4.6 out of 5
(136)
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Wistia Reviews & Product Details


What is Wistia?

Wistia is a leading video platform that makes it easy for businesses to create, host, manage, share, and measure videos.With intuitive and powerful products ranging from world-class video hosting to Soapbox—a simple video creation tool—Wistia reduces the barriers to better business communication. Over 300,000 businesses trust Wistia with their video needs. Try it for free.

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Wistia Profile Details

Wistia Profile Details

Vendor
Wistia
Description
Wistia provides professional video hosting for business. Engage your prospects, customers, and employees with video.
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
99
Twitter
@wistia
Twitter Followers
32,472
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Customers Using Wistia

Cisco
Microsoft
IBM
Salesforce
Adobe
VMware
Xerox
Intuit
Accenture
CenturyLink
Siemens
Yahoo!

Wistia Reviews

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Wistia review by Aaron L.
Videographer
Mid-Market
(201-500 employees)
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"Absolutely love it."

What do you like best?

As a marketing videographer with a small team, we absolutely love Wistia. Easy-to-use, lots of useful add-ons and features, and plenty of analytics to go around. We've been using it for 3 or 4 years now, and it seems like I'm always learning something new and awesome about Wistia and how it can help our marketing efforts. Not to mention the awesome education they provide on how to make better videos. We're big Wistia fans!

What do you dislike?

I don't have many complaints about Wistia. Just one extremely minor suggestion-- it's a little tough to manipulate the look and feel of some of the automatically generated buttons, to fit more with our branding. These buttons can go on your videos to help drive leads.

Recommendations to others considering the product

Other competitors will say they're better, but I haven't seen it. Wistia has been wonderful.

What business problems are you solving with the product? What benefits have you realized?

We're looking for ways to generate more leads with our videos. Wistia helps us to see at a glance how our videos are doing, and offers ways to try new things to see if our videos could be more effective.

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Wistia review by T. Blane M.
President
Marketing and Advertising
Small-Business
(2-10 employees)
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"The Best Video Hosting for Marketing"

What do you like best?

I really like the mobile-responsive video player and the ease to embed or pop-up the video on a site or landing page. Also the ability to customize the color and settings of the player to meet my design needs, along with the behavior. The turnstile feature is a great tool that allows you to creatively manage a content marketing strategy, including gating content for lead generation. There's a lot to like and very little not to like.

What do you dislike?

I wish the pricing structure supported a few more videos without having to add hosting fees for more videos that have low usage, such as a training archive.

Recommendations to others considering the product

Nothing is better that a test drive. You can do most things with their free subscription, so give it a try. You are limited to a few videos, but you can do most everything, except:

- Wistia branding will be present (but it is pretty subtle)

- You cannot integrate with Marketo, it requires an add-on purchase

What business problems are you solving with the product? What benefits have you realized?

Web hosting with integration to Marketo marketing automation. Tracking views as part of campaign flow and establishing the campaign actions based on the percent of video viewed by users. It also avoids the hassle of setting up video and blocking advertising on you videos, such as with YouTube.

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Wistia review by Eben M.
Customer Success Manager
Computer Software
Small-Business
(11-50 employees)
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"Makes sharing and organising videos easy"

What do you like best?

Wistia makes it easy to store, organise and share videos in a professionally styled environment.

What do you dislike?

I genuinely haven't come across anything I dislike about using Wistia so far.

Recommendations to others considering the product

It's worth spending a bit of time thinking about how videos are titled and organised. Are there some groups ("projects" in Wistia speak) which you will want to make completely accessible to the public, and others which should only be accessed one video at at a time?

And obviously Wistia is only a hosting service, you will need to work out how to make good videos in the first place to upload.

What business problems are you solving with the product? What benefits have you realized?

We're using it to share tutorial videos for our product. Wistia has made it easy to upload a video once and then quickly embed it into Intercom messages, help center articles and blog posts.

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Wistia review by Trevor R.
CMO & Co-Owner
Financial Services
Enterprise
(1001-5000 employees)
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"Best video platform I've used"

What do you like best?

It has everything I could want out of a video platform. It gives me the customization and flexibility I need to create a great experience for our customers while giving us the analytics and integrations I need to measure and track what is going on. They have a clean interface and I love that the product team is still innovating and listening to customers.

What do you dislike?

I think their Marketo integration could be better, but aside from that, I struggle to come up with solid reasons why you wouldn't want to use Wistia.

Recommendations to others considering the product

Make the change, your videos will reach new levels!

What business problems are you solving with the product? What benefits have you realized?

Our old video platform was a very low feature solution. We wanted something that would take our video content to a new level with chapters and CTAs throughout to drive more engagment.

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Wistia review by Brice P.
Marketing Coordinator
Computer Software
Mid-Market
(51-200 employees)
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"Simple, reliable, and faster than ever."

What do you like best?

It has everything you need to make a feel branded without making it overwhelming. Customize the player to match your brand guidelines, use your logo on the page and more. What's even better is that the player is extremely lightweight and embeds like a dream in web pages. With their latest update, the videos load shockingly fast as well. I never thought I'd be this excited about a video platform, but wow.

What do you dislike?

Honestly. I can't think of much. There was one time when I tried to replace a video and it never loaded a preview image, in the folder view, but that's about as minimal as a frustration can get (and that was before the latest update).

Recommendations to others considering the product

If you're a business with video needs, especially in need of keeping them secure, Wistia is a great option. It's quick, powerful and simple. Honestly, it makes YouTube seem complex.

