Email marketing is a huge part of a business and it is a necessity to get our customer engaged and aware of our brand. I do like how vertical response is an affordable option for companies with a lower budget in marketing. They have an option to Pay as you go option which provides great flexibility.
This service offer a great balance of pricing, reliability, flexibility and analyzing.
I like how this software takes measure in the anti-spam policy.
I would say this software is one of the best entry level email marketing service provider that is on the same level as some other popular ones in the market.
I also enjoy how there is a huge online image storage for our newsletters! I believe it is about 20 MB.
Their campaign creating template lags and is a bit tad glitchy from my experience. It does get the job done but sometimes the browser lags and freezes, which delays some work time. I generally use google chrome for vertical response campaigns.
I also dislike that the spam checking tools are not very available.
I enjoy this service because it real time reporting and statistics.
This is great for any company who is just starting out in the email marketing or for all start up companies because of the low cost and ease of usability.
When we had a very low budget for marketing, I used this software as an entry level email marketing service provider. The template creation was very easy so it was easy to train our employees. We were able to send small email segments for free and we were able to track our open rates and click through rates on our products.