VWO

VWO

(116)
4.2 out of 5 stars

VWO is an easy A/B testing tool. Tweak, optimize & personalize your website and apps with minimal IT help.

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VWO review by Edyta B.
Edyta B.
Validated Reviewer
Verified Current User
Review Source

"Good tool, but needs improvements "

What do you like best?

VWO has a great dashboard and fairly easy to navigate results page. They are great in replying to all the inquiries and are pleasure to work with. The options for testing in the menu are fantastic and very user friendly, especially for first time users. It's overall a great tool to use without needing to involve any devs.

What do you dislike?

VWO is rather cumbersome to implement. Use of the dynamic edit function is difficult to navigate if you are a new user, and have never worked with the tool before. It can be a little pricey.

Recommendations to others considering the product

Give it a try! It's a great tool but be prepared as it may be on the pricey side,

What business problems are you solving with the product? What benefits have you realized?

We used VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!

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VWO review by Michael D.
Michael D.
Validated Reviewer
Verified Current User
Review Source

"A Good Entry Tool to Conversion Rate Optimization"

What do you like best?

Ease of use, Clean dashboard, constantly developing new releases and features, testing library, accessible pricing options.

What do you dislike?

The entire quality assurance process is pretty difficult with VWO, making edits to dynamic pages is nigh impossible out of the box. Customer support can be spotty. IMO the heat map functionality just doesn't work.

Recommendations to others considering the product

VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).

However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.

The price point is very reasonable as well, making it accessible to companies of all sizes.

What business problems are you solving with the product? What benefits have you realized?

VWO helps me test specific variations through their A/B testing platform as well as measure their results. It also works well as a "traffic splitter" to send traffic to different URLs, even if you bypass the editor.

What A/B Testing solution do you use?

Thanks for letting us know!
VWO review by Marcos S.
Marcos S.
Validated Reviewer
Verified Current User
Review Source

"An amazing tool to know your user behaviour"

What do you like best?

The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ...

But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out.

What do you dislike?

Due to the short of test I run, hundred of pages at onces, sometimes the clickmap or heatmap, doesn't works always works as smooth as I would expect.

I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue.

Recommendations to others considering the product

Work with the VWO team to really get the best out of VWO they are really flexible and seem to genuinely want to help you get the best out of your business

What business problems are you solving with the product? What benefits have you realized?

As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites. This has proven to be an essential tool to our process and allows us to learn more about our customers and how they purchase from us

VWO review by Bogdan R.
Bogdan R.
Validated Reviewer
Verified Current User
Review Source

"Good value for the money..."

What do you like best?

An easy and intuitive tool which is useful even in complex state-based websites like ours that has a significant amount of traffic. We have used competitors' products in the past and VWO's A/B Testing tool is delivering on the value they promised. The team is also opened to discussions on how to approach and help implement use cases that are not standard.

A very good experience overall, but as always there is some room for improvement as well.

What do you dislike?

Requests of some features that are standard in other platforms but geared towards more complex platforms (usually involving complex JavaScript code execution in experiments) are not as quickly prioritized and implemented as we would have liked to.

What business problems are you solving with the product? What benefits have you realized?

We want to better understand our users' behavior and by A/B testing different features be able to make more informed "data-driven" decisions which help provide our users a smoother experience on our website.

VWO review by Chase R.
Chase R.
Validated Reviewer
Verified Current User
Review Source

"Easy to use and scaleable enterprise optimisation platform"

What do you like best?

I like that it's relatively quick and easy to set up complex tests (with the help of my developers!), and that I can rely on the results they generate. The account management team is also top notch and I've relied on their fast, friendly help dozens of times.

What do you dislike?

I think they could have waited to release their "beta" features like session recording and the new heatmaps and funnels, because they don't really work that well. I know they're not included in the cost but we held off buying similar services because these were in VWO. Unfortunately, they haven't really worked for us yet.

Recommendations to others considering the product

If you need more than VWO offers, then you need to have a team of optimisation consultants working constantly on various projects. For small and mid-size businesses with 1-2 people working on optimisation, this product is pitched perfectly.

What business problems are you solving with the product? What benefits have you realized?

Optimising our large user base and squeezing an extra fraction of a percent more revenue from our user base here or there has a massive impact on our business. We're finally learning what kinds of experiences work for our users and drive more revenue, and which ones we need to stop doing.

VWO review by kate a.
kate a.
Validated Reviewer
Verified Current User
Review Source

"Great Product, Great Service from VWO"

What do you like best?

While the product is a great tool we use regulary in our e-commerce department to test various elements and potential changes on our site. The customer support is often overlooked that the company provides. I deal with various companies as a professional and as a consumer and they are by far one of the best customer support companies. Any time you have a problem or question - they are quick to respond and resolve any issue that you may have.

What do you dislike?

Cant really name any negatives or things I dislike - very easy to use. Sometimes my previews slightly differ from whats actually online.

Recommendations to others considering the product

If you like running tests and gaining insights into your website, VWO is the tool for you.

What business problems are you solving with the product? What benefits have you realized?

We focus alot on our funnel on our e-commerce site, VWO allows us to easily test changes and improvement easily without having to hard code them into the site only to find they may fail. This tool is great for any website owner who focuses on performance and UX

VWO review by Nathan, "Rocky" A.
Nathan, "Rocky" A.
Validated Reviewer
Verified Current User
Review Source

"Essential Business Intelligence"

What do you like best?

VWO has an excellent suite of testing tools that all work together. Using these tools on a regular basis will mean real gains to your bottom line without having to increase traffic.

What do you dislike?

Not much to dislike. Occasionally, I have trouble figuring out why one of my tests isn't working. But it's always my user error.

Recommendations to others considering the product

This is a solid set of tools. I've used many others. VWO is top-notch.

What business problems are you solving with the product? What benefits have you realized?

Split testing and visitor behavior insights. I run several split tests on my sales pages and cart pages at all times. When we have a real head-scratcher of a situation, we can record user behavior and examine heat maps to gain real insight into user situations. It has solved many otherwise unsolvable problems.

VWO review by Nikola J.
Nikola J.
Validated Reviewer
Review Source

"The Optimizely alternative that's just as good."

What do you like best?

What I like the most about VWO is that their the underdog, a tool far less known than Optimizely, but yet their solution is just as elegant (if not more!) and has an absolutely competent features set, even beating out Optimizely here and there.

What do you dislike?

I really cannot say much here, whenever I used VWO it just worked, and that was with 5+ different clients and different CMS.

Recommendations to others considering the product

Don't think too much, just go ahead and try it and then later you can buy it. In short - if you need what Optimizely's offering, you can get it cheaper with VWO.

What business problems are you solving with the product? What benefits have you realized?

In case you want to test how different changes would affect the performance of your site, then VWO is the tool that will enable creating A/B tests between the previous version and the one with the new changes applied. Their technology splits the traffic going to a single URL onto two separate pages and provides you with the stats on how both perform. Their live editor for creating the new (B) variant of the page is also extremely good and allows many edits on the fly.

VWO review by User in Computer & Network Security
User in Computer & Network Security
Validated Reviewer
Verified Current User
Review Source

"Powerful A/B testing and conversion optimization tool"

What do you like best?

Besides offering a great product, what really stands out is VWO's excellent support service. They are very quick to respond and will offer a solution normally within a day, sometimes even within an hour. Overall, a very professional team from sales, account managers to every single support agent.

What do you dislike?

When a specific test is running on several pages at the same time, setup doesn't always work smoothly which can lead to changes not being applied to all pages. I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue.

Recommendations to others considering the product

Give it a try, they have a 1 month trial so you have nothing to lose.

What business problems are you solving with the product? What benefits have you realized?

We do extensive A/B testing and website optimization. With the help of VWO we can quickly verify if a new idea brings a positive impact. Additional learnings from heatmaps, user surveys etc. provide us a more detailed view of what happens on the website and where we can improve further.

VWO review by Maurice M.
Maurice M.
Validated Reviewer
Verified Current User
Review Source

"Great Tool with great opportunities and an awesome Service!"

What do you like best?

The simplicity in editing & the chance to edit the code directly on the Page. And the personalization is awesome!

In my Opinion the Frontend optimization to design live in browser is simply perfect, even with no knowledge of coding you are able to do something amazing here. If you have knowledge with javascript, jQuery, HTML & CSS – even better you can edit the code and you can minify it.

What do you dislike?

There is nothing i really "dislike" i think this is a hard word. I would wish that there are more Language-Package like German for me. But this is not a big Problem. I know there is a huge framework, but the Loading takes a bit too long for me.

What business problems are you solving with the product? What benefits have you realized?

I am testing and optimizing the Conversion rate, Customer Journey and the Usability Design.

VWO review by Akash B.
Akash B.
Validated Reviewer
Review Source

"Definitely Recommended for Your Website and Conversion Optimization"

What do you like best?

The VWO tool is quite easy to implement and use for a person with scarce technical know-how. I love the way each of their feature/ segment is accompanied by a detailed and very simple written tutorial. The control that VWO provides to implement optimization tests is something that makes any marketer to be in full control of what's happening.

What do you dislike?

The heatmap section is something that I would like to see to be more user-friendly and intuitive.

What business problems are you solving with the product? What benefits have you realized?

We started using VWO to optimize our website to enhance the user experience and to improve conversion rate for different stages of our marketing funnel. VWO has been an extremely useful and insightful addition to our marketing arsenal, enabling us to implement, run and compare versions that can bring us better results.

VWO review by Bill F.
Bill F.
Validated Reviewer
Verified Current User
Review Source

"Excellent Testing Tool - Fast, Feature-Rich and Accurate"

What do you like best?

