What stands out most for Norbert is its accuracy: the lowest return rate for a list of names + domains I've ever had was 82% which is still higher than what I was used too using other tools in the past.
What's also great is that it pairs lead generation with email verification and enrichment so you only get emails that are 100% valid and with it data like social media profiles and company context, which can seriously help to drive conversion - whatever your goal might be.
I've used Norbert in a ton of automation flows using Zapier and its APIs - there's one for prospecting, verification and enrichment. For example, I have a flow set up where every email that gets added to a campaign is first verified and enriched with precious contextual data.
I've used Norbert for almost anything related to my business: cold outreach, link building, PR, recruiting and business development. Every relationship can start with an email and so Norbert is often where big projects and strategies start.