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Vidyard

Vidyard

4.6
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Vidyard review by Tim M.
Tim M.
Validated Reviewer
Verified Current User
Review Source

"Vidyard - taking video to the next level"

What do you like best?

The personalized videos are awesome though we have yet to use them drive some more marketing leads.. We also like the sophistication of the different interactive elements that can be added to videos though we have not fully taken advantage of these yet either. The ease of embedding into other web properties including Youtube and social media. The ability to integrate with Marketing Automation tools (in our case Marketo) and your CRM (Salesforce). Really interested in taking advantaged of Viewedit for creating internal videos for our sales and tech support teams.

What do you dislike?

The inability to organize videos in a hierarchy Having to have a separate video for each language - we need a way to have multiple different language soundtracks on a single video because you do have a quote for videos that are stored on the platform/

Recommendations to others considering the product

Think about how you need to organize your videos

What business problems are you solving with the product? What benefits have you realized?

Hosting and distributing our videos around the web. We are starting to gain insights into what videos work in our marketing efforts. Vidyard's team has coached us on how to better implement our video marketing strategy.

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Vidyard review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Scaling expertise across our Organization"

What do you like best?

Vidyard's capability to organize related videos into playlists provides me an easy way to share key training and learning concepts with customers and colleagues.

What do you dislike?

For non-YouTube hosted videos, Vidyard should provide a way for me to use link to a specific video timestamp (i.e. vytime parameter) in an easy-to-configure link vs. having to create a code snip hosted on a webpage as described here - https://www.vidyard.com/blog/play-video-at-a-specific-timestamp/

Recommendations to others considering the product

Vidyard's playlist and security features allows you to use the power of video in a secure, enterprise manner to help solve complex business challenges while delivering dynamic content.

What business problems are you solving with the product? What benefits have you realized?

In addition to sharing learning and marketing content with customers and colleagues, Vidyard allows me to share excerpts of technical discovery conversations I have with customers with my extended team (i.e. Account Team, Product Experts) so they don't need to be present during the calls. This allows us to scale our expertise across our organization.

What Video Hosting solution do you use?

Thanks for letting us know!
Vidyard review by vR S.
vR S.
Validated Reviewer
Verified Current User
Review Source

"A Vidyard is worth a thousand videos"

What do you like best?

My previous VHP wasn't very reliable. So I switched to Vidyard a couple of years ago. The system is easy to use, fast, and extremely reliable. The subtitles/translation functionality is robust, fast, and the translation costs are minimal. The Video Hub function allows me to have all my videos in one place on our site and still have videos embedded on the appropriate pages. When you look at all the factors, Vidyard is best in class.

What do you dislike?

After being a customer for several years the only thing that I don't like is minimal. When you log in you have the option to display 6, 12, 18, 24 or 48 videos on one page. You have to set that view every time. I would like to set it once and then forget it and be able to change it when I need to. Maybe it is habit but when I log in, I like to review everything that we have going on with the videos and players. We are talking about 2 keystrokes here. So after a being a customer for a few years and not liking two keystrokes is microscopic.

Recommendations to others considering the product

I haven't looked at another solution because Vidyard meets my needs as well as can be expected. There isn't anything that someone else can do better, faster, etc. So why would I look? I am very very satisfied with the service and the team that stands behind it. They rock.

What business problems are you solving with the product? What benefits have you realized?

First, I no longer send my web guests to YouTube and lose them. I embed my videos on our web pages and so I am not sending my guests away from my site. Second, I can place events in the video so people can respond directly within the video rather than adding additional steps. That is HUGE. The subtitle function helps with ADA requirements, translations, and more. The problems solved? First I am not chasing web guests off of our site. Second we are making it easier to do business with us. Third we are expanding our reach with translations.

Vidyard review by Tyler  S.
Tyler S.
Validated Reviewer
Verified Current User
Review Source

"Vidyard Review"

What do you like best?

The ability to send personalized videos of our product to our prospects and focus on key features.

What do you dislike?

The outlook integration while using toutapp is really bad. Currently Vidyard doesn't work well when Toutapp is installed and the video bar crashes when trying to add a video into an email.

Recommendations to others considering the product

If your are using Toutapp know that the Vidyard app doesn't work well with it. They are working on a solution and support is very helpful but currently can not use this tech to its full potential.

What business problems are you solving with the product? What benefits have you realized?

Showcasing specific functions or features of our platform to prospects either before or after a demo. Helps to enable the contact to quickly show and build value with the rest of their team after our demo. Additionally, it can be helpful in generating interest for a prospect to see a demo.

Vidyard review by Stephanie C.
Stephanie C.
Validated Reviewer
Review Source

"Best Platform for Creating and Sharing Personalized Videos"

What do you like best?

The platform is extremely easy for our sales and marketing teams to create personalized videos to use as part of our outbound prospecting efforts. It required very little training to get everyone up-to-speed on how to use the platform. I also love the custom events that you can place throughout videos to encourage a specific action such as scheduling a meeting or downloading a piece of content.

What do you dislike?

I wish there was a way to have more logic tied to the events in videos. It would be great if these could be tied to our Salesforce integration and automatically be determined based on specific account or contact fields. Right now, we have a default event and have to manually select the videos if we want to use another event instead.

What business problems are you solving with the product? What benefits have you realized?

We're using Vidyard as part of our ABM strategy and it allows us to create personalized videos at scale. We've seen tremendous results in our prospecting efforts by including this as part of our approach.

Vidyard review by Dustin T.
Dustin T.
Validated Reviewer
Verified Current User
Review Source

"Video made easy."

