G2 Crowd gives a real-time look at how dreamforce sponsors and exhibitioners stack up.

Yahoo Gemini

3.8
(13)

Be where your customers are through our new Yahoo Gemini advertising solution.

Work for Yahoo Gemini?

Learning about yahoo gemini?

We can help you find the solution that fits you best.

Yahoo Gemini Reviews

Chat with a G2 Advisor
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 13 yahoo gemini reviews
LinkedIn Connections
yahoo gemini review by Lovely K.
Lovely K.
Validated Reviewer
Verified Current User
Review Source

"Easy to setup a new campaign I Yahoo Gemini"

What do you like best?

I normally use Google Adwords to advertise our new project -"office management software". But, Google Adwords is too expensive that's we ware searching for another program like Adwords. Also, we are familiar with Bing Ads. All of them are excellent advertising program. But, We decided to choose the best for us. Then, we have started our journey with Yahoo Gemini. Gemini is a advertising tool as like Google Adwords. But, Gemini is more easier than Google Adwords to use. The user interface is really nice and balanced. You need not have enough knowledge about Gemini to setup and run a successful campaign in Gemini. If you have only the basic knowledge about Search Engine advertising campaign then you are perfect to go with Yahoo Gemini. Yahoo Gemini gives extremely great conversion rate for less money. No need to have a mega budget to advertise your product in Yahoo Gemini. You can set up and run your campaign with less cost than Adwords. There are also lots of ad format like Search Ad, Image Ad, Video Ad etc. All of those features and formates are really excellent!

What do you dislike?

Targeting and demographic advertising options are week. Need to improve in this section. Otherwise I have no issues with Yahoo Gemini.

Recommendations to others considering the product

Recommended to all of the advertiser who want to advertise their product with lower cost and higher conversion rate!

What business problems are you solving with the product? What benefits have you realized?

I use Yahoo Gemini for Display advertising only. Though, sometimes we have some budget for tumbler advertising too. Such a great platform with excellent conversion rate. That's why I use Yahoo Gemini to advertise our new Office Management System.

Sign in to G2 Crowd to see what your connections have to say about Yahoo Gemini
yahoo gemini review by Yum Y.
Yum Y.
Validated Reviewer
Verified Current User
Review Source

"Good in US - bad in Europe but customer service is the best so far"

What do you like best?

They have search, native and video ads in their portfolio.

Search has the same inventory as bing. So no need to do anything there.

What do you dislike?

Native is over complicated and you cant even exclude for example mobile traffic by default but just reduce the bid ( e . g. as low as - 800 % from your standard bid ) . They even say that mobile traffic is really bad and that you should exclude it

Recommendations to others considering the product

For search use google and bing . you really do not need yahoo for that. Rather concentrate on native ( which is quiet difficult to set up and let it function properly ) .

When starting a new native campaign there are different different ad space categories - 1 A & 1 B , 2 A and 2 B and 3 A and 3 B

1 is their direct and best inventory

2 is on direct partner websites - quality is no as good as 1

3 is inventory on 3 rd party websites - quality is not very good

Again you can prioritize by different bid adjustments. I would recommend to concentrate on 1 A and 1 B . The inventory is the best avaibale and further reduce mobile and tablet traffic.

What business problems are you solving with the product? What benefits have you realized?

Retargeting & native to re - / acquire customers on yahoo websites and sometimes with extra budgets you get really great video ads in the mix .

What Display Advertising solution do you use?

Thanks for letting us know!
yahoo gemini review by Ernie D.
Ernie D.
Validated Reviewer
Verified Current User
Review Source

"Best Performance Native Advertising Channel"

What do you like best?

A lot of native platforms serve on really questionable content. Serving ads on the Yahoo properties doesn't diminish your brand. Also the granularity of targeting on Yahoo is better than most native advertising platforms and remarketing on Gemini has proven to be very effective. We've achieved amazing CPAs from Yahoo Gemini native campaigns. Search on Gemini has performed very well for us too in terms of CPA but the traffic volume is very light so it's hard to spend a lot of money on Gemini Search.

What do you dislike?

Would love to see even more options for refining demographic targeting for native campaigns and more traffic on search campaigns!

Recommendations to others considering the product

they've made it really easy to import your campaigns over from Google AdWords.

definitely recommend native remarketing on Gemini as a performance channel.

What business problems are you solving with the product? What benefits have you realized?

Lead generation - phone calls, web leads, online purchases, driving demand, driving brand awareness, driving video views.

yahoo gemini review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Simply an additional Capture Feature"

What do you like best?

I like that the platform isn't overly complicated and that it can be pulled into engine management systems.

What do you dislike?

The UI is incredibly glitchy. Try to do anything in bulk is near impossible. The compatibility with our engine management system often has issues. Also, their ads are different from the rest of the industry and it's a pain to update them through our system.

Recommendations to others considering the product

If you are strictly wanting to gain more market share yes, but don't expect amazing result and the ability to do crazy creative initiatives.

What business problems are you solving with the product? What benefits have you realized?

