It has been an incredible experience with Zoho Campaigns. The new User Interface (UI) is absolutely amazing. It can manage email campaigns, social media campaigns, automation on workflows, integrates to Zoho CRM and many more integrations as well.
The new user interface is really amazing and simple to use, It has new features as well. Highly recommended solution.The solution provides campaigning support on Emails, Social Media and has workflows to do automation. I have been using the older version, which I found just ok, but recently they had activated to try out the new UI, which is far better than the older version.
+ Data import feature is quite good, it is simple and provides step by step process.
+ Automation using Workflows is an incredible system to directly integrate to CRM to find the effectiveness of the campaigns
+ A/B Testing is available too