Urban Airship

(14)
3.5 out of 5 stars

Mobile marketing solutions across all major mobile platforms. Improve customer engagement with push notifications, location-based marketing, and analytics.

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Urban Airship review by <span>Kimberly B.</span>
Kimberly B.
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Verified Current User
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"A Digital App Must"

What do you like best?

First and foremost, I love how super responsive their customer service team has been. I have been able to have my issues and questions resolved quickly, and in today's fast paced world, this is very important. I do like how user friend the site is, and the ease of getting information.

What do you dislike?

I can't think of anything specifically I don't like. The refresh rate was a little slow at one point, but that seems to be better now.

Recommendations to others considering the product

I think for what it is set up to do, it is a product well worth it.

What business problems are you solving with the product? What benefits have you realized?

This has been very beneficial to our TV station in analyzing our app activity. It helps both our news teams and our sales teams with different functions.

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Urban Airship review by <span>Martin O.</span>
Martin O.
Validated Reviewer
Verified Current User
Review Source

"Good tool, but a shame they got rid of their free tier!"

What do you like best?

Using a push notification platform such as Urban Airship can save a great deal of time instead of having to build one in-house.

The ability to create channels and segments, schedule and batch notifications is extremely useful.

The setup (iOS) is pretty straightforward, although migration between major versions of their SDK hasn't always been seamless (but that is expected, specially when the updates reflect major changes in Apple's own APIs!).

Their support team was always helpful when required.

What do you dislike?

The price!

I used to use Urban Airship in some of my personal apps a few years ago, and being an iOS developer with little server-side experience, having a platform like this was a life saver.

However they unfortunately got rid of their free tier, and the lowest price plan became too expensive for an indie developer.

A lot of my clients still use it however, on larger projects with real budgets!

Their SDK seems pretty solid these days, but we have been faced with some pretty major issues in the past, notably because of the fact the 'detectProvisioningMode' feature was broken and resulted in all our production users being registered to the development account!

Recommendations to others considering the product

Although the feature seems to work correctly these days, I would suggest not using the 'detectProvisioningMode' and specifying the environment manually, either by code or using a separate config file for development and production environments!

What business problems are you solving with the product? What benefits have you realized?

Not having to build an in-house push notification server! That said, there are plenty of open source products which let you build a push notification server, though implementing things like channels, segments, scheduling and scaling is less trivial.

What Mobile Marketing solution do you use?

Thanks for letting us know!
Urban Airship review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Simple Yet Effective Platform to drive App Engagement "

What do you like best?

Ability to automate push notifications and in-app messages. As well as, analytics to measure effectiveness of a campaign within the Urban Airship dashboard: funnel reporting, data exploration, audience analysis and performance dashboards. API for real-time user-level data to integrate with mobile app experience can help developers and marketers in optimizing customer experience on mobile app devices such as iPhone and Android by targeting and personalization using device ids and customer ids connection. Analytics and integration of data sources can help lift app installs as well as loyalty to increase customer retention and return rates for retail businesses.

What do you dislike?

Not able to connect mobile link clicks to on-site activity to get full view of engagement analytics. Difficult to identify customers and churn relative to other digital properties and in-store transactions. Big Data analytics needs improvements when compared to other industry leaders such as Adobe Data Workbench, Google Big Query, etc. Additionally, integration with CRM solutions to run email campaigns would help improve its effectiveness around executing multiple kinds of campaigns from one interface.

Recommendations to others considering the product

Ensure you have post click tagging set-up so you can connect link click activity in mobile app to landing activity in desktop experience.

What business problems are you solving with the product? What benefits have you realized?

Using Urban Airship to target customers who are members of coupon loyalty program but not actively using it . Executing push notification campaigns on a seasonal and periodic basis to notify customers about attractive coupons and clearance events to increase their engagement in loyalty program.

Urban Airship review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"Great tool to improve accuracy and efficiency of customer reach"

What do you like best?

This really was an all-in-one, one-stop-shop tool for optimizing push notifications to best suit our goals for company growth and maintenance. It was awesome needing to verse myself in only one platform to analyze and utilize all of the valuable information we obtained from Urban Airship. We were able to easily determine the effectiveness of our behavioral and mechanical pushes as well as employ new push techniques in response to poor feedback. Our engineers spent much less time in a work area to which man-hours had never before been adequately appropriated. Urban Airship relieved so much undue stress from some of our most valuable employees all while actually saving the company money and positively impacting public perception of our products. Additionally, so many other business entities use this same push tool, that many issues and glitches were taken care of almost immediately after being discovered. Troubleshooting was often a matter of referencing a quick database or contacting a very attentive and knowledgeable customer service representative.

What do you dislike?

We loved every part of this product when considering the needs of our company alone. With that said, one potential issue with the product relates to smaller businesses. Businesses with fewer push needs or which simply don’t (yet) have the budget to support jumping into the push marketing space at this level may want to consider other simpler, more cost effective solitions to targeting their audience through specialized alerts. Although the features and interface worked exceptionally well for us, and ultimately increased net profit based upon the marketing strategies it is designed to streamline, for smaller businesses this may not be the case. Even businesses with different objectives, audiences, and/or platforms may have a different experience than was ours, simply because Urban Airship is pricier than many of its competitors.

What business problems are you solving with the product? What benefits have you realized?

As stated above, we were able to allocate man-hours to troubleshooting that dealt directly with our products, rather than marketing needs. Economically, the program was well worth it for us. We gained valuable insights into the importance of mobile marketing and how to most effectively reach potential customers within our target community.

Urban Airship review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Good for push notification"

What do you like best?

we use this for all our app project either Android or iOS. Urban AIrship provides us the very easy way to implement the push notification in Android and iOS. It has the very good features for Android and IOS and push notification is one of them.

What do you dislike?

It has a limit to send the message in a month. If you want to send more message, you need to pay more.

Recommendations to others considering the product

If cost doesn't matter to your company, this is the very good product for the push notification. Becuase if you want more features, you need to pay more.

What business problems are you solving with the product? What benefits have you realized?

After switching to the Urban airship, we don't face any push notification issue. This is the benefits which we realized.

Urban Airship review by User
User
Validated Reviewer
Verified Current User
Review Source

"Definitely a must-use "

What do you like best?

I love how innovative Urban Air Ship is & how it has helped in promotion of my company and taught me how to ensure the growth of our media.

What do you dislike?

Not much that I dislike. It’s a really useful tool so I can’t complain!

What business problems are you solving with the product? What benefits have you realized?

I am actively growing our company through Urban Airship. Without it we wouldn’t be where we are.

Kate from G2 Crowd

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