What do you like best?
In the past, our Product Marketing & Customer Success Teams were dependent upon developers to implement tours to orient new users and introduce new features. The tour content would get stale over time. Yet higher priorities for our small software development team somehow always put off making improvements to the new user orientation.
Now using UserIQ, as marketers we can design, implement, measure and continuously tweak the impact of in-app campaigns. This is a much better formula for creating positive user engagement.
What do you dislike?
There are many undocumented buttons and switches in the application that were likely added to solve someone else's problem. You have to ask for help from UserIQ staff to figure out things that should either be more intuitive or at least better documented. That's the bad news.
Here's the good news: UserIQ listens to our expressed needs and proactively responds. The toolkit is typically "good-enough" for creating a desired user experience. And, when there isn't a workaround to achieve a particular goal, within reason, the UserIQ product team updates their software to deliver one. At least that's been my experience so far.
What business problems are you solving with the product? What benefits have you realized?
Our challenge is that in order for an organization to realize value using our application, a TEAM must adopt using it, rather than solo users. In the past, we've relied on expensive sales people to drive team engagement during the trials. Now we plan to leverage UserIQ's in-app campaigns to educate, nudge, and sense sentiment during a 30-day trial to drive aha's leading to team adoption and and higher percentage conversion to paid accounts.