What do you like best?
Vestd have done all the tedious groundwork to give a startup everything it needs to distribute equity using a simple online platform. It's a single place where everything relating to equity in the company is stored. So if a future investor wants to know exactly what our set-up is, we have everything neatly filed and accessible online. The added bonus is that everything is digital so no risk of me losing an important piece of paper.
What do you dislike?
It can be a hassle to get a valuation as an early stage company, which you need to have on Vestd, but the team were great at helping me figure out what needed to be done.
Recommendations to others considering the product
Drop the team a line to get them to explain everything to you. They can give you some pointers about your specific situation.
What business problems are you solving with the product? What benefits have you realized?
The problem is that paying people with equity is fiddly to do. Your company needs to adopt the right Articles of Association to support bringing new shareholders onboard. You need to nail down classes of shares and do legal work on shareholder agreements to attach conditions to the shares. There are tax implications to consider. All of that takes time and has its own costs which a bootstrapping startup cannot afford.
Vestd takes the headache and cost out of allocating equity stakes to anyone helping a company get going.