Videology’s Converged Advertising Software for Advertisers

(5)
3.9 out of 5 stars

The TV & video advertising technology platform (software + services) that helps advertisers & media companies buy & sell ads.

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Videology’s Converged Advertising Software for Advertisers Reviews

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Videology review by <span>Hai Chau P.</span>
Hai Chau P.
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Videology - must have for Programmatic Advertising

What do you like best?

As an marketing agency, this tool is a must have since programmatic is now new trend. Targeting for exact specific audience on Video is important, and Videology is one of the best to acquire Video KPI.

Also the best thing is it's big big data, which help our company to target exact audience base on their interest.

What do you dislike?

Some time there is data discrepancy problem, so I must check with 3rd party data to ensure our report is good.

Recommendations to others considering the product

If you are working in digital marketing field, especially on Video Marketing; Videology is highly recommended for their huge data, with no need to worry about ad fraud.

What business problems are you solving with the product? What benefits have you realized?

- Target audience on Video based on their interest

- Solve problem of duplicated user

- Build up look a like audience very quickly

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Videology review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Great Video Partner If Your KPI is Reach

What do you like best?

Videology is a network so they have extremely high levels of consumer reach which is great for campaigns that require that kind of KPI goal. Because they function programmatically, you are also able to layer in a huge amount of data to hyper target your consumers.

What do you dislike?

A lot of inventory can be long-tail sites. I recommend using a third party brand safety partner to measure/monitor where your impressions are serving.

Recommendations to others considering the product

A great product if you're looking for a video network--use a brand safety partner to ensure that you are not serving a lot of media on shaddy sites or places that have low viewability scores.

What business problems are you solving with the product? What benefits have you realized?

The goal was to blast out a brand message to as many consumers (in-demo) with a high frequency cap during a very short flight.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Videology review by User in Marketing and Advertising
User in Marketing and Advertising
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Account Manager

What do you like best?

Videology has unique pre-bid solution that lowered our campaign's overall fraud ratings significantly compared to other video platforms that we tested.

What do you dislike?

Nothing comes to mind - it was pretty straightforward to use.

Recommendations to others considering the product

Great for campaigns looking at viewability as a KPI.

What business problems are you solving with the product? What benefits have you realized?

Spreading awareness for technology products across the US market. We saw high completion rates, high viewability rates, and low fraud rates.

Videology review by <span>Kevin W.</span>
Kevin W.
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AD Operations

What do you like best?

Videology is reliable and is user friendly.

What do you dislike?

No dislikes with videology. I have not run into any issues yet.

What business problems are you solving with the product? What benefits have you realized?

Ad trafficking - we have not encountered any issues.

Videology review by Agency
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We use videology for brand awarness and targeting mobile users

What do you like best?

Ease of the platform and the reach in terms of mobile users.

What do you dislike?

That it doesn't have a strong reach in display

What business problems are you solving with the product? What benefits have you realized?

Brand awareness, targeting young audiences

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