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VWO

VWO

4.2
(128 reviews)

VWO is an easy A/B testing tool. Tweak, optimize & personalize your website and apps with minimal IT help.

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VWO review by Scott A.
Scott A.
Validated Reviewer
Verified Current User
Review Source

"Solid, well-rounded CRO platform"

What do you like best?

The platform is robust and yet somehow it still feels very simple to use. I like the flexibility of testing options and in establishing results -- keeps it easy for us to setup and manage campaigns without getting bogged down.

What do you dislike?

I really only have 2 complaints:

1) Some of the settings are a bit unclear and require some digging to figure out

2) Each test requires a documented "observation" and "hypothesis", which can be a little restrictive at times. While I do appreciate how this enforces best practices (good), there really needs to be a better way to manage and organize them. The "Hypotheses" are presented in a UI resembling a scrum board (Trello-ish), which I like, but it desperately needs drag-and-drop functionality for sorting each lane to reflect priorities.

What business problems are you solving with the product? What benefits have you realized?

Many. We constantly have a backlog of work and limited resources, so we need to be very selective to make sure we're focusing on the right things. VWO helps us understand user needs, recognize problems, and quickly test/iterate before committing resources to a project.

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VWO review by Brian S.
Brian S.
Validated Reviewer
Verified Current User
Review Source

"Some learning curve but has TONS of features"

What do you like best?

The VWO interface is extremely easy to use and is packed with valuable features and dimensions. Also, my account manager is extremely responsive and available at every turn. I can also add my own code (JS/CSS) on the fly, which is incredibly useful and makes changes I'd like to make more bulletproof than the WYSIWYG tool.

What do you dislike?

The WYSIWYG for creating variations can be quite finicky when building tests for multiple specific pages rather than global template changes. While the interface is incredibly easy to use, there are so many features that it's difficult to find some of them or to even know they're there without some assistance from the client success team.

Recommendations to others considering the product

I haven't used other A/B testing tools but because their cost is affordable and their success team is so responsive, I would recommend VWO as a foray into testing or for experienced testers.

What business problems are you solving with the product? What benefits have you realized?

We're attempting to solve pain points in our buy path flow and testing assumptions about conversion blockers across our site. We have realized mostly that our current approach is sound vs changes we thought we needed to make

What A/B Testing solution do you use?

Thanks for letting us know!
VWO review by Edyta B.
Edyta B.
Validated Reviewer
Verified Current User
Review Source

"Good tool, but needs improvements "

What do you like best?

VWO has a great dashboard and fairly easy to navigate results page. They are great in replying to all the inquiries and are pleasure to work with. The options for testing in the menu are fantastic and very user friendly, especially for first time users. It's overall a great tool to use without needing to involve any devs.

What do you dislike?

VWO is rather cumbersome to implement. Use of the dynamic edit function is difficult to navigate if you are a new user, and have never worked with the tool before. It can be a little pricey.

Recommendations to others considering the product

Give it a try! It's a great tool but be prepared as it may be on the pricey side,

What business problems are you solving with the product? What benefits have you realized?

We used VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!

VWO review by Michael D.
Michael D.
Validated Reviewer
Verified Current User
Review Source

"A Good Entry Tool to Conversion Rate Optimization"

What do you like best?

Ease of use, Clean dashboard, constantly developing new releases and features, testing library, accessible pricing options.

What do you dislike?

The entire quality assurance process is pretty difficult with VWO, making edits to dynamic pages is nigh impossible out of the box. Customer support can be spotty. IMO the heat map functionality just doesn't work.

Recommendations to others considering the product

VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).

However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.

The price point is very reasonable as well, making it accessible to companies of all sizes.

What business problems are you solving with the product? What benefits have you realized?

VWO helps me test specific variations through their A/B testing platform as well as measure their results. It also works well as a "traffic splitter" to send traffic to different URLs, even if you bypass the editor.

VWO review by Marcos S.
Marcos S.
Validated Reviewer
Verified Current User
Review Source

"An amazing tool to know your user behaviour"

What do you like best?

The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ...

But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out.

What do you dislike?

Due to the short of test I run, hundred of pages at onces, sometimes the clickmap or heatmap, doesn't works always works as smooth as I would expect.

I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue.

Recommendations to others considering the product

Work with the VWO team to really get the best out of VWO they are really flexible and seem to genuinely want to help you get the best out of your business

What business problems are you solving with the product? What benefits have you realized?

As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites. This has proven to be an essential tool to our process and allows us to learn more about our customers and how they purchase from us

VWO review by Bogdan R.
Bogdan R.
Validated Reviewer
Verified Current User
Review Source

"Good value for the money..."

What do you like best?

An easy and intuitive tool which is useful even in complex state-based websites like ours that has a significant amount of traffic. We have used competitors' products in the past and VWO's A/B Testing tool is delivering on the value they promised. The team is also opened to discussions on how to approach and help implement use cases that are not standard.

A very good experience overall, but as always there is some room for improvement as well.

What do you dislike?

Requests of some features that are standard in other platforms but geared towards more complex platforms (usually involving complex JavaScript code execution in experiments) are not as quickly prioritized and implemented as we would have liked to.

What business problems are you solving with the product? What benefits have you realized?

