YuMe for Advertisers

(13)
3.2 out of 5 stars

YuMe is a provider of digital video brand advertising solutions across a wide range of Internet-connected devices.

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YuMe for Advertisers Reviews

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Showing 13 YFA reviews
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YFA review by James W.
James W.
Validated Reviewer
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"Strong Video Ad Network solution to help launch video sales"

What do you like best?

Technology is strong and they have a great amount of inventory for you to get started on video ads. They provide great insight and support for setup and strong technical team as well. Great diversiity on the type of inventory and perform well in the mobile world.

What do you dislike?

The cost is a bit high and the rev share is not really setup to negotiate with you on. Also the need for an SDK install on mobile can be tough if you are hoping to just use them as an inventory source.

Recommendations to others considering the product

Definitely worth looking at if you are interested in getting video off the ground quickly. I would recommend you look into the pricing first to make sure it works for your business needs. Also if you are ok with setting up SDK in your apps then they are great at helping you there.

What business problems are you solving with the product? What benefits have you realized?

Trying to monetize most of our video inventory at 100% gets to be tough when you start exceeding over 10M impressions monthly. They helped provide a stronger fill for us and allowed us to get a higher fill and better revenue stream as well.

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YFA review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"preroll video advertising for DR marketing"

What do you like best?

standard pre-roll, seems to have lots of options that we wouldn't use yet but may in the future (like smart tv)

What do you dislike?

results were poor on a direct-click basis

Recommendations to others considering the product

ultimately it comes down to expectations for results. ours were not met, but that doesn't mean it doesn't work.

What business problems are you solving with the product? What benefits have you realized?

direct response requeres conversion to happen right away. challenged with understanding results on an attribution level

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
YFA review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"Yume could do better in several areas"

What do you like best?

The best thing I can say about Yume is that account rep was a really nice guy and made up for a lot of the product's inadequacies. The software itself had a lot of areas that needed improvement and even after repeated lengthy phone calls with their tech support, we had issues that we could not resolve or took a very long time to resolve.

What do you dislike?

Number of steps to set up a campaign, order of steps to set up a campaign, the fact that they didn't tell us we needed an SDK upgrade for months and then said we should have had it all along (the upgrade), reporting, forecasting (none), reporting history (90 days).

Recommendations to others considering the product

Put this software through the paces before committing to it. Make sure you know their SDK schedule so you don't run into issues like not being able to run VAST tags and finding out months later it's because you didn't have an upgraded SDK.

What business problems are you solving with the product? What benefits have you realized?

The only thing I know for sure that Yume solved is that we could run pre-roll video ads on our mobile apps. However, there were a lot of limitations that came with that ability, like we couldn't run VAST tags, only raw mp4 assets.

YFA review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"YuMe for Tier 1"

What do you like best?

YuMe customer service is amazing. By far, one of the best around. They are helpful, provide ideas and reply in a timely manner. They offer a Tier 1 inventory selection of sites with highest viewability, large player size and work to completed video views.

What do you dislike?

Network with long tail inventory leaves you open to more potential fraud. Must test and optimize for best viewability vs going directly to a You Tube with 100% viewability.

Recommendations to others considering the product

Be specific in inventory source, specify player size, in stream vs in banner. Look at viewable impression monitored via a 3rd party video ad serving company.

What business problems are you solving with the product? What benefits have you realized?

Awareness/ in-store sales; actions at site.

YFA review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"A good product, but probably not the best one out there"

What do you like best?

The best part about YuMe was that as a company, we had one particular person who was assigned to us as a customer rep. So when we had problems, we could reach out to him directly. Our rep was named Dave, and he was usually prompt in his responses.

What do you dislike?

The UI is confusing, and so is the process of setting up a campaign. The order of events doesn't make a whole lot of sense, and it's difficult to find what you need.

What business problems are you solving with the product? What benefits have you realized?

YuMe realizes some of its shortcomings and seems willing to improve their site. Their mediation has also improved, which is a big plus.

YFA review by User in Online Media
User in Online Media
Validated Reviewer
Review Source

"Mobile Ad Ops Trafficker who used the platform to program video ads"

What do you like best?