What business problems are you solving with the product? What benefits have you realized?

We can share video securely. We sometimes host trade shows or interviews with clients and partners. Some are fine with the video being available to the public, others are not. Either way, they generally want to review the video before they make a decision. Wistia makes it easy for us to drag and drop the videos from the conference into a single folder (project) and then send each to the respective party - and it's easy to ensure only those that are intended to view it are able to.

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Wistia review by Todd M.
Chief Contrarian
Small-Business
(2-10 employees)
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"The right amount human touch in a high tech world"

What do you like best?

The WISTIA team and presentation of there service strikes a great balance between the clean, focused application of modern tech and the human touch that reminds us or our softer, more playful side. Their attention to technical detail combined with their great help/tutorial content is a great mix.

What do you dislike?

Other than I don't' have a big enough business to send them a larger check, not much. I would like to see them represented more actively in platforms like WordPress.

Recommendations to others considering the product

Try it, engage with the team

What business problems are you solving with the product? What benefits have you realized?

We are adding increasing levels of narrative to our customer service and training Startup / hobbyist efforts. Video is a key element here. We are not a high volume user but our intent6ion is to grow with Wistia.

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Wistia review by Conner F.
Marketing Director
Events Services
Small-Business
(11-50 employees)
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"Everything You Need in a Video Platform & More"

What do you like best?

Wistia is a video hosting platform with tracking and CTA functions. It is super easy to embed your video in any site or page. You can track video performance down to the seconds watched to learn what your audience is drawn by. On top of their functions, they offer tons of helpful blogs and great support with real people! You won't find a better platform or team to host your videos!

What do you dislike?

There isn't anything I can say I dislike. When problems do arise their support team has answers.

Recommendations to others considering the product

If you're looking to track your video performance and video is a major part of your marketing strategy, Wistia is a must!

What business problems are you solving with the product? What benefits have you realized?

Wistia is a great video hosting program with tracking, analytics, and a multitude of customizable features.

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Wistia review by Amy F.
Director of Marketing & Media
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Easy to Use Platform for Video Hosting"

What do you like best?

The website is very clean and easy to use. We've never had much trouble with it, and I like that I'm able to replace a video when we have a new version and it will replace it wherever that video is embedded.

What do you dislike?

I don't know that I have anything I dislike specifically that's the fault of the platform. Occasionally it will give me trouble as I try to upload a thumbnail for the video (either by not saving my changes, or sometimes rejecting my file size/type) but other than that I don't have any frustrations with Wistia as a video hosting platform.

What business problems are you solving with the product? What benefits have you realized?

We host all marketing videos on Wistia and use the provided code to embed them on our landing pages. It's a cleaner look than using YouTube embeds, and provides better stats.

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Wistia review by Eric H.
IT and Tech Support
Printing
Small-Business
(11-50 employees)
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"Customer Service Excellence and a High Quality Product"

What do you like best?

I've always been a huge fan of the heatmaps and statistics. Being able to visually see the engagement is really useful. It allows us to make decisions about video content, video length, and composition.

Update for Nov 2017 -- Still very happy with the service! Keep up the good work!

What do you dislike?

I haven't used the watcher tracking feature since we don't gate content and it becomes a long list of anonymous viewers. The admin section could use some work on making it easier to quickly take actions or see stats on specific videos with less clicks.

Recommendations to others considering the product

Every company should be communicating via video and this is a great place to host!

What business problems are you solving with the product? What benefits have you realized?

When we initially signed up, this solved a business problem where we helped someone monetize video content without letting a viewer share it to people who haven't paid for the content. More recently, we spent a lot of time moving videos off of YouTube and onto Wistia to control the content and keep our customers on our website.

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Wistia review by Drew F.
Marketing Communications Specialist
Machinery
Enterprise
(1001-5000 employees)
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"Video Hosting & Custom Player with all kinds of Fun Integrations"

What do you like best?

I love that Wistia allows you to choose a custom color on the video player that matches your brand! Plus I am able to integrate Wistia with all my other marketing tools. One of the features that I have seen a significant advantage would be the heatmap and video analytics broken down by viewer. We have used the heatmaps and video analytics to update videos to keep viewers engaged with our content. I would highly recommend every user to follow Wistia's blog and learning library for solid content. I have learned how to "up" my game as a marketer using video while following their blog.

What do you dislike?

It is hard to make mention of anything that I dislike about Wistia. They provide outstanding content for all video marketers along with an superb product.

Recommendations to others considering the product

Try their free option plan and work to develop a solid video strategy. Then, I would recommend using the heat maps to analyze the videos and maybe go back and tweak your videos for better engagement.

What business problems are you solving with the product? What benefits have you realized?

Everything when it comes to sending a message to our target audience during a lead nurturing campaign. One of the features that I have seen a significant advantage would be the heatmap and video analytics broken down by viewer. We have used the heatmaps and video analytics to update videos to keep viewers engaged with our content.

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Wistia review by Michael S.
Small-Business
(2-10 employees)
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"Awesome easy to use product"

What do you like best?

I love that it is easy for my team to upload and share videos, and I love how easy it is to view stats and detailed info for each video we upload.

What do you dislike?

Not much. I've never had any issues that Support couldn't solve, and the platform is really straightforward with a lot under the hood when you need it.

Recommendations to others considering the product

It's really easy to use and the culture and support are fantastic.