We want to better understand our users' behavior and by A/B testing different features be able to make more informed "data-driven" decisions which help provide our users a smoother experience on our website.

VWO review by Chase R.
Chase R.
Validated Reviewer
Verified Current User
Review Source

"Easy to use and scaleable enterprise optimisation platform"

What do you like best?

I like that it's relatively quick and easy to set up complex tests (with the help of my developers!), and that I can rely on the results they generate. The account management team is also top notch and I've relied on their fast, friendly help dozens of times.

What do you dislike?

I think they could have waited to release their "beta" features like session recording and the new heatmaps and funnels, because they don't really work that well. I know they're not included in the cost but we held off buying similar services because these were in VWO. Unfortunately, they haven't really worked for us yet.

Recommendations to others considering the product

If you need more than VWO offers, then you need to have a team of optimisation consultants working constantly on various projects. For small and mid-size businesses with 1-2 people working on optimisation, this product is pitched perfectly.

What business problems are you solving with the product? What benefits have you realized?

Optimising our large user base and squeezing an extra fraction of a percent more revenue from our user base here or there has a massive impact on our business. We're finally learning what kinds of experiences work for our users and drive more revenue, and which ones we need to stop doing.

VWO review by kate a.
kate a.
Validated Reviewer
Verified Current User
Review Source

"Great Product, Great Service from VWO"

What do you like best?

While the product is a great tool we use regulary in our e-commerce department to test various elements and potential changes on our site. The customer support is often overlooked that the company provides. I deal with various companies as a professional and as a consumer and they are by far one of the best customer support companies. Any time you have a problem or question - they are quick to respond and resolve any issue that you may have.

What do you dislike?

Cant really name any negatives or things I dislike - very easy to use. Sometimes my previews slightly differ from whats actually online.

Recommendations to others considering the product

If you like running tests and gaining insights into your website, VWO is the tool for you.

What business problems are you solving with the product? What benefits have you realized?

We focus alot on our funnel on our e-commerce site, VWO allows us to easily test changes and improvement easily without having to hard code them into the site only to find they may fail. This tool is great for any website owner who focuses on performance and UX

VWO review by Nathan, "Rocky" A.
Nathan, "Rocky" A.
Validated Reviewer
Verified Current User
Review Source

"Essential Business Intelligence"

What do you like best?

VWO has an excellent suite of testing tools that all work together. Using these tools on a regular basis will mean real gains to your bottom line without having to increase traffic.

What do you dislike?

Not much to dislike. Occasionally, I have trouble figuring out why one of my tests isn't working. But it's always my user error.

Recommendations to others considering the product

This is a solid set of tools. I've used many others. VWO is top-notch.

What business problems are you solving with the product? What benefits have you realized?

Split testing and visitor behavior insights. I run several split tests on my sales pages and cart pages at all times. When we have a real head-scratcher of a situation, we can record user behavior and examine heat maps to gain real insight into user situations. It has solved many otherwise unsolvable problems.

VWO review by Nikola J.
Nikola J.
Validated Reviewer
Review Source

"The Optimizely alternative that's just as good."

What do you like best?

What I like the most about VWO is that their the underdog, a tool far less known than Optimizely, but yet their solution is just as elegant (if not more!) and has an absolutely competent features set, even beating out Optimizely here and there.

What do you dislike?

I really cannot say much here, whenever I used VWO it just worked, and that was with 5+ different clients and different CMS.

Recommendations to others considering the product

Don't think too much, just go ahead and try it and then later you can buy it. In short - if you need what Optimizely's offering, you can get it cheaper with VWO.

What business problems are you solving with the product? What benefits have you realized?

In case you want to test how different changes would affect the performance of your site, then VWO is the tool that will enable creating A/B tests between the previous version and the one with the new changes applied. Their technology splits the traffic going to a single URL onto two separate pages and provides you with the stats on how both perform. Their live editor for creating the new (B) variant of the page is also extremely good and allows many edits on the fly.

VWO review by User in Computer & Network Security
User in Computer & Network Security
Validated Reviewer
Verified Current User
Review Source

"Powerful A/B testing and conversion optimization tool"

What do you like best?

Besides offering a great product, what really stands out is VWO's excellent support service. They are very quick to respond and will offer a solution normally within a day, sometimes even within an hour. Overall, a very professional team from sales, account managers to every single support agent.

What do you dislike?

When a specific test is running on several pages at the same time, setup doesn't always work smoothly which can lead to changes not being applied to all pages. I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue.

Recommendations to others considering the product

Give it a try, they have a 1 month trial so you have nothing to lose.

What business problems are you solving with the product? What benefits have you realized?

We do extensive A/B testing and website optimization. With the help of VWO we can quickly verify if a new idea brings a positive impact. Additional learnings from heatmaps, user surveys etc. provide us a more detailed view of what happens on the website and where we can improve further.

VWO review by Maurice M.
Maurice M.
Validated Reviewer
Verified Current User
Review Source

"Great Tool with great opportunities and an awesome Service!"

What do you like best?

The simplicity in editing & the chance to edit the code directly on the Page. And the personalization is awesome!

In my Opinion the Frontend optimization to design live in browser is simply perfect, even with no knowledge of coding you are able to do something amazing here. If you have knowledge with javascript, jQuery, HTML & CSS – even better you can edit the code and you can minify it.

