Vendasta

(16)
4.4 out of 5 stars

Vendasta's reputation management platform provides reputation and presence management solutions for small and medium businesses.

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Vendasta Features

Email Marketing
Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

Not enough data available

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

Not enough data available

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

Not enough data available

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Not enough data available

Online Marketing
Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

Not enough data available

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Not enough data available

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Not enough data available

Landing Pages and Forms

Build dustomized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information

Not enough data available

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Not enough data available

Organic Search
Backlink Tools

Provides tools that help you build additional link backs to your site and allow you to understand what your existing links backs are and how they are impacting your SEO

Not enough data available

On-Page Analysis

Analyze a URL based on the keywords you are targeting for the page

Not enough data available

Site Audits

Crawls all pages on your site pointing out potential issues search crawlers may have with your site

Not enough data available

Local Marketing

Provides tools to help manage listing in multiple local search engines (Google+ Local, Yelp, Bing Local)

Not enough data available

Keyword Analysis

Helps find the right keywords to target to drive appropriate traffic to your site

Not enough data available

SERP Rank Tracking

Tracks Organic Rank for keywords that you are targeting for a specific URL and provides history reports for multiple Search Engines

Not enough data available

Brand Alerts

Provides reports of when your Brand or Domain is mentioned or linked to from other domains

Not enough data available

Social Analytics

Provides tools that analyze social mentions and link backs relative to SEO

Not enough data available

Competitive Comparisons

Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc.

Not enough data available

Website Analytics Integration

Integrates Google Analytics, WebMaster tools, etc

Not enough data available

Lead Management
CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

Not enough data available

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Not enough data available

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

79%
(Based on 5 reviews)
Lead Nurturing

Automate ?drip marketing? campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Not enough data available

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

82%
(Based on 5 reviews)
Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

79%
(Based on 5 reviews)
Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

88%
(Based on 5 reviews)
Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

94%
(Based on 5 reviews)
Survey Management
Brand Design Consistency

Creates feedback forms that are consistent with the design of the site.

Not enough data available

Survey Deployment

Supports the creation and deployment of different survey types on different channels or devices.

Not enough data available

Feedback Collection

Solicits, captures, and centralizes feedback from both structured and unstructured sources.

Not enough data available

Device Responsiveness

Allows designs to adapt automatically to the device that users access the survey or software.

Not enough data available

Consumer Intelligence
Customer Feedback

Provides a forum for customers to give feedback and data storage for company analysis.

Not enough data available

Competitive Intelligence

Allows users to get real-time information on competitors performance and reputation.

Not enough data available

Sentiment Analysis

Gives users greater visibility into the how feel and respond to reputation gaining tactics.

Not enough data available

Campaign Management
Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Not enough data available

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Not enough data available

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Not enough data available

Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

76%
(Based on 5 reviews)
Platform
Internationalization

Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data available

Reporting and Dashboards

Access pre-built and custom reports and dashboards.

Not enough data available

Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Not enough data available

Process Management
Feedback Aggregation

Aggregates feedback and transforms feedback into actionable insights.

Not enough data available

Trigger Alerts

Triggers creation of a new case after customer leaves feedback.

Not enough data available

Real-Time Analysis

Analyze collected feedback near or in real-time.

Not enough data available

Real-Time Action

Trigger strategic workflows to quickly resolve issues and increase customer satisfaction.

Not enough data available

Reporting
Revenue Reporting

Provides tools with enhanced filtering and correlation between revenue and reputation.

Not enough data available

Corporate Reporting

Helps monitor the overall performance of marketing efforts and brand establishment.

Not enough data available

Dashboard

Provides a centralized hub and management tools for all data points related to online reputation.

Not enough data available

Media Monitoring
Social Networks Monitoring

Helps track and monitor social media trends and interactions.

Not enough data available

Social Media Management

Helps manage social messaging and measures the full impact of social campaigns.

Not enough data available

Digital Media Monitoring

Helps manage ad messaging and measures the full impact of digital advertising campaigns.

Not enough data available

Social
Social Ads

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Not enough data available

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Not enough data available

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Not enough data available

Social Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Not enough data available

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Not enough data available

System Management
Security

Provides a secure and compliant system.

Not enough data available

System Monitoring

Continually inspects, audits, and monitors system to keep it up to date.

Not enough data available

Reporting & Analytics
Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

94%
(Based on 5 reviews)
Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Not enough data available

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Not enough data available

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity..

Not enough data available

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

91%
(Based on 5 reviews)
In-House Management
Employee Performance

Gives visability into employee performance and each individual's impact on reputation initiatives.

Not enough data available

Team Workflow

Helps establish a workflow that allows team members to communicate effectively and collaboratively.

Not enough data available

Platform
Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Not enough data available

Customization

System provides sufficient customization to meet business requirements

Not enough data available

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

67%
(Based on 5 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

85%
(Based on 5 reviews)
Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

88%
(Based on 5 reviews)
Output Document Generation

Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Not enough data available

Integration
Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Not enough data available

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Not enough data available

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Not enough data available