What business problems are you solving with the product? What benefits have you realized?

We have both the Marketing and Customer Success teams using it. So for our marketing, we add product and info videos we host on the site. For CS, we upload individual training videos for customers, and also help center videos. We can also include links to the videos through support tickets using the Zendesk integration, which is awesome.

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Wistia review by Bharath A.
Director of Marketing
Computer Software
Mid-Market
(201-500 employees)
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"Best Video Hosting Tool"

What do you like best?

Undoubtedly, the best video hosting tool out there in the market. Gives detailed insights on the number of plays, avg. percent watched, the location of the play etc. It's also pretty easy to embed videos on the website, landing pages etc.

What do you dislike?

I can't really think of any. Super happy with the product

What business problems are you solving with the product? What benefits have you realized?

We host all our videos on Wistia and embed them on our website, AdWords landing pages, email marketing etc.We are able to track who opened the video, whether a prospect has engaged with the video etc. This helps us improve the video effectiveness

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Wistia review by Candice D. C.
Director Of Communications + Video
Financial Services
Mid-Market
(501-1000 employees)
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"Wistia Rocks #nodoubt"

What do you like best?

Functionality is sleek, high tech, easy to use + way ahead of YouTube + Viimeo. Analytics are clear + easy. Plus their blog is killer. Helped us in early stages of creating video. We are #fans

What do you dislike?

Would love to be able to host even more videos on the freemium version for my personal vlog.

Recommendations to others considering the product

No recommendation other than to simply do it.

What business problems are you solving with the product? What benefits have you realized?

Wistia helped us solve a company culture + communication problem - their blogs were our go to when we had no idea what we were doing. We have now created a culture of video communications and it accounts for 90% of all communications and has been a reason for skyrocketing employee engagement. #winwin

The ease of use + speed at which we can upload + distribute helps us get communications out fast + is especially helpful for crisis communications. Their google chrome extension helps us create slick looking emails in a hurry - analytics help us track effectiveness easily. Want to create + distribute awesome video easily?? This is it. #wistiafan

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Wistia review by Susan N.
Marketing Automation Strategist | Pardot Evangelist
Marketing and Advertising
Small-Business
(2-10 employees)
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"Great product, great customer service, amazing results"

What do you like best?

My favorite part of Wistia is how easy it is to integrate, both into your website and with marketing automation platforms such as Pardot. I also LOVE the resources they're always sharing that allow those inexperienced with using video to share great content on a low budget. Their customer service has always been super-responsive and friendly, and their company culture and internal videos make me happy and give me hope that if they sometimes struggle to get it right (given their outtakes), it's ok that the rest of us struggle sometimes too.

What do you dislike?

I know they're continuing to work on it, but I wish there was even more integration with Pardot so that we could automate and segment more directly based on interactions with video. However, the reporting that allows us to see how people are interacting is still really valuable.

Recommendations to others considering the product

Do your research, especially with regard to how Wistia and/or competitors compare to YouTube and which content works better on one platform (Wistia) vs YouTube vs both. Moz has some good content on this topic. Also, review Wistia's own resources to see if they deliver the kind of support you need. Finally, be sure to get a demo and have them show you what's possible if you're trying to link Wistia to a marketing automation platform and/or CRM. If you're comparing Wistia with other vendors, make sure you make them walk you through the connection and show you exactly what you'll be able to see and do both in the CRM and/or directly in the marketing automation platform.

What business problems are you solving with the product? What benefits have you realized?

We wanted an easy way to display video, from the costly professionally produced content to our internal videos such as client testimonials, and we wanted evidence about whether video was working: bringing us more traffic, promoting engagement, and nudging prospects closer to that sales conversation. Not only have we been able to track the performance of our videos (and which parts of our videos are most effective), hosting the videos on website landing pages and including transcripts (which Wistia can generate at a very reasonable cost), as well as taking advantage of Wistia's SEO site map, we've seen our Google ranking rise. I don't know if that will be true for everyone, but shifting our focus away from YouTube to hosting videos on our own site increased our backlinks and for some of our keywords, moved us to page one.

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Wistia review by Administrator in Marketing and Advertising
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"Awesome Video Hosting AND Solid Community"

What do you like best?

Our company LOVES Wistia! Though it might sound odd to some, as a fellow marketer, I really appreciate Wistia's marketing emails and general approach to customer success. Beyond an incredibly intuitive product interface, Wistia has an awesome community and educational materials that help customers actually make the most of the platform, whether it's instructional videos, quirky blog posts, or quick roundups.

What do you dislike?

There really isn't anything I actively dislike about Wistia. I might prefer a different organizational structure to projects (perhaps a grid view, rather than list).

Recommendations to others considering the product

I would absolutely recommend Wistia! I've used other video hosting and analytics in the past and non are quite as intuitive or user-friendly. Plus, the brand is just plain fun.

What business problems are you solving with the product? What benefits have you realized?

We use Wistia to host our videos, provide analytics, and integrate with our marketing software, HubSpot. We love how simple it is to embed videos in multiple formats (especially popover embed) and customize CTAs to match our brand.

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Wistia review by Kate B.
Kate
Small-Business
(11-50 employees)
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"Great video hosting platform "

What do you like best?

First off, Wistia as a company provides amazing articles and knowledge on video marketing. Wistia is a great hosting tool that offers easy embed codes for all other programs like Wordpress, etc. Fast upload and download speeds too.

What do you dislike?