What do you dislike?

There is nothing i really "dislike" i think this is a hard word. I would wish that there are more Language-Package like German for me. But this is not a big Problem. I know there is a huge framework, but the Loading takes a bit too long for me.

What business problems are you solving with the product? What benefits have you realized?

I am testing and optimizing the Conversion rate, Customer Journey and the Usability Design.

VWO review by Akash B.
Akash B.
Validated Reviewer
Review Source

"Definitely Recommended for Your Website and Conversion Optimization"

What do you like best?

The VWO tool is quite easy to implement and use for a person with scarce technical know-how. I love the way each of their feature/ segment is accompanied by a detailed and very simple written tutorial. The control that VWO provides to implement optimization tests is something that makes any marketer to be in full control of what's happening.

What do you dislike?

The heatmap section is something that I would like to see to be more user-friendly and intuitive.

What business problems are you solving with the product? What benefits have you realized?

We started using VWO to optimize our website to enhance the user experience and to improve conversion rate for different stages of our marketing funnel. VWO has been an extremely useful and insightful addition to our marketing arsenal, enabling us to implement, run and compare versions that can bring us better results.

VWO review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"A High ROI Toolset - But With Limits"

What do you like best?

The platform is easy to use and offers a lot of freedom in terms of custom code and testing.

What do you dislike?

Reporting is not setup for enterprise organizations. It's highly time intensive to translate data from their site to either a spreadsheet or other reporting tool.

It's also a bit of a pain to QA tests. An easy force-variation option would be great.

Better integration with Google GA events would be a great addition.

Recommendations to others considering the product

It's great - but not an enterprise solution.

What business problems are you solving with the product? What benefits have you realized?

We use it to rapidly test concepts and more frequently than not - as a band aid for situations where engineering is unable to move quickly.

VWO review by Bill F.
Bill F.
Validated Reviewer
Verified Current User
Review Source

"Excellent Testing Tool - Fast, Feature-Rich and Accurate"

What do you like best?

I love the fact that we can run several tests within VWO and feel confident that the data is giving us an accurate representation of the customer experience on both ends, winning and losing.

What do you dislike?

There are some situations where setting up tests to recognize a page by URL and that contains an element would help to more-specifically test those features. Also, having tracking that doesn't need to be set up for every test but captures details about each running test for conversions and revenue would greatly improve our ability to set up tests quickly.

Recommendations to others considering the product

For an easy-to-set-up tool that provides excellent data through Bayesian Statistics which have proven very helpful in determining Conversion and Revenue lift. The support is A+ and whenever we've had questions or concerns, all issues are resolved or we're provided hand-holding almost immediately.

What business problems are you solving with the product? What benefits have you realized?

We've been able to evaluate our hypothesis for a number of customer-facing changes versus go forward with our heuristic evaluations alone. It has increased conversions and helped make our customers much happier. This has proven to be an essential tool to our process and allows us to learn more about our customers and how they purchase from us.

VWO review by Robert K.
Robert K.
Validated Reviewer
Verified Current User
Review Source

"Good A/B Testing tool"

What do you like best?

VWO is easy to use, quick to train others on and you can easily get tests implemented withing days to start your optimisation plan.

What do you dislike?

Some of the GA integration can be cumbersome/unreliable and the reporting side of VWO is not very helpful, best to export the data and analyse yourself.

Recommendations to others considering the product

It is not the best AB Testing tool on the market, but it is cheap, reliable and if you are a medium-sized website should be more than enough.

What business problems are you solving with the product? What benefits have you realized?

CRO, Personalisation, segmentation targeting.

VWO review by Sean R.
Sean R.
Validated Reviewer
Verified Current User
Review Source

"Good tool, Lots of features, but still a little rough around the edges."

What do you like best?

The VWO team has really focused on delivering a ton of valuable features for a lower cost than some competitors (which we also have a lot of experience with). We have gotten a ton of value out of some of these.

What do you dislike?

The AB testing portion could use some work to clarify the data that is being reported back. Platforms like Optimizely do this really well. It can also be difficult to set the tests up when the editor is being buggy.

All in all, it's a good platform that we rely on for testing on several clients. You just have to work around some of the little hangups in the user interface.

Recommendations to others considering the product

Expect to have a lot of trial and error before you get things set up right. Their documentation isn't as clear or as complete as other platforms.

What business problems are you solving with the product? What benefits have you realized?

This tool really helps us prove the value of our UX team on our client accounts. We can watch user sessions which proves a lot of the issues we raise with clients. We can also set up tests to see what effects our UX changes have on users' sessions.

VWO review by Basil C.
Basil C.
Validated Reviewer
Verified Current User
Review Source

"Great features, always improving, good price"

What do you like best?

The interface is very straightforward, and new features are always being added on. Over the year we've used it there have been plenty of additional enhancements, but price has staid the same. For the price point it's hard to find a better collection of features.

What do you dislike?

Sometimes some of the more advanced features seem a little buggy (heat maps sometimes don't overlay properly), but it's been very reliable over all for us.

Recommendations to others considering the product

Give the free trial a go, there really is no reason not to test it. It will quickly make a difference to how you view your website. The screen recording is a bit of a hidden feature but is really useful.

What business problems are you solving with the product? What benefits have you realized?

