I've been using Webflow for about a year — we needed a CMS that our designer and I could use to build a relatively complex website, with minimal demand on our front-end devs. Webflow fit the bill — and let us do more than we thought possible, with way less effort. Their dynamic content ("Collections") lets you create complex assets (text, media, sort orders, images, background colors, etc.) that can be used throughout the site. We built a 75-page website in a matter of a couple weeks.
Some things I like:
- Ability to build beautiful sites with relatively little design experience and almost no coding experience
- So so easy to manage responsive design for each device
- Baked-in SEO features (dynamic meta and open graph tags, easy 301 redirects, autogenerated sitemap, easily defined robots.txt file)
- Their Collections feature — makes it easy to create complex sets of information and media (like blog posts, employee profiles, product features), and use it dynamically anywhere on the site, or build templated pages for it.
- Fast customer support with a paid/priority account, and a super-helpful community forum
- Rapid product development and response to wish-listed features
- Lack of integrations makes things harder if you're a B2B website
- Their SSL/https hosting doesn't work with all DNS providers
- Occasionally, we'll run into other technological inflexibilities that make things hard
For independent web designers — OMG get this. They provide a lot of handy features for designers working with clients (billing through Webflow, content editor permissions for non-designers, full site export into clean, beautiful code).
For businesses, make sure your business needs are completely thought out, and that Webflow will support them. We've hit a few bumps, but ultimately love it.
With Webflow, we were able to build a beautiful, responsive site in minimum time, and with minimal help from our engineering team.