I love the fact that we can run several tests within VWO and feel confident that the data is giving us an accurate representation of the customer experience on both ends, winning and losing.

What do you dislike?

There are some situations where setting up tests to recognize a page by URL and that contains an element would help to more-specifically test those features. Also, having tracking that doesn't need to be set up for every test but captures details about each running test for conversions and revenue would greatly improve our ability to set up tests quickly.

Recommendations to others considering the product

For an easy-to-set-up tool that provides excellent data through Bayesian Statistics which have proven very helpful in determining Conversion and Revenue lift. The support is A+ and whenever we've had questions or concerns, all issues are resolved or we're provided hand-holding almost immediately.

What business problems are you solving with the product? What benefits have you realized?

We've been able to evaluate our hypothesis for a number of customer-facing changes versus go forward with our heuristic evaluations alone. It has increased conversions and helped make our customers much happier. This has proven to be an essential tool to our process and allows us to learn more about our customers and how they purchase from us.

VWO review by Robert K.
Robert K.
Validated Reviewer
Verified Current User
Review Source

"Good A/B Testing tool"

What do you like best?

VWO is easy to use, quick to train others on and you can easily get tests implemented withing days to start your optimisation plan.

What do you dislike?

Some of the GA integration can be cumbersome/unreliable and the reporting side of VWO is not very helpful, best to export the data and analyse yourself.

Recommendations to others considering the product

It is not the best AB Testing tool on the market, but it is cheap, reliable and if you are a medium-sized website should be more than enough.

What business problems are you solving with the product? What benefits have you realized?

CRO, Personalisation, segmentation targeting.

VWO review by Sean R.
Sean R.
Validated Reviewer
Verified Current User
Review Source

"Good tool, Lots of features, but still a little rough around the edges."

What do you like best?

The VWO team has really focused on delivering a ton of valuable features for a lower cost than some competitors (which we also have a lot of experience with). We have gotten a ton of value out of some of these.

What do you dislike?

The AB testing portion could use some work to clarify the data that is being reported back. Platforms like Optimizely do this really well. It can also be difficult to set the tests up when the editor is being buggy.

All in all, it's a good platform that we rely on for testing on several clients. You just have to work around some of the little hangups in the user interface.

Recommendations to others considering the product

Expect to have a lot of trial and error before you get things set up right. Their documentation isn't as clear or as complete as other platforms.

What business problems are you solving with the product? What benefits have you realized?

This tool really helps us prove the value of our UX team on our client accounts. We can watch user sessions which proves a lot of the issues we raise with clients. We can also set up tests to see what effects our UX changes have on users' sessions.

VWO review by Basil C.
Basil C.
Validated Reviewer
Verified Current User
Review Source

"Great features, always improving, good price"

What do you like best?

The interface is very straightforward, and new features are always being added on. Over the year we've used it there have been plenty of additional enhancements, but price has staid the same. For the price point it's hard to find a better collection of features.

What do you dislike?

Sometimes some of the more advanced features seem a little buggy (heat maps sometimes don't overlay properly), but it's been very reliable over all for us.

Recommendations to others considering the product

Give the free trial a go, there really is no reason not to test it. It will quickly make a difference to how you view your website. The screen recording is a bit of a hidden feature but is really useful.

What business problems are you solving with the product? What benefits have you realized?

We wanted better insight into how our changes and updates to our website were performing. We wanted to ensure we were making changes that didn't just feel like the right thing to do, but had evidence to back it up.

VWO review by Jesus Javier T.
Jesus Javier T.
Validated Reviewer
Verified Current User
Review Source

"Worth more than a try"

What do you like best?

The possibilities VWO has against other optimizers, because I can find more ways to A/B test a landing. And in our company we usually split URL test a lot, so it is perfect for us.

And above all, customer support, they are very helpful during the trial demo, and thay worry about how you are driving your conversions and the quality of the data you are obtaining.

What do you dislike?

At the beginning you may feel a bit lost when testing goals if you do not know some coding or how landing tests works. (I have met some digital marketers very afraid of things related to coding, HTML/CSS or how to install the tool, which make you need an IT Officer and it could slow the process of starting to use the tool and the improvements. It was not our company case).

Also Spanish support and/or having the tool translated to more languages, would be great. Maybe for the future.

Recommendations to others considering the product

Give it a try, you have a lot of time to collect very useful data with the trial demo, and after that you can consider wheter if it fits your company needs or not.

The support is very helpful and it does not end with the trial.

What business problems are you solving with the product? What benefits have you realized?

We are testing elements inside our landing pages to see which improve conversions and we are collecting useful data for it.

VWO review by Germanas L.
Germanas L.
Validated Reviewer
Verified Current User
Review Source

"Amazing customer support"

What do you like best?

We appreciate the best support we have seen in the market. We registered for a free trial at first and got a call almost instantly, also they were nice to schedule for a video call in which vwo helped us to understand their application better.

What do you dislike?

We were testing heat maps report for our responsive design by using only the traffic from mobile devices, but some of the reports was lacking. The tests are still running so maybe it will be alright later.

Recommendations to others considering the product

Try it! You will get the easiest tool with best support in the market.

What business problems are you solving with the product? What benefits have you realized?

For our analysis needs we were satisfied with Google Analytics, but as our business grow we had to add a new layer of user analysis to show our clients and to make changes based of those reports. We can now clearly see how the users are interacting with our web application, and therefore we can sell the changes to our client easier.

VWO review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"High value product optimization tool"

What do you like best?

I love VWO not only has so many great testing features but also provide survey/ heatmap/ scrollmap insights. It's so easy to use VWO to split traffic and create testing variants.

What do you dislike?

VWO can't track multiple conversion goals so we integrate with google analytics and check testing result there. but VWO is really on top of all clients' feedback. They already in process of adding new features to make multiple conversion goal possible.

Recommendations to others considering the product

If you want to optimize your product with reasonable budget, you should give VWO a shot. It will surprise you.

What business problems are you solving with the product? What benefits have you realized?

Optimize our products through testings. It's so easy to use VWO doing cyclic testing and keep improving the KPI we are focusing.

VWO review by Benjamin B.
Benjamin B.
Validated Reviewer
Review Source

"Fantastic CRO Tool That Does Way More than Just Test"

What do you like best?

Our agency has found VWO to be extremely valuable, and not just as an A/B testing tool (although the visual editor makes it incredibly easy to deploy simple tests). We have found the Visitor Analysis Beta, including heatmaps, clickmaps, scrollmaps, and form analysis to be incredibly beneficial for analysis of on-site engagement, and often serves as a foundation for what we may want to A/B test.

Customer support has been fantastic and if we have any issues regarding setting up a test, our rep is responsive and helpful.

What do you dislike?

The visitor analysis beta, although helpful, does come with its fair share of bugs. It currently has a difficult time with interactive elements of a page such as navigation drop-downs, ect.. We have received workarounds, but these could be fixed.

What business problems are you solving with the product? What benefits have you realized?

As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites, such as e-commerce (purchase), healthcare (appointment scheduling), and even auto care (appointment scheduling).

VWO review by Administrator in Broadcast Media
Administrator in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Very good product and service "

What do you like best?

- Customer Service (the direct agent we have is always here for us and super fast to answer)

- The Onboading and guidance is very good.

- Reporting for the A/B test is precise, no additional integration is really needed (eg google analytic) but still it is possible

- The idea of creating a conversion optimization Platform is also great (all the tools in one)

What do you dislike?

- We tested the "Tracks" functionalities (funnel and goal) and it is not possible to fully use these functionalities fully with our products. The idea is great on VWO side, but it does not fit our use so far. Not a deal breaking (at all!) on our side.

- Nothing else that I dislike with VWO.

Recommendations to others considering the product

After comparing different tools with the same functionalities we ended up adopting VWO. I do not regret our choice. it is answering our need. VWO is adding new functionalities making the software everyday even more attractive. The customer service and agents are fast and precise in case of problems or interrogations. Do not hesitate to create a test account and test the functionalities.

What business problems are you solving with the product? What benefits have you realized?

- Getting more knowledge from our user behavior

- Increase conversion rate of our products

VWO review by Divakar R.
Divakar R.
Validated Reviewer
Verified Current User
Review Source

"A 360 Degree Tool for CRO"

What do you like best?

Features:

-Almost covers all elements that you need for optimization. It includes features sets like testings (AB, MVT split etc.), user behaviour analysis (heat map, visitor recordings, scroll maps etc) and feedbacks (on-site surveys).

Usability:

-simple and easy wysiwyg editor. But for big/engineering level tests you need slight technical knowledge.

SLA:

24X7 central support. knowledgeable and extremely helpful account managers (Rauhan Bhalla). Knows in and around of the tool and related key areas.

Over All:

They are constantly enhancing the product suite and seen many new roll-outs, over the journey.

What do you dislike?

Usability:

-No option to save goals, instead frequently used goals are alone auto-saved.

-Integration with omniture is available only through synchronous-code. but I think this is the same case with other players too.

Recommendations to others considering the product

-In-App reporting analysis are limited to an extent. but you can integrate with GA.

-Tool possess set of very useful features.

-My over all experience was good and as they are constantly enhancing the product, its a good to go scene.

What business problems are you solving with the product? What benefits have you realized?

Business problem

-We are in phase to improve over all usability of the site and optimize conversion factors.

-Test and Run CRO activities.

Benefits

-We have gained effective insights in terms of usability and improving UI/UX.

-We ran many tests to optimize the page elements and merchandise(screen real estate) to increase maximum throughput.

