What do you like best?
We use various Internet Marketing methods like SEO, SEM, Email Marketing, SMM etc. at our company to get business leads and Woopra has evolved as the most important tool for us to identify how a business lead has converted for us. We also use Woopra to analyze conversion funnels and try to optimize the conversions.
Woopra can also be used to interact live with a prospective customer, when he/she is browsing the site.
Woopra can be used to draw Campaign Level reports and understand how a certain campaign has faired and the ROI.
Recently, we have started using Woopra to understand how our offline leads are coming and converting
What do you dislike?
There is nothing to dislike as such, but when I want a broader view of Web Analytics, I trust Google Analytics more.
Also, in slower internet conditions, Woopra gets disconnected sometimes.
Recommendations to others considering the product
We were one of the early adopters of Woopra, we got the membership at a very good price. They have been rolling out a lot of new features in regular intervals, which is very nice.
What business problems are you solving with the product? What benefits have you realized?
- Before Woopra, We only could know that we got x number of leads from Adwords and y Number of leads from Bing Ads etc. After using Woopra, we can know specifically which all leads have come from which medium. We also get to know once a person lands on any pages or our site, which all pages he/she visited, how he/she interacted with our pages and how they converted or from which pages they exited. In the process, we could find out which pages are loved by the customers and which pages have high bounce rates and exit rates. So we work on to improve the pages continuously.