What do you like best?
We had been on Adwords for about 15 months and Bing for about 4 months, and in the first phone call learned enough to justify the first few months of investment. Within 2 months, our "bad searches" that were costing us 80% of our daily budget were down to about 20%. By the third month, we have reduced it to about 10% and have now added our Bing account for the same management. The 20-minute workweek is very helpful. It does sometimes make the same suggestion even though I have told it no. I guess that means I really should do it. The monthly calls are very helpful at direction, and the email and online chat support between calls is good for those issues and questions that come up.
What do you dislike?
Sometimes its hard to get the monthly call scheduled, need to schedule them a bit far out, just causes me to look forward more.
Recommendations to others considering the product
Do the trial for 6 months, unless you are an expert and can prove it because you have no bad searches, it will be worth it.
What business problems are you solving with the product? What benefits have you realized?
We are trying to gain more inquiries and applications, which is what has happened. Our rate of inquiries who found us through internet search is up over 100% from last year, so that is exactly what we wanted.