What do you like best?
It's easy and all-in-one. I use this with a completely volunteer run organization that I'm a part of outside of my day job, and by using something like Wild Apricot we can mitigate the need for a half dozen separate systems that probably don't talk to each other easily, and do it all under one umbrella. We're a very small group and we don't need our IT needs occupying our time that's better spent elsewhere. Wild Apricot simply takes care of everything we need for our website, membership, events, online store, and much more. It's all in one place, it's relatively affordable, and it just eliminates the hassle for us.
What do you dislike?
Although it does a lot, it does it all "well" but not "amazing". It's UI and features are miles behind other cheap or even free/open source alternatives. It's a bit of a clunky and dated interface, and even things like the blog capabilities of it don't come anywhere near what other blogging platforms, even simple ones, have to offer. They recently raised the price on the platform, but in my opinion they need to look at what competitors in each space are doing and make those areas of their platform better represent what the market is doing.
Recommendations to others considering the product
Great platform for time and/or resource strapped organizations, but with a little patience or willingness to have separate platforms, you can get stronger individual platforms in each area (at the expense of more time needed to manage each, and/or more cash needed for separate subscriptions). Hopefully they strengthen up in the weak areas sooner rather than later.
What business problems are you solving with the product? What benefits have you realized?
We are solving the need to have our website, membership database, mailing list, online store, event registration, and blog EASILY taken care of in a very small not for profit that simply doesn't have the time or resources for managing many different IT systems if we tried to do each of those with separate systems.