Vero

(3)
3.5 out of 5 stars

Track actions, target emails.

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Vero review by <span>Emily Brooke R.</span>
Emily Brooke R.
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Good for Creating Initial Email Series

What do you like best?

Simple to use & integrate with mobile app

What do you dislike?

No built-in email editing options. Difficult to create ongoing drip campaigns.

Recommendations to others considering the product

Great for mobile app integration. Best for marketing teams that are highly technical or that work very closely with app developers.

What business problems are you solving with the product? What benefits have you realized?

We used Vero to send out the initial Onboarding emails for our startup app. Vero easily integrates with mobile and is a great tool if you are a startup comprised mostly of highly-technical team members. As a marketer, it was difficult for me to create the workflows I needed to create highly targeted segments of our users.

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Vero review by <span>Andrew P.</span>
Andrew P.
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Powerful tool, but really clunky UI

What do you like best?

Great features for developers and programmers. Our email sends have been consistent. Strong API that works really well. Great templating features that allow for dynamic insertion of fields and the ability to make certain parts of the template editable for other users or campaigns. Great price point - we were able to reduce our monthly cost by about 60%. They also have great support that has been very prompt with their responses to even our most difficult questions.

What do you dislike?

Hate the UI. It's really clunky and doesn't take you through the logical order when sending an email. This makes the process of setting up and sending an email significantly more time consuming. Deliverability rates are also slightly below those that we had on our old email platform. If you're not a programmer or developer, I'd recommend using another service.

Recommendations to others considering the product

Really only valuable if you have developers or programmers on staff. There are many other softwares with better UIs that can do a better job for the average user.

What business problems are you solving with the product? What benefits have you realized?

We were previously using a managed email service that was significantly more expensive. Vero helped us migrate away from that and minimize our variable cost of each send.

What Email Marketing solution do you use?

Thanks for letting us know!
Vero review by <span>Scott O.</span>
Scott O.
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Great service

What do you like best?

I've been on very for a couple years now, first for a corporation I worked with and now with my own company. I find their support one of the best, usually within 12 hours you get a response. The interface has come along way and Vero is one of the most powerful segmenting/automated platforms you can find.

What do you dislike?

There was a learning curve at first and a couple missing features, the analytics remains kinda weak. Most of these have gotten better though.

Recommendations to others considering the product

Give it a try!

What business problems are you solving with the product? What benefits have you realized?

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