VWO review by Jan P.
Jan P.
Validated Reviewer
Verified Current User
Review Source

"Insightful but improvements are needed"

What do you like best?

I like the arsenal of the features and fast response from support team.

What do you dislike?

I dislike several minor usability issues like if I am logged in into VWO account and I am surfing on our website heatmaps automatically turns on even if I did not wanted to.

In goals tracking summary we always have G1 to Gx as goal names and we can not quickly compare goals between, we need to remember what Gx represent or go into details to see full goal name.

In forms tracking we can not rename form fields as we can in Hotjar for example. So our form names and fields in reports looks like this:

_2_WAR_xxxresponsivewebform_INSTANCE_HBwGm7snKS5q_field3...text

Thumbnails in in quick screenshot previews are not working. Every thumbnail is the same with some error.

What business problems are you solving with the product? What benefits have you realized?

We are optimising customer experience. Solving usability issues. Make decisions based on data insights.

VWO review by Jamie W.
Jamie W.
Validated Reviewer
Verified Current User
Review Source

"Simple was easy, complex wasn't"

What do you like best?

It's very simple to get started. The onboarding was fantastic and we were up and running very quickly.

What do you dislike?

When it came to running more complex scenarios it was quite hard to work out how to go about that. I don't know if the solution is more inline help / videos that pop up etc, but we came a bit unstuck with it.

Recommendations to others considering the product

It appears to have improved greatly since our original trial, and it is great for people who are told "You should A/B test" but don't really know where to start.

What business problems are you solving with the product? What benefits have you realized?

In the end we used it mainly to test headline content on the website, and realized that comparing ourselves to our main competitor in the headline got us by far the most signups. Dissatisfaction with our competitor was a huge driver for us.

VWO review by Aliza C.
Aliza C.
Validated Reviewer
Review Source

"Great Tool with Amazing Customer Support"

What do you like best?

I was new to AB testing and I was able to setup tests right away because of the user-friendly interface, and the help of the Customer Success Manager that they assigned to our company. She was able to train me in the most patient way even if I had so many questions! Customer Support team is always ready to send their responses to my questions, however many they are. They do follow ups on open threads to make sure you were able to get the answer that you needed.

What do you dislike?

Pricing seems to be at the higher side.

What business problems are you solving with the product? What benefits have you realized?

We are testing landing pages and main sites with VWO. This is a good tool to gather product insights.

VWO review by Gemma N.
Gemma N.
Validated Reviewer
Verified Current User
Review Source

"Easy to use, helpful testing service"

What do you like best?

We can test all the changes that we want to put live on our website with a minimum of effort and trust in the Results.

My account manager is extremely helpful and always responds quickly when I contact him.

The link to Google Analytics means we can do further, deeper analysis into all of our results and find meaningful insights in our visitor behaviour.

What do you dislike?

Sometimes VWO can fail to load the editor on my computer and it can take some time to work. Occasionally the interface is a little slow and preview mode can be temperamental.

However, this does not stop me from continuing to use the tool and to trust VWO to provide good results.

Recommendations to others considering the product

VWO is a brilliant tool for the cost, to make the most out of it, you should definitely involve your development team so you can test in the most efficient way. A simple site however, could easily be tested with no developer involvement at all.

A little bit of Javascript knowledge will go a long way with this tool.

What business problems are you solving with the product? What benefits have you realized?

We are improving the volume of visitors that follow the primary journey through our site, and trying to improve our mobile experience for our visitors.

We have realised that not every idea we have is the right idea, not every test will win, but we can learn from all our results and improve our site gradually through this process.

VWO review by Industry Analyst / Tech Writer in Education Management
Industry Analyst / Tech Writer in Education Management
Validated Reviewer
Verified Current User
Review Source

"Simple idea, lots of options."

What do you like best?

The smart code integration doesn't just make optimization a breeze - it gives a quick-and-easy editor for your entire website, as you change text and images, A/B test and customize for specific locations.

What do you dislike?

Our main use for this software, geo-targeting, seems like an after though that required a custom built solution for us to actually implement.

Recommendations to others considering the product

Take full advantage of the trial period - don't launch without making sure this will work for your specific form of targeting or optimization.

What business problems are you solving with the product? What benefits have you realized?

This software lets us customize page content for people visiting from campaign links, or simply from different regions.

VWO review by Jeff M.
Jeff M.
Validated Reviewer
Review Source

"Powerful tool with a bit of a learning curve"

What do you like best?

You can do almost anything with VWO. The ability to test and measure stuff is amazing. Definitely capable of running a full scale CRO program and making iterative changes to your site in an intelligent way.

What do you dislike?

With a ton of power comes a bunch of complexity. My team had a difficult time setting up more complex tests and in our early months using the tool we had a bunch of failed experiments due to our failure to measure the right things, interactions with other site elements, cross browser issues and inconclusive results. The support folks from VWO were pretty solid but it was still frustrating to have time wasted and results that didn't reflect reality. The only other issue was that some of the features that we wanted were only available at the Enterprise plan.

Recommendations to others considering the product

Consider the plan level and traffic level that you need. Make sure you don't fire tests on pages where they are not being used to prevent them from being charged to your monthly allotment. Start out with a free or low level account when getting the integration taken care of and be sure to spend the time setting up goals, revenue tracking.

What business problems are you solving with the product? What benefits have you realized?

We are working on increasing the conversion rate of our site. With VWO we were able to find a few small but solid wins to help us incrementally improve conversion rate. It also helped us validate some of our theories or ideas in terms of user experience changes we wanted to make to the site.

VWO review by Aleksandar J.
Aleksandar J.
Validated Reviewer
Verified Current User
Review Source

"VWO is an easy and powerfull A/B testing tool"

What do you like best?

VWO is very easy tool to use. We know what we want to test and we setup tests fast. If we stuck, there are their customer support which is amazing (very responsive, polite and professional).

What do you dislike?

Variation previews slightly differ from whats actually online. Sometimes loading takes a bit too long.

Recommendations to others considering the product

Take the free trial and try it!

What business problems are you solving with the product? What benefits have you realized?

We constantly testing and improving signup forms and payment pages with VWO.

VWO review by Javier F.
Javier F.
Validated Reviewer
Review Source

"Great tool"

What do you like best?

Very easy to use, huge possibilities. You can use wildcard rules to control differente urls. The tool is incredibly flexible. You can handle a big number of campaigns, and even tagged them, add notes, and share with other teammates.

You can start campaigns, pause them, archive them, very easily. Very easy to find old testings.

The AB tool is the best part of the tool.

Good knowledge base, including videos. You can search in deep, and almost everything is solved. I ve tested many other tools, and I recommend this one strongly.

What do you dislike?

I am testing the support right now, and I have no idea if they are going to answer me in time.

Maybe, as usual, it could be cheaper, or the free version larger.. ;)

Recommendations to others considering the product

Very easy to start with VWO - great internal usability. Lot of possibilities. You can start working with the tool inmediately.

What business problems are you solving with the product? What benefits have you realized?

We are testing the inclusion of competitive advantages. We hope to increase sales.

VWO review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Helpful Website Optimizer that allows for comparable results"

What do you like best?

The ability to run multiple A/B tests at the same time; ability to run multiple tests -- testing different options. Since our company is based solely online, we are able to quickly test what is working for our website and what isn't. It gives us a great tool to begin an indepth comparison

What do you dislike?

The interface is a little counterintuative. For example, finding where to change the test can be difficult. It requires some time getting used to. We also wish it worked with Google Analytics a little more seamlessly. At the moment, we are still having to use both to compare data and sometimes we get conflicting information.

Recommendations to others considering the product

VWO is a great tool for any website looking to make sure their customer's online experience is the best it can be. They use a great interface that allows for easy comparisons.

What business problems are you solving with the product? What benefits have you realized?

One of my favorite features is the heat maps. It allows us to see where our customers are looking on the site and what information is important to them. It allows our company to get rid of extra and unnecessary items on our website and establish what our customers are looking for.

VWO review by Agency in Internet
Agency in Internet
Validated Reviewer
Verified Current User
Review Source

"Fast, Simple and Fully Loaded"

What do you like best?

My favourite part of Visual Website Optimiser, is the on page editing features, being able to make changes myself without the need for a developer is so satisfying and cost effective to say the least. All you need is a basic understand of HTML and CSS and you're away. I've tried various platforms, for me this feature is immensely intuitive.

What do you dislike?

I've encountered a few issues using VWO with wordpress where the front end changes I've made have not become visible.

Recommendations to others considering the product

It would be ideal to have some form of user testing station similar to usertesting.com where tasks can be set, with video and audio being captured. this would provide us with a full end to end analytical package which delivers stats and user insights.

What business problems are you solving with the product? What benefits have you realized?

We use VWO to solve issues various issues with User Flow, Usability and UX. We've realised this system empowers us to deliver tangible results that our clients can have faith in. Everything we've tested so far has delivered successful results for our clients.

VWO review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Extraordinary tool that let's you easily change everything on your website without changing the code"

What do you like best?

It is so easy to work with. The UI is great and the functions are nearly endless. I have run a few A/B tests now and the tool is working really well.

What do you dislike?

The support was great when I was in the trial phase, with a Skype call immediately solving my problem. Now that I have a plan, I am still waiting for an reply for over two weeks now. This is not great.

What business problems are you solving with the product? What benefits have you realized?

Increasing CR is the main goal. We also tested three complete website designs against the control to make a decision not only based on feeling. The results clearly showed a winner so the design decision has been made.