It's a little expensive but I think that's what you can expect when using a hosting service like Wistia.

Recommendations to others considering the product

Check out some of their educational pieces of content around video marketing - very inspiring

What business problems are you solving with the product? What benefits have you realized?

Need to host our videos in a private platform that offers embed codes and analytics.

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Wistia review by Luque W.
Senior Marketing Manager, Global Strategy & Operations
Computer Software
Enterprise
(10,001+ employees)
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"Simple but Powerful Video Solution"

What do you like best?

Simple to use with native integration with HubSpot. Real-time analytics provided great insight into our marketing campaigns. Once it's setup there almost no maintenance required that's why I couldn't comment on its support. The user management feature was also very useful, which made this tool easily scaled and be used by different departments in the company.

What do you dislike?

This is not really a "dislike", rather a wish list. The lead gen feature could be further improved. During the time when we were using Wistia, the in-video form didn't allow users to create custom fields. I agree that in-video forms need to be simple and short for conversion or even UI purpose, but it will be great to leave this decision to users for their specific marketing goals and tactics.

What business problems are you solving with the product? What benefits have you realized?

Wistia was used not only as our video hosting tool but also as an integrated video marketing solution, which provided great value to our inbound marketing strategy.

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Wistia review by Laura T.
VP of Marketing
Computer Software
Mid-Market
(51-200 employees)
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"Very easy to use"

What do you like best?

Wistia was very easy to use right away, lots of great training videos on their site and overall pretty straightforward. I like the options to add links and especially the carousel which lets us have basically a suite of videos that customers can select from. Other cool features are being able to tag sections in a video so viewers can jump to certain topics.

What do you dislike?

Their website states that the Pro package includes integration with marketing automation systems like HubSpot, however when you try to do that they tell you it's actually half again more expensive, so kind of false advertising and also the value for being able to collect leads and pass them to the marketing system is not as high as they're charging for it, so not worth it and very disappointing.

Recommendations to others considering the product

It has it's limitations but is easy to use and worth the price. Just be wary of the marketing automations, it is a lot more expensive and unless you're going to use every feature consistently it isn't worth it IMO

What business problems are you solving with the product? What benefits have you realized?

We needed a sort of "make your own demo" solution where prospects could choose the topics they are interested in without having to watch a full 5 minute demo. This made it easy and affordable to do so. We tried several options but all had something that didn't work quite as we needed.

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Wistia review by Anne T.
Internet & Small Business Mentor
Small-Business
(2-10 employees)
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"Perfect For Online Video Hosting & Storage"

What do you like best?

Wistia is a tremendous professional platform for uploading videos to share or host on your blog or website. The customer service is excellent and the platform is very user friendly. , Wistia is a highly affordable system: It offers a free version tailored for starters and small companies, and a painless transition to higher paid plans to support the growth of your activities.

What do you dislike?

The Free version has a limit on the maximum amount of storage you can use, but it's sufficient for what I use it for.

Recommendations to others considering the product

I highly recommend Wistia to anymore needing a simple solution to host videos. The customer service is incredibly helpful. Wistia’s user interface / user experience is really fantastic. It is so simple to use and the training videos explain everything… You can tell that a lot of love has gone into the product. Kudos to the creators!

What business problems are you solving with the product? What benefits have you realized?

I am able to host my digital product videos on Wistia, then embed them withing my digital products I create. You-Tube could very well shut your account down at any time...Wistia will never shut you down.

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Wistia review by Peter L.
Education Program Operations Manager
Computer Software
Mid-Market
(51-200 employees)
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"Nearly perfect video hosting solution"

What do you like best?

Wistia is the undisputed video hosting provider. While I only use a fraction of the product features, there are a lot of useful features included with your Wistia subscription that go beyond video hosting. Features include the ability to add calls to action to your videos, collect email address in order to view, video heatmaps and video trends, ability to customize the player, viewer history, and team collaboration among others. Wistia is a reliable platform that just works.

What do you dislike?

Perhaps it is due to the enormous number of videos in my account, but sometimes, I have to upload custom thumbnails a few times before they appear. I do wish there was a way to add folders inside projects as opposed to just sections. Could be better when it comes to organizing videos.

Recommendations to others considering the product

Test out all the features available. You may find yourself using (and loving) some features you didn't know exist.

What business problems are you solving with the product? What benefits have you realized?

Wistia is a reliable and secure video hosting platform that is drag and drop simple. No need to monkey around with video size to optimize playback as Wistia takes care of all that automatically to ensure smooth playback no matter what device your audience is using to consume your content.

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Wistia review by David S.
Digital Marketing Manager
Higher Education
Mid-Market
(201-500 employees)
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"Great professional video platform... but not for everyone"

What do you like best?

Wistia is a great, clean, and professional looking way to embed videos on your website. The ability to add calls-to-action and require users to fill in a lead gen form that integrates with your CRM has powerful implications for content marketing.

What do you dislike?

The price point is waaay steep. Thankfully we were grandfathered in at a more reasonable rate (and with unlimited videos!). The new pricing shuts out a lot of smaller organizations without big budgets dedicated to video marketing.

Recommendations to others considering the product

Wistia is a great tool, but it might not be necessary for everyone. If you're just dipping your toes in the video marking pond, all you need is to embed a video on your website, and you don't mind have a little bit of visible YouTube or Vimeo branding, then save your money. But if you think you can get your money's worth out of the extra features that Wistia offers, I don't know of anyone else that is doing what they're doing. Definitely give them a try.

