Zoho Campaigns

(37)
3.6 out of 5 stars

Email marketing with CRM and social media integration

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Zoho Campaigns review by <span>Jason E.</span>
Jason E.
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Verified Current User
Review Source

"WORST Email Marketing Tool"

What do you like best?

I'm hard pressed to tell you anything I like about this tool. Only true benefit is that is works well with Zoho CRM.

What do you dislike?

Everything. Creating an email sucks. Not intuitive at all. I never know if the emails actually send. We have a huge problem with Gmail delivery and Zoho tries to blame delivery issues on subject line content. After almost a year of using the tool, I question if people are even receiving our emails. I've sent test emails to multiple accounts of my own and guess what... 1/10 actually hits my inbox regardless of what the subject line is. Reporting feature SUCKS bad. You can only send follow-up campaigns to people who opened the email, but not resend a campaign that wasn't opened. Once an email is running, you can't change ANYTHING. You can't even add a recipient (you have to clone the existing email and resend). Everything you send runs through a "compliance check" though they come back sometimes in seconds, so what are they checking exactly? If you import a list you can't have group email addresses (info@xxxx.com, sales@xxx.com), so it manually extracts those from the list import. Sometimes I have 30-40 names I have to manually enter. I don't mind the manual entry so much, except you can only put in first name, last name, and email address. If you want a company name or to assign a specific tag, you have to go in each record manually. Honest.y, this is the biggest POS email program you'll ever experience. DON'T RELY ON IT. I've been doing email marketing for major agencies for almost 20 years now and this is the worst program I have ever used. Spend the money on MailChimp. A far superior product that is MUCH, MUCH, MUCH easier to use!

Recommendations to others considering the product

Stay away until they figure out how to compete with programs like MailChimp. If you have experience using an email marketing tool in the past this program will give you many pains.

What business problems are you solving with the product? What benefits have you realized?

We went with Zoho originally because of the email marketing tools, but instantly hated them. We LOVE LOVE LOVE Zoho CRM, though. Honestly, the only reason I/we suffer through this email marketing program is because of how much we appreciate the CRM tool.

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Zoho Campaigns review by <span>Deepak K.</span>
Deepak K.
Validated Reviewer
Verified Current User
Review Source

"Excellent experience with Zoho Campaigns"

What do you like best?

It has been an incredible experience with Zoho Campaigns. The new User Interface (UI) is absolutely amazing. It can manage email campaigns, social media campaigns, automation on workflows, integrates to Zoho CRM and many more integrations as well.

What do you dislike?

Requires video training modules on learning how to use the new version. I am sure it will be coming soon.

Recommendations to others considering the product

The new user interface is really amazing and simple to use, It has new features as well. Highly recommended solution.The solution provides campaigning support on Emails, Social Media and has workflows to do automation. I have been using the older version, which I found just ok, but recently they had activated to try out the new UI, which is far better than the older version.

+ Data import feature is quite good, it is simple and provides step by step process.

+ Automation using Workflows is an incredible system to directly integrate to CRM to find the effectiveness of the campaigns

+ A/B Testing is available too

What business problems are you solving with the product? What benefits have you realized?

Mass mailing solution to us as a digital marketing company for ourself and our clients.

What Email Marketing solution do you use?

Thanks for letting us know!
Zoho Campaigns review by <span>Marina B.</span>
Marina B.
Validated Reviewer
Verified Current User
Review Source

"Zoho Campaigns is fine if you want to send mass emails, but fails on many important points"

What do you like best?

Integration with Zoho CRM

Ability to design mass emails

Reports with link click heat maps are nice

What do you dislike?

When you want to build sophisticated workflows with Campaigns, it becomes a chore. They did not make the interface easy, unlike other automation platforms I tested.

Another frustrating point, as told by our email developer, is that Zoho attaches lines of redundant code to her templates after she uploads them, but strips out the code for mobile adaptiveness.

We had a team of developers working on a drip campaign, and the first few emails they developed were not mobile optimized. Their attempts cost us time and money. Finally, they figured out how to "hack" the platform. Unfortunately, the drip campaign cannot be optimized without "hacking" the platform again, which means another significant time investment.

