Zemanta provides an easy way to access virtually all sources of content ads via one platform. Zemanta has access to most sources of native inventory including Yahoo! Gemini and Outbrain making it an easy way to manage and achieve maximum scale with native advertising. It also integrates with Google Analytics to help optimize for post-click metrics such as time-on-site and bounce rate to help optimize for the best quality clicks possible.
What do you dislike?
There's not an easy way to manage pacing so you'll have to keep an eye on daily spend and adjust spend caps accordingly.
What business problems are you solving with the product? What benefits have you realized?
Zemanta helps to cast a wide net and find people who demonstrate interest in a product/service by virtue of clicking on an ad. This is the most efficient way of driving site traffic that I've found.
* We monitor all Zemanta reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.