G2 Crowd Acquires Siftery to Create a New Way to Buy and Manage Software Spend ­čÜÇ

Zoho Campaigns

4.1
(93)

Email marketing with CRM and social media integration

Work for Zoho Campaigns?

Learning about Zoho Campaigns?

We can help you find the solution that fits you best.

Zoho Campaigns Reviews

Chat with a G2 Advisor
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Ratings
Company Size
User Role
Industry
Showing 111 Zoho Campaigns reviews
LinkedIn Connections
Zoho Campaigns review by Nadia L.
Nadia L.
Validated Reviewer
Verified Current User
Review Source

"No more monkeying around - in love with Zoho Campaigns"

What do you like best?

As a long-time MailChimp user, I am loving Zoho Campaigns. No more struggling to keep marketing lists synchronised, no more exporting .csv files and no more multi-solution reporting. With it's a user-friendly interface and quick and easy setup we've been able to accommodate integration with Zoho CRM, allowing sales members to focus on their pipeline while the marketing team can quickly and easily set up email and social campaigns and target individuals synchronised across systems.

Campaigns are easy to set up and automate and the built-in GDPR compliance makes it a breeze to manage. Compliance sorted, campaigns, automation and reporting sorted!

Thanks, Zoho Campaigns team, for making it just that little bit easier and less admin intensive:-)

What do you dislike?

That I didn't start using it sooner! Sorry Mailchimp!

Recommendations to others considering the product

Using Zoho Campaigns along with Zoho CRM has saved our marketing and sales team tons of time and has eliminated the hassle of attempting to keep marketing lists up to date and to manage compliance .

What business problems are you solving with the product? What benefits have you realized?

Integration with Zoho CRM - this eliminating the need for importing and exporting data. Marketing lists and compliance management runs seamlessly. The UI is easy to navigate and easy to understand. All-in-one offering allows the marketing team to focus on integrated campaigns, BYOC tools and easy to understand reporting.

GDPR compliance is instantly maintained with various rules and protocols available. The integration also ensures that any opt-outs are seamlessly navigated between Campaigns and CRM.

Sign in to G2 Crowd to see what your connections have to say about Zoho Campaigns
Zoho Campaigns review by Anirudh K.
Anirudh K.
Validated Reviewer
Verified Current User
Review Source

"Problem Solving Services"

What do you like best?

Zoho has solution to one of the greatest problem that budding businesses face. Zoho Campaign is right and simpler startup tool that benefits more than satisfactory level.

Zoho provides wide variety of softwares too that solves the regular problem of almost every business.

We earlier used to draft individual mails that too were not appealing or good looking even. Now the entire information is captured in more concise and arranged manner.

What do you dislike?

Pricing can be made more pocket friendly.

Since there are businesses those are very small or budding, hence Zoho can consider providing these businesses a little flexibility over price range which as per usages can be varied in upcoming time and demand.

Recommendations to others considering the product

Try this one, you will find the difference yourself.

I myself have tried and tested multiple softwares but this one makes me use it again and again. The quality and ease of access with integration to a wide variety of softwares makes it stand apart from any other software. This one is reliable too.

What business problems are you solving with the product? What benefits have you realized?

In my business, we need to send out updates, blog links and promotional content. This is done very well by Zoho.

What Email Marketing solution do you use?

Thanks for letting us know!
Zoho Campaigns review by Michael L.
Michael L.
Validated Reviewer
Verified Current User
Review Source

"It's like MailChimp and HootSuite had a baby, but even better!"

What do you like best?

Zoho Campaigns main feature is its email marketing solution and it does it well. The content editor is clean and easy to work with. It's simple and intuitive, allows for the necessary drag and drop features for quick and easy creation, while allowing the freedom and flexibility for more advanced uses of html. But it doesn't stop there. Need to manage social media posts? Yep, it does that too. Think of it like Mailchimp and HootSuite rolled into one! Best of all it's under one roof, which means I can easily access Zoho Campaigns from the rest of the Zoho environment.

What do you dislike?

Integrating third party applications such as subscribing customers from checkout is not as easy as it could be.

Recommendations to others considering the product

There free version is very robust. Give it a try, I'm sure you'll be pleased with it's capability.

What business problems are you solving with the product? What benefits have you realized?

I needed an email marketing service that allowed me to send highly customized emails with robust features. We need to implement A/B testing, followup and and drip campaigns, among other email marketing strategies. We see increased deliverability of our emails, great reports to understand our data, and the ease of use rivals it's competitors.

Zoho Campaigns review by Nate I.
Nate I.
Validated Reviewer
Verified Current User
Review Source

"Super useful"

What do you like best?

Editor is slightly better to use than mail chimp, once you get used to it. It feels more editable and it is easier to put html blocks in (i do a lot of countdowns and interactive stuff)

I really love how it has a review before sending. Initially I hated it but it has saved my on messed up merge tags before.

Also, the send at an optimal time for the individual subscriber feature is great. It has boosted open rates as much as 8 percent above average.

