Our company operates in quite a cluttered space. It is imperative that we engage our customers quickly and identify when we are at risk for customer churn. We sought out a partner company that would help us do that; we happily found UserIQ.
UserIQ is a robust platform that helps us understand more about our users, engage them, and therefore keep them as customers. UserIQ allows us to drill down and identify specific customer profiles (based on usage) and deliver to them the messages, training, and direction that allow for higher engagement and customer satisfaction.
We have also recently decided to design within UserIQ a demo campaign that will allow potential customers to access a short, self-guided tour through our product...and then request a full demonstration. This will allow our sales team to spend their time demonstrating our product to a much more qualified, "warmed-up" prospect.
I highly recommend the UserIQ product to any company that is concerned about customer engagement and retention.
We are able to deliver effective tutorials and training modules to specific, targeted users (based on their needs). This allows us to onboard our customers more quickly and thus deliver immediate value and loyalty.