VWO review by Vipul S.
Vipul S.
Validated Reviewer
Verified Current User
Review Source

"Feedback for the support from the VWO team"

What do you like best?

The support extended by Rauhan and his team. They have always made sure that our issues are resolved as soon as possible regardless of the time and day. We have come to rely on them so that at times we feel that they are an extension of our team.

What do you dislike?

Some of the features like changing elements while setting up the A/B test can be made easier.

Recommendations to others considering the product

Its an easy & effective solution. The features are brilliant, highly recommended for data driven marketers.

What business problems are you solving with the product? What benefits have you realized?

We have been able to solve some the key business problems:

1. A better user experience

2. understand unique selling proposition of our products and services

3. & even improve our business model.

VWO review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Powerful Tools through an Intuitive Interface"

What do you like best?

The interface is really easy to navigate and super intuitive, it took no time at all to set up my first campaigns and there wasn't a big learning curve. Setup is quick and the step by step instructions make it fool proof to understand which options were right for my goals. Their help system is also top notch - I heard back about any issue I had within an hour or two, and things were resolved very quickly.

What do you dislike?

I don't like the fact that if you want to pause your account but still save your previous campaign data, you still have to pay a monthly fee.

What business problems are you solving with the product? What benefits have you realized?

VWO has made it quick and easy for us to see at a deeper level where the problem areas of our high-traffic pages are, and which call to actions and design elements are generating the most conversions.

VWO review by User in Management Consulting
User in Management Consulting
Validated Reviewer
Verified Current User
Review Source

"The simple tool to A/B test your website. "

What do you like best?

We use VWO to A/B test all aspects of our website from improving headline copy, rearranging sections on our website, buttons, and more. The backend is super easy to navigate and changing your website around is very simple to use.

What do you dislike?

It took some time to figure out how to accurately track revenue. I had to get on a couple calls with their support team which is awesome. The other drawback is that VWO will slightly slow down your site.

Recommendations to others considering the product

It is the simplest tool to A/B test your website and improve conversions. Yes the price is a bit steep at $299/mo, but if you are running a significant ecommerce business, the ROI after improving conversions is totally worth it. It will take some time though.

What business problems are you solving with the product? What benefits have you realized?

We use VWO to A/B test our site. It has helped us improve conversions significantly on our product pages.

VWO review by Zachary T.
Zachary T.
Validated Reviewer
Verified Current User
Review Source

"Great tool!"

What do you like best?

No coding knowledge or developer is needed to benefit from this tool! Some minimal knowledge of html is helpful for some split-tests though. This makes creation and setup of split-tests fast.

What do you dislike?

Sometimes on more complex split tests it is challenging to get the actual page in my browser to match the preview in VWO.

Recommendations to others considering the product

This tool is a great value and one of very few on the market that makes sense for startups and SMBs.

What business problems are you solving with the product? What benefits have you realized?

Working with VWO over the last year, we have been able to increase conversions for leads and free trials by 20-30% on multiple domains and landing pages.

VWO review by Geoff R.
Geoff R.
Validated Reviewer
Verified Current User
Review Source

"The most powerful and versatile A/B testing platform I've ever used"

What do you like best?

VWO is constantly pushing the envelope with new features such as their bayesian statistics engine, and the ability to fire the javascript code asynchronously. I find their tool to be well suited to solving very specific use cases that more general tools such as Optimizely fail to solve.

What do you dislike?

The double-edge sword of having a versatile feature set is that it can somethings be hard to find the appropriate setting or option.

What business problems are you solving with the product? What benefits have you realized?

We use VWO to conduct A/B tests outside of our IT team's release cycle, which allows us to gather product insights with a much shorter cycle time than backend A/B tests.

VWO review by Brian M.
Brian M.
Validated Reviewer
Verified Current User
Review Source

"VWO is excellent for companies starting to A/B test"

What do you like best?

--Very easy to learn.

--Works reasonably well with responsive design.

--What you see is (mostly) what you get -- the interface is generally intuitive (but the preview tools are not reliable).

--Best in class customer service.

What do you dislike?

--When you exceed your traffic limit, all of your tests get paused. That makes a lot of sense, but when your traffic limit gets replenished the next month, all of your tests SHOULD BE automatically reactivated (but are not).

--Based on my field tests, it is possible that VWO is slightly slowing down page-load times.

Recommendations to others considering the product

Do some A/A tests where both versions of the page are exactly the same. If you find that, over the course of thousands of visitors, that the two versions have significantly different results, that would suggest the testing tool is significantly affecting results (e.g. making pages load more slowly) even if the changes you're trying to test aren't. If you observe major A/A differences over the course of thousands of visitors, I'd recommend looking into other testing setups that will allow you to test the variables/variations you're interested in without causing any unintended costs to your business.

What business problems are you solving with the product? What benefits have you realized?

We've been using it to increase revenue per visitor for our clients. It's allowed us to add millions of dollars in annual client revenue.

VWO review by Shayne C.
Shayne C.
Validated Reviewer
Verified Current User
Review Source

"VWO now on 2nd Brand"

What do you like best?

Simple, intuitive interface, great pricing structure. Continuously iterating on the product with new Beta features. Great customer support.

What do you dislike?

Not much to complain about, really satisfied with the product and services.

Recommendations to others considering the product

Give it a try and you'll be impressed.

What business problems are you solving with the product? What benefits have you realized?

Conversion rate optimization. Web enhancements have been refined and optimized, with testing, the lift is actualized and quantified.

VWO review by Mehmet G. A.
Mehmet G. A.
Validated Reviewer
Verified Current User
Review Source

"VWO is the only A/B testing tool i've been using for the last 2-3 years!"

What do you like best?

Creating A/B testing is easier compare to Optimizely (well, my optimizely experience is 1-2 years old now, not sure if they improved their interface). And also it has its own integrated heatmap!

What do you dislike?

Modifications usually look weird on mobile version which frustrates us. For that reasons, most of the time we end up excluding mobile visitors or use URL splitting instead of A/B. I would also appreciate if VWO can find a way to give test results for low traffic websites.

Recommendations to others considering the product

Test pages on mobile before going live

What business problems are you solving with the product? What benefits have you realized?

We were able to decrease the bounce rate on high traffic pages.

VWO review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Overall would recommend"

What do you like best?

How easy it is to set of variety of tests - whether I want to do something where I test two completely different pages or just a small tweak or have different js running, it's all pretty easy to figure out and do.

What do you dislike?

The analytics of confirming which variation has won, especially if they are close. I tend to actually just take the numbers and run my own analysis outside of the product.

What business problems are you solving with the product? What benefits have you realized?

We have definitely increased conversion rates on ours site! It has helped us figure out what kinds of messaging our audience connects with the best.

VWO review by Alexander P.
Alexander P.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"High Quality A/B Testing Tool -- Plus Much More!"

What do you like best?

Great user interface. Highly editable pages. Overall an extremely useful tool for A/B testing -- Heatmaps are also a great feature of VWO. The customer service is top class -- our designated rep Abhay Arora is a pleasure to work with; he is knowledgeable and consistently makes himself available to our queries. Abhay always has an answer to our questions, when he doesn't know an answer off the top of his head (which is rare) he looks it up with lightning speed and accuracy!

What do you dislike?

There is not much that I dislike about VWO. If I could make one improvement it would be having the ability to save/download multiple heatmaps and visitor records in large batches.

What business problems are you solving with the product? What benefits have you realized?

We are able to test our variations before making them live; this is essential in our business as we want to make sure the variation is a winner, and at the same time have data to show the client that reflects this.

VWO review by Piotr M.
Piotr M.
Validated Reviewer
Verified Current User
Review Source

"Software for A/B testing"

What do you like best?

It's best software for simple test i ever had. It's very simple you don't need to know CSS, HTML, Java Script. You making changes like in power point it's very easy. I recommend this software.

What do you dislike?

I need good software for form testing too. VWO can optimize only existing elements, don't give us a new modules for our sites.

Recommendations to others considering the product

Use tips form VWO section, you will find a lot of inspiration for upgrading your website.

What business problems are you solving with the product? What benefits have you realized?

We make a lot of test in our SASS software. As a result, we obtained increase sales by 100%! it's amazing stuff.

VWO review by Joris v.
Joris v.
Validated Reviewer
Verified Current User
Review Source

"Easy to use, good customer service"

What do you like best?

VWO is easy to use, also if you don't have any coding knowledge. Campaigns are easy to set up and reports are very visual and easy to share with colleagues.

What do you dislike?

The preview function has issues. It never loads in my current session, I have to open a new session in incognito mode. When it does work, it takes forever to load previews for the pages i'm testing.

What business problems are you solving with the product? What benefits have you realized?

We're optimizing our ecommerce website. Using A/B testing and heatmaps, we can safely roll out new functionality to our customers, and optimize the shopping experience.

VWO review by Lieke Louise H.
Lieke Louise H.
Validated Reviewer
Review Source

"Easy tool with great customer support!"

What do you like best?

Very easy tool to use for somebody without a technical/coding background. Due to the visual interface you can directly see how the changes are actually showing to your users.

My account manager, Ramandeep Bindra is extremely helpful and always responds quickly and try to find a quick solution for my issues.

The integration with Google Analytics is very helpful and gives the opportunity to do deeper analysis into all of our results.

What do you dislike?

By campaigns that requires some heavy changes, the interface is quite slow. As well sometimes changes are not getting applied and you have to re-do them several times. We also sometimes facing some issues with the preview mode.

What business problems are you solving with the product? What benefits have you realized?

