfluence Software is an all-in-one influencer marketing platform that allows brands to identify their influencers and launch campaigns in minutes.

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Upfluence Software Features

Influencer Marketing

Influencer Recruitment

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

80%
(Based on 12 reviews)

Influencer Scoring

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

80%
(Based on 13 reviews)

Audience Analysis

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

80%
(Based on 13 reviews)

Influencer Segmentation

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

76%
(Based on 12 reviews)

Influencer Collaboration

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

82%
(Based on 13 reviews)

User-Generated Content (UGC) Management

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

75%
(Based on 9 reviews)

Workflow Capability

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

75%
(Based on 13 reviews)

Influencer Analytics

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

82%
(Based on 13 reviews)

Reporting and Dashboards

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

79%
(Based on 13 reviews)

Data Importing and Exporting Tools

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

79%
(Based on 12 reviews)