Viant Advertising Cloud

(4)
3.9 out of 5 stars

Viant Advertising Cloud is a leading global media company connecting brands with consumers across one of the largest audiences worldwide.

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Viant Advertising Cloud review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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DSP partnership for a cross device campaign

What do you like best?

Great customer service and willing to work as a true partner to meet the campaign goals. Viant provides great scale and is able to reach our target audience with their DSP capabilities. Besides the media aspect , Viant is also willing to work on ad tech integrations in order to improve their products and their performance.

What do you dislike?

Although Viant is a great partner, their performance is not the best in class. Viewability and fraud needs to be monitored on a weekly basis. and cannot be optimized in "real time". They currently take a reactive approach rather than a proactive role.

Recommendations to others considering the product

Performance has been an issue at times with Viant but they have been willing to work as a true partner and work not only on their products for your campaign but work on their product to improve their capabilities.

What business problems are you solving with the product? What benefits have you realized?

Reaching our audience across the web and messaging them on all devices has been fairly easy with Viant. They provide great insights and reporting that helps our team optimize campaign from media side.

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Viant Advertising Cloud review by Agency in Entertainment
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Planner experience using Specific Media

What do you like best?

Specific Media's direct match digital buy capabilities are phenomenal. Being able to incorporate TV schedules into digital targeting allows for cutting-edge strategy with regards to gaining reach and/or frequency, depending on the campaign goals.

What do you dislike?

Though the capabilities are extremely robust, the direct match digital buy does require a good amount of planning and strategic thought to maximize efficiency.

Recommendations to others considering the product

Excellent, cutting-edge!

What business problems are you solving with the product? What benefits have you realized?

Cross-platform buying

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Viant Advertising Cloud review by Agency in Marketing and Advertising
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Great products but performance is not consistant

What do you like best?

I enjoy the team that works on Specific media but the performance is really hit or miss Their products in regards to Nielsen are interesting, but not unique. Also, they try to sell their access to myspace data, but I believe all of that information is very out dated..

What do you dislike?

They are the best performers for hte first couple of months and then performance decreases significantly. They are not consistant with their performance.

What business problems are you solving with the product? What benefits have you realized?

We're solving reach efficiency

Viant Advertising Cloud review by Agency
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Specific Media is a perfect platform for cross channel advertising

What do you like best?

The customer service and seamless integrated technology

What do you dislike?

Nothing everything about SM servers my clients needs.

What business problems are you solving with the product? What benefits have you realized?

Targeting Niche Markets, Unique Audiences, Brand Awareness and Sales Drivers

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