What business problems are you solving with the product? What benefits have you realized?

Wistia is a much more professional looking solution than, say, embedding YouTube videos on your site. It also adds some extra customization, powerful analytics, and other snappy tools like CTAs and integrations with other software we use.

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Wistia review by Aaron T.
Organic Reach Lead
Marketing and Advertising
Mid-Market
(201-500 employees)
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"Wistia one of my absolute favorite companies!"

What do you like best?

Where to even start!?! I feel that I have to mention right off the bat that the company culture of Wistia is outstanding. They are friendly, forward thinking and best of all, they let their quirky attitudes shine through in everything that they do.

The product itself mirrors these same traits! It is simple and user friendly, has power analytics features that let you see how people are interacting with your site and best of all comes at a very reasonable price!

What do you dislike?

I really don't have anything that I dislike about the product. I've never personally had any issues with it and have always been surprised by its versatility and news features added that address any minor complaints.

Recommendations to others considering the product

If you are looking for a simple and easy to use video hosting solution. This is the company to go with!

What business problems are you solving with the product? What benefits have you realized?

This is simple--we have video content and want to control that video content on our own website. While using advanced analytics to determine how to create future content!

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Wistia review by Alissa G.
Director of Marketing
Insurance
Mid-Market
(51-200 employees)
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"Great video interface when you want to avoid youtube"

What do you like best?

We started using Wistia for two reasons: we needed a tool that companies wouldn't block (many companies block youtube access for employees in our industry) and it integrated with our marketing automation system, HubSpot.

What do you dislike?

It doesn't have the level of SEO impact that youtube does. It's reporting is ok but limited. It was fine for what we needed though.

Recommendations to others considering the product

It's a great alternative to YouTube for video hosting and management but I recommended using it to supplement YouTube, not as a full replacement if deploying a long-term digital marketing strategy. It is helpful to add your team as users with one administrator for easy management of projects and videos. It allowed for better collaboration. I found it worked well with hubspot and Prezi software without a lot of legwork to integrate.

What business problems are you solving with the product? What benefits have you realized?

We needed a tool that companies wouldn't block (many companies block youtube access for employees in our industry). It allowed us to create videos that we should send to our clients that were accessible in the workplace without having to get their IT teams involved.

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Wistia review by Administrator in Computer Software
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"Great program for video hosting"

What do you like best?

We've used a few video hosting tools, but Wista allows us to gain the most insight into HOW our leads, customers, etc are viewing our videos. We use the HubSpot integration with Wistia to capture valuable information about how much of our videos our leads and customers are watching. It's very powerful!

What do you dislike?

I truly wish that Wista would make a "portfolio" feature, like Vimeo has. We have a lot of videos that we want to point people to, and it would be great for Wistia to have a way for us to host them directly on a portfolio page in their program.

Recommendations to others considering the product

This is a great program, especially with the integrations that are available. Definitely recommend doing the trial first to see if it works for your company!

What business problems are you solving with the product? What benefits have you realized?

We use the HubSpot integration with Wistia to capture valuable information about how much of our videos our leads and customers are watching. It allows us to see who is spending the most time watching our videos and gives us a great talking point when we touch base with the lead or customer!

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Wistia review by Adam K.
Vice President, Marketing ~ Demand Generation | Content Marketing | Product Marketing | PR
Computer Software
Mid-Market
(501-1000 employees)
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"Great platform for video marketing."

What do you like best?

It is incredibly easy to upload a video and get a mobile responsive, HTML5 ready embed code. The videos just work. Additionally, Wistia provides integration with multiple marketing automation platforms to help track video vies and engagement. Additionally, you can gate videos wand ask for information (Emai, etc) to proceed. This pushes right back to your automation platform.

What do you dislike?

I wish there was an ability to more customize videos that have a Turnstile (gated). For example, in some situations i would like to bypass it. The workaround is to make a copy of the video and remove the turnstile.

Recommendations to others considering the product

If video marketing is part of your plans, Wistia is a great platform to not only host but also gain insight into how visitors are interacting with video. If you are want to carry out more automation against different video activities you may want to consider a product such as Vidyard.

What business problems are you solving with the product? What benefits have you realized?

We are able to track engagement of our video content and provide a seamless desktop to mobile experience. We can also see how video is helping to drive the sales process.

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Wistia review by David Michaelangelo S.
Digital Marketing Manager
Computer Software
Enterprise
(5001-10,000 employees)
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"Love 'em!"

What do you like best?

- their platform is very user-friendly and not complicated

- their video player is reliable and fast

- their support is amazing and gets back to me very quickly with detailed responses

- they are fun as a company

What do you dislike?

I can't think of anything but I have to write something so blah blah blah blah blah

What business problems are you solving with the product? What benefits have you realized?

We host all of our video content on Wistia. We use this to present our products, our testimonials, etc. We have found that video overviews are engaging for customers, prospect, and internally (like at Town Halls).

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Wistia review by Jolynn M.
Training Department Manager
Computer Software
Mid-Market
(51-200 employees)
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"User Friendly - Easy to Use"

What do you like best?

Wistia is super easy to use and manage. Love their training videos and regular email suggestions on how to improve and make engaging videos. I also love their gmail extension that allows you to insert a video thumbnail to any email, making it quick and easy to email specific videos to clients as needed.

What do you dislike?

I wish they had an integration into salesforce available so that we could get the views watched written directly back into our salesforce accounts.