Before we had a developer doing emails, we created emails in Zoho campaigns with WYSIWYG editor, and the results were less than stellar.

Overall, there are much better products out there.

Recommendations to others considering the product

Fine for simple emails if you are on a tight budget.

What business problems are you solving with the product? What benefits have you realized?

Create mass emails and drip campaigns to new subscribers.

Zoho Campaigns review by User
User
Validated Reviewer
Verified Current User
Review Source

"Organization of campaigns key"

What do you like best?

The ability to "dashboard" all past efforts, for as long as organization allows, is key to utilizing Zoho Campaigns and learning from past tests and campaigns.

What do you dislike?

The product is very unique and thus not user friendly at first, learning curve is really steep but support is there to help. Feel free to ping support often - they are very friendly and quick with assistance

Recommendations to others considering the product

support is great from zoho team. Multiple times reaching out to support have not disappointed me - they continue to be fast, accurate and helpful (and polite too)

What business problems are you solving with the product? What benefits have you realized?

Original goals are to do marketing campaigns and email marketing efforts all via the zoho campaigns dashboard and tools. While leveraging from our extensive contacts database used in Zoho CRM, the campaigns module makes it seamless to market to these same people throughout the sales cycle. Ours is an extensive non-impulse B2B sale and thus has multiple touch points and contacts over time in order to stimulate and close a sale. Generating these touch points with the campaigns module is more efficient than outbound telephone dialing which is how we did this effort in the past.

Zoho Campaigns review by <span>Caitlin S.</span>
Caitlin S.
Validated Reviewer
Verified Current User
Review Source

"Zoho Campaigns for Lead Nurturing"

What do you like best?

Zoho campaigns, specifically email campaigns, allow you to customize templates and the way that emails look to have consistent branding when you reach out to your leads or new contacts. I like that through cloning, my emails have a similar feel so my clients can tell it's us just by the way our emails look.

What do you dislike?

There are just a lot of features Zoho hasn't incorporated yet compared to bigger CRM tools. One of the biggest features I'd like to see is the ability to build smart lists based on clients interactions with our emails.

Recommendations to others considering the product

Zoho is an inexpensive, great option for very basic email campaigns.

What business problems are you solving with the product? What benefits have you realized?

We had a pretty big database of contacts, near 13,000 leads, but they were acquired over two years and no one knew which were good or bad. By using Zoho, we have been able to clean up our lists and narrow our targets within our own database.

Zoho Campaigns review by <span>Stephen L.</span>
Stephen L.
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Verified Current User
Review Source

"It integrates with Zoho CRM so why use anything else"

What do you like best?

It integrates with Zoho CRM which we are heavy users of and once you establish a mailing list you can make it dynamic so that any updates on either end are pushed in both directions so no having to maintain mailing lists other than the initial set up. Analytics are great as you can see those analytics in both CRM and Campaigns. Being able to see the stats helps better prepare the next campaign plus seeing what the enduser clicked on helps in targeting a contact for further updates.

What do you dislike?

We've had some challenges in creating the design for a campaign. And even though there are a bunch of templates we've not found it to be as easy as we'd hoped. Though I'm sure someone with html or other design experience may find it way easier to use. But we're committed to working through the learning curve on the design end.

Recommendations to others considering the product

If you're currently a Zoho CRM user then I don't know why you'd want to have to maintain a separate database in any other app since it can update your list dynamically. I believe there is a free version and a pay per use version so it's easy to try out with a simple list to see how it works as well as the analytics.

What business problems are you solving with the product? What benefits have you realized?

Maintaining contact with client and leads based on specific parameters i.e. last order date, geographical area, etc. It's easy to define what you want your parameters are in CRM and then link a mailing list to a specifically designed campaign.

Zoho Campaigns review by <span>Eric L.</span>
Eric L.
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Verified Current User
Review Source

"Zoho Campaigns Offers Some Unique Features"

What do you like best?

