What do you like best?
Working with the Xaxis team for 2 years on an international direct response campaign that was conducted in up to 24 markets was truly simplified due to their knowledge and service. The Xaxis team was able to take our instructions, and during the weekly calls change tact and tactics as required. This led to significant results across the 3 areas we utilised for the programmatic buy - Facebook Exchange (a real winner for us & the client), Standard Display and Rich Media.
Using the different targeting methods had it's ups & downs but our conversations with the knowledgeable Xaxis team meant that we were able to determine what did & didn't work and thus refine our budgets into the markets, channels and tactics that produced the bottomline results - sales!
What do you dislike?
The inability for Xaxis to share back on the "blind buy" caused some frustrations from the client but the client did know this in advance. At times Xaxis can't do all the things we wanted and this seemed to always be connected to small budgets; thus, in markets or campaigns with small amounts they are not nearly as able to learn, iterate and produce the same results.
Recommendations to others considering the product
Make sure to ask your Xaxis team a lot of questions. While they may be stressed to execute the questions helped us speak with the execution team, not just the manager. This meant that we were able to get better service & results as both members were fully committed to our cause.
What business problems are you solving with the product? What benefits have you realized?
Our campaign was focused primarily on sales but in some markets there were Awareness issues as the client was not as well known. Xaxis allowed us to focus on both in a very efficient manner