Recommendations to others considering the product

Easy to use. A solid video hosting site.

What business problems are you solving with the product? What benefits have you realized?

We use Wistia to train our customers. We track if they have watched the training videos to know who has completed their training.

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Wistia review by Michael S.
Director of Customer Success
Marketing and Advertising
Small-Business
(2-10 employees)
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"Awesome product, easy to use and great support"

What do you like best?

Always easy to use. Simple to upload and manage videos in projects, along with analytics.

What do you dislike?

No problems or issues that I've seen so far! I've been using Wisita for 5 years over two companies and just love it.

Recommendations to others considering the product

It's a really great tool that is worth the cost. Super easy to start using and embedding video is simple. Love the detailed reporting also.

What business problems are you solving with the product? What benefits have you realized?

It allows us to manage our help center video content, turnstile some videos behind a form, track out help center video views, handle ad hoc training videos and manage our marketing content all at once.

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Wistia review by Sara O.
Customer Success Manager, Team Leader
Financial Services
Small-Business
(11-50 employees)
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"Might just be thebomb.com"

What do you like best?

Wistia is, firstly, very easy to use. I have a colleague that still has a flip phone and he was able to navigate it without issue. The UI is clean and the features are plentiful without bogging down the works with pointless ones. I have never had a problem uploading or replacing a video, even when my own internet connection is questionable. The customer outreach is impeccable - you don't receive emails just for the sake of reminding you they exist. They always have something practical and helpful to say, especially if you're an online business who relies heavily on video for your CSupport department. I've never been in touch with their customer service. I'm sure they're pretty cool too.

What do you dislike?

There's not a whole lot I don't like about them.

What business problems are you solving with the product? What benefits have you realized?

I use wistia to host rolling demonstrations for conferences, FAQ videos, tutorials, internal training videos. When your support team is small and you don't have two heads, sharing helpful videos can save you time and bodies in chairs.

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Wistia review by Lindsey G.
Front End Web Developer
E-Learning
Mid-Market
(51-200 employees)
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"Good for Web Developers, Good for Marketing"

What do you like best?

Clean navigation and easy functionality. As a web developer, it is extremely easy to make basic modifications to the video (thumbnail and play button colors) and embed them to any page. And the responsive sizing is such a relief - we can throw it into the page and not have to fuss with it to make it look good! The user experience of the Wistia dashboard also pleases me.

What do you dislike?

Wistia is new to us (we have been using it for at least three months), and I am not the primary user (although I use it, the people who interact with Wistia the most are the video team), but I have not run into any problems. It fits our current needs.

What business problems are you solving with the product? What benefits have you realized?

We have a lot of video content that goes on our website, goes on YouTube, and goes to our online courses. The marketing team loves how much data Wistia gathers and presents on the videos, allowing us to make quick data-driven adjustments to our content. Much better than our previous vendor.

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Wistia review by Chad G.
Special Projects
Construction
Mid-Market
(501-1000 employees)
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"Wistia Rocks!"

What do you like best?

We started using Wistia to replace youtube and other video services. What we found out is that we received way more than the free services provided. Everything just works, they are on top of 360 videos and 4K content. As simple as it is, one of the coolest things that they do is offer a video update of whats new every month at the login screen. I wish everyone did this. I never miss updates or cool new features with them. If you use video in your business marketing you owe it to yourself to check them out.

What do you dislike?

After using Wistia for 2 years I can't think of a single thing that I dislike about them. They really do video hosting right!

Recommendations to others considering the product

Give them a try, if you have a hosting need for marketing videos you're going to love them.

What business problems are you solving with the product? What benefits have you realized?

My original concern was ads from the free video services. I still laugh when I see a competitor using youtube videos and at the end you see suggestion videos that are inappropriate or for another competitor. I'm really glad they are not smart enough to move their video platform to Wisitia. Since we started using Wistia the biggest problem I've been able to resolve is the ability to replace videos anytime and not have to use an new URL. With the advanced analytics you can start over with the new video or for a minor change you can keep the analytics going. If they still have the free trial, give it a shot and see what you have been missing.

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Wistia review by Dave R.
Creative Manager
Hospitality
Mid-Market
(501-1000 employees)
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"Great business video hosting service that rivals YouTube with tons of extras"

What do you like best?

Love how easy and fun this user interface is to use. I have been able to get multiple co-workers to use this with little to no hand-holding unlike other platforms we have used in the past. The videos look great in the players (branded or not) and the feature rich customization just adds to the list of reasons we have been using this platform over any other.

What do you dislike?

I really can't think of anything I don't like about this service. Honestly.

Recommendations to others considering the product

Do it. Just sign up for the free trial and test it for yourself like I did and you will see that they are amazing.

What business problems are you solving with the product? What benefits have you realized?

We used Youtube for a majority of our video hosting and sharing but found that the excessive commercials and ads just took away from the experience we wanted on our website. So I did some research and took a shot with Wistia after reading a bunch of reviews. I am extremely glad I did. I have moved almost all of our library over and plan to move the rest in the coming months.

Another benefit is the free guidance and classes/education Wistia gives away on video production and marketing. They deliver their monthly newsletter and at times daily emailed classes that really give you a lot of inside information on making your videos look better and how to market them to get a better outreach and view count. Really can't say enough about this company and their product.

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Wistia review by Scott B.
General Manager
Design
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"Wistea, fresh, cool, easy and always going the extra mile!"

