YuMe for Advertisers

(13)
3.2 out of 5 stars

YuMe is a provider of digital video brand advertising solutions across a wide range of Internet-connected devices.

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YuMe for Advertisers Reviews

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YFA review by <span>James W.</span>
James W.
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Strong Video Ad Network solution to help launch video sales

What do you like best?

Technology is strong and they have a great amount of inventory for you to get started on video ads. They provide great insight and support for setup and strong technical team as well. Great diversiity on the type of inventory and perform well in the mobile world.

What do you dislike?

The cost is a bit high and the rev share is not really setup to negotiate with you on. Also the need for an SDK install on mobile can be tough if you are hoping to just use them as an inventory source.

Recommendations to others considering the product

Definitely worth looking at if you are interested in getting video off the ground quickly. I would recommend you look into the pricing first to make sure it works for your business needs. Also if you are ok with setting up SDK in your apps then they are great at helping you there.

What business problems are you solving with the product? What benefits have you realized?

Trying to monetize most of our video inventory at 100% gets to be tough when you start exceeding over 10M impressions monthly. They helped provide a stronger fill for us and allowed us to get a higher fill and better revenue stream as well.

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YFA review by User in Retail
User in Retail
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preroll video advertising for DR marketing

What do you like best?

standard pre-roll, seems to have lots of options that we wouldn't use yet but may in the future (like smart tv)

What do you dislike?

results were poor on a direct-click basis

Recommendations to others considering the product

ultimately it comes down to expectations for results. ours were not met, but that doesn't mean it doesn't work.

What business problems are you solving with the product? What benefits have you realized?

direct response requeres conversion to happen right away. challenged with understanding results on an attribution level

What Cross-Channel Advertising solution do you use?

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YFA review by Administrator in Computer Software
Administrator in Computer Software
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Yume could do better in several areas

What do you like best?

The best thing I can say about Yume is that account rep was a really nice guy and made up for a lot of the product's inadequacies. The software itself had a lot of areas that needed improvement and even after repeated lengthy phone calls with their tech support, we had issues that we could not resolve or took a very long time to resolve.

What do you dislike?

Number of steps to set up a campaign, order of steps to set up a campaign, the fact that they didn't tell us we needed an SDK upgrade for months and then said we should have had it all along (the upgrade), reporting, forecasting (none), reporting history (90 days).

Recommendations to others considering the product

Put this software through the paces before committing to it. Make sure you know their SDK schedule so you don't run into issues like not being able to run VAST tags and finding out months later it's because you didn't have an upgraded SDK.

What business problems are you solving with the product? What benefits have you realized?

The only thing I know for sure that Yume solved is that we could run pre-roll video ads on our mobile apps. However, there were a lot of limitations that came with that ability, like we couldn't run VAST tags, only raw mp4 assets.

YFA review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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YuMe for Tier 1

What do you like best?

YuMe customer service is amazing. By far, one of the best around. They are helpful, provide ideas and reply in a timely manner. They offer a Tier 1 inventory selection of sites with highest viewability, large player size and work to completed video views.

What do you dislike?

Network with long tail inventory leaves you open to more potential fraud. Must test and optimize for best viewability vs going directly to a You Tube with 100% viewability.

Recommendations to others considering the product

Be specific in inventory source, specify player size, in stream vs in banner. Look at viewable impression monitored via a 3rd party video ad serving company.

What business problems are you solving with the product? What benefits have you realized?

Awareness/ in-store sales; actions at site.

YFA review by User in Computer Software
User in Computer Software
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A good product, but probably not the best one out there

What do you like best?

The best part about YuMe was that as a company, we had one particular person who was assigned to us as a customer rep. So when we had problems, we could reach out to him directly. Our rep was named Dave, and he was usually prompt in his responses.

What do you dislike?

The UI is confusing, and so is the process of setting up a campaign. The order of events doesn't make a whole lot of sense, and it's difficult to find what you need.

What business problems are you solving with the product? What benefits have you realized?

YuMe realizes some of its shortcomings and seems willing to improve their site. Their mediation has also improved, which is a big plus.

YFA review by User in Online Media
User in Online Media
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Mobile Ad Ops Trafficker who used the platform to program video ads

What do you like best?

What I liked best about YuMe was the ability to block certain kinds of ads and also the ability to block specific advertisers

What do you dislike?

What I liked best about YuMe was the ability to block certain kinds of ads and also the ability to block specific advertisers.

What business problems are you solving with the product? What benefits have you realized?

The popularity of mobile video (video ads in general) is increasing and so as Ad Ops professionals we are constantly aiming to find ways to assist our customers on the operations side. YuMe realized/realizes some of its shortcomings and seems willing to improve their business practices.

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