Using VWO has gave us some pretty good insight about how our users behave when they land on our website. It have lead to some essential front-end improvements that increase our conversion rate significantly

VWO review by Kieron-Scott W.
Kieron-Scott W.
Validated Reviewer
Review Source

"Great set of features for an outstanding price"

What do you like best?

- Value for money in terms of features/cost

- Experts on hand at any time

- Knowledgeable account manager / CRO specialist to support your business

- Work to help you and your team to build an informed strategy

What do you dislike?

- We have multiple business models and internal stakeholders so can sometimes get complicated for VWO but they always manage to work with use to get to the bottom of any issues.

Recommendations to others considering the product

Work with the VWO team to really get the best out of VWO they are really flexible and seem to genuinely want to help you get the best out of your business.

What business problems are you solving with the product? What benefits have you realized?

- Key part of a new focused CRO strategy we rolled out company-wide

- Better insight into results

- Great analysis tools to better understand user behaviour and discover potential problems

- Multiple products now on one platform. Improving our efficiency and cost.

VWO review by Administrator in Market Research
Administrator in Market Research
Validated Reviewer
Verified Current User
Review Source

"Excellent value"

What do you like best?

The Support is excellent and very quick. I am in charge of my company's website which is extremely complicated because of certain user journeys that need to connect to various subdomains, and I found that the tool was able to handle it (something that other A/B tools we tried could not do).

What do you dislike?

So far I like everything! I literally can't think of anything unsatisfying about this product.

What business problems are you solving with the product? What benefits have you realized?

we need to determine which is the optimal user journey in our website.

VWO review by Kaitlyn G.
Kaitlyn G.
Validated Reviewer
Review Source

"Great A/B Testing Tool, But A Bit Pricey "

What do you like best?

User friendly and attractive design; VWO is easy to use and the heatmaps are very helpful. The visual editor made setting up tests very simple.

What do you dislike?

The price point isn't bad, but I've found another A/B testing tool that gives me more users for a lower price which is the only thing I disliked. This is a great option for those who only need to use testing for less than 10,000 visitors.

Recommendations to others considering the product

For those who only need A/B testing for 10,000 visitors or less, this is definitely the best option out there.

What business problems are you solving with the product? What benefits have you realized?

A/B testing is without a doubt the best way to increase conversions. Using data to make informed decisions for your business is a must.

VWO review by Internal Consultant in Internet
Internal Consultant in Internet
Validated Reviewer
Verified Current User
Review Source

"Strategic Marketing Analyst"

What do you like best?

the system is simple to use and gather all my tests necessities in one spot...

I also appreciate the excellent customer success manager we were assigned- very attentive and always giving the best solution to my inquires.

What do you dislike?

screenshots in AB tests are not captured currently sometimes

not so positive about having a live heatmap- meaning, if i did changes in my site i will see the old clicks appearing on the new version.

What business problems are you solving with the product? What benefits have you realized?

-

VWO review by Nick L.
Nick L.
Validated Reviewer
Verified Current User
Review Source

"No Complaints. Very Satisfied. "

What do you like best?

Easy to use interface and knowledgable and helpful support

What do you dislike?

They could have more tutorial videos on more complex testing.

Recommendations to others considering the product

Compared to what else is available in marketplace VWO offers excellent value for money.

What business problems are you solving with the product? What benefits have you realized?

landing page effectiveness and funnel engagement

VWO review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"VWO makes testing easy"

What do you like best?

The tool makes it very easy to create different test variants. The editor tool is pretty easy to use, though generally we prefer to use the core CSS / JS injection. The analytics suite is decent as well, though the integration with Google Analytics actually comes in more handy in a lot of cases, especially for tying back to our KPIs.

What do you dislike?

Sometimes you have to deal with a visual flicker on the page as it renders the newest content, but it is a small price to pay for getting answers quickly.

Recommendations to others considering the product

I definitely recommend using Google Tag Manager to run VWO. VWO themselves has indicated there are potential issues with it, but to date I have not found any. As long as the set up is done correctly, and you can deal with a potentially longer visual flicker on the page, GTM makes it so that you can deploy tests in real time.

What business problems are you solving with the product? What benefits have you realized?

We use the tool to do CRO and try out different variations of things before we actually build out the larger projects / adapt our code. VWO has helped us answer a lot of questions (both through positive and negative test results) in a fast and efficient manner, which have helped us save on Development time.

VWO review by Russell M.
Russell M.
Validated Reviewer
Verified Current User
Review Source

"VWO is a simple to use solution for optimizing any web page"

What do you like best?

The initial setup of VWO is super easy. We did not need any help from our developers to get it going, and I can easily make changes to our key landing pages using VWO without any coding experience.

What do you dislike?

I do with VWO had a scroll map in addition to heat maps.

What business problems are you solving with the product? What benefits have you realized?

We have been able to make changes to our landing pages more quickly than ever before leading to increased conversions.

VWO review by Isaac H.
Isaac H.
Validated Reviewer
Review Source

"Main Tool for all Company Optimization Efforts. "

What do you like best?

Within a small industry such as conversion rate optimization, no one is at a loss for choice when it comes to tools and platforms. VWO has been for our company and me personally, a great and easy to use tool backed by a very knowledgeable support and client team. The interface, stats engine and build options allow for accuracy and creativity both of which are vital to CRO. I would highly and without hesitation recommend VWO to any person or company seeking an optimization tool.

What do you dislike?

Any initial dislikes have been fixed with the introduction of the new stats engine.

What business problems are you solving with the product? What benefits have you realized?

We have made good gains in our conversion rate and have realized the benefits of other VWO features such as surveys and session replays.

VWO review by Lee T.
Lee T.
Validated Reviewer
Verified Current User
Review Source

"Visual Website Optimizer helps me and my clients make more money"

What do you like best?

Simple and intuitive to use. It requires very little technical skill to get it up and running and no technical skill to create tests. I like the fact that everything I need is in one package - heatmaps, a/b test, multivariate test etc.

I like the fact that they help you make better use of the product by providing tools such as the idea factory and the Landing Page Analyzer. The online help has also helped clarify my understanding of the test results.

As a bonus they also provide some nice security features which allow you to be notified when people login or the status of a test changes.

What do you dislike?

It is difficult to think of something I dislike but one thing I would like is to have the Sub Accounts feature available in the smaller packages.

Recommendations to others considering the product

Get your moneys worth and test everything you can. Use the idea factory if you can't think of things to test and get an idea of how your landing pages are likely to perform by using the Landing Page Analyzer

What business problems are you solving with the product? What benefits have you realized?

Conversion Rate Optimisation for my own business and that of my clients. Through using VWO we have seen an increase in testing due to the ease of use and an increase in conversions.

VWO has also provided us a greater insight into the minds of our customers. This comes from the tests that we run telling us what our customers prefer.

VWO review by Louisa N.
Louisa N.
Validated Reviewer
Verified Current User
Review Source

"Would recommend!"

What do you like best?

That the tool is easy enough to use for people who do not know how to code and the reports are easy enough to setup without having a lot of experience in reporting. On the other hand, it's also very extensible and robust for those who need and want more out of an A/B split testing tool. The customer support was always ready and able to work through any issues I had.

What do you dislike?

One of the main things I disliked was that the test variations ran on top of the site - that they were applied via JavaScript instead of from the server. BUT, for the price, I feel this was the best option out there for this technology.

Recommendations to others considering the product

If you have specific tests you want to run in mind, propose the test variations with your site to the team to review. Also do this with the competitors. I am always surprised but what I am promised versus what the tool can ACTUALLY deliver. So be sure to test your specific scenario by your future partners, be it VWO or anyone else.

What business problems are you solving with the product? What benefits have you realized?

E-Commerce conversion! We always test things like email marketing signup, pricing, images, checkout, etc. We have realized how valuable it is to test within your specific environment to your specific customer rather than relying on "best practices." We often found that even logical assumptions could be wrong and that sometimes a very little change made a large positive impact on sales. So, we realized the benefit of having a testing software to use, especially one as easy as this so that we could employ many tests as quickly as we wanted to.

VWO review by Kevin K.
Kevin K.
Validated Reviewer
Review Source

"Best way to drive more leads"

What do you like best?

With VWO we have been able to consistently test our new designs, make the appropriate changes and convert more leads.

What do you dislike?

I wish in the campaign changer you would be able to see all the different types of screens. Sometime the changes really alter the design of the pages on the different views.

Wsih it was easier to select how the traffic was direct to the different designs.

Recommendations to others considering the product

Please allow the campaign mode to show all the types of different screens when making changes.

What business problems are you solving with the product? What benefits have you realized?

The business problem we are solving is the difference in price for selling a home and the value a brokerage provides.

VWO review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"VWO for landing page tests"

What do you like best?

The code is easy to place on websites through GTM, and the tests are easy to set up. The results chart is useful for showing to clients to explain the choices behind our landing page suggestions.

What do you dislike?

I have experienced some bugs with the preview tool. When I try to view how my test landing page will appear, it does not show the changes I made using the editor tool in VWO.

What business problems are you solving with the product? What benefits have you realized?

We are optimizing landing pages for conversion (form submissions). We have been able to increase conversion rates by constantly testing new elements on the pages, and also testing a completely new layout.

VWO review by Joost N.
Joost N.
Validated Reviewer
Review Source

"Great A/B Testing tool with plenty of support"

What do you like best?

I like all the features and ease of use of VWO, it is very intuïtive with a simple editor. You can edit the things you want to change while looking at your site and just clicking on the element you'd like to test. But most of all, they have great support and a very large community with tips & tricks and case studies to help you with inspiration for your next test.

What do you dislike?