What do you like best?

I love how flexible the platform is. It's quick and easy to add in captions or overlays but you also have full access to the HTML/CSS so you can make it look exactly how you want.

GoVideo is also excellent and has been a huge win for our BDRs.

What do you dislike?

No major issues at all. I wish there was a bit more editing ability on the GoVideo side of things though.

What business problems are you solving with the product? What benefits have you realized?

We host all of our marketing & product videos in Vidyard. The main benefit here is that we can create custom CTAs within the videos to help visitors continue their journey.

For GoVideo, our BDRs use it to create personalized video for accounts that they are targeting.

Vidyard review by Abby A.
Abby A.
Validated Reviewer
Verified Current User
Review Source

"Great tool for a great price"

What do you like best?

The plug-in makes video recording and option selection very simple. The analytics around video usage is fantastic. This tool allows a person to person interaction within a SaaS business. It helps cut through the noise and provide even better service to our customers. Not only support response emails but also training videos to help new users onboard more successfully as they have multiple ways of consuming information.

What do you dislike?

I get frustrated most with having start a video over because I cannot edit out a mistake. While this is on me, it would be nice if Vidyard added editing capabilities in the future.

What business problems are you solving with the product? What benefits have you realized?

Our goals was to build more people to people relationships without always having the travel expense. Leveraging video for this but also for customer training and on-boarding has been huge.

Vidyard review by Andrew R. D.
Andrew R. D.
Validated Reviewer
Verified Current User
Review Source

"One of the best vendors I've worked with...."

What do you like best?

My favorite part about working with VidYard is the fact that they have the technology and expertise of a fortune 500 company, but the customer service and professionalism of a small business shop. If I have a problem (which is rare), they treat me like their #1 customer, and I know they have hundreds.

My Account Manager has been promoted twice I think in the time I've been with them, and although he is not technically my account manager anymore, he is always answering my emails and handling my questions. That to me is service....

They also don't up-charge you for anything. If they make improvements to the UI or UX, they make them and provide them to you.

What do you dislike?

Not much. I know when features are coming out in advance and I want them to be out quicker. That's not their fault, its just a roadmap timeline is all.

Recommendations to others considering the product

If you want the best technology, with the best service, they are the team. Truly a great company to work for. I don't think "no" is in their vocabulary.

What business problems are you solving with the product? What benefits have you realized?

We now have a dedicated channel for our video/media plan. We are using it directly with our demand gen efforts and driving traffic, and more importantly leads, through our funnel and increasing our opportunities and revenue.

The main benefit of having VidYard other than their video expertise and resources, is the fact that you have a channel dedicated to only your content. No more YouTube recommended videos with latest news videos or something like that. You know your viewers are going to only watch your content.

Vidyard review by Brad B.
Brad B.
Validated Reviewer
Verified Current User
Review Source

"Awesome Platform to Increase Enagement across sales, marketing and customer communications"

What do you like best?

The ability to amplify our brand and services across email, landing pages and social properties. Easy to use and get detailed reporting across engagement, conversions and campaigns we are running. The customer service team is great and the technical team has been there to address any of our needs. We utilize the real time watch data in our sales engagement campaigns which helps in our follow up cadence. The service seamlessly works with our Marketing Automation platform 366 Degrees.

What do you dislike?

Vidyard platform and support has been top notch nothing at this point negative we have been customer a for two years.

Recommendations to others considering the product

Take advantage of their quarterly customer review. They are very committed to not only helping you increase effectiveness of video but also how to better improve viewing results.

What business problems are you solving with the product? What benefits have you realized?

The ability to effectively communicate our solutions across sales, marketing and customer support. We have seen increase in sales conversion, better campaign metrics and improved customer satisfaction through explainer and service related videos.

Vidyard review by Alexander B.
Alexander B.
Validated Reviewer
Review Source

"Pro video hosting that any digital marketer needs"

What do you like best?

I enjoy the integrations, first and foremost. Hooking up videos data into Hubspot and being able to segment my audience based on real video engagement proven to be extremely valuable to multiple customers of mine.

On top of that, I commend Vidyard support because they have your back for real.

What do you dislike?

Sometimes the admin page is not very usable/stable, especially when you dive into custom HTML events for the videos. It's manageable, don't get me wrong, just can be better

Recommendations to others considering the product

Make sure that you have your video strategy laid out before jumping to the tools.

Having the cool tool like Vidyard doesn't make you Martin Scorsese overnight, you need to understand why you want to invest in the video (I bet you should do it, but make it a rational decision).

BTW, Vidyard has a lot of good content on this matter in their blog, worth checking out

What business problems are you solving with the product? What benefits have you realized?

Deep analytics of the videos engagement that we use in a sales pipeline, properly integrated with other tools in the marketing stack.

Vidyard review by Rob K.
Rob K.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Vidyard: Painless/Wonderful Business Partner"

What do you like best?

It works. Plain and simple. The interface is clean and simple to navigate. The administration aspect is so straight forward it requires no esoteric understanding nor intense leaps of logic to complete tasks. My contacts within Vidyard have been transparent and open about the platform regarding road-maps and planned innovations. Of all the services that I find myself administrating, Vidyard as a whole is the most fire and forget solution, in the best possible way.

The user base have adopted the product to such a degree that there is hardly an announcement or training session that goes by with some manner of host video within the platform.

What do you dislike?

Not a real gripe only that occasionally I find myself needing to add a user to multiple (over 50+) groups within the platform. A bulk up-loader would be a godsend during this task, but overall not a deal breaker.