What do you like best?

The look and feel of the players, the continual tutorials and helps and the analytics all make Wistea our go to Video Hosting service.

What do you dislike?

I wish we had more ability to create responsive feedback from viewers, like testing, rating, fill in blanks etc.

Recommendations to others considering the product

I highly recommend Wistea. We first engaged them watching many tutorials and using their free trial account to confirm our initial desire to purchase. Their pricing is very attractive and customer service is unbeatable. That to me is probably one of the most important features to my company.

What business problems are you solving with the product? What benefits have you realized?

We are a leading tech based law office, serving Workers Comp Defense throughout the entire state of California. With nearly 100 employees and 10 offices scattered throughout the State, dozens of remote workers and 2 international offices we rely heavily on Video to continually train and update our attorneys and staff. Now with both expansion of our legal practices and promotion of our proprietary software, we are developing web video for viral marketing which Wistea is our go to resource for not only hosting, but fresh ideas and techniques in shooting and producing video. Wistea rocks!

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Wistia review by Peter M.
Owner
Information Services
Small-Business
(2-10 employees)
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"One of the very best vendors/partners we have ever dealt with"

What do you like best?

We have used Wistia for our video hosting since 2011 (one of the early adopters, I think). We were looking for a serious business-focused alternative to Brightcove, for which we were paying about $1800/month. I stumbled across Wistia, loved their clean, no-nonsense interface, signed up and our cost dropped to about $1200/YEAR (vs $1800/month) and has barely risen since... even though we have a ton more videos on their servers.

Very reliable, super-fast hosting. Way faster than Vimeo, which is almost painful to watch at times when not on a super-high speed connection.

Problems, issues? Wistia is just an email or phone call away. And you get to talk with a nice person in Boston, not a robot or someone in a third world country.

One of my favorite things is their "Wistiapedia" (my term) knowledge base of blog posts and tutorial videos explaining methods, gear, lighting setups... all geared toward helping real people with real needs and real budget constraints grow their businesses.

What do you dislike?

I've been waiting for a long time for the ability to deep-link to specific videos in a playlist, player or embed. Now I hope I'm going to get an email or a call from Wistia telling me they have it and I missed it. (fingers crossed)

Other than that, nothing.

Recommendations to others considering the product

Don't think twice. Sign up and start loading videos. Then check the blog and start learning.

What business problems are you solving with the product? What benefits have you realized?

Video has become a key component of our business strategy (media serving the golf course maintenance industry). We have created legions of loyal fans with our humor videos that occasionally poke fun at a very conservative industry; archived webinar recordings; tips & tricks videos and a bunch more stuff. Over 500 video segments total.

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Wistia review by Sam M.
CX Design Consultant / Product Manager
Computer Software
Mid-Market
(501-1000 employees)
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"Is Wistia Really THAT good? You Should Probably Read This. "

What do you like best?

The thing I like the best about Wistia is the product of course, but more so the culture the company fosters. The team at Wistia is amazing and responsive and most clients/customers don't have to experience that until something goes wrong. In relation to the product, the fact that they are at the cutting edge of web technology is kind of a gimmie so I'll go a tad deeper. Their ability to work as a sales funnel is amazing and something that very few out there in video are doing. Granted you aren't able to do this on the free program, but rightfully so.

I also really enjoy how much instructional material they have on their blog. Not only do they provide a video player, but they also teach you HOW to make the videos. If you're new, this is fantastic and can really save you a huge amount of time.

What do you dislike?

The main thing I disliked was dealing with the customization on the back-end of the product. It's kind of clunky and not overly instinctive. The other thing is more of a quibble than it is anything else, but the button options under videos looks really dated. For example, you can place social buttons, download buttons, and things of those natures, but they look dated in comparison to the rest of the player.

Recommendations to others considering the product

Wistia is a great solution for small businesses, entrepreneurs, and even mid-level size companies. It does fantastic in the marketing space and the ability to act as a lead magnet magnifies that strength. Larger size companies may not see as much value in Wistia as they may already have a majority of those channels nailed down.

What business problems are you solving with the product? What benefits have you realized?

My primary problem that was being solved was to have a video player that had the ability to capture emails and having that ability more than pays for itself. You can upload videos to a variety of place (YouTube, Vimeo, etc) and you can appeal to the masses, however, having a video that can also act as a lead magnet is fantastic.

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Wistia review by Laurence M.
Marketing Technology
Real Estate
Mid-Market
(501-1000 employees)
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"Wistia: A Platform to Grow With"

What do you like best?

For a company like ours that's just starting out in video marketing, Wistia has proven to be highly intuitive and delivers the analytics that drives future video productions without a lot of fluff that we don't need. It's very easy for me to explain to a non-tech group of sales people that need to access our videos. The Wistia blog is a tremendous resource for us as well, loaded with tons of "how to" and inspirational information. Overall, Wistia has made it much easier for us to get started using video in our marketing efforts.

What do you dislike?

If there's anything I would like to add, it would be a branded video page... something that allows the addition of text and some optional layouts. Companies could then choose which videos to share on their page without the need to build something external to Wistia. It's a better user experience from what's currently offered.

Recommendations to others considering the product

I've recommended Wistia to several colleagues already, several of whom were stuck in the YouTube spin cycle. They all love it.

What business problems are you solving with the product? What benefits have you realized?

We're scratching the surface of where we want to go. Our videos are primarily used for social media marketing and education. Wistia has allowed us to grow in this space at an affordable price.

