WhatCounts

3.4
(14)

WhatCounts provides data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences.

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Showing 14 WhatCounts reviews
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WhatCounts review by Brian C.
Brian C.
Validated Reviewer
Verified Current User
Review Source

"Simple to use, good for new trainees"

What do you like best?

You don't have to be an expert to build and deploy ad campaigns or email blasts. Very simple to use. If you have a new reporter making the jump to digital editor, this is ideal for them to use. It also gives you a simple way to connect to contests, making it easy to record and store data about new signups. Also works well with our social media

What do you dislike?

The product is in the middle of an upgrade and can be unavailable at times. Once the upgrade is complete, the digital version should be back to normal

What business problems are you solving with the product? What benefits have you realized?

Much better than our previous eblast partner, able to manage our subscriber base for eblasts, organize them and use whatcounts to send out tailored emails, specifically geared toward unique likes/dislikes of our readers

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WhatCounts review by Sherilyn L.
Sherilyn L.
Validated Reviewer
Verified Current User
Review Source

"My absolute favorite Email Service Provider a company that truly practices what they preach."

What do you like best?

WhatCounts and Publicaster are extremely user friendly. I rarely have to bring in my own HTML files, I just design right in their easy to use templates. They go above and beyond to teach people how to properly use email as a marketing tool. The blogs they write, the website, the customer service team and their own emails are a perfect example of a company that has chosen a consistant "voice" and a "tone" to use in all of their media. As a marketer and email expert, I look to WhatCounts as a resource for information and as an example of a company that uses best practices. The list I use has over 2 million names on it and I have never had a problem -- not even once-- sending through the Publicaster System.

What do you dislike?

I love everything about WhatCounts and Publicaster. I wouldn't change a thing. I even like the little fun facts they show you while you are waiting for the screen to change. Kudos on a job well done!

Recommendations to others considering the product

Read the WhatCounts website. Sign up for the email list. They LOVE email!! WhatCounts practices what they preach. If you like what you see and read (I think you will) you should sign up! They are on the top of my list not only as an email service provider but as a "Best Practices" resource.

Even the newsletter templates they provide can be used as teaching tools.

What business problems are you solving with the product? What benefits have you realized?

When working with a list so large we worry about deliverability issues and getting blacklisted due to volume. WhatCounts was happy to work with me on a dedicated IP address and ramp-up plan to help with the transition. I couldn't have done it without the help of the customer service team.

What Email Marketing solution do you use?

Thanks for letting us know!
WhatCounts review by Noah S.
Noah S.
Validated Reviewer
Review Source

"Not user friendly"

What do you like best?

It has decent analytics and the ability to do A/B testing.

What do you dislike?

We use this service to send out our e-mail alerts. It has all of the common benefits of your average e-mail blast provider -- analytics, a/b testing -- but many drawbacks as well. The interface is clunky and unintuitive. We frequently lose work because it crashes and doesn't have any auto-save mechanisms. The response time for support tickets is, to put it charitably, variable. It can't be used in multiple tabs. Last month they managed to get blacklisted by Google which meant our users were told they were getting malware.

After one particularly egregious customer service failure I was contacted by a VP who promised to listen to how they could improve, but after a few rounds of phone tag he disappeared and hasn't replied to my subsequent emails.

What business problems are you solving with the product? What benefits have you realized?

We use it to send out e-mails to paying subscribers.

WhatCounts review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"WhatCounts Not Great Email Marketing Solution"

What do you like best?

Has a wide variety of targeting and segmenting abilities.

What do you dislike?

Not intuitive at all. Way over thought: takes many clicks to do simple tasks. Seems to use general email terms incorrectly so difficult to find what you are looking for. Expensive.

Recommendations to others considering the product

Unless this product has a feature you really need, try another solution

What business problems are you solving with the product? What benefits have you realized?

Marketing to opt in list. No benefits realized, only costs.

WhatCounts review by User in Media Production
User in Media Production
Validated Reviewer
Verified Current User
Review Source

"Functions well for designers, but could be improved"

What do you like best?

The HTML preview and ability to edit directly to the preview is helpful.

What do you dislike?

The search function is very particular, and the HTML text area could have more features.

What business problems are you solving with the product? What benefits have you realized?

Organization of content is generally the greatest benefit that I have experienced.