We wanted better insight into how our changes and updates to our website were performing. We wanted to ensure we were making changes that didn't just feel like the right thing to do, but had evidence to back it up.

VWO review by Jesus Javier T.
Jesus Javier T.
Validated Reviewer
Verified Current User
Review Source

"Worth more than a try"

What do you like best?

The possibilities VWO has against other optimizers, because I can find more ways to A/B test a landing. And in our company we usually split URL test a lot, so it is perfect for us.

And above all, customer support, they are very helpful during the trial demo, and thay worry about how you are driving your conversions and the quality of the data you are obtaining.

What do you dislike?

At the beginning you may feel a bit lost when testing goals if you do not know some coding or how landing tests works. (I have met some digital marketers very afraid of things related to coding, HTML/CSS or how to install the tool, which make you need an IT Officer and it could slow the process of starting to use the tool and the improvements. It was not our company case).

Also Spanish support and/or having the tool translated to more languages, would be great. Maybe for the future.

Recommendations to others considering the product

Give it a try, you have a lot of time to collect very useful data with the trial demo, and after that you can consider wheter if it fits your company needs or not.

The support is very helpful and it does not end with the trial.

What business problems are you solving with the product? What benefits have you realized?

We are testing elements inside our landing pages to see which improve conversions and we are collecting useful data for it.

VWO review by Germanas L.
Germanas L.
Validated Reviewer
Verified Current User
Review Source

"Amazing customer support"

What do you like best?

We appreciate the best support we have seen in the market. We registered for a free trial at first and got a call almost instantly, also they were nice to schedule for a video call in which vwo helped us to understand their application better.

What do you dislike?

We were testing heat maps report for our responsive design by using only the traffic from mobile devices, but some of the reports was lacking. The tests are still running so maybe it will be alright later.

Recommendations to others considering the product

Try it! You will get the easiest tool with best support in the market.

What business problems are you solving with the product? What benefits have you realized?

For our analysis needs we were satisfied with Google Analytics, but as our business grow we had to add a new layer of user analysis to show our clients and to make changes based of those reports. We can now clearly see how the users are interacting with our web application, and therefore we can sell the changes to our client easier.

VWO review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"High value product optimization tool"

What do you like best?

I love VWO not only has so many great testing features but also provide survey/ heatmap/ scrollmap insights. It's so easy to use VWO to split traffic and create testing variants.

What do you dislike?

VWO can't track multiple conversion goals so we integrate with google analytics and check testing result there. but VWO is really on top of all clients' feedback. They already in process of adding new features to make multiple conversion goal possible.

Recommendations to others considering the product

If you want to optimize your product with reasonable budget, you should give VWO a shot. It will surprise you.

What business problems are you solving with the product? What benefits have you realized?

Optimize our products through testings. It's so easy to use VWO doing cyclic testing and keep improving the KPI we are focusing.

VWO review by Benjamin B.
Benjamin B.
Validated Reviewer
Review Source

"Fantastic CRO Tool That Does Way More than Just Test"

What do you like best?

Our agency has found VWO to be extremely valuable, and not just as an A/B testing tool (although the visual editor makes it incredibly easy to deploy simple tests). We have found the Visitor Analysis Beta, including heatmaps, clickmaps, scrollmaps, and form analysis to be incredibly beneficial for analysis of on-site engagement, and often serves as a foundation for what we may want to A/B test.

Customer support has been fantastic and if we have any issues regarding setting up a test, our rep is responsive and helpful.

What do you dislike?

The visitor analysis beta, although helpful, does come with its fair share of bugs. It currently has a difficult time with interactive elements of a page such as navigation drop-downs, ect.. We have received workarounds, but these could be fixed.

What business problems are you solving with the product? What benefits have you realized?

As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites, such as e-commerce (purchase), healthcare (appointment scheduling), and even auto care (appointment scheduling).

VWO review by Administrator in Broadcast Media
Administrator in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Very good product and service "

What do you like best?

- Customer Service (the direct agent we have is always here for us and super fast to answer)

- The Onboading and guidance is very good.

- Reporting for the A/B test is precise, no additional integration is really needed (eg google analytic) but still it is possible

- The idea of creating a conversion optimization Platform is also great (all the tools in one)

What do you dislike?

- We tested the "Tracks" functionalities (funnel and goal) and it is not possible to fully use these functionalities fully with our products. The idea is great on VWO side, but it does not fit our use so far. Not a deal breaking (at all!) on our side.

- Nothing else that I dislike with VWO.

Recommendations to others considering the product

After comparing different tools with the same functionalities we ended up adopting VWO. I do not regret our choice. it is answering our need. VWO is adding new functionalities making the software everyday even more attractive. The customer service and agents are fast and precise in case of problems or interrogations. Do not hesitate to create a test account and test the functionalities.

What business problems are you solving with the product? What benefits have you realized?

- Getting more knowledge from our user behavior

- Increase conversion rate of our products

VWO review by Divakar R.
Divakar R.
Validated Reviewer
Verified Current User
Review Source

"A 360 Degree Tool for CRO"

What do you like best?

Features:

-Almost covers all elements that you need for optimization. It includes features sets like testings (AB, MVT split etc.), user behaviour analysis (heat map, visitor recordings, scroll maps etc) and feedbacks (on-site surveys).

