There is so much to like. The learning curve is not steep even if you only have a basic understanding of SEO.
I looked at a number of different tools and found WebCEO to be the best for my needs.
The login page gives you a complete picture of your site in a single snapshot that enables you to drill down to each element that you want to learn more about.
It is so simple to track keywords, including your "top" keywords, your rankings on each keyword across different search engines, along with the ranking of each of your landing pages and whether there are any issues with your pages.
The Competitor Metrics Tools is especially helpful in understanding where you should be focusing your efforts and learning more about how your competitors are ranking, right down to a keyword level.
You can even see how your blog posts are performing across social media along with mentions of your company and your competitors.
It is an incredibly in-depth tool that will help any marketing professional, and the support is top class. I highly recommend it.
There really is very little to dislike.
The site technical audit has thrown up a broken link issues the odd time when there is none.
Due to the amount of information WebCEO can give you, I'd like the reporting to be a little simpler to use. Maybe specific templates that I could use when I was starting out with it.