What do you like best?
Yext is a robust software that allows the user to optimize multiple businesses and locations across 70+ local listing platforms. We love that we can sync a business almost instantaneously and if changes ever need to be made, the process is simple and also almost instantaneous. Their robust analytics, review monitoring, and listing status is also a great indicator of what else we need to be doing for the business. Another hugely useful pice of the program is the social posting piece. It's allowed us to streamline all of our processes over one platform instead of multiple different services.
What do you dislike?
Some of the API syncs seems like they're still a bit glitchy. There are some listings that only update once a month, etc. Furthermore, there is a bit of manual work involved in syncing sites like Facebook, Google, etc. This is completely understandable due to privacy and security, however does add a bit more work on our end. Would like some more options for cusomization, especially with the Facebook tabs. Finally, there are a few funky things - when uploading photos, I would love if there was an option to choose which sites allow which photos, etc.
Recommendations to others considering the product
This is a great add-on SEO service to offer clients. Furthermore, if you are a multi-location franchise, it's a great way to streamline all listings.
What business problems are you solving with the product? What benefits have you realized?
We work on behalf of hundreds of small businesses. This allows us to offer an add-on SEO service to these offices at a fraction of what they would be paying on their end. It allows us to assist with a piece of their online presence, reputation, and visibility, without too much leg work on our end.