What I liked best about YuMe was the ability to block certain kinds of ads and also the ability to block specific advertisers

What do you dislike?

What I liked best about YuMe was the ability to block certain kinds of ads and also the ability to block specific advertisers.

What business problems are you solving with the product? What benefits have you realized?

The popularity of mobile video (video ads in general) is increasing and so as Ad Ops professionals we are constantly aiming to find ways to assist our customers on the operations side. YuMe realized/realizes some of its shortcomings and seems willing to improve their business practices.

YFA review by User in Government Administration
User in Government Administration
Validated Reviewer
Review Source

"YuME Review"

What do you like best?

This is a great product for video advertising in particular. I have used the product on some of our digital campaigns and thought that it worked quite well. I would recommend to others in the market for such a product.

What do you dislike?

Limited functionality. Would love the company to branch out with other products.

Recommendations to others considering the product

Like with most things get a run through with customer service and take advantage of the trial before taking the leap.

What business problems are you solving with the product? What benefits have you realized?

Digital advertising tracking.

YFA review by User in Higher Education
User in Higher Education
Validated Reviewer
Review Source

"Best video buying technology"

What do you like best?

It is a comprehensive demand side platform complete with an intuitive user interface, brand performance-driving ad products and integrated 3rd party technologies to support branding initiatives with the power of video

What do you dislike?

From a compensation perspective, the company offers decent base with little bonus and no stocks options. Therefore employee turnaround is very high.

What business problems are you solving with the product? What benefits have you realized?

We were trying to simplifies the complexities around programmatic video audience buying with its innovative technology.

YFA review by Adam T.
Adam T.
Validated Reviewer
Review Source

"Good team, haven't seen the performance yet"

What do you like best?

I like what they do and what they offer, but i haven't seen great performance in my campaigns yet.

What do you dislike?

Their pricing is a little high for what they offer

Recommendations to others considering the product

Continue to focus on premium sites but increase player size and viewability within your inventory

What business problems are you solving with the product? What benefits have you realized?

Driving in-store restaurant visits. I like the publishers they have which have great audiences, but they're inventory on those sites could be better.

YFA review by Internal Consultant in Wireless
Internal Consultant in Wireless
Validated Reviewer
Review Source

"YuMe for Publishers - YFP"

What do you like best?

Advanced targeting features.

Brand Surveys integrated to campaign workflow (super-useful).

Mediation engine works as advertised w/ detailed reporting features to track each ad source.

What do you dislike?

The UI could be much better. Some campaign management workflows have too many options (they could simplify it similar to DFP).

What business problems are you solving with the product? What benefits have you realized?

Publisher was trying to maximize their revenue via mediation (plugging in multiple demand sources).

Publisher consistently got high eCPM rates. Publisher also received detailed reports on the performance of each ad source for future follow-up and mediation setup.

YFA review by Agency in Information Technology and Services
Agency in Information Technology and Services
Validated Reviewer
Review Source

"Streaming that works!"

What do you like best?

YuMe's customer service is great and their technical support as well. I remember having issues with video in our applications and YuMe supported us until the issues were resolved and at times didn't calculate that time into our billing.

What do you dislike?

Set-up was bit challenging at first but when everything was setup...we were good to go.

What business problems are you solving with the product? What benefits have you realized?

Video that easily streams and native to the end users device are major benefits.

YFA review by User in Consumer Electronics
User in Consumer Electronics
Validated Reviewer
Review Source

"YuMe review "

What do you like best?

Diversity of features, and are supported on multiple platforms.

What do you dislike?

Website has too much noise, and its hard to pinpoint what makes it unique.

Recommendations to others considering the product

Understand all the aspects of the platform, before making any decisions.

What business problems are you solving with the product? What benefits have you realized?

Ad blocks, and simplified web browsing. Saves time, and directs you to what you need.

YFA review by Executive Sponsor in Newspapers
Executive Sponsor in Newspapers
Validated Reviewer
Review Source

"GM "

What do you like best?

Network and ssp capabilities help us monetize video inventory

What do you dislike?

have not seen any programmatic direct deals

What business problems are you solving with the product? What benefits have you realized?

filling available preroll inventory and driving revenue.

Kate from G2 Crowd

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