Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms.
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website.
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
(Based on 69 reviews)
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices.
Able to quickly make bulk changes through a desktop editor.
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
(Based on 62 reviews)
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
(Based on 75 reviews)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
(Based on 72 reviews)
Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports created by the user to cater to specific metrics and key performance indicators.
(Based on 74 reviews)
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
(Based on 56 reviews)
Able to set custom alerts to notify you of changes to key performance indicators.
Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 71 reviews)
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Provides features to allow scaling for large organizations.
(Based on 61 reviews)
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
(Based on 59 reviews)
Enables users to view and transact business with the same content in multiple languages and currencies.
(Based on 53 reviews)