I like the fact that Zoho makes it really easy to take your current leads and move them into campaigns and let's you track the effectiveness of each and every campaign and your ability to see the yield from each.

What do you dislike?

I feel like the interface can be really cumbersome sometimes, and it makes it difficult to utilize. I think that I would like a little more flexibility with some of the tools available.

Recommendations to others considering the product

I considered the fact that we would be adding a lot more users in the upcoming year, and we wanted to make sure that we mitigated costs against actual in the future

What business problems are you solving with the product? What benefits have you realized?

Some of the problems that I have include getting the data out and making it so I can export the information into other services.

Zoho Campaigns review by <span>Laura S.</span>
Laura S.
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Verified Current User
Review Source

"I miss iContact"

What do you like best?

The templates are fairly decent and the process itself is easy to run through. Their support is good and they are responsive.

What do you dislike?

Crafting campaigns in the text boxes/template layout is not friendly. There is no undo button, I can't easily move items, and the fonts and sizes constantly change while I'm writing or copying/pasting. It's not intuitive.

Recommendations to others considering the product

It's not a bad system, but I just find it more cumbersome than the other software I used. It's comparable to others I've used in the past, however.

What business problems are you solving with the product? What benefits have you realized?

Exposure to our product to purchased lists; Spreading the word about our software updates. We're reaching people, which is the goal.

Zoho Campaigns review by <span>Alexis C.</span>
Alexis C.
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Verified Current User
Review Source

"Mantenga informado a sus clientes y prospectos"

What do you like best?

El diseño, es facil de usar, crear plantillas, agregar contenido, segmentar campañas, crear campañas sociales, esta muy completo y sin complicaciones.

What do you dislike?

Por ahora, no me gusta mucho que los test emails no puedo ver los campos personalizados.

Recommendations to others considering the product

Comparado con otros servicios de envío masivo, en zoho campaings puedes tener acceso a automatizaciones en la versión de prueba. Tambien puedes lanzar campañas a sus redes sociales de una manera sencilla y revisar las estadisticas de acuerdo a lo que vayan visitando los clientes.

Esta bastante actualizada.

What business problems are you solving with the product? What benefits have you realized?

A muchos clientes le gusta la idea de tener boletines informativos internos y externos, con esta aplicación esto es posible, organizando los contactos por listas. Solo siguiendo las guías, puedes lograr lo que necesites y entregar el mensaje a los clientes correspondientes.

Zoho Campaigns review by Administrator
Administrator
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Review Source

"Very limited tool"

What do you like best?

Not much I'm afraid. While there is always a learning curve with any new tool you use, Zoho failed to impress me. I can't seem to find something I like about it yet. I'll be fair and try to give it more time, granted, I don't have a choice for now. It integrates, up to a certain point, with Zoho CRM. I guess the positive is that it is much cheaper than your Eloqua or Marketo. You get what you pay for.

What do you dislike?

Well, for one, going from Eloqua (Oracle) to Zoho is a drastic step down. I am used to the best of the industry so it is of course going to be hard to make me happy, I'll give you that. I find that Zoho has very limited features, almost no flexibility, is very clunky and overall, does very little for me right now other than batch 'n blast. If you only need to send a few emails to a small fairly static list, it may do the trick. It is EXTREMELY SLOW to disseminate. It took over 2 1/2 hrs to send less than 10,000 emails.

What business problems are you solving with the product? What benefits have you realized?

I managed to send one newsletter... Boohoo. Problems: what a pain to get an email ready. Too limited. Creating a preference center is weird to be nice. Image and list management are inexistent. I haven't been able to test the Lead Scoring module yet since it is an Add-On and I don't have it at this time. Not enough synch options with CRM. Very basic reporting capabilities but that would be normal since other features are limited. Maybe as I continue to use it, I'll find workarounds. I had and still have a problem with login/credentials so management of users does not meet my needs.

Zoho Campaigns review by <span>Ravi P.</span>
Ravi P.
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Verified Current User
Review Source

"Best Email Marketing Tool Out there"

What do you like best?

