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Yahoo! Advertising

3.5
(101)

Yahoo makes it easy to get your brand message in front of a growing audience of engaged consumers across devices, partners, and properties with proven advertising solutions that drive results.

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Yahoo! Advertising Features

Campaign Management & Optimization

Bid Rules

Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

72%
(Based on 72 reviews)

Ad Creation and Editing

Can manage and bulk upload changes to multiple platforms.

73%
(Based on 79 reviews)

Paid Keyword Optimization

Helps find the right keywords to drive relevant traffic to your website.

75%
(Based on 75 reviews)

Scenario Planning

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.

69%
(Based on 62 reviews)

Ad and Landing Page Scheduling

Automate copy changes by scheduling changes in advance.

73%
(Based on 67 reviews)

Portfolio Bid Optimization

Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

69%
(Based on 71 reviews)

Advanced Targeting Options

Target customers by options beyond keywords such as location, time of day or week, or by devices.

72%
(Based on 75 reviews)

Offline Capabilities

Able to quickly make bulk changes through a desktop editor.

64%
(Based on 61 reviews)

Extensions

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

68%
(Based on 72 reviews)

Product Listing Ads

Supports product listing ads, allowing users to edit ads and track PLA performance.

72%
(Based on 63 reviews)

Budget Execution & Monitoring

Set a budget plan and automate it’s execution with monitoring capabilities.

74%
(Based on 77 reviews)

Paid Search

Analytics & Administration

Ad and Conversion Tracking

Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

74%
(Based on 74 reviews)

Attribution

Able to track click path of users that come to your site via paid search and if they convert to customers.

70%
(Based on 68 reviews)

Reports

Reports created by the user to cater to specific metrics and key performance indicators.

70%
(Based on 76 reviews)

Platform

APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

69%
(Based on 58 reviews)

Notifications

Able to set custom alerts to notify you of changes to key performance indicators.

73%
(Based on 75 reviews)

Customization

Able to customize metrics and other platform features based on personalized needs.

71%
(Based on 72 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

77%
(Based on 73 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

72%
(Based on 79 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

71%
(Based on 63 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

72%
(Based on 61 reviews)

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

73%
(Based on 54 reviews)