Beyond that the recent update to the interface cause a small amount of groans from the community but almost immediately the new interface was adopted with gusto.

Recommendations to others considering the product

Do it. Do it now.

What business problems are you solving with the product? What benefits have you realized?

Currently we utilize the service for video hosting/sharing internally with our user-base and externally with our customers.

This includes both publicly and private sharing during 1 to 1 interactions.

Vidyard review by Matthew G.
Matthew G.
Validated Reviewer
Verified Current User
Review Source

"Analytics to turbocharge video marketing/lead scoring"

What do you like best?

Vidyard gives us the analytics and lead capture tools we need in our marketing videos to properly lead score everyone we reach out to. The tracking you want to do on your emails, page-views, heatmaps, etc. just became accessible on your video marketing as well. It's a no brainer, why wouldn't you want granular data and insights on the marketing that takes the most time and money to produce? The marketing side of the product is great, embed CTAs in your videos, track that, see what performs well and what doesn't. The sales side helps you close deals, target leads, and get inside their heads when you can't actually see what they're doing.

Using Vidyard for sales demos has helped all around, and using them for marketing material gives us insights that we wouldn't have gotten otherwise. Highly recommended.

The newest product, Viewedit is also a super easy way to make videos. After being onboarded by Vidyard success reps our marketing team is quickly making personalized videos for our cold outreach and conversions are up.

What do you dislike?

Their sales/pricing model is definitely enterprise. If you're a small fish without a ton of cash, give them a chat because they can be accommodating, but this is definitely NOT a freemium pricing model. Sign up for the trial and give it a whirl anyway.

Recommendations to others considering the product

Try it! Should help lead gen and sales pretty much right off the bat, just make sure your videos are awesome, too. The onboarding team was great to work with and our marketing team has seen value.

What business problems are you solving with the product? What benefits have you realized?

Videos used to be a black hole of data. Youtube doesn't give enough information, clean CTAs, or control over who views your video. With Vidyard I can tell who viewed a video, what they watched, etc. and it'll let me farm leads from that data. As well it'll let me know when leads are engaged with my videos, even after months of silence. It helps me market and sell better, and who doesn't want that?

Also it plugs into hubspot.

Vidyard review by Nate J.
Nate J.
Validated Reviewer
Verified Current User
Review Source

"Vidyard GoVideo. Bad for prospecting. Good for follow-up"

What do you like best?

I like that I can record a video and send a link with GIF through outlook or gmail.

What do you dislike?

This is no fault of Vidyard's, but video emails don't work well for prospecting because if you are not on a safe senders list, the video doesn't appear on the recipient's screen.

Recommendations to others considering the product

At the start of the video, hold up a white board with the recipients name on it. So they know you took the time to make a personlized video for them.

What business problems are you solving with the product? What benefits have you realized?

I am following up sales meetings with a video of myself summarizing the takeaways and next actions from our meeting.

Vidyard review by Krishan P.
Krishan P.
Validated Reviewer
Verified Current User
Review Source

"Great tool for follow-up videos"

What do you like best?

It's extremely easy to create videos that you can re-use for different prospects, send them as playlists, and see when people open them. This has been extremely helpful in enabling me to send effective follow-ups to people after our demos, or answer specific questions that they have. The support reps are also amazing!

What do you dislike?

I wish they had a GIF option like CloudApp, but other than that -- it's great! I also wish that they had better reporting, it's quite confusing.

Recommendations to others considering the product

Start with their GoVideo free extension. The paid version is helpful for playlists, but if you're hesitant -- the extension is great already!

What business problems are you solving with the product? What benefits have you realized?

Shortening my sales cycle by sending videos to answer questions rather than trying to schedule a call.

Vidyard review by Jon A.
Jon A.
Validated Reviewer
Review Source

"Great way to engage with customers"

What do you like best?

I like that this product makes it much easier to engage with customers. I notice that most of my emails get opened and links get clicked on when I use Vidyard. I like that it also plays other videos that get the customer to learn about our product. I've been able to close sales simply by following up on a video I sent.

What do you dislike?

I wish it was a little easier to stop a recording. I have to lean in and look weird for about 2 seconds while I stop the video. I also wish it would record a 3-second gif and then begin the real recording so that way the animated thumbnail looks good and you don't look awkward while making the video thumbnail.

Recommendations to others considering the product

It is an easy, yet effective way to get in contact with potential clients and customers. If you want to increase your open rate, use Vidyard!

What business problems are you solving with the product? What benefits have you realized?

Our company sells an app that helps construction crews get live data and clock in and clock out. The problem we solve is getting rid of paper time cards and making the company more efficient.

Vidyard review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great free Chrome Add on"

What do you like best?

I love that this product is free in the add on version. Its very simple to use and helps a lot when trying to describe, document or recreate problems.

What do you dislike?

I wish there was a simple editing feature for something like clipping the video to make it shorter. I would also like quick links to the difference between Player and Video - which has a great resource but I had to chat in to get it.

Recommendations to others considering the product

Great as a convenience took for personal use. Easy, free and great support.

What business problems are you solving with the product? What benefits have you realized?

Viduard allows me to share my experience in product with other members of my team from my perspective. It also allows me to document the experience of users and share it with the team. I also like the ability to use it as a training took or troubleshooting tool

Vidyard review by Tony R.
Tony R.
Validated Reviewer
Verified Current User
Review Source

"A Marketing Silver Bullet"

What do you like best?