Not much, the ranges of visitor traffic are a bit far apart so for our site I can choose a plan that sometimes will use up all of it's visitors in a month or I can choose a plan which is way too large for the amount of traffic we generate.

Recommendations to others considering the product

Just try it out for a short period, you'll be very pleasantly surprised.

What business problems are you solving with the product? What benefits have you realized?

I'm testing conversion optimalization for our e-commerce sites.

VWO review by Heather R.
Heather R.
Validated Reviewer
Verified Current User
Review Source

"Difficult to Navigate - slick design but test set-up is a pain"

What do you like best?

VWO made some recent changes to their product that are improvements - a changes timeline and multiple URL's for test page patterns.

What do you dislike?

Setting up tests is very cumbersome. VWO hides set-up tasks in layer upon layer of clicks. Getting to the screen to enter variation code can take up to 4 clicks, for example. VWO relaunched their site and what was "buried" before is even more hidden now - just hidden behind a better looking interface.

Recommendations to others considering the product

VWO staff is in India. If you need support, expect it to come via email, not a phone call. Also, there is a bit of a language barrier that can be frustrating.

What business problems are you solving with the product? What benefits have you realized?

I work on a consumer facing website that is a lead generator for our clients. We've had a lot of success with conversion optimization testing. But that success has nothing to do with VWO's product. The success is attribute to testing in and of itself.

VWO review by Jeroen S.
Jeroen S.
Validated Reviewer
Verified Current User
Review Source

"Our experience with Visual Website Optimizer so far is decent; it meets our demands. Support is good"

What do you like best?

Great testing possibilities, easy dashboard, easy to set up some new tests. Great easy to understand outcome

What do you dislike?

It's too bad we have to upgrade to get a decent amount of testing results.

Recommendations to others considering the product

Try it; if it helps your business, purchase it. It won't be a bad decision.

What business problems are you solving with the product? What benefits have you realized?

We now have better insight in conversion optimization to our check-out.

VWO review by Nathan S.
Nathan S.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Huge amount of features for a fraction of the price"

What do you like best?

I love the value of VWO. It has a very low price and delivers just as many, if not more, features as its competitors. The support is always timely and very thorough.

What do you dislike?

There is an occasional hiccup when making pages, but they're easily fixed with a refresh. Having scroll maps included would be a nice feature.

What business problems are you solving with the product? What benefits have you realized?

We're getting our clients more conversions and helping them streamline their websites to be more effective and more easily used by their customers. We find what works for each group and their specific set of users no matter how different they are from previous clients.

VWO review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"One of the worst tools I've used, mostly because of the UX"

What do you like best?

If you do marketing, VWO offers a variety of tools that can help you as a marketer.

What do you dislike?

The UX is terrible. I've never had to talk to support about building segments until I started using VWO. In addition, certain segmentation options are available for landing pages, but not for surveys. Overall, if you want to use VWO, expect to reach out to support about 8 times until you learn how it works. Pretty poor experience.

What business problems are you solving with the product? What benefits have you realized?

A variety of CRO tools under one roof.

VWO review by Chris B.
Chris B.
Validated Reviewer
Verified Current User
Review Source

"Insightful"

What do you like best?

The ability to change small sections on wbpages such as button colours, text or images to gradually increase conversion rates.

What do you dislike?

Setting up the goals can sometimes require coding knowledge.

What business problems are you solving with the product? What benefits have you realized?

sales-i (http://www.sales-i.com) looks to sign up software demos through the website so testing options for better conversions has a direct impact on our bottom line.

VWO review by Stu B.
Stu B.
Validated Reviewer
Verified Current User
Review Source

"VWO is more flexible than expected"

What do you like best?

We've been using VWO for a number of years and found other partners have been using it too.

'Out of the box' it's very simple to set up a test but a lot of our clients require the set up to be much more complex but that's not a problem for VWO. Every challenge we've had they've been had the answer.

What do you dislike?

A lot of the technical requirements we've had have had to be solved by the customer support team rather than us finding the solution in the online help guide. However customer support are quick and helpful.

Recommendations to others considering the product

It's very easy to use and there's a free trial so there's nothing to lose.

What business problems are you solving with the product? What benefits have you realized?

We use VWO to improve our clients websites. This could be lead generation, online sales, newsletter sign ups etc.

VWO review by Todd B.
Todd B.
Validated Reviewer
Verified Current User
Review Source

"Use on a daily basis to run tests for clients."

What do you like best?

I like the ease of tagging pages, the URL targeting parameter features and the ability to use custom JS to set up tests.

What do you dislike?

The user targeting features are not intuitive and often take a lot of extra work to ensure that the proper targeting is actually being implemented.

Recommendations to others considering the product

Make sure to fully vet out the targeting features to ensure that you can truly target tests to the visitors that you really want. Some times VWO doesn't make this easy. Additionally, always make sure you integrate VWO with GA since the reporting tools in VWO are somewhat limited for analysis.

What business problems are you solving with the product? What benefits have you realized?

We help clients increase revenue via conversion testing, and VWO is the most affordable and usable tool available to let us run whatever kind of conversion tests we want.

VWO review by Craig L.
Craig L.
Validated Reviewer
Verified Current User
Review Source

"Good and effiecient"

What do you like best?

The tools are easy to use and well supported

What do you dislike?

The preview system is very clunky and sometimes shows mixed results

Recommendations to others considering the product

It is very good to use but will require a lot of time investment to get the most out of

What business problems are you solving with the product? What benefits have you realized?

INcreasing conversion rate and understanding our users

VWO review by Vishal S.
Vishal S.
Validated Reviewer
Review Source

"A truly easy to use tool for techies and non-techies alike."

What do you like best?

The quick setup time and the ease of rolling out tests is truly the highlight of the product.

Amazing support round the clock is another thing which sets this product apart.

Our Customer Success Manager(Raman) has been really helpful from setting up our tests to achieving desired results.

What do you dislike?

Should have a similar Mobile support as well.

Recommendations to others considering the product

Constant Support.

Ease of use and quick turn around time.

What business problems are you solving with the product? What benefits have you realized?

- Frequently testing our hypothesis in short span of time results in improved ROI.

- Quick Design changes as well as feature testing is done.

- Understanding User Behavior and generating meaningful insights.

VWO review by Felipe W.
Felipe W.
Validated Reviewer
Verified Current User
Review Source

"Great tool for A/B-testing"

What do you like best?

VWO offerts a user friendly WYSIWYG-interface. We use VWO for all our clients to increase conversions, mainly on landingspages, productpages, shoppingcart and checkoutpages. If we face issues, our Customer Succes Manager Gursimran helps us very well in setting up variations. It's great to see that VWO also improves with other features.

What do you dislike?

The integration with Universal Analytics with Google Tag Manager is pretty difficult and should be improved. We always look into Google Analytics for extra analysis on the variations, for example to see if the winning variation als works well for mobile users.

Recommendations to others considering the product

I would highly recommend VWO to others for A/B-testing

What business problems are you solving with the product? What benefits have you realized?

We mainly use VWO for optimizing landingspages, productpages, shoppingcart and checkoutpages.

VWO review by Bobby H.
Bobby H.
Validated Reviewer
Review Source

"I use VWO for several of my clients"

What do you like best?

I have used Visual Website Optimizer for several of my clients for several years. What I like best is the ease of use and interface / dashboard. Although I think the previous version was a bit more user friendly. The main benefit of VWO is in their level of support, they are super responsive and follow up on every little email question back and forth and don't close the ticket until they confirm with you that it has been resolved.

What do you dislike?

There are a couple of downsides. One is common to pretty much all testing platforms, not just Visual Website Optimizer and that is the tool does not account for sample size. The other downside is in the VWO packages offered. Currently the ability to slice data by segment is only available under the top level enterprise package. I'd love to see this feature as a stand alone add on to any package without the extra services under the enterprise package. Finally the in page browser checking tool can be a bit buggy. And the Wisywig editor can also be a bit cumbersome if you want to make a lot of changes. I usually duplicate the page and run a split test rather than an A/B as VWO defines them.

Recommendations to others considering the product

I highly recommend trying Visual Website Optimizer, I use it for several of my clients and have used others such as Optimizely, Convert, and Google Content Experiments and personally find VWO to be much easier to implement than Google Experiments, yet on par with Optimizely. Perhaps a little better in the Mobile area of optimization and segmenting analysis if you go for the enterprise level.

What business problems are you solving with the product? What benefits have you realized?

I'm using Visual Website Optimizer for a number of my conversion optimization clients to increase conversion rates and average order value.

VWO review by Keith H.
Keith H.
Validated Reviewer
Review Source

"Almost 2000 test run and working just fine."

What do you like best?

I like the accountability of the testing platform. If a test participant times out on their 3rd visit, they are not in the test. If you can't have returning site visitors polluting results, you can keep them out (expertise required). You can do anything with this tool that you can do with any other client-side test tool. We're running 30-50 tests at anytime on VWO and have been for years.

What do you dislike?

There is still a lot of test reporting you have to do out of analytics. VWO is heading in a great direction with Segmentation of results, but it is still necessary to feed test results into the analytics platform and have the Analytics expertise to do the test analysis. Knowing VWO, they will get as good as they can, as fast as they can soon.

Recommendations to others considering the product

Do it. There is not a better tool. Yes it has it's quirks, and no, you can't ignore test analysis with Analytics, but VWO will make your testing life easy, and considering this stuff is hard, you will need it

What business problems are you solving with the product? What benefits have you realized?

We are increasing sales on eCommerce and Lead Generation sites. VWO has helped us increase the number of sales, conversion rates and average order values.

