WhatCounts

3.4
(14)

WhatCounts provides data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences.

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WhatCounts Features

Email Marketing

Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

66%
(Based on 7 reviews)

Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

79%
(Based on 7 reviews)

High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

87%
(Based on 8 reviews)

Building and Personalizing Emails

78%
(Based on 8 reviews)

Sending Outbound Emails

78%
(Based on 8 reviews)

Manage Email Deliverability

85%
(Based on 7 reviews)

Automated Email Responses

85%
(Based on 5 reviews)

Diagnosis

IP Address

IP address quality analysis.

Not enough data available

Domains

Sending domain quality analysis.

Not enough data available

Content

Email content analysis.

Not enough data available

Policy Compliance

Determing email and domain compliance with policies such as DMARC.

Not enough data available

Tracking

Open Rate

Tracking open rate across recipients.

Not enough data available

Time to Open

Tracking time between delivery and open.

Not enough data available

Alerts

Notifications related to placement and opening.

Not enough data available

Processing Time

Measuring of delivery latency/processing time.

Not enough data available

Placement

Tracking which folder email appears in.

Not enough data available

Reporting

Campaign Performance

Measuring overall campaign performance across recipients.

Not enough data available

Domain Reputation

Measuring overall reputation related to specific sending domains.

Not enough data available

Brand Reputation

Measuring overall reputation of brand based on all email activity.

Not enough data available

Blacklist and Whitelist

Tracking recipient tagging of domains for blacklists and whitelists.

Not enough data available

Reporting & Analytics

A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

89%
(Based on 8 reviews)

Basic Reporting

83%
(Based on 7 reviews)

Platform

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Internationalization

Not enough data available

Performance and Reliability

Not enough data available

Integration

Data Import & Export Tools

Not enough data available

Integration APIs

Not enough data available

Breadth of Partner Applications

Not enough data available