Vocus.io is an all-in-one solution for Gmail outreach. It is a Chrome extension that adds many features including email and link tracking (per-recipient), automated followups, reminders, templates, mail merge, scheduling, name-to-email search, meeting coordination, analytics, and team sharing and activity dashboards.
No bells and whistles; does exactly what it advertises. Great customer support too, whenever I encounter a bug, the team keeps going back and forth with me until we've found a solution.
What do you dislike?
I don't like that it is not always accurate as to which party is opening the email (this is problematic when there are 5 different parties cc-d and you can't really tell who opened it). That being said, because most emails are just me and one other recipient, it hasn't affected me much.
What business problems are you solving with the product? What benefits have you realized?
Lead conversion. I look to when prospects are checking proposals and follow up with them accordingly. It has greatly helped in increasing conversions because I have a better understanding of whether they are considering it (opening email multiple times), received it but haven't opened it, etc.
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