We design from pro.beefree.io a lot of the time so it is super easy to import the html and zip file we export from there.

What do you dislike?

Lack of fonts available is a bit of a bummer but not a huge deal. When migrating I seem to have a higher bounce rate but that is probably just normal given I don't do spf or dkim records so I'm piggybacking off their ips for reputation.

Also, social campaigns aren't that great for my type of letter form political emails with lots of merge tags. Wish the merge tag would default to the substitution not FNAME on social, I would use it more.

Recommendations to others considering the product

Learn it and use it and you won't regret it.

What business problems are you solving with the product? What benefits have you realized?

Solving all our fundraising problems. Only begun to scratch the surface of automation features, I think there is a big opportunity there. I also would like to do more to integrate it with CRM, and forms to make custom email series.

Zoho Campaigns review by Tyler R.
Tyler R.
Validated Reviewer
Verified Current User
Review Source

"Might be dropping Aweber"

What do you like best?

The dashboard is clean and easy to navigate. When I think "I need to do this specific thing" it's easy to figure out what to do.

What do you dislike?

Double opt-ins are a bit frustrating, but honestly I haven't contacted Zoho support yet to see if that's a thing I can turn off.

Recommendations to others considering the product

Give it a shot; there is a free version you can try out first. It never hurts to try something new, especially when that new thing is as effective and easy to use as this product.

What business problems are you solving with the product? What benefits have you realized?

Autoresponders, mainly. I have a lot of landing pages out there and a lot of campaigns running. I got frustrated with some things at Aweber so decided to try this out. My prospects can get automatic email replies when they opt in and I can set them up on contextual drip campaigns. Follow up is a LOT easier when it's all automated.

Zoho Campaigns review by Kyle P.
Kyle P.
Validated Reviewer
Verified Current User
Review Source

"An OK email marketing tool best suited for smaller businesses and lists."

What do you like best?

Submissions for compliance review;, built-in CAN-SPAM validation, optional Litmus lab functionality for viewing your emails on different platforms, and integration with Zoho CRM for easy list loading; great customer support if you ever have questions

What do you dislike?

Email templates are sorta crappy and they don't give you the keys to create a responsive fluid email template if you are versed in HTML; you can't suppress the "powered by Zoho" message; WYSIWYG editor is sort of clunky and hard to use

Recommendations to others considering the product

Look at others. Seriously. If you use Zoho CRM it might be worth it to use Zoho Campaigns, but if you're a small business with small lists (500-1000 or less) you might check out mailChimp, constant Contact or others. The biggest gripe I have is the inflexibility with designing templates. It took a couple days to get one of their premade template to look halfway presentable both on desktop and phones.

What business problems are you solving with the product? What benefits have you realized?

Sending out marketing email campaigns to our customers

Zoho Campaigns review by Marina B.
Marina B.
Validated Reviewer
Verified Current User
Review Source

"Zoho Campaigns is fine if you want to send mass emails, but fails on many important points"

What do you like best?

Integration with Zoho CRM

Ability to design mass emails

Reports with link click heat maps are nice

What do you dislike?

When you want to build sophisticated workflows with Campaigns, it becomes a chore. They did not make the interface easy, unlike other automation platforms I tested.

Another frustrating point, as told by our email developer, is that Zoho attaches lines of redundant code to her templates after she uploads them, but strips out the code for mobile adaptiveness.

We had a team of developers working on a drip campaign, and the first few emails they developed were not mobile optimized. Their attempts cost us time and money. Finally, they figured out how to "hack" the platform. Unfortunately, the drip campaign cannot be optimized without "hacking" the platform again, which means another significant time investment.

Before we had a developer doing emails, we created emails in Zoho campaigns with WYSIWYG editor, and the results were less than stellar.

Overall, there are much better products out there.

Recommendations to others considering the product

Fine for simple emails if you are on a tight budget.

What business problems are you solving with the product? What benefits have you realized?

Create mass emails and drip campaigns to new subscribers.

Zoho Campaigns review by Vijay S.
Vijay S.
Validated Reviewer
Verified Current User
Review Source

"Good and Affordable Tool especially for Large Email Lists"

What do you like best?

- Their integration with Zoho CRM is a huge advantage.

- Loved their new features like Optimal Open time and polls which has helped us get good open rates and better engagement from our subscribers.

What do you dislike?

- Templates provided can be better.

- There are a few visual bugs that occasionally pops up but its probability has gone down with the recent updates.

Recommendations to others considering the product

If you are a Zoho One / Zoho tools user, you should definitely try it.

What business problems are you solving with the product? What benefits have you realized?

- Helps us get the word out about new product launches and offers to our existing community quickly.

- Easy to build campaigns helps us send out the content faster.

- Able to keep up with old leads from CRM and helps us to successfully convert them into customers.

Zoho Campaigns review by Jason E.
Jason E.
Validated Reviewer
Verified Current User
Review Source

"WORST Email Marketing Tool"

What do you like best?

I'm hard pressed to tell you anything I like about this tool. Only true benefit is that is works well with Zoho CRM.