The ease of using the tool and less spamming rate has made me a fan of it

What do you dislike?

There is nothing major about this tool that I dislike but if I still have to pin point one - I would say the import tool

Recommendations to others considering the product

Must have tool if you want to succeed in your email marketing efforts

What business problems are you solving with the product? What benefits have you realized?

Zoho campaigns has helped me do email marketing within a matter of few clicks. Also it helps keeps the data at one place.

Zoho Campaigns review by Administrator
Administrator
Validated Reviewer
Review Source

"Zoho Campaigns"

What do you like best?

I am still getting used to the latest update. I like the older version better. However, I like that everything is pretty easy to follow, regardless of your expertise level. You can choose between regular campaigns, social campaigns are more and the templates to choose from are useful. We go between using them and creating our own.

What do you dislike?

Alignment of objects when in the editing screen could be better. For example, when having your social media icons in a box, if you didn't select the alignment at the time you cannot just move them in the editing screen. You have to go back to the original entry of the times and select it there.

Recommendations to others considering the product

This isn't the end all of email marketing. It has it's uses and it could be better, but for a fast, basic, with some customization you it works for us.

What business problems are you solving with the product? What benefits have you realized?

We use both the CRM and Campaigns frequently. Together we can map who received which campaign. This allows us to forecast sales and gives us insight as to what is working and where we would need to improve.

Zoho Campaigns review by User in Information Technology and Services
User in Information Technology and Services
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Verified Current User
Review Source

"Nice, easy to use email marketing tool"

What do you like best?

1. Very easy to use

2. Integrates with CRM and has real-time sync facility which is super helpful

3. allows more complex A/B Testing, Survey Campaigns, Event Campaigns very quickly and easily

4. Reports are very helpful

5. so much better than some other email marketing tools available in the market.

What do you dislike?

1. While the templates are good, i believe there is more scope for customization to make the emails fancier without a graphic designer.

2. I wish I could reply to a certain email on the campaign or simply have more variable options on chain campaigns

Recommendations to others considering the product

it's a great tool for email marketing!

What business problems are you solving with the product? What benefits have you realized?

1. email marketing campaigns to leads: We are able to effectively classify interested leads from the rest, and track responses and effect of different ads, newsletters etc on a vast set of audiences.

2. keep in touch with our current customers effectively from one central location

3. Tying everything back to the CRM helps in overall analysis and campaign planning.

Zoho Campaigns review by <span>Neil M.</span>
Neil M.
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Verified Current User
Review Source

"Zoho Campaigns for email marketing"

What do you like best?

Zoho Campaigns integrates with ZohoCRM and allows us to filter email marketing campaign contacts into our central database.

What do you dislike?

Synchronization options with ZohoCRM need to be a bit more streamlined and easy to setup. Also, we had some issues with importing html email templates into Zoho Campaigns that we wanted to use. It turned out to be something minor, but it took us a bit longer to setup than initially expected.

Recommendations to others considering the product

Try it out and see if it's appropriate for your team. Support has been great and it took a little longer for us to setup than expected, but now we have a nice setup that's integrated with our ZohoCRM database.

What business problems are you solving with the product? What benefits have you realized?

Email marketing integrated with our CRM contacts was our primary benefit. We are solving a previous problem whereby contacts were added manually into our CRM system.

Zoho Campaigns review by <span>Fatima P.</span>
Fatima P.
Validated Reviewer
Verified Current User
Review Source

"My Experience using Zoho Campaign"

What do you like best?

I like a lot that it integrates with Zoho CRM and other tools.

Its great that It can manage email and social media campaigns.

Also works fine with automation of workflows.

The templates are good and responsive

What do you dislike?

Could go better with the campaigns builder.

Recommendations to others considering the product

Great tool, especially if you are working with zoho CRM

What business problems are you solving with the product? What benefits have you realized?

Sending massive emails to our clients.

Zoho Campaigns review by User in Computer Software
User in Computer Software
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Verified Current User
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"Not a fan!"

What do you like best?