VWO review by Patrick D.
Patrick D.
Validated Reviewer
Review Source

"VWO is hands down the best testing tool I have used"

What do you like best?

The ease of use and the support behind the product. VWO does a wonderful job of offering different resources and instructions to make sure you are using the product fully and getting the most use of the tool. The education on the site is astounding and also helps the non developers get tests up and running, fast.

What do you dislike?

There is really nothing I don't dislike about the tool. Perhaps videos walking you through integrations with different tools such as GA and GTM.

Recommendations to others considering the product

Fully utilize the resource section of VWO. I cannot stress this enough. Immerse yourself in the knowledge and tips that they give you. You will come across items and tests that you never thought to try out.

Also, take full advantage of the integration capabilities and enhance your reporting.

Get your whole team involved as well - marketing, developers, designers, and sales. Streamline the process and also start conversations as to how and why you do business the way you do, and how you make your processes easier on the user/clients.

What business problems are you solving with the product? What benefits have you realized?

We are better understanding our thought process as to why we make suggestions and how they affect our client's goals and strategies. VWO is also assisting us heavily in our thought process as to how we design and develop new websites.

VWO review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Simiplicity and Powerful"

What do you like best?

The simplicity is the best part... I'm no techno wiz, but I can easily set this up on my website and get results.

It also has lots of features that I need in my CRO.

What do you dislike?

Sometimes I question it's accuracy, but I pretty sure it is good - no software like this is 100% accurate.

What business problems are you solving with the product? What benefits have you realized?

- Trying to maximize sales from the same traffic levels

- Understanding if mobile sales pages actually improved sales compared to traditional sales pages

VWO review by Daniel G.
Daniel G.
Validated Reviewer
Review Source

"Easy-to-use and effective tool. Affordable subscription. Helpful staff."

What do you like best?

VWO is extremely easy to get started with. Once the tracking code is added, you can dive in immediately and create numerous tests. It's always great to have hard data when testing changes and making tweaks on the site. VWO does a solid job of presenting the end results in a clear, conclusive manner, so it's easy to take action based on facts.

What do you dislike?

The "segmented reports" can only be accessed for one dimension at a time. It would be great to be able to extract a full raw data report, where one can cross reference performance of the different variations across different criteria. It is my understanding that the VWO team is already working on such a functionality.

Recommendations to others considering the product

Go for the "Free Trial" and try to run some tests. There's no reason not to. Making a few relatively straightforward tweaks and testing them can give you a strong sense of how powerful such approach can be.

What business problems are you solving with the product? What benefits have you realized?

We're mainly using VWO to test tweaks that increase conversions on our eCommerce pages and increase lead generation on our B2B pages. We have already seen solid data from VWO that our changes to eCommerce pages are resulting in higher conversions, as compared to the controls. We have most frequently used the A/B testing and Split URL testing.

VWO review by Pravinkumar P.
Pravinkumar P.
Validated Reviewer
Review Source

"Great Tool, Even better Support Team"

What do you like best?

The easy of use - it is very simple to set up complex tests on this platform. Plus their great support team!!

What do you dislike?

The interventions that are needed to get going on this platform. Also, the absence of an App Testing feature.

What business problems are you solving with the product? What benefits have you realized?

It has always been a challenge for companies in the e-commerce space to balance out User Experience and meet Conversion Targets. That's the space where I am fighting out.

I have realized that VWO is a great pillar of support when you want to follow that process incremental iterations on product to optimize.

VWO review by Industry Analyst / Tech Writer in Leisure, Travel & Tourism
Industry Analyst / Tech Writer in Leisure, Travel & Tourism
Validated Reviewer
Verified Current User
Review Source

"Full time job to master."

What do you like best?

I liked the interface and seemed really easy to use, the main dashboard is clean and simple and I had no problems with that, it is inviting, easy to manage and uncluttered. I like the blog as well this has lots of helpful articles and tips, another positive was the suggestions on how to make your landing pages/content better, and I tried a couple of the suggestions.

What do you dislike?

There were a lot of buggy parts, for instance you should only use one method of making changes, either the wysiwyg editor, or to edit the HTML.

Some testing required a bit more than just using the wysiwyg, when using the HTML editor it created errors, also if you edit other JS elements on the page, this clashed with the site, and caused errors. Perhaps if I had more time to spend training with the tool i would get used to it, but I do not have the time, I tried Optimizely at the same time and I had no problems.

Recommendations to others considering the product

If you are on a deadline for testing, or do not have the time to learn the tools intricacies then I would not recommend, I feel that there are still some buggy issues to be sorted out.

On the other hand if you are not on a time constraint and do have the time to spend then I think that this tool could be beneficial.

I would also suggest using analytic's tools and heat mapping along with VWO as well as you will gain more insight, as the goal graphs shown in the results section do not give much detail. I used Google Analytics and Clictale.

What business problems are you solving with the product? What benefits have you realized?

We are trying to improve customer journey, and engagement.

VWO review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"VWO Review"

What do you like best?

The interface is laid out and it's easy to find whatever I am looking for. The graphs look neat and the code is easy to install on a clients website. I also like how the editor has an image of a mobile device if you're looking to optimize a site on a mobile device. I also like that I do not get spammed with promotional e-mails from this product. The Technical support team is also quick to respond despite that they live in an entirely different timezone.

What do you dislike?

Sometimes the HTML editor can be slightly buggy by duplicating elements. This just makes me slightly edgy as to whether it will look like that when I launch the test. Fortunately it's only looked like that in the editor and not live s far.

What business problems are you solving with the product? What benefits have you realized?

Trying to lower bounce rate for clients by getting potential customers to visit more pages on the site. And also to raise conversions for clients in the build up to Christmas to help them maximize their profits from the festive period.

VWO review by Rich P.
Rich P.
Validated Reviewer
Review Source

"Great A/B testing tool - perfect for people new to testing and optimization"

What do you like best?

The newly redesigned interface - makes it really simple and easy to setup different kinds of A/B tests - their wizard setup style certainly helps this.

It's good they also give some built-in functionality to help with test ideas from your visitors - like click map and visitor feedback functionality.

I particularly like their idea factory too - coming up with good testing ideas (rather than just listening to your boss, or just guessing) is essential for tests with greater results.

What do you dislike?

No easy way to test across multiple pages - so makes it hard to run tests on checkout flows etc.

Their advanced visitor segmentation capabilities could also be improved - only really possible with coding.

They need to the benefits of personalization and behavioral testing more obvious in the wizard flow - these are key features to ensure better testing results.

What business problems are you solving with the product? What benefits have you realized?

It allows you to easily see which web page element variations convert more visitors into sales or leads - like headlines, imagery, call-to-action buttons. Makes your website much more profitable to send ads to.

VWO review by Victor C.
Victor C.
Validated Reviewer
Review Source

"Amazing product with awesome people behind it"

What do you like best?

The possibility to test way more that it seems when reading a review or the product specs. Asking customer service you get a better picture about VWO possibilities, I think it's essential to read their blog and attend their webinars, they provide with really good information. And when you don't know how to or if possible the best is to ask them, raise a ticket or get direct help over a skype call.

What do you dislike?

Sometimes is not so straight forward and it takes longer than expected to get tests running correctly. For complex sites it takes quite some time and coding when you want to test more advance funcionalities.

Recommendations to others considering the product

Get a front end developer close to you if you're getting into complex tests or your site is complex itself.

What business problems are you solving with the product? What benefits have you realized?

It helps to understand how our visitors and customer behave and how we should optimize different flows. Running CR tests and always getting heat maps it helps a lot. Segmentation of results is key.

VWO review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Visual Website Optimizer Offers The Insights You Need And User Friendliness You Deserve"

What do you like best?

Visual Website Optimizer has been a huge asset to me in my online marketing career. With an easy to use platform, heat map integration and valuable insights, testing has never been so easy. I love that the code is so easy to implement on site and that you only have to do it once. Also, the reporting features are nice and allow us to efficiently communicate results to clients.

What do you dislike?

The system does not allow for multi-page testing. Therefore, I am not able to follow a visitors complete flow throughout a site and must setup multiple tests instead. Additionally, I would like to see the system have the ability to have multiple logins allowing clients to go in and see their tests and results without seeing all of our clients listed.

What business problems are you solving with the product? What benefits have you realized?

Visual Website Optimizer has given us greater insights into high performing landing page designs and has allowed us to significantly increase our clients' conversions rates.

VWO review by User in Textiles
User in Textiles
Validated Reviewer
Verified Current User
Review Source

"Fantastic Tool"

What do you like best?

1) UI makes it very easy to use.

2) Provides thorough results on the A/B split testing campaigns .

What do you dislike?

1) Doesn't integrate very well with Wordpress. This could be down to template compatibility.

2) Some addon should be free as part of the subscription.

Recommendations to others considering the product

Do thorough research before implementing this software on your site because you may have compatibility issues.

What business problems are you solving with the product? What benefits have you realized?

Using the tool to A/B split test in order to increase the site conversion rate.

VWO review by Andrew H.
Andrew H.
Validated Reviewer
Review Source

"VWO Best A/B Testing Solution"

What do you like best?

The staff - very friendly and responsive support. Compared to Optimizely this is a huge win. Also, the staff is extremely responsive & doesn't try to "sell" you on anything; they are more there for consultation.

Also, they are very quick to respond to one off requests. I had an issue trying to get a report showing conversion rather than revenue numbers and they responded right away.

What do you dislike?

The UI Editor has some areas for improvement. Some of the text/code editing can get difficult in the UI and have raised this; I am sure that the development team is on this.

