What do you like best?
Upon researching for an email resource, I came across some vendors that required subscriptions that were not affordable for my operation, nor did I need the amount of emails that were in each subscription level. Others had the option to buy just the emails you would use, again it was unaffordable. I came across Vertical Response, and honestly the think that attracted me at first was the price. Upon using it, it was very easy to use and I was sending an email within no time.
What do you dislike?
One drawback is that many of my email campaigns were only seen by 30% (if that) of the people I emailed. I collected emails at trade shows and used those emails within the campaign. Some of the emails were wrong, but I gather the majority of the ones that were not opened were sent to spam. This is upsetting because I confirmed my information and that I gathered the emails from the email owner knowing they would be receiving it.
Recommendations to others considering the product
A lot of emails apparently get sent to spam. If you rely on an email software to be more reliable, I don't know if vertical response will be the one you are looking for. But if you are looking for an email service that will be affordable and get your message out to a lot of folks, vertical response will be perfect
What business problems are you solving with the product? What benefits have you realized?
By emailing out the way I can with Vertical Response, I'm able to reach my audience much more quickly and efficiently. Since their pricing is affordable, I'm able to do so without breaking the bank. I love being able to keep in contact with my clients, but if I'm sending out a similar email out to hundreds of people, I'd prefer to not have to type the same email or copy/paste for each email address. Vertical Response allows me to keep in touch much better.