Vidyard is a unique way to prospect to customers that gets their attention, and creates interest. The ability to create a video voicemail that gets embedded into your prospecting email is by far the best tool for prospecting that I have seen in years.

What do you dislike?

I only wish I had more videos to host on Vidyard.

Recommendations to others considering the product

Don't wait....if you are prospecting using email or cold calling only, you are missing this important tool in your arsenal.

What business problems are you solving with the product? What benefits have you realized?

We are able to connect with prospects that would not normally reply to a cold email or a cold call. Now these prospects return our calls and emails, when before they would just delete our messages.

Vidyard review by Mark B.
Mark B.
Validated Reviewer
Verified Current User
Review Source

"Lots to love with Vidyard"

What do you like best?

Vidyard is a a powerful solution that does quite a lot. It's used cross-functionally so in addition to marketing your AE's, SDR's, and Client Success folks will all see value from it. Originally I implemented Vidyard as a better way to get data from the video content we produce but the software helped me find new ways to utilize video with pages designed with Vidyards features in mind, and even handing video creation and curation to our sales teams.

What do you dislike?

It's a small thing but I think the interface could be a bit easier to use. Also, some necessary features have been slow to be rolled out but they seem to be pushing them out more rapidly nowadays.

What business problems are you solving with the product? What benefits have you realized?

Video is vital in our marketing and sales efforts and Vidyard gives us a powerful tool to manage those efforts. Without it we'd have to have a pile of other solutions to accomplish our goals that would be painful to manage, and frankly wouldn't do as much.

Vidyard review by Rachel T.
Rachel T.
Validated Reviewer
Verified Current User
Review Source

"Great Video Platform"

What do you like best?

I love being able to see what parts of a video resonate most with a viewer, it really helps me know which messages are sticking. We also really like the integration with Marketo to kick off automated campaigns based on the percentage of a video viewed. It's easy to set up and embed videos, and the different customization options really let us tailor our videos and CTAs.

What do you dislike?

The one thing I have trouble with is the current dashboard layout. It can be a challenge to navigate to the right area easily. Other than that, we're very happy with Vidyard!

What business problems are you solving with the product? What benefits have you realized?

We have found that our business is very visually oriented and we have some very dynamic speakers in our organization. Using video to let our prospects hear directly from us has been extremely helpful.

Vidyard review by User in Media Production
User in Media Production
Validated Reviewer
Verified Current User
Review Source

"Great product for quality customer service"

What do you like best?

This is a great product for any customer service job. It is very easy to set up, and it is easy to deploy on your chrome web browser. What it provides the user is to give a personal touch to their tutorial. I just made a video a few days ago to send out to clients explaining how to use a product that our company provides. This is much better than a written form or an explanation.

What do you dislike?

The only issue I came across while using this, is that while you are recording, if you switch between windows or tabs the video will cut out. And first time users tend to be confused by this, thinking that their video might have also cut out the audio recording at the same time.

Recommendations to others considering the product

Make the video transition between pages or tabs flow better.

What business problems are you solving with the product? What benefits have you realized?

This product has greatly increased the personal touch when explaining a product. Because of this, we have seen great responses from the clients on how easy it was to learn what we were trying to teach them.

Vidyard review by Brendan M.
Brendan M.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Best video marketing platform for business"

What do you like best?

I first off like the interface of the entire product. It's very easy to navigate and simple to understand.

The integrations with Marketo and Salesforce are very simple for the initial integration.

I like how it also integrates with other video platforms such as YouTube, meaning I don't need to re-upload anything.

What do you dislike?

It would be ideal to have an "instant chat" for the support, but they're extremely quick at responding to any major or minor questions. Most of the time I pick up the phone and chat with them directly or they call me back very quickly.

Recommendations to others considering the product

Check out their blog and resource content... A lot of helpful stuff in there.

What business problems are you solving with the product? What benefits have you realized?

We needed a solution for our company, and our clients that provided more than views, but a way to generate leads through video content. Vidyard gave us the opportunity to control the buyer journey by referring our audience to other content, and building leads via built in calls-to-action

Vidyard review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Great high-end video hosting platform"

What do you like best?

If you are looking for an enterprise level video hosting platform with good integrations this is a great option. I love the seamless integration with Marketo and the UX is super easy and intuitive to use. The customer support team is great as well.

What do you dislike?

It is an expensive platform so wouldnt make sense for companies that don't have a strong video strategy. But, if video receives its own budget and investment this would be a great option to consider.

Recommendations to others considering the product

If you are looking for an enterprise level platform I think this is a great option to consider. The product and the team are great.

What business problems are you solving with the product? What benefits have you realized?

We were able to generate leads through video and better score video engagement with the Marketo and Vidyard integration. We were also able to easily measure retention rate for our different videos and make revisions based on the data.

Vidyard review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Great Solution for Video Content Management"

What do you like best?

Vidyard is easy to use - the interface is user-friendly and it just works! When I first started using Vidyard, I was just uploading a few videos, creating players, and sharing out my finished products on the web. I have since learned how powerful the platform really is - I can add events, like capturing a viewer's email, restrict video viewing to my internal users, and run powerful analytics to see who is watching my videos and how what the retention is. With the Salesforce integration, we are able to bring this information into our system and match it with our contacts.

What do you dislike?

I think the analytics interface is a little clunky and could use some UI improvements. I also would like to be able to clone an existing report instead of having to recreate it from scratch.

What business problems are you solving with the product? What benefits have you realized?

We are able to see who is actually watching our videos and run analytics on them. This helps us determine how impactful our content is and when we should look at changing or enhancing our videos.