Recommendations to others considering the product

Best A/B testing software out there!

What business problems are you solving with the product? What benefits have you realized?

VWO makes it extremely easy to:

1. Rapidly test new site designs

2. Show the benefits of testing to clients (with reports), and

3. Get new optimization ideas (from their optimization library)

It doesn't get better than that!

VWO review by Jeremy R.
Jeremy R.
Validated Reviewer
Verified Current User
Review Source

"Multivariate testing without the confusion"

What do you like best?

Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.

What do you dislike?

There are times where visitors see a visual flicker as changes on the pages are made.

Recommendations to others considering the product

The heatmap is a great function and will give you insights into your landing pages.

What business problems are you solving with the product? What benefits have you realized?

We use this to test conversions for a website. It has allowed us to also see a heatmap of how people are clicking on the pages to best test the page layout and content.

VWO review by Brandon H.
Brandon H.
Validated Reviewer
Review Source

"Easy to Use, Quality Results"

What do you like best?

I love the WYSIWYG editor. The simple navigation and onboarding were awesome. Love the powerful targeting.

What do you dislike?

There really isn't anything I dislike in particular about VWO. Well-built software all around.

What business problems are you solving with the product? What benefits have you realized?

VWO is great for website testing and conversion rate optimization.

VWO review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Review Source

"Very useful testing software"

What do you like best?

The WYSIWYG interface is very easy to use and makes designing test simple. Setting up goals help with the evaluation of tests as well. The customer support is very helpful and friendly.

What do you dislike?

It would be helpful to be able to gather more statistical data from VWO, such as confidence intervals and statistical significance. Better integration with Google Analytics and the ability to import GA goals would be helpful

Recommendations to others considering the product

Look at the different packages on offer to see what is right for you. Also spend some time thinking about testing methodology and the data you want to gather

What business problems are you solving with the product? What benefits have you realized?

We are testing different types of content, call to actions and links with VWO. We are also using it to display local content to users

VWO review by Sebastian P.
Sebastian P.
Validated Reviewer
Verified Current User
Review Source

"Great provider"

What do you like best?

We have been using VWO for a few months now, utilising the system to help improve our clients’ websites. VWO was easy to get used to, and, with the multi account functionality, we can securely apply tests across the board with ease. At any point we have had to contact technical support, they've been on hand and helped us however they can.

What do you dislike?

Didn't found any problems yet.

Altogether really happy

Recommendations to others considering the product

go for it!

What business problems are you solving with the product? What benefits have you realized?

In total, having used VWO, we have managed to generate an average of 15% increase for all of our clients through A/B testing, with increases in this figure growing all the time.

VWO review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"excellent tool with good support"

What do you like best?

the simple user interface, the simplistic editor and the detailed reporting. its really easy for us to pick up a campaign and check its progress using the reporting, especially with the segmentation of reports . The preview section is also very useful for quickly checking dev progress of a test.

What do you dislike?

the lack of jquery editing. It would be really useful to have this functionality in VWO. Also, the lack of mobile/tablet apps for when Im on the move, trying to view a campaign on an iphone is a nightmare. Addtionally, the time it takes to load the heatmaps is very long and slows down reporting time.

Recommendations to others considering the product

mobile/tablet app. Jquery functionality, scroll maps/ more in depth heat map analysis.

What business problems are you solving with the product? What benefits have you realized?

We find and work on opportunities for websites to improve conversion rate optimization.

VWO review by Mark H.
Mark H.
Validated Reviewer
Review Source

"Easy to install, very impactful"

What do you like best?

The flexibility of this tool has been incredible for us. Not just for testing, but also for very specific analytics on certain pages, running experiments, and testing new content. In the two rare instances we had issues, the support team was VERY helpful.

What do you dislike?

Nothing. We really have not had a single issues here.

What business problems are you solving with the product? What benefits have you realized?

Providing a better site experience for our users.

VWO review by Administrator in Apparel & Fashion
Administrator in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"UX Improvements"

What do you like best?

What i really like from VWO is that you can test whatever you want. As a UX Designer i have many tools to do AB tests, Sorting tests, etc.

What do you dislike?

Sometimes i don´t find the information that i need to make some tests.

What business problems are you solving with the product? What benefits have you realized?

We improve our CR in in high rates! That´s why we always are using VWO

VWO review by Tejaswi R.
Tejaswi R.
Validated Reviewer
Review Source

"Powerful set of tools, easy to use. Optimisation is now backed with hard data"

What do you like best?

VWO is one of the most powerful tools which help you optimise conversion by measuring well defined and easy to run experiments. The tool is super easy to use and I love the fact that non developers can use it. It took me minutes to setup the first test and lesser to report it.

What do you dislike?

Limited feature set in basic plan. Especially the limited features to generate reports by custom conditions.

What business problems are you solving with the product? What benefits have you realized?

As early growth stage startup, we are trying out many experiments in design, content, messaging and more. VWO is the ideal tool to reduce the headache of measurement and focus on designing and conducting the experiments. Very friendly support and great set of resources as well.

VWO review by Bill S.
Bill S.
Validated Reviewer
Review Source

"Great functionality and great value"

What do you like best?

Support is outstanding. The interface is easy to use. Great value. The options for setting up the tests are great, even if the site you're working on is designed terribly. VWO usually has the ability to take a terrible site and provide ways to fix.

What do you dislike?

Not much to dislike. The usability has a slight learning curve, but easy to get the hang of after a few tries.

Recommendations to others considering the product

It's a great product with a great support team and a ton of functionality. I think it's a huge value, and definitely a tool to consider adding to your arsenal.

What business problems are you solving with the product? What benefits have you realized?

CRO and a/b testing. We use VWO all the time.

VWO review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"Excellent interface and support!"

What do you like best?

VWO's interface is intuitive and easy to use. Additionally their customer support is exceptional. They are truly invested in your company's success and proactive in the testing/solution process. Since we have become a client they have continued to enhance the product offering by introducing new analytical tools allowing deeper investigation and research on our site.

What do you dislike?

It would be nice to have results passed in real time instead of delayed up to a few hours.

What business problems are you solving with the product? What benefits have you realized?

CRO with specific focus on user registration.

Our tests to date have paved the road for us to significantly increase in our user registration rate.

VWO review by User in Business Supplies and Equipment
User in Business Supplies and Equipment
Validated Reviewer
Review Source

"Great Product - Inexpensive but Very Valuable"

What do you like best?

The software is incredibly easy to use and has a very user-friendly interface and it is very clean and precise. It's easy to create campaigns and the knowledge area is incredibly helpful.

What do you dislike?

We had some issues installing the script on the site and I've heard this can be tricky at times and cause issues. It was flickering when our pages were loading. Easy fix, thankfully.

What business problems are you solving with the product? What benefits have you realized?

Optimizing our user experience and creating better landing pages that drive towards our goals. Helping to obtain new clients and make the experience better for current clients.

VWO review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"VWO- An excellent, lightweight CRO platform"

What do you like best?

VWO helped jumpstart CRO inititatives at my extremely resource-strapped company. VWO provided heavy duty features in an intuitive and simple environment. Test set up was extremely simple, and VWO provided a lot of opportunities to test ideas. There were two key differentiating factors for me: 1) geo contextual testing (I could have a user's city auto populate in the headline) and 2) exceptional support (VWO was always a skype call away when I needed help).

What do you dislike?

There wasn't much to dislike about VWO -- features always exceeded the competitors and support was top notch. If anything, reporting could have been more automated, but even that is a stretch because the reporting opportunities were great.

What business problems are you solving with the product? What benefits have you realized?

VWO helped push conversion rates up at my company with as little headcount as possible. This drove top line revenue while shaving CPAs. Everyone loves it.

VWO review by Stephanie M.
Stephanie M.
Validated Reviewer
Review Source

"Conversions Matter"

What do you like best?

I like this software because it provides options to those that do not know coding. You can customize features easily and the tools are very visual, telling users an instant story.

What do you dislike?

The pricing isn't bad for what you get but there are many programs out there that are "free" with significant limitations. Outlining those comparisons could be helpful when determining what to use.

What business problems are you solving with the product? What benefits have you realized?

The Hot Spot tool is something I love and use often because it helps determine where our users are looking and gives me a strong idea of our "focal point" for future messaging.

VWO review by Courtney O.
Courtney O.
Validated Reviewer
Review Source

"Great tool"

What do you like best?

Easy interface, simple to set up tests. Good reporting

What do you dislike?

I would be great to have an instant chat on your website so when customers get stuck they can get answers right away.

What business problems are you solving with the product? What benefits have you realized?

Testing different landing pages to see which ones drive more conversions

VWO review by Justin H.
Justin H.
Validated Reviewer
Review Source

"Great for Conversion Optimization"

What do you like best?

Easy a/b split testing, heat maps, all the things you need for getting going with conversion optimization.

What do you dislike?

Not much. Clean tool, as a developer I'd like to have a little more control, but it's still good.

What business problems are you solving with the product? What benefits have you realized?

Increase in funnel conversions in multiple areas.

VWO review by César Alberto H.
César Alberto H.
Validated Reviewer
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"Has potential, but its kind of unreliable in highly-dynamic pages"

What do you like best?

Its easy to use for beginners and people with basic html skills

What do you dislike?

Doesn't offer advanced ways to edit dynamic pages, also, the performance in such pages is less than ideal.

Recommendations to others considering the product

More advanced control for dynamic pages.

What business problems are you solving with the product? What benefits have you realized?

Conversion optimization for a Online Travel Agency

VWO review by Marvin C.
Marvin C.
Validated Reviewer
Review Source