What do you like best?
The ease of use. Yes, like any good product, there is a basic learning curve, but once you are past that, the product is intuitive and powerful. Support is always readily available if needed, whether a basic question or you are dealing with an issue (which is rare). ZAP the product works extremely well and ZAP the people are very easy to work with. Throughout our company, whether a data consumer, report writer, IT staff member, or executive, ZAP is highly regarded and heavily used. I can't imagine not having ZAP.
What do you dislike?
It is hard to come up with dislikes, but I would say the lack of a strong user community where beginning to power users can ask each other how to work through a problem, i.e. "how do I do X". ZAP support is always willing to help, but a strong community where users can talk to people just like them, peers, would be very helpful. ZAP has built the foundation for such an online community, but as of now the ZAP end users using it are limited.
Recommendations to others considering the product
I believe ZAP is a no-brainer. It is easy to work with and so powerful, plus the company is great. The only complaints I hear are those from people that don't use ZAP and say things like "the way the cube is structured doesn't follow best practices" - if it works well, doesn't cause problems, then why does it matter if it doesn't do things the way some "experts" say it should be done. Innovation is about trying to do things better, not the way we were told we had to do it. At the end of the day, all those that are using ZAP are extremely happy with the solution.
What business problems are you solving with the product? What benefits have you realized?
There are the obvious but intangible benefits of having the right information at the right time resulting in better decisions. This is why we purchased ZAP in the first place. However, we have found a very concrete ROI in reduced headcount - this was not planned, but from natural attrition, we found we didn't need to rehire for some positions, as existing people could take on the additional work load as a direct result of much less time spent pulling information together.