Vidyard review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Vidyard is the best! "

What do you like best?

I love being able to easily make personalized videos for prospects. It adds such a unique touch to any email and always puts a face to a name. I also love that Vidyard's Google Chrome extension is so easy to use and makes it so that you can record your videos from any website page. The integrations with SalesLoft and Gmail make it so easy to insert videos right into your emails and the videos are very visually appealing! You can even chose between a still photo and a gif of yourself for your prospect to see in the email

What do you dislike?

Honestly, I can't think of much that I do not like about Vidyard! The only aspect I would add would be the ability to easily run a script that the viewer would not see next to your video while you are talking.

Recommendations to others considering the product

Try new things in your videos and be creative!

What business problems are you solving with the product? What benefits have you realized?

By using Vidyard, our emails are so much more personalized and tailored to the specific prospect we are reaching out to. This has contributed to a much higher email view, click and reply rate.

Vidyard review by Jon M.
Jon M.
Validated Reviewer
Review Source

"Easy to be creative and stand out"

What do you like best?

I like how easy it is to quickly make a short video for a prospect and import it to an email.

The SalesLoft integration is a lifesaver. I use vidyard everyday for making prospecting videos.

What do you dislike?

The web app isn't the easiest to use. I wish there was an easier way to upload mobile videos too.

What business problems are you solving with the product? What benefits have you realized?

It helps me stand out when reaching out to prospects. I can even showcase my own tool in my prospecting videos. Knowing when and how much of the video has been watched is incredibly helpful. When I know they watched a whole video I can make a phone call to secure the meeting a lot quicker.

Vidyard review by Andrew H.
Andrew H.
Validated Reviewer
Verified Current User
Review Source

"Lots to love in a company that's only growing"

What do you like best?

Vidyard provides some robust, actionable analytics that are unlike anything I've seen before in a video sharing platform. It's really great to see just how much people watch our videos-- and to what extent-- as well as how much engagement each of our videos actually receives on a case-by-case basis.

What do you dislike?

The Marketo integration is not Vidyard's fault, but has been pretty complicated for our agency. I have heard that Vidyard recently did switch over to Marketo itself for its business needs, so I assume Marketo integration will only improve from here on out. The UI also can be slightly confusing at times, but it gets the job done when you get used to it. Specifically, I wish it auto-saved.

What business problems are you solving with the product? What benefits have you realized?

We've only been with Vidyard two months, but we're already getting a greater understanding of how to title our videos, what splash screens would be best for optimal CTR, and what kind of copy to write around our video. In the future, we hope to figure out what viewers actually want to watch, i.e. on product demo videos, whether they'd like to watch any live-action parts, or get right to the action.

Vidyard review by Ignacio G.
Ignacio G.
Validated Reviewer
Verified Current User
Review Source

"Vidyard is an excelet tool to reach people in a fresh manner"

What do you like best?

I like Vidyard because it enables me to reach people in a refreshing and new way. My contacts are delighted to be reached in such a fresh manner and happy that somebody took the time to prepare a personalized video even though it is very easy and fast to do.

What do you dislike?

I dislike the fact that it is not possible to attach documents in the video-email configuration I currently have installed in Salesforce.

What business problems are you solving with the product? What benefits have you realized?

I am enabling my customers to be updated on my company latest laynches and nobelties

Vidyard review by Cassandra J.
Cassandra J.
Validated Reviewer
Verified Current User
Review Source

"Vidyard takes your video marketing strategy to the next level"

What do you like best?

The ability to integrate video with our MAP/CRM system to turn viewers into leads and measure the impact of video on our pipeline and revenue is extremely powerful. The customer service and support we've received from Vidyard is also excellent (and I tend to be a very picky and demanding client).

What do you dislike?

The platform isn't always as intuitive as I'd like and it doesn't make managing videos in bulk very easy.

Recommendations to others considering the product

Vidyard is well suited for marketing teams for whom video is no longer just a "nice to have". When you need to measure everything and want to treat potential customers who watch videos just like you treat prospects who download eBooks or attend webinars (i.e., turn them into leads, score them and send them over to your sales team to follow up with), Vidyard is the way to go. If you're not interested in MAP/CRM integration or just need a lightweight video hosting solution, Vidyard may not be the most cost-effective option.

What business problems are you solving with the product? What benefits have you realized?

With Vidyard, we've turned video from a "nice to have" to a key part of our marketing and pipeline generation strategy. Viewers can now become leads and we can track the impact of our videos -- which often require a huge investment of budget and time -- on our pipeline and revenue.

Vidyard review by Bradley S.
Bradley S.
Validated Reviewer
Verified Current User
Review Source

"Vidyard Rolls out at Cushman & Wakefield"

What do you like best?

Based on its ease of use for our non-technically minded folks, as well as it's robust analytics, Vidyard is being given a solid trial run as C&W's sole means of media hosting.

What do you dislike?

It would be nice if the pop out windows did not offset the video window. Right now I have a pop out window on the left of my video that gets displayed at the end as a call to action. But adding this window throws off the center alignment of my video window. The video window should always be anchored in the center of the page.

What business problems are you solving with the product? What benefits have you realized?

Our benefits have been most noted in terms of analytics. We have been very pleased with the easy user interface in terms of how data is displayed and conveyed to our staff for interpretation. The data collected has been very useful in helping us tailor our media to match the viewing habits of our audience.

Vidyard review by Rob B.
Rob B.
Validated Reviewer
Verified Current User
Review Source

"Third time Vidyard customer"

What do you like best?

