What do you like best?
When I was getting started, I had a call with a customer service rep, Nicole Nesbitt, who walked me through the entire program, showing all the small things that were hidden Wordstream or not on the main pages. She also walked me through the Customer Hub, which is where you can learn anything and everything you could ever want to learn about PPC/SEM. This area would be enough to turn a complete beginner into a marketing mogul. Where Google tries to get you on the phone to help you...spend more money, Wordstream reps are there to help you save money and get the best results for the price you're already paying. There are helpful tips all throughout the program on how to best comply with Google's standards. For example, when creating ads, there is literally a checklist of Google's "Best Practices" and a short list of tips to help you create the best ads you can. Wordstream wants to succeed, and that is what I like the best.
What do you dislike?
Is there anything to dislike? I wish it had even more tools! But I heard something the other day from Seth Godin, one of the godfathers of modern marketing, that 'it's better to do better than to do more.' Wordstream is great at what they do, which is PPC/SEM management. While I would love to see added features like post scheduling and stuff like that for social media, that's "more." Wordstream should only work to get better at what they are already great at. There is nothing about Wordstream I dislike. If anything, it's that I'll never like another program.
Recommendations to others considering the product
Wordstream is, by far, the best program I have ever used for PPC/SEM. The Customer Hub will give you any information you could ever need, they have webinars going on all the time. If you ever have questions, they have a live chat going on with real live reps so you're not talking to a robot, or you can always schedule a call and have a rep spend 30 minutes to an hour going over whatever issues you are having, whether that's Wordstream or Google Ads questions!
What business problems are you solving with the product? What benefits have you realized?
Wordstream has sped up our PPC workflow exponentially. We have been able to cut the time we spend on checking all our accounts down by 50% or more due to the 20 Minute Workweek. Not only does the program save us time through the power we have, but also through the sheer speed of the program. Google Ads is great, but with Google giving all their products face-lifts, they have really slowed down. Wordstream remains quick and speedy. I can log in, quickly click through all my accounts, quickly create beautiful PDF reports that I can send to the client.