Usability:

-simple and easy wysiwyg editor. But for big/engineering level tests you need slight technical knowledge.

SLA:

24X7 central support. knowledgeable and extremely helpful account managers (Rauhan Bhalla). Knows in and around of the tool and related key areas.

Over All:

They are constantly enhancing the product suite and seen many new roll-outs, over the journey.

What do you dislike?

Usability:

-No option to save goals, instead frequently used goals are alone auto-saved.

-Integration with omniture is available only through synchronous-code. but I think this is the same case with other players too.

Recommendations to others considering the product

-In-App reporting analysis are limited to an extent. but you can integrate with GA.

-Tool possess set of very useful features.

-My over all experience was good and as they are constantly enhancing the product, its a good to go scene.

What business problems are you solving with the product? What benefits have you realized?

Business problem

-We are in phase to improve over all usability of the site and optimize conversion factors.

-Test and Run CRO activities.

Benefits

-We have gained effective insights in terms of usability and improving UI/UX.

-We ran many tests to optimize the page elements and merchandise(screen real estate) to increase maximum throughput.

VWO review by Jan P.
Jan P.
Validated Reviewer
Verified Current User
Review Source

"Insightful but improvements are needed"

What do you like best?

I like the arsenal of the features and fast response from support team.

What do you dislike?

I dislike several minor usability issues like if I am logged in into VWO account and I am surfing on our website heatmaps automatically turns on even if I did not wanted to.

In goals tracking summary we always have G1 to Gx as goal names and we can not quickly compare goals between, we need to remember what Gx represent or go into details to see full goal name.

In forms tracking we can not rename form fields as we can in Hotjar for example. So our form names and fields in reports looks like this:

_2_WAR_xxxresponsivewebform_INSTANCE_HBwGm7snKS5q_field3...text

Thumbnails in in quick screenshot previews are not working. Every thumbnail is the same with some error.

What business problems are you solving with the product? What benefits have you realized?

We are optimising customer experience. Solving usability issues. Make decisions based on data insights.

VWO review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"A Great tool for A/B Testing"

What do you like best?

The overall tool is structured in a way that helps PMs in optimizing their flow of running the experiments. There are various segmentation options and reporting tools available. Even the customer support team is super quick to solve any queries.

What do you dislike?

The hypothesis, observations & learnings module can be improved. Nothing apart from that.

Recommendations to others considering the product

It's a good choice for brands planning to do A/B tests, run multiple experiments, etc.

What business problems are you solving with the product? What benefits have you realized?

We run a lot of form analysis, A/B tests, Recordings which help us in making better decisions while creating the landing pages.

VWO review by Jamie W.
Jamie W.
Validated Reviewer
Verified Current User
Review Source

"Simple was easy, complex wasn't"

What do you like best?

It's very simple to get started. The onboarding was fantastic and we were up and running very quickly.

What do you dislike?

When it came to running more complex scenarios it was quite hard to work out how to go about that. I don't know if the solution is more inline help / videos that pop up etc, but we came a bit unstuck with it.

Recommendations to others considering the product

It appears to have improved greatly since our original trial, and it is great for people who are told "You should A/B test" but don't really know where to start.

What business problems are you solving with the product? What benefits have you realized?

In the end we used it mainly to test headline content on the website, and realized that comparing ourselves to our main competitor in the headline got us by far the most signups. Dissatisfaction with our competitor was a huge driver for us.

VWO review by Corey M.
Corey M.
Validated Reviewer
Verified Current User
Review Source

"Easy to use LP Testing Platform"

What do you like best?

The simplicity of setting up new tests and slicing data has been a game changer. Cannot beat the value of this product.

What do you dislike?

Some visual displays of data could be better.

What business problems are you solving with the product? What benefits have you realized?

We are working to solve conversion rate challenges by different channels. We have been insight on what CTA and headlines perform best.

VWO review by Aliza C.
Aliza C.
Validated Reviewer
Review Source

"Great Tool with Amazing Customer Support"

What do you like best?

I was new to AB testing and I was able to setup tests right away because of the user-friendly interface, and the help of the Customer Success Manager that they assigned to our company. She was able to train me in the most patient way even if I had so many questions! Customer Support team is always ready to send their responses to my questions, however many they are. They do follow ups on open threads to make sure you were able to get the answer that you needed.

What do you dislike?

Pricing seems to be at the higher side.

What business problems are you solving with the product? What benefits have you realized?

We are testing landing pages and main sites with VWO. This is a good tool to gather product insights.

VWO review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"intuitive and robust testing platform"

What do you like best?

very intuitive and easy to use, support is fast and extremely helpful

What do you dislike?

screenshot previews take a long time to load and refresh. goal tracking / setup is a bit unclear. Difficult to know if variations will appear correctly across browsers and devices.

Recommendations to others considering the product

Very easy to use and more robust than I expected.

What business problems are you solving with the product? What benefits have you realized?

Improving conversion rate at the top of our funnel by testing various strategies - copy, creative, etc. heatmaps are giving us a great idea of how our users interact with our website.

VWO review by Gemma N.
Gemma N.
Validated Reviewer
Verified Current User
Review Source

"Easy to use, helpful testing service"

What do you like best?

We can test all the changes that we want to put live on our website with a minimum of effort and trust in the Results.

