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WideOrbit

3.7
(20)

WideOrbit provides a solutions that help to manage the business of advertising operations - from proposal to order management and scheduling to billing accounts receivable and aging.

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WideOrbit Reviews

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WideOrbit review by Kimberly B.
Kimberly B.
Validated Reviewer
Verified Current User
Review Source

"WideOrbit is a stand out in the industry"

What do you like best?

I do like the access to running many different reports and how using the same template across the system. I've been able to help management gain the information they need in a more timely fashion using some of the more stand reports. I also really like how knowledgeable they customer service team seems to be when I call. They are able to help me get to the bottom of issues with solutions rather quickly.

What do you dislike?

It sometimes is very slow to respond. If multiple users are on the software at the time, it takes forever to load.

Recommendations to others considering the product

Have patience at first as it takes some getting used to. It does have features that we don't use, but overall it is a great product for what we utilize it for.

What business problems are you solving with the product? What benefits have you realized?

We use WideOrbit as the traffic system for our TV Station. It is certainly a lot more user friendly than traffic systems we've had in the past.

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WideOrbit review by User
User
Validated Reviewer
Verified Current User
Review Source

"WideOrbit 9.0 Review"

What do you like best?

WideOrbit 9.0 is very user friendly. The newest feature to partially unfinalize a log in progress is very useful to sports networks to accommodate day of changes.

What do you dislike?

There is not much to dislike about WideOrbit. The software is easy to use, the support team is very easy to work with, and they are constantly coming out with new versions and personalizing our playlists.

Recommendations to others considering the product

I've seen many demos from other Traffic Software companies. WideOrbit has the best easy of use, clarity, and user friendly system that I have seen.

What business problems are you solving with the product? What benefits have you realized?

We are a 24 hour sports network that has to maximize clearance on ROS/InGame spots on a daily basis. The optimizer is very useful in accomplishing that goal.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
WideOrbit review by User
User
Validated Reviewer
Review Source

"A good program but can be unusually confusing"

What do you like best?

I like the fact that you can complete all of your orders and also tract your statuses and all other orders, event, digital and on-air through the system

What do you dislike?

It can be very confusing without needing to be. If you forgot to click one button the whole order can be wrong and the need to ready your orders multiple times is also very frustrating.

Recommendations to others considering the product

I would recommend utilizing the help and support team with WideOrbit. They have helped our office many times and are always very quick to be on board with anything we need. Though the system can be hard to understand, they are always willing to help!

What business problems are you solving with the product? What benefits have you realized?

We used to use Salesforce which was a much simpler system to use but it didn't have all of the ability that WideOrbit has so I guess the best part is being able to put orders in for any given scenario and also track the where they are in the sytem, i.e, traffic, accounting, production and when they are approved.

WideOrbit review by Cassie F.
Cassie F.
Validated Reviewer
Verified Current User
Review Source

"I am an ad sales coordinator for an RSN."

What do you like best?

Electronic order ingesting, ease of booking orders manually, being able to check on traffic instructions

What do you dislike?

How slow spot manager is, look of the software,

Recommendations to others considering the product

Software seems slightly outdated

What business problems are you solving with the product? What benefits have you realized?

We have recently learned how to order ingest, which is very beneficial for both us and the client because there is very little room for human error.

WideOrbit review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Bumpy Start"

What do you like best?

Having everything in one place for our entire company. All billing is handled in WO so it makes tracking and reporting more efficient.

What do you dislike?

We had a rocky start with their new digital orders service. We like to complicate things so we had a long on boarding process to be able to get where we are today 2 years later. They should have been a little more buttoned up in order to release.

Recommendations to others considering the product

If you're a TV client, then this will be a great product for you. it is very efficient. I still believe they have some kinks to work out for the digital product, however, if you do not have a super complicated website, it would be a great product!

What business problems are you solving with the product? What benefits have you realized?

Company wide billing in one place.

Integration with our AdServer that has a seamless transition.

WideOrbit review by Administrator in Broadcast Media
Administrator in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Wide orbit user friendly"

What do you like best?

The layout seemed small to begin with, but the more I got comfortable with it the more it was evident the small size was condusive to efficiency

What do you dislike?

In the payment section, pressing "enter" selects OK which closes the window instead of electing APPLY

Recommendations to others considering the product

Adjust the tabs and search functions to make it customized!

What business problems are you solving with the product? What benefits have you realized?

The missing instructions emai l to the AEs is a very effective function that has made getting traffic so much easier and on time

WideOrbit review by Robert C.
Robert C.
Validated Reviewer
Verified Current User
Review Source

"Efficient"

What do you like best?

Customization of layouts

Task bar layout

What do you dislike?

Slow refresh rate at times.

Want an auto promo filler

What business problems are you solving with the product? What benefits have you realized?

Easy to work with sales team in another location, but still be able to see the same things.

WideOrbit review by User in Telecommunications
User in Telecommunications
Validated Reviewer
Verified Current User
Review Source

"Not Good For Digital Management"

What do you like best?

It will integrate with DFP, but is flawed in doing so. If one line is entered incorrectly - it prevents the whole order from not integrating into DFP.

I don't think it integrates into other ad trafficking systems yet.

What do you dislike?

Antiquated system, hard to input new products/ad server commands, doesn't really follow a logical path.

Recommendations to others considering the product

Consider using other CRMs, trafficking or billing systems.

What business problems are you solving with the product? What benefits have you realized?

Billing digital orders and trafficking TV commercials.

WideOrbit review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"WideOrbit Review"

What do you like best?