From my perspective, Vidyard is really the only B2B video content management platform that truly integrates into the demand generation process via marketing automation and CRM. As a product marketer, I really want detailed analytics into how my video assets are performing both in aggregate, but also how they are influencing actual contacts and ultimately revenue. By connecting through my Eloqua and salesforce.com instances, I can actually connect those dots practically in real-time. And because Vidyard has highly configurable calls to action that can be placed at various points in and around videos, they also become a great demand creation mechanism feeding new inbound leads directly into Eloqua. Lastly, because Vidyard can track engagement by individual leads, this provides great sales enablement insights when reps are preparing to make and outbound call or prioritizing their call list.

What do you dislike?

Some elements of the user interface are beginning to feel a bit dated, largely because Vidyard was one of the first of its kind to the market. However they are constantly innovating and making updates to keep improving the UX.

Recommendations to others considering the product

Vidyard provides benefits across content marketing, product marketing, demand gen, sales enablement, marketing ops, and sales ops. Creating a business case that appeals to all these teams can be extremely powerful when doing a video marketing platform selection.

What business problems are you solving with the product? What benefits have you realized?

I need the ability to track more than just video views or completions, but actually see engagement metrics in aggregate to help me fine-tune my video content and length. Given that a single video could cost tens of thousands of dollars, any insights I can get to help me course-correct or improve my engagement metrics in future engagements is highly valuable. I also need to be able to better tie my video content to actual revenue attribution. The days of creating a video and just tracking views are over - the business needs to know what return we're getting on our video investments.

Vidyard review by Amanda M.
Amanda M.
Validated Reviewer
Verified Current User
Review Source

"Real technology that proves the value of content marketing"

What do you like best?

I really enjoy the analytics and reporting capability of Vidyard. Not only am I able to see the views but I'm able to see true engagement data of my videos. With its integration to marketing automation, I can see which prospects and customers are viewing which videos and how far in the videos they are getting. It's a great way to justify the investment in video and tie back video's impact into our overall marketing strategy.

They just released a new personalization capability which I am really excited to try as well. Historically, any time we have used personalization in emails there has been a lift in click throughs and conversion so I can imagine videos would be that much more impactful if personalized.

What do you dislike?

I can't think of anything I would change at the moment. The tool is incredibly easy to use if you are familiar with platforms like Vimeo or YouTube.

What business problems are you solving with the product? What benefits have you realized?

We were looking for a professional video hosting tool to help us brand and customize our video player, along with something that provided better analytics than what is standard in free services like YouTube and Vimeo. With Vidyard, we can integrate directly with our marketing automation tool so we know who is exactly viewing our video content. We can then attribute that content as part of the overall influence in a deal.

Vidyard review by User
User
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Verified Current User
Review Source

"Vidyard opens up doors to conversations"

What do you like best?

In a world full of automation and robots Vidyard allows me to reach out to prospects on a human level. Being able to personalize the message specific to there company opens up the door to far more conversations than traditional email.

What do you dislike?

I don't like to use Vidyard for every sales outreach because quite honestly it takes a little time to get the perfect video. However this is a great way to break through a target account that has gone dark.

What business problems are you solving with the product? What benefits have you realized?

I am breaking through target accounts and starting a sales conversation or process. The main benefit I see is the "human touch" that allows people to see I am not a robot and I have spent time to research there companies.

Vidyard review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Vidyard is an intuitive video platform."

What do you like best?

Video should be a part of your content strategy. I think most people have a pretty good handle on that by now. More importantly, you aren't really using video fully if you can't track actual engagement. Vidyard has allowed us to score leads on video engagement and see how it performs.

What do you dislike?

We had some difficulties setting up our integration, but Vidyard was awesome about helping us get it figured out and has a great dedicated support team.

Recommendations to others considering the product

Devote time and effort to correctly installing the product, and then using the data to make actionable marketing insights. Vidyard isn't valuable as just a video hosting tool - it's the engagement data that you need to make part of your strategy.

What business problems are you solving with the product? What benefits have you realized?

Tracking video engagement through to lead scoring was my primary responsibility within Vidyard.

Vidyard review by Carlos S.
Carlos S.
Validated Reviewer
Verified Current User
Review Source

"Excellent entry point into video for sales development and overall Account Based Marketing and Sales"

What do you like best?

Convenience and options to integrate video within current marketing and sales efforts.

Ability to personalize shareable content at scale.

Ability to humanize the impersonal world of SaaS remote sales.

What do you dislike?

Outlook integration is still a little clunky as it involves a few extra steps, but that's Outlook

Recommendations to others considering the product

Set clear, defined, concise SLA's for the use of the software. User adoption is perhaps the biggest downfall for a lot of new technology and Video is no different.

What business problems are you solving with the product? What benefits have you realized?

Humanization of mass outreach for sales and marketing.

Ease of introduction of a new outreach method in an otherwise unchanging world of sales and marketing.

Vidyard review by Nickolas P.
Nickolas P.
Validated Reviewer
Review Source

"VidYard - Personalized Videos"

What do you like best?

I like having the ability to record high quality videos quickly and being able to copy and paste into an email with ease. I like how easy Vidyard is to use, very simply to record a video and edit.

What do you dislike?

Nothing I dislike about Vidyard. It allows me to prepare personalized videos to prospects which helps me stand out from the rest of the noise.

Recommendations to others considering the product

If prospecting, keep videos concise and to the point.

What business problems are you solving with the product? What benefits have you realized?

Ability to record and send video to whoever you like. The benefits are I'm allowed to stand out from other reps by sending personalized messaging that helps me demonstrate my personality that email and phone calls can't provide as much.