My account manager is extremely helpful and always responds quickly when I contact him.

The link to Google Analytics means we can do further, deeper analysis into all of our results and find meaningful insights in our visitor behaviour.

What do you dislike?

Sometimes VWO can fail to load the editor on my computer and it can take some time to work. Occasionally the interface is a little slow and preview mode can be temperamental.

However, this does not stop me from continuing to use the tool and to trust VWO to provide good results.

Recommendations to others considering the product

VWO is a brilliant tool for the cost, to make the most out of it, you should definitely involve your development team so you can test in the most efficient way. A simple site however, could easily be tested with no developer involvement at all.

A little bit of Javascript knowledge will go a long way with this tool.

What business problems are you solving with the product? What benefits have you realized?

We are improving the volume of visitors that follow the primary journey through our site, and trying to improve our mobile experience for our visitors.

We have realised that not every idea we have is the right idea, not every test will win, but we can learn from all our results and improve our site gradually through this process.

VWO review by Industry Analyst / Tech Writer in Education Management
Industry Analyst / Tech Writer in Education Management
Validated Reviewer
Verified Current User
Review Source

"Simple idea, lots of options."

What do you like best?

The smart code integration doesn't just make optimization a breeze - it gives a quick-and-easy editor for your entire website, as you change text and images, A/B test and customize for specific locations.

What do you dislike?

Our main use for this software, geo-targeting, seems like an after though that required a custom built solution for us to actually implement.

Recommendations to others considering the product

Take full advantage of the trial period - don't launch without making sure this will work for your specific form of targeting or optimization.

What business problems are you solving with the product? What benefits have you realized?

This software lets us customize page content for people visiting from campaign links, or simply from different regions.

VWO review by Jeff M.
Jeff M.
Validated Reviewer
Review Source

"Powerful tool with a bit of a learning curve"

What do you like best?

You can do almost anything with VWO. The ability to test and measure stuff is amazing. Definitely capable of running a full scale CRO program and making iterative changes to your site in an intelligent way.

What do you dislike?

With a ton of power comes a bunch of complexity. My team had a difficult time setting up more complex tests and in our early months using the tool we had a bunch of failed experiments due to our failure to measure the right things, interactions with other site elements, cross browser issues and inconclusive results. The support folks from VWO were pretty solid but it was still frustrating to have time wasted and results that didn't reflect reality. The only other issue was that some of the features that we wanted were only available at the Enterprise plan.

Recommendations to others considering the product

Consider the plan level and traffic level that you need. Make sure you don't fire tests on pages where they are not being used to prevent them from being charged to your monthly allotment. Start out with a free or low level account when getting the integration taken care of and be sure to spend the time setting up goals, revenue tracking.

What business problems are you solving with the product? What benefits have you realized?

We are working on increasing the conversion rate of our site. With VWO we were able to find a few small but solid wins to help us incrementally improve conversion rate. It also helped us validate some of our theories or ideas in terms of user experience changes we wanted to make to the site.

VWO review by Aleksandar J.
Aleksandar J.
Validated Reviewer
Verified Current User
Review Source

"VWO is an easy and powerfull A/B testing tool"

What do you like best?

VWO is very easy tool to use. We know what we want to test and we setup tests fast. If we stuck, there are their customer support which is amazing (very responsive, polite and professional).

What do you dislike?

Variation previews slightly differ from whats actually online. Sometimes loading takes a bit too long.

Recommendations to others considering the product

Take the free trial and try it!

What business problems are you solving with the product? What benefits have you realized?

We constantly testing and improving signup forms and payment pages with VWO.

VWO review by Javier F.
Javier F.
Validated Reviewer
Review Source

"Great tool"

What do you like best?

Very easy to use, huge possibilities. You can use wildcard rules to control differente urls. The tool is incredibly flexible. You can handle a big number of campaigns, and even tagged them, add notes, and share with other teammates.

You can start campaigns, pause them, archive them, very easily. Very easy to find old testings.

The AB tool is the best part of the tool.

Good knowledge base, including videos. You can search in deep, and almost everything is solved. I ve tested many other tools, and I recommend this one strongly.

What do you dislike?

I am testing the support right now, and I have no idea if they are going to answer me in time.

Maybe, as usual, it could be cheaper, or the free version larger.. ;)

Recommendations to others considering the product

Very easy to start with VWO - great internal usability. Lot of possibilities. You can start working with the tool inmediately.

What business problems are you solving with the product? What benefits have you realized?

We are testing the inclusion of competitive advantages. We hope to increase sales.

VWO review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Helpful Website Optimizer that allows for comparable results"

What do you like best?

The ability to run multiple A/B tests at the same time; ability to run multiple tests -- testing different options. Since our company is based solely online, we are able to quickly test what is working for our website and what isn't. It gives us a great tool to begin an indepth comparison

What do you dislike?

The interface is a little counterintuative. For example, finding where to change the test can be difficult. It requires some time getting used to. We also wish it worked with Google Analytics a little more seamlessly. At the moment, we are still having to use both to compare data and sometimes we get conflicting information.

Recommendations to others considering the product

VWO is a great tool for any website looking to make sure their customer's online experience is the best it can be. They use a great interface that allows for easy comparisons.

What business problems are you solving with the product? What benefits have you realized?

