What I like best about Zapier is that it connects just about any application ti any other application, and when you use a lot of automation like I do, that is essential.
With Zapier I can connect Facebook Lead ads, forms on my landing pages, chat transcripts, and more directly to my automation platform. From there I can initiate campaigns of all kinds.
The key is being able to get collected contact information into the system and organize it for use in automation. This is where Zapier plays a critical role. By connecting to so many different APIs, it allows me to assemble all of the necessary data from ads, opt-in forms, and chat applications into one place.
Another thing that I love about Zapier is that it is very affordable. The price I pay for practically universal integration is more then reasonable.
There is not much to dislike about Zapier. It's simple, it's efficient, and it's affordable. The only thing I would change about it is to add more integrations.
It would be nice to have more integrations within the recruiting industry such as connections between job boards and popular ATS systems.
Ultimately I look for Zapier to provide more integrations to social media and big data analytics applications.
If you use separate web-based services for things like chat, email marketing, landing pages, etc., I highly recommend using Zapier to connect all of your data.
It's easy to use, affordable, and it will make your life so much easier.
Zapier is my all-in-one solution for assembling contact data into my automation platform. It has allowed me to collect customer data from many channels and bring it all into one CRM, one Email Automation System, one Sales Manager, and one Analytics Solution. This way, even though my information comes from multiple sources, my automation campaigns all run from a central source.