The syncing of our lists is easy, but most features you can find in other providers.

What do you dislike?

We have had constant deliverability issues, especially with gmail. The automation section is a little tricky to setup. You also are limited by the number of lists syncs you get from the CRM to campaigns on a daily and monthly basis.

Recommendations to others considering the product

Try other programs and find the one that best suits your needs. We stay with campaigns because it's very streamlined with their CRM. However, we have experienced a lot of their limitations.

What business problems are you solving with the product? What benefits have you realized?

We have been trying to grow our promotional efforts, and also keep more in communication with our customers.

Zoho Campaigns review by <span>ARNISH S.</span>
ARNISH S.
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Verified Current User
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"Easiest Email Marketing Tool Out There!!!"

What do you like best?

The import of email database and creation of html template is very straight forward and easy to use.

What do you dislike?

On few occasions the email falls into the SPAM folders of the recipients.

Recommendations to others considering the product

Use it to the optimum level you can. They always have something which you have never tried. So exploit it as much as you can.

What business problems are you solving with the product? What benefits have you realized?

Reaching to mass is now a matter of few clicks. Getting in-depth analytics have helped improving the marketing approach.

Zoho Campaigns review by <span>Alaina S.</span>
Alaina S.
Validated Reviewer
Review Source

"Zoho Campaigns"

What do you like best?

The thing I like best about Zoho Campaigns is the feature that allows you to clone a campaign. This is very helpful if you want to send the same promotion to multiple email lists and just need to change the point of contact.

What do you dislike?

I have not really used this product long enough to have any real dislikes.

What business problems are you solving with the product? What benefits have you realized?

It is very beneficial to be able to send a nicely designed email to a very large list of people. This saves the hassle of sending them out individually.

Zoho Campaigns review by Administrator in Renewables & Environment
Administrator in Renewables & Environment
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Verified Current User
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"Easy to use with all the features you expect from email marketing!"

What do you like best?

Being a Zoho CRM and Zoho Creator user the greatest feature is how Campaigns syncs contacts from each of these other services. Campaign creation and distribution is easy, and tracking stats are helpful.

What do you dislike?

The integration or ability to distribute via social channels is a bit lacking in my opinion. Also, templates could be a bit more attractive and appealing to really want to use.

Recommendations to others considering the product

This program is awesome if you use other Zoho programs, like CRM and Creator.

What business problems are you solving with the product? What benefits have you realized?

Sending newsletters mostly. We sometimes do promotions and giveaways that we distribute via email and Zoho Campaigns.

Zoho Campaigns review by <span>Viren S.</span>
Viren S.
Validated Reviewer
Verified Current User
Review Source

"Good Email Marketing Software"

What do you like best?

I liked the ease of use of the software. Easy uploading of data and campaign management.

What do you dislike?

The UI can be more attractive and engaging.

Recommendations to others considering the product

Use it for effective email marketing.

What business problems are you solving with the product? What benefits have you realized?

As I use other Zoho software, the interconnectivity of multiple tools is a smooth ride.

Zoho Campaigns review by <span>Danny S.</span>
Danny S.
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Verified Current User
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"Needs some work"

What do you like best?

Low price point especially when combined with other features

What do you dislike?

A lot of features just aren’t polished. I feel like it is a beta program.

Recommendations to others considering the product

Have patience with the software as there are bugs

What business problems are you solving with the product? What benefits have you realized?

Low price point.

Zoho Campaigns review by Administrator in Computer Software
Administrator in Computer Software
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Verified Current User
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"Zoho campaign is the best email marketing software "

What do you like best?

the drag and drop option to design email campaign quickly and Inbox preview testing feature

What do you dislike?

policy and subscriber option ..your account get immediately deactivate .you can not search subscriber in all contacts you need to search in every list

What business problems are you solving with the product? What benefits have you realized?

We are using Zoho campaign almost more than a year to send marketing material and sales process.

From Zoho we can track everything so can do the customized follow up ...

Zoho Campaigns review by <span>Darren S.</span>
Darren S.
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Verified Current User
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"Initial Trial GREAT!!"

