VWO

VWO

4.2
(138)

VWO is an easy A/B testing tool. Tweak, optimize & personalize your website and apps with minimal IT help.

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VWO Features

User Behavior

Click Tracking

Tracks where users are clicking on a web page.

83%
(Based on 5 reviews)

Eye Tracking

Tracks where users are hovering over on a web page.

Not enough data available

Mouse Movement

Tracks mouse movement over a web page.

Not enough data available

Frustration Tracking

See where users experience the most difficulty on a web page.

Not enough data available

Analysis

Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

75%
(Based on 19 reviews)

Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

83%
(Based on 17 reviews)

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

79%
(Based on 11 reviews)

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

75%
(Based on 17 reviews)

Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

83%
(Based on 17 reviews)

Testing

A/B Testing

Error and Bug Tracking

Tracks sessions where users encountered errors and bugs.

Not enough data available

Split URL Testing

Split web traffic to a page between two different URLs.

93%
(Based on 5 reviews)

Data Analysis

Offers insights into relationships between user information and user behavior.

80%
(Based on 5 reviews)

Notes

Leave notes on sessions and bugs.

Not enough data available

Reporting

Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

73%
(Based on 22 reviews)

Session Replays

Records web visitor sessions

74%
(Based on 12 reviews)

Monitoring

Tracks and monitors web visitor behavior

76%
(Based on 12 reviews)

Data Segmentation

Segments collected data on predetermined criteria

74%
(Based on 16 reviews)

Reporting

Visitor Information

User Identification

Collects user information (location, IP address, email, etc.).

Not enough data available

Search Box

Search sessions by keywords or IP address.

Not enough data available

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

90%
(Based on 121 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

81%
(Based on 116 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

89%
(Based on 113 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

80%
(Based on 110 reviews)

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

82%
(Based on 80 reviews)

Split URL Testing

Split web traffic to a page between two different URLs.

88%
(Based on 94 reviews)

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

78%
(Based on 96 reviews)

Landing Pages

Build landing pages for user entry into the site.

n/a

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

78%
(Based on 99 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

80%
(Based on 115 reviews)

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

73%
(Based on 68 reviews)

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

86%
(Based on 92 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

82%
(Based on 76 reviews)

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

82%
(Based on 55 reviews)

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

83%
(Based on 105 reviews)

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

80%
(Based on 112 reviews)

Session Replays

Replay videos of user's interactions with your site.

73%
(Based on 63 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

82%
(Based on 106 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

86%
(Based on 106 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

74%
(Based on 48 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

72%
(Based on 29 reviews)