VWO

VWO

(115)
4.3 out of 5 stars

VWO is an easy A/B testing tool. Tweak, optimize & personalize your website and apps with minimal IT help.

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Showing 118 VWO reviews
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VWO review by <span>Edyta B.</span>
Edyta B.
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Good tool, but needs improvements

What do you like best?

VWO has a great dashboard and fairly easy to navigate results page. They are great in replying to all the inquiries and are pleasure to work with. The options for testing in the menu are fantastic and very user friendly, especially for first time users. It's overall a great tool to use without needing to involve any devs.

What do you dislike?

VWO is rather cumbersome to implement. Use of the dynamic edit function is difficult to navigate if you are a new user, and have never worked with the tool before. It can be a little pricey.

Recommendations to others considering the product

Give it a try! It's a great tool but be prepared as it may be on the pricey side,

What business problems are you solving with the product? What benefits have you realized?

We used VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!

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VWO review by <span>Michael D.</span>
Michael D.
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Verified Current User
Invitation from G2 Crowd
Reviewed On

A Good Entry Tool to Conversion Rate Optimization

What do you like best?

Ease of use, Clean dashboard, constantly developing new releases and features, testing library, accessible pricing options.

What do you dislike?

The entire quality assurance process is pretty difficult with VWO, making edits to dynamic pages is nigh impossible out of the box. Customer support can be spotty. IMO the heat map functionality just doesn't work.

Recommendations to others considering the product

VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).

However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.

The price point is very reasonable as well, making it accessible to companies of all sizes.

What business problems are you solving with the product? What benefits have you realized?

VWO helps me test specific variations through their A/B testing platform as well as measure their results. It also works well as a "traffic splitter" to send traffic to different URLs, even if you bypass the editor.

What A/B Testing solution do you use?

Thanks for letting us know!
VWO review by <span>Marcos S.</span>
Marcos S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

An amazing tool to know your user behaviour

What do you like best?

The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ...

But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out.

What do you dislike?

Due to the short of test I run, hundred of pages at onces, sometimes the clickmap or heatmap, doesn't works always works as smooth as I would expect.

I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue.

Recommendations to others considering the product

Work with the VWO team to really get the best out of VWO they are really flexible and seem to genuinely want to help you get the best out of your business

What business problems are you solving with the product? What benefits have you realized?

As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites. This has proven to be an essential tool to our process and allows us to learn more about our customers and how they purchase from us

VWO review by <span>Bogdan R.</span>
Bogdan R.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Good value for the money...

What do you like best?

An easy and intuitive tool which is useful even in complex state-based websites like ours that has a significant amount of traffic. We have used competitors' products in the past and VWO's A/B Testing tool is delivering on the value they promised. The team is also opened to discussions on how to approach and help implement use cases that are not standard.

A very good experience overall, but as always there is some room for improvement as well.

What do you dislike?

Requests of some features that are standard in other platforms but geared towards more complex platforms (usually involving complex JavaScript code execution in experiments) are not as quickly prioritized and implemented as we would have liked to.

What business problems are you solving with the product? What benefits have you realized?

We want to better understand our users' behavior and by A/B testing different features be able to make more informed "data-driven" decisions which help provide our users a smoother experience on our website.

VWO review by <span>Chase R.</span>
Chase R.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Easy to use and scaleable enterprise optimisation platform

What do you like best?

I like that it's relatively quick and easy to set up complex tests (with the help of my developers!), and that I can rely on the results they generate. The account management team is also top notch and I've relied on their fast, friendly help dozens of times.

What do you dislike?

I think they could have waited to release their "beta" features like session recording and the new heatmaps and funnels, because they don't really work that well. I know they're not included in the cost but we held off buying similar services because these were in VWO. Unfortunately, they haven't really worked for us yet.

Recommendations to others considering the product

If you need more than VWO offers, then you need to have a team of optimisation consultants working constantly on various projects. For small and mid-size businesses with 1-2 people working on optimisation, this product is pitched perfectly.

What business problems are you solving with the product? What benefits have you realized?

Optimising our large user base and squeezing an extra fraction of a percent more revenue from our user base here or there has a massive impact on our business. We're finally learning what kinds of experiences work for our users and drive more revenue, and which ones we need to stop doing.

VWO review by <span>kate a.</span>
kate a.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Product, Great Service from VWO

What do you like best?

While the product is a great tool we use regulary in our e-commerce department to test various elements and potential changes on our site. The customer support is often overlooked that the company provides. I deal with various companies as a professional and as a consumer and they are by far one of the best customer support companies. Any time you have a problem or question - they are quick to respond and resolve any issue that you may have.

What do you dislike?

Cant really name any negatives or things I dislike - very easy to use. Sometimes my previews slightly differ from whats actually online.

Recommendations to others considering the product

If you like running tests and gaining insights into your website, VWO is the tool for you.

What business problems are you solving with the product? What benefits have you realized?

We focus alot on our funnel on our e-commerce site, VWO allows us to easily test changes and improvement easily without having to hard code them into the site only to find they may fail. This tool is great for any website owner who focuses on performance and UX

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