What do you like best?

I love the tracking detail on the campaigns sent out.

What do you dislike?

Mailing lists not being an opt in feature in CRM intergration

Recommendations to others considering the product

Again the CRM Opt in for all mailing lists

What business problems are you solving with the product? What benefits have you realized?

The ability to see exactly what parts of mail blasts people are reading

Zoho Campaigns review by <span>Kary R.</span>
Kary R.
Validated Reviewer
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"Newsletter for our customers"

What do you like best?

Creating a list and launching a campaign is really simple. You do not have to be an expert to start up.

What do you dislike?

Despite having many template options, creating a custom one is not really easy. This process can or should be improved.

What business problems are you solving with the product? What benefits have you realized?

Send newsletters, have statistics of the campaigns sent

Zoho Campaigns review by User in Financial Services
User in Financial Services
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Verified Current User
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"Sufficient Email System"

What do you like best?

Ease of use - for someone not well-versed in HTML or creating emails, it is fairly simple to use.

What do you dislike?

Do not like the inability to exclude contacts from a list - can only exclude recipients of a previous mailing.

Recommendations to others considering the product

Zoho Campaigns is an intuitive program for the most part. It provides an option for mass emails without a great deal of prior knowledge of programs. Not the most in-depth software in the field, but it is useful.

What business problems are you solving with the product? What benefits have you realized?

Sending emails to thousands of contacts at once. Ability to either create an email in the system or import HTML.

Zoho Campaigns review by <span>William V.</span>
William V.
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"Newsletters for your customers"

What do you like best?

Watching the presentation, I like how the scope is projected to the clients. Deliver elegant emails and get them to see the final product.

What do you dislike?

the truth is we found it a bit complicated to configure this application. We always had an error in the configuration.

What business problems are you solving with the product? What benefits have you realized?

create mail campaigns

Zoho Campaigns review by <span>Lauren S.</span>
Lauren S.
Validated Reviewer
Verified Current User
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"Mail Chimp is Better...."

What do you like best?

I liked that it integrated with the Zoho CRM system which we were using at the time.

What do you dislike?

It was complicated. I need something easy to use and setup.

Recommendations to others considering the product

It's complicated...

What business problems are you solving with the product? What benefits have you realized?

Needed a system to send mass emails out to vendors. This can do that...but wasn't taking the cake.

Zoho Campaigns review by Agency in Staffing and Recruiting
Agency in Staffing and Recruiting
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"Nice software to Maintain your different E-mail campaigns with social Campaigns as Well."

What do you like best?

I can maintain different Email champaigns at the same time and they have nice templates thems.

What do you dislike?

Some time it takes long time to Update the list.

Recommendations to others considering the product

You can use Zoho for your E-mail champaigns.

What business problems are you solving with the product? What benefits have you realized?

I can send the E-mail to whole list at a same time with just a click so the E-mail tension for marketing has gone totally

Zoho Campaigns review by <span>David L.</span>
David L.
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Verified Current User
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"Zoho Campaigns Review"

What do you like best?

Integration with the Suite of ZOHO products and Zapier

What do you dislike?

Nothing so far, it's basic but does what I expect.

Recommendations to others considering the product

consider the integration points.

What business problems are you solving with the product? What benefits have you realized?

Basic Marketing Automation

Zoho Campaigns review by <span>Jose D.</span>
Jose D.
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"Attractive campaigns for customers"

What do you like best?

You can create elegant emails, announce new content on the site and manage a list of contacts.

What do you dislike?

The configuration was a bit complicated for us. Is not so easy to créate templates.

What business problems are you solving with the product? What benefits have you realized?

newsletter, masive emails

Zoho Campaigns review by User in Information Technology and Services
User in Information Technology and Services
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Review Source

"easy to use professional Marketing Platform"

What do you like best?

Ease to setup and easy to use professional marketing platform with every professional function needed. We use some of the lateste available web forms to automate your business. Everything is synchronized into Zoho CRM so we earn a fully 360° view from our clients.

What do you dislike?

