What do you like best?
Our challenge was our own technology is designed to capture video content sharing from any device. Mobile devices are small screen relative to PCs/MACs and the mobile market demands speed,esp. since so much of mobile is WiFi. Any buffering at all and our audience will just stop sharing, stop viewing and move on... They also demand being able to view/share that video content "mid-view" and to start viewing on one device that would be able to continue at the exact point they moved over to another mobile device. The windows media players we were using could not adapt. VLC itself originated in France and is open source but you can license for commercial use and get the developer support for any customization you may need too. We did, then tested the end-user experience which was 99.999% flawless! Our VLC player "installs itself" even in the heterogeneous environments of PCs. The player install, being our customers 1st experience with our video content, assured them that moving from 1 device to the next would be as seamless, and it was! There's just no other truly seamless mobile media player than VLC. The end-user experience is everything when choosing a mobile media player. We've had zero problems using VLC and it's lightning fast, easy for our development team to upgrade and the global teams constantly developing this are the best in the world.
What do you dislike?
A year and a half ago, while we did build a MAC version of our VLC media player, building anything on an iPad is a totally different skillset. So we did have to wait several months for the iPad version, largely due to Apple's challenges around getting their latest iOS stable enough to develop on, though, which really wasn't anything our developers could do about..
Recommendations to others considering the product
Set client expectations when Apple upgrades as the global VLC dev teams will always take several months to integrate, largely because development there is extremely complex. VLC is open source, so though there are many brilliant developers making great contributions, the testing still takes time. So, now that Steve Jobs is gone, Apple's release don't appear to be as flawless and even the extremely talented VLC developers struggle with figuring out integration. VLC truly does deliver a seamless mobile experience, lightning fast!
What business problems are you solving with the product? What benefits have you realized?
We needed the most seamless multi-media player on mobile devices we could find. we had been working with a WIndows media player but for smaller mobile devices our video content was buffering. Our target audience is impatient, and adoption was an issue. This was actually our first experience with VLC, and after literally 1,000's of test deployments with anyone we could get to try it for themselves we got 99.999% installs without any tech support calls and 100% of those viewed the full length of the video content we sent out which included moving between devices. Each time the video would stop right, then restart at the exact point it moved to the next device.