What do you like best?
I like that the cloud does not delete anything without my permission; it keeps only what I want it to keep. I can customize whether I want pictures, videos, contacts, notepad notes, screenshots, etc., to be saved. I can also set a date/time specifically for backups - which can vary. You can set it for only at 12 AM every day, or once a week at 5 PM. It also has the capability to detect when you have WiFi: so it will only update and/or backup when you have a connection. Very useful for those who have limited data (which I did, for a while), because backups can be costly when it comes to data.
What do you dislike?
I dislike greatly that I have to limit my cloud to a certain GB's worth of material before having to pay for more. This means limiting the amount of photos I can keep, and therefore trying to decide which items are the most important to keep. I can also get the same amount of cloud storage for a cheaper prices through close competitors at an annual rate (versus a month-to-month payment).
I also dislike that this cloud is 1) not transferable from one cloud to another, and 2) does not download to other devices except the phone you have.
Recommendations to others considering the product
This is a great software for those looking to save small things, like contacts on your phone(s), pictures, and videos. Not meant for something large, like photography or saving business materails.
What business problems are you solving with the product? What benefits have you realized?
I take a lot of photos for online sales, and sometimes those photos get deleted from listings (by myself as an accident; or when I have reached my re-listing limit on certain websites).