One of my favorite features is the heat maps. It allows us to see where our customers are looking on the site and what information is important to them. It allows our company to get rid of extra and unnecessary items on our website and establish what our customers are looking for.

VWO review by Agency in Internet
Agency in Internet
Validated Reviewer
Verified Current User
Review Source

"Fast, Simple and Fully Loaded"

What do you like best?

My favourite part of Visual Website Optimiser, is the on page editing features, being able to make changes myself without the need for a developer is so satisfying and cost effective to say the least. All you need is a basic understand of HTML and CSS and you're away. I've tried various platforms, for me this feature is immensely intuitive.

What do you dislike?

I've encountered a few issues using VWO with wordpress where the front end changes I've made have not become visible.

Recommendations to others considering the product

It would be ideal to have some form of user testing station similar to usertesting.com where tasks can be set, with video and audio being captured. this would provide us with a full end to end analytical package which delivers stats and user insights.

What business problems are you solving with the product? What benefits have you realized?

We use VWO to solve issues various issues with User Flow, Usability and UX. We've realised this system empowers us to deliver tangible results that our clients can have faith in. Everything we've tested so far has delivered successful results for our clients.

VWO review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Extraordinary tool that let's you easily change everything on your website without changing the code"

What do you like best?

It is so easy to work with. The UI is great and the functions are nearly endless. I have run a few A/B tests now and the tool is working really well.

What do you dislike?

The support was great when I was in the trial phase, with a Skype call immediately solving my problem. Now that I have a plan, I am still waiting for an reply for over two weeks now. This is not great.

What business problems are you solving with the product? What benefits have you realized?

Increasing CR is the main goal. We also tested three complete website designs against the control to make a decision not only based on feeling. The results clearly showed a winner so the design decision has been made.

VWO review by Vipul S.
Vipul S.
Validated Reviewer
Verified Current User
Review Source

"Feedback for the support from the VWO team"

What do you like best?

The support extended by Rauhan and his team. They have always made sure that our issues are resolved as soon as possible regardless of the time and day. We have come to rely on them so that at times we feel that they are an extension of our team.

What do you dislike?

Some of the features like changing elements while setting up the A/B test can be made easier.

Recommendations to others considering the product

Its an easy & effective solution. The features are brilliant, highly recommended for data driven marketers.

What business problems are you solving with the product? What benefits have you realized?

We have been able to solve some the key business problems:

1. A better user experience

2. understand unique selling proposition of our products and services

3. & even improve our business model.

VWO review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Powerful Tools through an Intuitive Interface"

What do you like best?

The interface is really easy to navigate and super intuitive, it took no time at all to set up my first campaigns and there wasn't a big learning curve. Setup is quick and the step by step instructions make it fool proof to understand which options were right for my goals. Their help system is also top notch - I heard back about any issue I had within an hour or two, and things were resolved very quickly.

What do you dislike?

I don't like the fact that if you want to pause your account but still save your previous campaign data, you still have to pay a monthly fee.

What business problems are you solving with the product? What benefits have you realized?

VWO has made it quick and easy for us to see at a deeper level where the problem areas of our high-traffic pages are, and which call to actions and design elements are generating the most conversions.

VWO review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Great tool, even better support"

What do you like best?

As a reasonably tech-savvy marketer, the ability to make rapid front-end changes or switch back to HTML view gives me the best of both worlds to create tests with minimal effort

What do you dislike?

I experience many timeouts when trying to preview tests, but it's a fairly minor frustration

What business problems are you solving with the product? What benefits have you realized?

The business is undergoing a colossal digital transformation - data-driven testing excites senior management and allows my team to get more buy-in for future tests.

VWO review by User in Management Consulting
User in Management Consulting
Validated Reviewer
Verified Current User
Review Source

"The simple tool to A/B test your website. "

What do you like best?

We use VWO to A/B test all aspects of our website from improving headline copy, rearranging sections on our website, buttons, and more. The backend is super easy to navigate and changing your website around is very simple to use.

What do you dislike?

It took some time to figure out how to accurately track revenue. I had to get on a couple calls with their support team which is awesome. The other drawback is that VWO will slightly slow down your site.

Recommendations to others considering the product

It is the simplest tool to A/B test your website and improve conversions. Yes the price is a bit steep at $299/mo, but if you are running a significant ecommerce business, the ROI after improving conversions is totally worth it. It will take some time though.

What business problems are you solving with the product? What benefits have you realized?

We use VWO to A/B test our site. It has helped us improve conversions significantly on our product pages.

VWO review by Zachary T.
Zachary T.
Validated Reviewer
Verified Current User
Review Source

"Great tool!"

What do you like best?

No coding knowledge or developer is needed to benefit from this tool! Some minimal knowledge of html is helpful for some split-tests though. This makes creation and setup of split-tests fast.

What do you dislike?

Sometimes on more complex split tests it is challenging to get the actual page in my browser to match the preview in VWO.

Recommendations to others considering the product

This tool is a great value and one of very few on the market that makes sense for startups and SMBs.

What business problems are you solving with the product? What benefits have you realized?

Working with VWO over the last year, we have been able to increase conversions for leads and free trials by 20-30% on multiple domains and landing pages.

VWO review by Geoff R.
Geoff R.
Validated Reviewer
Verified Current User
Review Source

"The most powerful and versatile A/B testing platform I've ever used"

What do you like best?