Vidyard review by Mathew K.
Mathew K.
Validated Reviewer
Verified Current User
Review Source

"Vidyard for Financial Firms"

What do you like best?

The video tracking and light metrics help us to see how well a video is doing, and on top of that how well each section of the video is doing. We can then take that learning and apply to future videos during the creative stage.

What do you dislike?

The analytics could go a bit deeper, and the user interface is a bit clumsy.

What business problems are you solving with the product? What benefits have you realized?

We are solving lead generation issues, and able to track and move leads forward via the video channel, where previously the success of the channel and movement of leads was more inferred than factual.

Vidyard review by Internal Consultant in Internet
Internal Consultant in Internet
Validated Reviewer
Review Source

"Experience as a Content Manager using Vidyard"

What do you like best?

I like the fact that it stores so many videos and it streamlines my ability to manage all of the content. The vidyard team is very responsive and great to work with. Whenever we provide feedback they are quick to offer a solve.

What do you dislike?

Sometimes the playlists don't sync correctly and there could be an easier way to fix that or get alerted when something isn't connecting to YouTube correctly.

I wish there were a better way to track analytics in vidyard without exporting spreadsheets.

It would also be great to get captions for all videos on the platform.

Would love to be able to get to build an internal video hub in Vidyard to share the latest videos with my colleagues. It would be good if Vidyard tailored best practices content to our specific needs/company.

Recommendations to others considering the product

Hire or train someone to be a Vidyard consultant to teach people how to make use of the platform because there are so many amazing features and opportunities to make your business succeed.

What business problems are you solving with the product? What benefits have you realized?

I love the CTA features, the ability to get the video download links to share with my colleagues, the playlist features for quick uploads, the quick uploader widget, there are so may benefits to using vidyard.

Vidyard review by James S.
James S.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Humanising Sales Like Never Before"

What do you like best?

The ease of use. Any BDR can pick up GoVideo and be prospecting with video in no time. Love how GoVideo can be used all the way through the buying journey. From marketing, to sales to customer success.

What do you dislike?

Would be good if CTAs can be easily edited on a video by video basis

Recommendations to others considering the product

Don't hesitate

What business problems are you solving with the product? What benefits have you realized?

Standing out from competitors. We're generating 10X reply rates

Vidyard review by Kevin T.
Kevin T.
Validated Reviewer
Review Source

"Vidyard for BDRs"

What do you like best?

My team and I use Vidyard to reach out to cold prospects. We are able to hyper-customize our messaging so that people know exactly why we're reaching out. What I like best is the ability to create many videos at a time and then send it out.

What do you dislike?

Sometimes the UI is a bit clunky between the ViewedIt app and the Website.

Recommendations to others considering the product

Vidyard is constantly improving on its software and providing additional changes based on user feedback. If you're looking for a tool that allow you to quickly reach out to top prospects and customize a message to them this is the right one.

What business problems are you solving with the product? What benefits have you realized?

The problem that we're solving is standing out from the crowd. We've been able to get key meetings with senior leadership at Fortune 100 companies.

Vidyard review by Dave O.
Dave O.
Validated Reviewer
Verified Current User
Review Source

"Great UI - Easy To Use"

What do you like best?

The basic UI in this product is pretty great. I've never had a issue locating the video or analytic Im looking for when diving into the tool. Fantastic sharing options with an ability to re-download the original video in case you have misplaced your own hard copy of it. Really great.

What do you dislike?

No complaints yet. I'm an occasional user of this product on my specific marketing team.

What business problems are you solving with the product? What benefits have you realized?

Mostly using Vidyard to house the many webinars we record on a weekly basis, and track analytics in order to speak to the lead power of these webinars/videos.

Vidyard review by G2 Crowd User in Computer Software
G2 Crowd User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Turn Viewers into Customers with Vidyard!"

What do you like best?

Ease of Use - Vidyard is extremely straight forward and user-centric. Uploading, organizing, and gathering insights into the performance of videos is easy peasy!

Dedicated Customer Success Team - Cannot describe in words how lovely and helpful our CSM is. Extremely available and will work with you to understand your business, goals and help you implement a program that will help you succeed. Also tons of knowledge sharing about how other businesses are using Vidyard to help give ideas/strategies!

Great for Demand Generation - Ability to generate forms and CTAs to keep your audience digitally plugged in and engaged with your content. Great insight/metrics to see how people are engaging with your content and integrates well with your marketing automation platform (ie. Pardot, Hubspot, etc)

What do you dislike?

Wish there was slightly more out-of-the-box functionality when it comes to building forms. The form builder is a little standard and does require code/someone technical to help if you want to customize these.

What business problems are you solving with the product? What benefits have you realized?

Demand Generation + Leads - as a marketing team we are tasked with generating a certain amount of leads per quarter, as well as a percentage of total revenue. Because of this we need to be able to move prospects to Sales Qualified Leads within a certain time frame and we do that with engaging content. Video is more engaging and helps us move leads through the funnel faster.

Creates Smarketing! Leveraging Vidyard and its Salesforce integration, means that our sales team can quickly and easily make videos to the leads they're talking to. They can also leverage our Vidyard library/sales player to quickly share videos with prospects to help with their sales cycles.

Vidyard review by Luke F.
Luke F.
Validated Reviewer
Verified Current User
Review Source

"ViewedIt is an easy to use platform that increases contact rates"

What do you like best?

I like that it's simply to record and I can effortlessly include it in my workflow.

What do you dislike?