The main business problem that Yahoo Gemini is solving is that fact that were weren't reaching enough people. We realized there were relevant prospects using Yahoo for their research journey and this helped to capture additional market share.

yahoo gemini review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Strong Performer With Limitations"

What do you like best?

Like many Yahoo! products, the Gemini platform tends to be a top-performer for many clients and campaigns. There's a broad range of Yahoo data segments available, and the ability to overlay that targeting criteria across a broad range of Yahoo! O&O properties and inventory sources

What do you dislike?

Unfortunately, the standard self-serve tool does not allow you to access all of the data segments that Yahoo! has access to. Many of these segments are hidden to the average user, and the only way to access them is to work with a Yahoo team which limits the self serve capabilities

Recommendations to others considering the product

It's critical to have the right type of creative & landing page strategy to get the full benefit of the platform. The landing page approach for this traffic source will likely be different than your standard display landing page

What business problems are you solving with the product? What benefits have you realized?

It's been a great way to test & scale native ad tactics by incorporating rich data targeting that many other native platforms do not provide

yahoo gemini review by Administrator in Real Estate
Administrator in Real Estate
Validated Reviewer
Verified Current User
Review Source

"out of native platforms best customer service - inventory is okay"

What do you like best?

customer service is reallyawesome. They even manage the campaigns if you do not have enough time

What do you dislike?

the inventory and publisher are not the best. Also the adset level is not really needed.

Recommendations to others considering the product

get a managed account. they really can help you alot

otherwise, put bids low and work with bid adjustments.

if you dont want to have mobile included, bid yourself out of it

What business problems are you solving with the product? What benefits have you realized?

acquiring leads

yahoo gemini review by Shayna L.
Shayna L.
Validated Reviewer
Review Source

"effective tool for programmatic campaigns"

What do you like best?

the gemini platform allows for niche targeting; oath works closely with teams to ensure everyone is on same page

What do you dislike?

complicated platform to use initially; have to be patient and invest the time in understanding it

Recommendations to others considering the product

develop a relationship with a rep to understand all specs of the platform

What business problems are you solving with the product? What benefits have you realized?

programmatic campaign management

yahoo gemini review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Innovative Platform "

What do you like best?

It's not like the other ad platforms, the interface is simple and easy to use, creating graphic ads is a breeze.

What do you dislike?

I got hung up on some analytics reporting.

What business problems are you solving with the product? What benefits have you realized?

Native ads weren't on our radar before, now we focus on customer centric, appealing ads. Both visually and within the copy.

yahoo gemini review by Administrator in Real Estate
Administrator in Real Estate
Validated Reviewer
Review Source

"Yahoo Gemini is a platform like none other"

What do you like best?

It allows you to show both text and display advertisements to specific locations and audiences around the world. The platform and dashboard in which you operate in is fairly simple to use and understand.

What do you dislike?

If there were more options to target specific audiences that would be helpful.

What business problems are you solving with the product? What benefits have you realized?

In my previous organization, Yahoo Gemini was used for both promoting brand awareness and also performance marketing within multiple sectors including mortgages and life insurance. It was used alongside a host of other digital channels including SoMe and Paid Search.

yahoo gemini review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"Great Digital Marketing Tool"

What do you like best?

It is financially viable in terms of spend. It is so streamlined and easier to use.

What do you dislike?

Not a lot of information with analytics. There is no invoice or receipt. Your credit card is charged using thresholds.

What business problems are you solving with the product? What benefits have you realized?

Yahoo Gemini is used by the marketing department for the entire organization. It is one of many tools we use in our digital marketing efforts specifically SEM and Display Marketing. We use Gemini for Service Line marketing. We also use Gemini for branding.

yahoo gemini review by Administrator in Consumer Electronics
Administrator in Consumer Electronics
Validated Reviewer
Review Source

"Getting better"

What do you like best?

It is better than Yahoo once was. Good support from the reps which is better than what Yahoo once was. The new tool allows for more options. As time goes on and the further Yahoo/Bing separate, I am confident that there will be more improvements and changes as the two engines compete for budgets from each other.

What do you dislike?

You need to rely on reps to help you solve for some of the issues. The interface is not very intuitive.

Recommendations to others considering the product

Good engine, but you need to get a rep. The reps make changes much easier and prevent the need for hiring additional employees to maintain the clumsiness that there is in the engine.

What business problems are you solving with the product? What benefits have you realized?

Ad buying to gain more volume.

yahoo gemini review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Overall a good platform but targeting is sub par"

What do you like best?

Clean interface easy to get on and setup accounts. API access is easy to deal with.

What do you dislike?

Targetting options are not great. Much weaker interface compared to adwords.

What business problems are you solving with the product? What benefits have you realized?

Online advertising for various clients.

yahoo gemini review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Good results"

What do you like best?

Easy to use interface, easy to navigate.

What do you dislike?

Setting up users to have access to your account needs improvement.

What business problems are you solving with the product? What benefits have you realized?

Good results, different than other online advertising platforms.

Kate from G2 Crowd

Learning about Yahoo Gemini?

I can help.
* We monitor all Yahoo Gemini reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.