As european based customer, some expressions appear in german but not the way marketing professionals would use it. Some functions in edition mode are not working fine when not using Google' browser Chrome.

Recommendations to others considering the product

You get more and professional functionalities for a lower price (applies for german speaking region in Europe).

What business problems are you solving with the product? What benefits have you realized?

Stay tuned with my customers: Send out professional newsletters within less time. Newsletters look great on all devices. Take actions based on the list of opened/clicked users and find your new customers. Great when using together with Zoho CRM to have 360° view.

Zoho Campaigns review by <span>Sandesh K.</span>
Sandesh K.
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"Easy to create campaigns and Automations"

What do you like best?

i like it automation part. creating automation is so easy

What do you dislike?

User interface can be better. remaining is fine

Recommendations to others considering the product

Recommended to All

What business problems are you solving with the product? What benefits have you realized?

I am sending automated emails to our Leads and contacts which are on Zoho Crm

Zoho Campaigns review by Administrator
Administrator
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"Zoho Campaigns"

What do you like best?

There are several things. The ease of setting up a campaign, It links to our CRM, I can schedule several at a time. Also can be tracked easily

What do you dislike?

The template parts really sucks. Not the easiest to work with.

Recommendations to others considering the product

Use the whole wuite it all integrates well

What business problems are you solving with the product? What benefits have you realized?

Not really solving any problems. We do get responses from out campaigns.

Zoho Campaigns review by User in Insurance
User in Insurance
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"Another Good Option from Zoho"

What do you like best?

Zoho Campaigns is a cost-effective solution for any small organization looking to integrate their email marketing with their CRM.

What do you dislike?

Lack of customer support is my only issue with Zoho Campaigns.

Recommendations to others considering the product

Great option for small organizations looking for cost effective ways to get email marketing and tracking in your CRM done.

What business problems are you solving with the product? What benefits have you realized?

I am trying to get everything integrated with Zoho CRM, this obviously solves that issues easily.

Zoho Campaigns review by <span>Ben B.</span>
Ben B.
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"Killer if you use Zoho CRM"

What do you like best?

It integrates very nicely with Zoho CRM. I use Z-CRM for my small side business and love it for it's simplicity! I'm equally pleased with Z-Campaigns. The Sync to/from Z-CRM is pretty tight. It's easy to setup drip campaigns based on dates or other actions (such as joining a mailing list). It's report dashboard is refreshingly simple. Really enjoying this product!

What do you dislike?

Having used Marketo and Eloqua heavily, Zoho Campaigns still has a ways to go before it could be considered marketing automation software. Right now it's mostly email automation. There's no lead scoring, it doesn't integrate with SalesForce, etc. Also, don't like that the Zoho Mail app allows you to update SPF Records but the Zoho Campaigns app doesn't. SPF Records and DKIM have helped immensely with deliverability when using Marketo. However, for my small side business it actually works great. I'm using it to send out drip campaigns to small lists of just a few thousand, and it works excellently for that!

Recommendations to others considering the product

Consider pairing it with Zoho CRM!

Zoho Campaigns review by <span>Joshua A.</span>
Joshua A.
Validated Reviewer
Verified Current User
Review Source

"Big Tool for Small Companies"

What do you like best?

I consult companies on Marketing and Automation tools. While the majority of the work I do for clients use bigger more robust systems, they are more than I need for my own company, not to mention more pricey. I get everything I need for email campaigns, auto responders and metrics from ZOHO.

What do you dislike?

Sometimes I do miss the powerful automation tools and metrics of the bigger, pricier systems

Recommendations to others considering the product

Not big enough, or ready to commit to a large marketing platform? Definitely use Zoho. I also use their CRM and it works great at the right price.

Zoho Campaigns review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Pretty good has a lot of abilities but seems like they could be integrated better"

What do you like best?

The ability to export html templates from other software

What do you dislike?

Sometimes the interface can be quite confusing

What business problems are you solving with the product? What benefits have you realized?

We are able to send out direct messages to customers

Kate from G2 Crowd

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