Sometimes the chrome extension bugs out and you have to reload the page to record.

Recommendations to others considering the product

Easy to throw into your personalized cadences to get better responses.

What business problems are you solving with the product? What benefits have you realized?

i've started using video in my cold outbound emails and have seen 20% view rates on my videos, which means minimum 20% click through rates. My cold outbound emails have always been personalized, so they received 40-60% open rates. But, ViewedIt has actually generated more positive responses than ever before. Highly recommend.

Vidyard review by Alexander M.
Alexander M.
Validated Reviewer
Verified Current User
Review Source

"Awesome new way to prospect"

What do you like best?

I love being able to reach out to prospects that have gone dark with a quick personal video

What do you dislike?

nothing specific.. i really like using the tool

What business problems are you solving with the product? What benefits have you realized?

Tracking down prospects that have gone cold and generating interest from people you may not reach with a generic email

Vidyard review by Ken R.
Ken R.
Validated Reviewer
Verified Current User
Review Source

"Solid product, need to fully understand how to get the most out of it."

What do you like best?

I like the analytics of the product I have used so far, we have made changes to our video content because of the insights.

What do you dislike?

The UX is a little hard to navigate. They have made some improvements but I think it partially prevents me from getting to full value.

Recommendations to others considering the product

If you have an owner for Vidyard thats really helpful. Not a full time person, just someone where part of their job is to manage the platform and the API integrations.

What business problems are you solving with the product? What benefits have you realized?

Understanding how to make interesting and engaging video content and the ROI of those pieces.

Vidyard review by Chelsea R.
Chelsea R.
Validated Reviewer
Verified Current User
Review Source

"Cool video hosting tool if you're using a marketing automation system"

What do you like best?

I like how you can connect other video hosting platforms (specifically vimeo and youtube) so that the stats for each video are all in one place (Vidyard). I also like how you can assign specific point values via a lead scoring model.

What do you dislike?

Currently, there are alerts for overage fees. This seems like a no brainer, or at least a courtesy heads up by the account manager, so that we can adjust if needed mid contract.

What business problems are you solving with the product? What benefits have you realized?

Integrating video views with a marketing automation system. Analytics on who has watched your videos is great but unless it fits into the comprehensive demand gen stack, then it isn't very useful.

Vidyard review by lorie w.
lorie w.
Validated Reviewer
Review Source

"Highly Recommend Vidyard "

What do you like best?

Vidyard has a great interface, integrates with SFDC to show video ROI and our customer success manager and support team are awesome! I highly recommend checking them out for your video hosting needs and integration with Marketo and SFDC.

What do you dislike?

I can't think of anything that I dislike

What business problems are you solving with the product? What benefits have you realized?

We want better visibility into video ROI. With Vidyard we see views, who is viewing the video, how long are they viewing, where are drop offs and are able score video watchers. And now we can see ROI with SFDC integration.

Vidyard review by Matt S.
Matt S.
Validated Reviewer
Review Source

"Strong solution for video content management and lead generation"

What do you like best?

User-friendliness; innovation in use of video as a lead generation tactic. Superior analytics. Ease of integration with our marketing automation ecosystem. Steady stream of product innovations like ViewedIt mean that Vidyard helps us continually improve.

What do you dislike?

Would like to receive more advisory support to help us embed the use of video more deeply as a user engagement and lead gen tool.

Recommendations to others considering the product

Vidyard's sales team is skilled at the consultation sell -- walk them through your specific needs, and they will do a good job of showing you how Vidyard can meet them.

What business problems are you solving with the product? What benefits have you realized?

Easier video content management. Lead generation. User-friendly (and mobile-friendly) video content.

Vidyard review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Good tool with some glitches"

What do you like best?

Vidyard has some very innovative tools for prospecting and client outreach. I like the ability to easily send video messages through the plugin.

What do you dislike?

I have experienced a number of glitches in not being able to get the video running. It usually starts working after closing my browser and waiting.

Recommendations to others considering the product

Aside from small glitches/technical problems, continue to be customer-centric and innovate new ways for outreach.

What business problems are you solving with the product? What benefits have you realized?

I have been able to differentiate myself to clients with Vidyard. My response rate from emails has increased.

Vidyard review by Bhanu C.
Bhanu C.
Validated Reviewer
Verified Current User
Review Source

"Best Video Platform Out There"

What do you like best?

The ability to launch personalised video campaigns. This is perfect for an event where you want to get higher traction for your CTA.

What do you dislike?

Nothing as of now. The platform is great!

What business problems are you solving with the product? What benefits have you realized?

Video analytics, lead gen with videos and personalised video campaigns.

Vidyard review by Sangram V.
Sangram V.
Validated Reviewer
Review Source

"Awesome platform. Great team!"

What do you like best?

The platform is super easy to use, and it just works. The team is extremely helpful and ready to jump on a quick call to address any issues or questions I might have. The personalization product is the next wave of B2B Marketing, and I love the fact that Vidyard is already embarking on that journey.

What do you dislike?

Not much to say here. Wish they were local in ATL so we can hang out more :)

What business problems are you solving with the product? What benefits have you realized?

From a marketing standpoint, Terminus has always been focused on humanizing our brand, and there is no better way than videos that make it happen. We have probably shot over 100 videos in last 9 months ranging from 30 seconds to 30 minutes presentation. As a matter of fact, the #FlipMyFunnel conference videos are now driving a ton of buzz and engagement for us than any other piece of content. The ease of use and it's integration with Salesforce/Pardot/YouTube all makes it super easy to upload, track, and report on the key engagement metrics.

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