What do you like best?
The best thing I can say about Yume is that account rep was a really nice guy and made up for a lot of the product's inadequacies. The software itself had a lot of areas that needed improvement and even after repeated lengthy phone calls with their tech support, we had issues that we could not resolve or took a very long time to resolve.
What do you dislike?
Number of steps to set up a campaign, order of steps to set up a campaign, the fact that they didn't tell us we needed an SDK upgrade for months and then said we should have had it all along (the upgrade), reporting, forecasting (none), reporting history (90 days).
Recommendations to others considering the product
Put this software through the paces before committing to it. Make sure you know their SDK schedule so you don't run into issues like not being able to run VAST tags and finding out months later it's because you didn't have an upgraded SDK.
What business problems are you solving with the product? What benefits have you realized?
The only thing I know for sure that Yume solved is that we could run pre-roll video ads on our mobile apps. However, there were a lot of limitations that came with that ability, like we couldn't run VAST tags, only raw mp4 assets.