Visual IQ

(18)
3.2 out of 5 stars

Visual IQ, a Nielsen company, empowers marketers to analyze consumer behavior across channels & devices and optimize performance by audience segment.

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Visual IQ Features

Operations
Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

Not enough data available

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Not enough data available

Discovery
Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

67%
(Based on 5 reviews)
Customer Retention

Collects insight into customer preferences

Not enough data available

Campaign Activity
Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

70%
(Based on 5 reviews)
Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

73%
(Based on 5 reviews)
Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

67%
(Based on 5 reviews)
Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

n/a
Platform
Multichannel Tracking

Collects marketing campaign performance data across multiple channels

Not enough data available