VWO is constantly pushing the envelope with new features such as their bayesian statistics engine, and the ability to fire the javascript code asynchronously. I find their tool to be well suited to solving very specific use cases that more general tools such as Optimizely fail to solve.

What do you dislike?

The double-edge sword of having a versatile feature set is that it can somethings be hard to find the appropriate setting or option.

What business problems are you solving with the product? What benefits have you realized?

We use VWO to conduct A/B tests outside of our IT team's release cycle, which allows us to gather product insights with a much shorter cycle time than backend A/B tests.

VWO review by Brian M.
Brian M.
Validated Reviewer
Verified Current User
Review Source

"VWO is excellent for companies starting to A/B test"

What do you like best?

--Very easy to learn.

--Works reasonably well with responsive design.

--What you see is (mostly) what you get -- the interface is generally intuitive (but the preview tools are not reliable).

--Best in class customer service.

What do you dislike?

--When you exceed your traffic limit, all of your tests get paused. That makes a lot of sense, but when your traffic limit gets replenished the next month, all of your tests SHOULD BE automatically reactivated (but are not).

--Based on my field tests, it is possible that VWO is slightly slowing down page-load times.

Recommendations to others considering the product

Do some A/A tests where both versions of the page are exactly the same. If you find that, over the course of thousands of visitors, that the two versions have significantly different results, that would suggest the testing tool is significantly affecting results (e.g. making pages load more slowly) even if the changes you're trying to test aren't. If you observe major A/A differences over the course of thousands of visitors, I'd recommend looking into other testing setups that will allow you to test the variables/variations you're interested in without causing any unintended costs to your business.

What business problems are you solving with the product? What benefits have you realized?

We've been using it to increase revenue per visitor for our clients. It's allowed us to add millions of dollars in annual client revenue.

VWO review by Shayne C.
Shayne C.
Validated Reviewer
Verified Current User
Review Source

"VWO now on 2nd Brand"

What do you like best?

Simple, intuitive interface, great pricing structure. Continuously iterating on the product with new Beta features. Great customer support.

What do you dislike?

Not much to complain about, really satisfied with the product and services.

Recommendations to others considering the product

Give it a try and you'll be impressed.

What business problems are you solving with the product? What benefits have you realized?

Conversion rate optimization. Web enhancements have been refined and optimized, with testing, the lift is actualized and quantified.

VWO review by Mehmet G. A.
Mehmet G. A.
Validated Reviewer
Verified Current User
Review Source

"VWO is the only A/B testing tool i've been using for the last 2-3 years!"

What do you like best?

Creating A/B testing is easier compare to Optimizely (well, my optimizely experience is 1-2 years old now, not sure if they improved their interface). And also it has its own integrated heatmap!

What do you dislike?

Modifications usually look weird on mobile version which frustrates us. For that reasons, most of the time we end up excluding mobile visitors or use URL splitting instead of A/B. I would also appreciate if VWO can find a way to give test results for low traffic websites.

Recommendations to others considering the product

Test pages on mobile before going live

What business problems are you solving with the product? What benefits have you realized?

We were able to decrease the bounce rate on high traffic pages.

VWO review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Overall would recommend"

What do you like best?

How easy it is to set of variety of tests - whether I want to do something where I test two completely different pages or just a small tweak or have different js running, it's all pretty easy to figure out and do.

What do you dislike?

The analytics of confirming which variation has won, especially if they are close. I tend to actually just take the numbers and run my own analysis outside of the product.

What business problems are you solving with the product? What benefits have you realized?

We have definitely increased conversion rates on ours site! It has helped us figure out what kinds of messaging our audience connects with the best.

VWO review by Alexander P.
Alexander P.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"High Quality A/B Testing Tool -- Plus Much More!"

What do you like best?

Great user interface. Highly editable pages. Overall an extremely useful tool for A/B testing -- Heatmaps are also a great feature of VWO. The customer service is top class -- our designated rep Abhay Arora is a pleasure to work with; he is knowledgeable and consistently makes himself available to our queries. Abhay always has an answer to our questions, when he doesn't know an answer off the top of his head (which is rare) he looks it up with lightning speed and accuracy!

What do you dislike?

There is not much that I dislike about VWO. If I could make one improvement it would be having the ability to save/download multiple heatmaps and visitor records in large batches.

What business problems are you solving with the product? What benefits have you realized?

We are able to test our variations before making them live; this is essential in our business as we want to make sure the variation is a winner, and at the same time have data to show the client that reflects this.

VWO review by Piotr M.
Piotr M.
Validated Reviewer
Verified Current User
Review Source

"Software for A/B testing"

What do you like best?

It's best software for simple test i ever had. It's very simple you don't need to know CSS, HTML, Java Script. You making changes like in power point it's very easy. I recommend this software.

What do you dislike?

I need good software for form testing too. VWO can optimize only existing elements, don't give us a new modules for our sites.

Recommendations to others considering the product

Use tips form VWO section, you will find a lot of inspiration for upgrading your website.

What business problems are you solving with the product? What benefits have you realized?

We make a lot of test in our SASS software. As a result, we obtained increase sales by 100%! it's amazing stuff.

Learn more about VWO

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VWO
4.2
(128 reviews)