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Wistia review by Brent C.
Global Marketing Manager
Farming
Mid-Market
(51-200 employees)
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"The best and only video hosting, analytics, sharing platform you should ever need."

What do you like best?

- Lead generation/conversion rates of CTA's, Forms, etc

- Marketing automation integration with Hubspot

- Playback speed

- Embedding, sharing, compatibility, fluidity

- Ease of use for both end-users and admins

- Analytics

What do you dislike?

One minor little bug in the system when cloning video settings from an existing video to a new one. But we've figured an easy way to deal with it

Recommendations to others considering the product

Get started, give it a go with your 2-3 most viewed videos. Get them set up correctly and embed on the same page and watch the performance over 2-4 weeks. You'll love it and the metrics. But watch out, you will be tweaking your videos to make them more effective :)!

What business problems are you solving with the product? What benefits have you realized?

For us it makes displaying any video on any device very quick, reliable and very easy. The benefits we've reaped have been an increase in leads generated, and the sales closing rate has increased as a result

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Wistia review by Matt B.
Product Specialist III
Internet
Small-Business
(11-50 employees)
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"Wistia is an incredible tool for hosting and leveraging buisness video."

What do you like best?

I love the flexibility I have with Wistia to quickly upload video, then share it quickly and easily. There are incredible data metrics available that tell you exactly what you need to know about your videos. Plus, Wistia constantly offers invaluable instruction by way of emails, blogs, and tutorial videos on how to do anything related to business video. This company has single-handedly taught me how to create and share corporate videos.

What do you dislike?

The only possible issue I could have is their billing plans. There is a free option, and also a lite option - which would be awesome, but we host too many videos for those. Then the next plan is super expensive for a small business. We've actually been grandfathered in on an old plan which is cheaper, but for a small business like us with less than 50 videos, it's a lot to spend monthly. That said, there is no other comparable platform like Wistia to host your business video. There's nobody in the same league.

What business problems are you solving with the product? What benefits have you realized?

I have created, hosted and shared over 30 videos in the past 3 years that would never have happened if I did not use Wistia. Not only did I not have anywhere to host the video, I didn't even know how video worked before I met Wistia.

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Wistia review by Jamie G.
Chief Culture Officer
Computer Software
Small-Business
(11-50 employees)
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"Much more than just an awesome video hosting platform!"

What do you like best?

It's very easy to upload, customize, and embed videos with Wistia! When we embed one of our Wistia-hosted videos into our blog or website they seamlessly match our branding. We've enjoyed being able to add a customized call-to-action to our videos. Wistia also has great video statistics which we've been able to use to gauge the effectiveness of our videos and determine if a given video should be revised or replaced.

As a company, Wistia also provides excellent content about video marketing through their blog, their community, webinars, etc. They have an amazing team of talented people who are dedicated to building relationships with their customers and ensuring that their customers succeed.

What do you dislike?

I can't really think of anything I don't like, it's a great platform!

What business problems are you solving with the product? What benefits have you realized?

Video hosting and analytics for videos embedded on landing pages, our blog, and our website. We've also gained great insight about marketing and running a SaaS business from the content they provide.

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Wistia review by User in Entertainment
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"Wistia has provided a video hosting solution that integrates very well with my website."

What do you like best?

The straight-forward design of the Wistia website provides a clearly defined user experience.

What do you dislike?

I know that I am supposed to provide an explanation of negative experiences, but I have none. In the past, if I had an issue to resolve, the support given offered appropriate resolution.

Recommendations to others considering the product

Get an account set-up. Upload a few videos. Integrate with your website. Once you have done that, you will know you created a solution that allows you to finely control your message.

What business problems are you solving with the product? What benefits have you realized?

With the recent YouTube changes, I wanted to create a video hosting solution that:

1. Offered better quality.

2. No bothersome advertisement before playing video.

3. No clutter - namely filling the browser with next-up suggestions.

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Wistia review by Rebecca M.
Owner/Operator/Creative Mind on Staff
Marketing and Advertising
Small-Business
(Myself Only)
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"Nothing short of amazing...and gets better every year."

What do you like best?

WISITA let's me stay ahead of the curve when it comes to video marketing. I have been a WISTIA customer since 2013. I was first introduced to WISITA through some very entertaining tutorial videos they had produced. Their customer service is first class and I encourage all my clients to use WISTIA too. I teach video production courses for business owners and marketing professionals and in the marketing section I always encourage my students to check out WISTIA.

As far as I know they have no formal referral program (like some web hosting companies) so when I refer it's not for financial gain...it's because I truly believe WISTIA offers a unique business product that allows organizations to use an amazing platform to use video for marketing.

What do you dislike?

Not a single thing. Their customer service has been top notch. If I have a question, it's answered in the most responsive and friendly manner. Love it.

Recommendations to others considering the product

I have a Vimeo account as well as YouTube. But WiSTIA is the one I use for business promotion. Without a doubt, one of the best decisions I've ever made when it comes to marketing my services.

What business problems are you solving with the product? What benefits have you realized?

Marketing with video can be powerful if one has the right tools. WISTIA gives me the tools and better, teaches me how to use them. This saves me time and gives me confidence. They make every video look better. The captioning service is excellent too. Seems like they are always making things better and better by adding in little extras. WISTIA helps me save time and deliver beautiful looking and functioning video to my clients and my client's clients.

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Wistia review by Shane S.