WideOrbit is an easy to use system for entering digital orders.

What do you dislike?

I dislike that you cannot change a digital line ones the TV logs are closed. Sometimes we have orders come in and need to be live the same day.

Recommendations to others considering the product

I would recommend the product as it is efficient and easy to communicate with multiple people.

What business problems are you solving with the product? What benefits have you realized?

WideOrbit keeps all of our billing in an organized manner.

WideOrbit review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Review Source

"Diverse broadcast traffic system with many capabilities "

What do you like best?

As far as a traffic system, Wide Orbit allows you to do much more than most. It gives you hundreds of different options for sorting and running reports to better organize your broadcast inventory.

What do you dislike?

While having a lot of options could be a great thing, sometimes it's overkill. Wide Orbit could be a little more simple and user friendly.

Recommendations to others considering the product

Be sure to do the training's and modulus.

What business problems are you solving with the product? What benefits have you realized?

Wide Orbit allows you to sort your inventory a number of different ways and it also does a great job of placing commercials on the log, lowering the amount of manual work.

WideOrbit review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Review Source

"A little too robust"

What do you like best?

You have the ability to set a schedule for a spot for virtually any situation.

What do you dislike?

I personally didn't have to use WideOrbit extensively, but the launcher window still gives you a ton of options (and ways to get lost). It's one of those apps that I need every so often for my particular duties, but don't access often enough to fully remember my way around. It would be nice if the launcher could be simplified or show the last section I worked in.

What business problems are you solving with the product? What benefits have you realized?

We use it to schedule spots and keep track of inventory.

WideOrbit review by User in Entertainment
User in Entertainment
Validated Reviewer
Review Source

"Not a great experience with WO"

What do you like best?

The ability to do digital sales there but it’s still a little more confusing then needed

What do you dislike?

The complexity of the entire program and the difficulty of knowing what the error messages mean.

What business problems are you solving with the product? What benefits have you realized?

My office in particular has not had a good experience with the program. Compared to our old program, IBS, it is much more complex and you need approval from upper management for everything. It’s not very straight forward and there is a lot of small details that are hard to pick up on...in addition, there is always an error when submitting an order.

WideOrbit review by User in Entertainment
User in Entertainment
Validated Reviewer
Verified Current User
Review Source

"Great for media sales"

What do you like best?

Very user friendly, eliminates human error, manages media buys correctly and efficiently

What do you dislike?

Sometimes can run slow, sometimes can crash

Recommendations to others considering the product

It is a great product for managing media deals

What business problems are you solving with the product? What benefits have you realized?

Incorrect order entry being resolved, ability to run reports and capture revenue

WideOrbit review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great for TV"

What do you like best?

I like the flexibility the software has.

What do you dislike?

Sometimes the system itself is slow, but for the most part it works great!

What business problems are you solving with the product? What benefits have you realized?

Traffic in the broadcast world can be crazy and WO is very helpful. If the system is used correctly it surely does help.

WideOrbit review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Wide Orbit is great for keeping track of Marketing $$"

What do you like best?

Creating revenue reports is easy and accurate!

What do you dislike?

If you don't know the software, it can look overwhelming.

Recommendations to others considering the product

Take lots of training!

What business problems are you solving with the product? What benefits have you realized?

It helps us track marketing revenue that is actually on the books vs using a spreadsheet software

WideOrbit review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Review Source

"User friendly "

What do you like best?

My work place recently switched Wide Orbit platforms and I love that the experience was exactly the same from platform to platform. I also like how cutomizable everything is so that it can be read as easily as possible by the user.

What do you dislike?

Dispite saving a users preferred layout, when a window is refreshed the layout automatically adjust to the default setting. It would be much nicer if the layout would stay the same.

What business problems are you solving with the product? What benefits have you realized?

Wide Orbit is very easy to use inside and outside the office.

WideOrbit review by User
User
Validated Reviewer
Verified Current User
Review Source

"WideOrbit Review"

What do you like best?

User Friendly, easy to access and navigate throughout the software.

What do you dislike?

Possibly More shortcuts within the software would be beneficial.

What business problems are you solving with the product? What benefits have you realized?

Able to access quicker reports that co-workers, clients need.

WideOrbit review by User in Events Services
User in Events Services
Validated Reviewer
Review Source

"Nightmare"

What do you like best?

I liked that it was little easier to put orders in.

What do you dislike?

Everything, it would take forever to find a report i needed, that you had to special power to look at something’s, I hated that our hub was a hour ahead of us.

Recommendations to others considering the product

Don’t get

What business problems are you solving with the product? What benefits have you realized?

We use it for all order for tv stations, for reports, everything for a tv station.

WideOrbit review by Executive Sponsor in E-Learning
Executive Sponsor in E-Learning
Validated Reviewer
Review Source

"Wide orbit"

What do you like best?

Easy to implement; great customer service and support. Well supported

What do you dislike?

have not found anything yet that isnt up to standards

Recommendations to others considering the product

the mobile advertising we create links directly to our website; somehat cumbersome to implement according to our in house specialists

What business problems are you solving with the product? What benefits have you realized?

Helping us create and publish media advertising

WideOrbit review by User
User
Validated Reviewer
Review Source

"I utilize Wide Orbit on a daily basis for digital sales orders"

What do you like best?

The layout of the dashboard is easy to navigate

What do you dislike?

The time it takes to process information and load fields

What business problems are you solving with the product? What benefits have you realized?

I have been able to enter and share order details across my team so that we do not have to constantly communicate via email

Kate from G2 Crowd

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