WhatCounts review by Administrator in Fine Art
Administrator in Fine Art
Validated Reviewer
Review Source

"WhatCounts review"

What do you like best?

Flawlessly handles highly complex email marketing campaigns. Our account rep Amy is absolutely brilliant and irreplaceable. Conditional statements in emails work exactly as described. You can choose between WC's responsive email templates or it will allow client's use of their own customized templates - this has been a necessity, since some mobile operating systems and email clients have been temperamental during testing. API for updating lists is perfect for our needs.

What do you dislike?

There is nothing I see as a negative about this product.

Recommendations to others considering the product

asdf

What business problems are you solving with the product? What benefits have you realized?

we send about 60K emails each month. Increase in open and click through rates. Also consistent lead generation in difficult educational market.

WhatCounts review by Stacy J.
Stacy J.
Validated Reviewer
Verified Current User
Review Source

"A robust tool"

What do you like best?

It's very robust...reporting is excellent.

What do you dislike?

Not easy to master! The product is not intuitive.

Recommendations to others considering the product

Gotta make it simpler to use!

What business problems are you solving with the product? What benefits have you realized?

Email marketing issues...better A/B testing

WhatCounts review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Great tool for email marketing beginner"

What do you like best?

Pretty easy to work with. Easy to create segments.

What do you dislike?

You can only do so much in regards to the actual email creative. Can't get too fancy.

Recommendations to others considering the product

Dreamweaver experience is helpful. Utilize spam checking tools when creating email subjects.

What business problems are you solving with the product? What benefits have you realized?

I was able to precisely target those who were interested in our products, based on open rate, click through rate, etc.

WhatCounts review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Email Marketing Software"

What do you like best?

The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up.

What do you dislike?

It seems as if they are sometimes features behind other companies.

What business problems are you solving with the product? What benefits have you realized?

The ability to save time by using lifecycle marketing and creating automatic rules to deploy emails.

WhatCounts review by Industry Analyst / Tech Writer in Media Production
Industry Analyst / Tech Writer in Media Production
Validated Reviewer
Review Source

"Easily customizable, deployment sometimes delayed"

What do you like best?

I like the preview of each email newsletter. The thumbnails show a miniature version. Easy to download stats.

What do you dislike?

The newsletter test and real emails sometimes lag for hours.

Recommendations to others considering the product

Easy to use

What business problems are you solving with the product? What benefits have you realized?

Trying to solve lag issues and making it easier to search for data. Benefits include customizable newsletter templates and ease of communication.

WhatCounts review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Review Source

"Appliance is the way to go for low-cost ESP"

What do you like best?

Most of the features of upper-tier ESPs at a fraction of the price.

What do you dislike?

A lot more self-case and feeding than a hosted ESP. Cost is a bargain, but support and feature set definitely suffer from being low-cost alternative.

Recommendations to others considering the product

Get an SLA in place for support response.

What business problems are you solving with the product? What benefits have you realized?

Email newsletter and bulk sending engine for high volumes and multiple brands.

WhatCounts review by User in Utilities
User in Utilities
Validated Reviewer
Review Source

"Marketing Analyst"

What do you like best?

Easy to use platform and navigation.

What do you dislike?

Wasn't as robust when it came to reporting, create campaigns and segmentation.

Recommendations to others considering the product

Do a comparison of all email platforms in your budget and see which benefits are definitely items you can or can't do without.

What business problems are you solving with the product? What benefits have you realized?

Creating a data pool of contacts and the products or services that they are currently using or have used.

WhatCounts review by Industry Analyst / Tech Writer in Events Services
Industry Analyst / Tech Writer in Events Services
Validated Reviewer
Review Source

"Good for Monitoring"

What do you like best?

The is good for managing email distribution and mailing lists.

What do you dislike?

No free trail or mobile application available.

What business problems are you solving with the product? What benefits have you realized?

I have been able to monitor open and clicks on email and ad distribution.

WhatCounts review by Administrator
Administrator
Validated Reviewer
Review Source

"Crowd Review"

What do you like best?

The product is easy to use and it works with other platfoms

What do you dislike?

Would like more tutorials about the product

What business problems are you solving with the product? What benefits have you realized?

Organizational problems.

Kate from G2 Crowd

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