I liked the ease of use to input goals in media buying platform and ease of pulling reports. I also like that a user can track changes on the flowchart when saving new versions and saving a flowchart as working or approved.
What do you dislike?
The program is very finicky. It takes some time to learn how to set up flowchart and learning how to set up a vehicle. At times, system can be very slow as well or would be down for a long time. A lot of people have log in problems when first starting.
Recommendations to others considering the product
There are still some kinks encountered in the system. Sometimes database costs are not reflected on the flowchart.
What business problems are you solving with the product? What benefits have you realized?
Managing client's budgets along with providing client with an updated media schedule. The benefit is that it streamlines the planning and buying process.
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