What do you dislike?

Everything. Creating an email sucks. Not intuitive at all. I never know if the emails actually send. We have a huge problem with Gmail delivery and Zoho tries to blame delivery issues on subject line content. After almost a year of using the tool, I question if people are even receiving our emails. I've sent test emails to multiple accounts of my own and guess what... 1/10 actually hits my inbox regardless of what the subject line is. Reporting feature SUCKS bad. You can only send follow-up campaigns to people who opened the email, but not resend a campaign that wasn't opened. Once an email is running, you can't change ANYTHING. You can't even add a recipient (you have to clone the existing email and resend). Everything you send runs through a "compliance check" though they come back sometimes in seconds, so what are they checking exactly? If you import a list you can't have group email addresses (info@xxxx.com, sales@xxx.com), so it manually extracts those from the list import. Sometimes I have 30-40 names I have to manually enter. I don't mind the manual entry so much, except you can only put in first name, last name, and email address. If you want a company name or to assign a specific tag, you have to go in each record manually. Honest.y, this is the biggest POS email program you'll ever experience. DON'T RELY ON IT. I've been doing email marketing for major agencies for almost 20 years now and this is the worst program I have ever used. Spend the money on MailChimp. A far superior product that is MUCH, MUCH, MUCH easier to use!

Recommendations to others considering the product

Stay away until they figure out how to compete with programs like MailChimp. If you have experience using an email marketing tool in the past this program will give you many pains.

What business problems are you solving with the product? What benefits have you realized?

We went with Zoho originally because of the email marketing tools, but instantly hated them. We LOVE LOVE LOVE Zoho CRM, though. Honestly, the only reason I/we suffer through this email marketing program is because of how much we appreciate the CRM tool.

Zoho Campaigns review by Deepak K.
Deepak K.
Validated Reviewer
Verified Current User
Review Source

"Excellent experience with Zoho Campaigns"

What do you like best?

It has been an incredible experience with Zoho Campaigns. The new User Interface (UI) is absolutely amazing. It can manage email campaigns, social media campaigns, automation on workflows, integrates to Zoho CRM and many more integrations as well.

What do you dislike?

Requires video training modules on learning how to use the new version. I am sure it will be coming soon.

Recommendations to others considering the product

The new user interface is really amazing and simple to use, It has new features as well. Highly recommended solution.The solution provides campaigning support on Emails, Social Media and has workflows to do automation. I have been using the older version, which I found just ok, but recently they had activated to try out the new UI, which is far better than the older version.

+ Data import feature is quite good, it is simple and provides step by step process.

+ Automation using Workflows is an incredible system to directly integrate to CRM to find the effectiveness of the campaigns

+ A/B Testing is available too

What business problems are you solving with the product? What benefits have you realized?

Mass mailing solution to us as a digital marketing company for ourself and our clients.

Zoho Campaigns review by Wanderley A.
Wanderley A.
Validated Reviewer
Verified Current User
Review Source

"Zoho Campanhas"

What do you like best?

Eu utilizei 3 outros sistemas de email marketing. Mas foi o Zoho Campanhas que me surpreendeu mais, pois tem muito mais funcionalidades por um pre├žo extremamente acess├şvel. Eu gosto das integra├ž├Áes. Fa├žo tudo em um s├│ lugar e os dados migram para o Zoho CRM.

What do you dislike?

A ├║nica coisa que eu ainda n├úo me adaptei ├ę com a aprova├ž├úo da campanha antes do envio (mas entendo que isso ├ę necess├írio para aumentar a minha taxa de entrega). Eu tenho que me programar e fazer tudo um pouco mais cedo, pois at├ę a aprova├ž├úo (30 - 60 minutos) pode ter passado da hora ideal para o meu envio. Mas quando eu assinar um plano pago, isso n├úo ser├í um problema.

Recommendations to others considering the product

Eu super recomendo. Fa├ža um teste gr├ítis (2 mil assinantes e 12 mil envios por m├¬s) e voc├¬ n├úo vai querer sair. As integra├ž├Áes e in├║meras funcionalidades valem muito a pena.

What business problems are you solving with the product? What benefits have you realized?

O maior problema que estou resolvendo ├ę a integra├ž├úo. O tudo-em-um do Zoho facilita muito o controle. Tudo vai para o Zoho CRM.

Zoho Campaigns review by Jon Dominic A. M.
Jon Dominic A. M.
Validated Reviewer
Review Source

"Easy to Use Email Marketing Tool for Simple Campaigns"

What do you like best?

I am a freelancer and most of my clients requires email campaigns or coupon validation. Zoho Campaigns does all that and more. It's very easy to use and you really don't need to read up or study about it. I took less than a few hours to set up everything and sync the subscriber from Zoho CRM. I was also able to add other users very fast..the templates are very nice espcially for the coupon Special. Data analysing is also very easy to comprehend and interpret because it just there in the dashboard

What do you dislike?

One thing I don't like is when my bounce rate is high my account can not send out emails. I wish there was email validity checking for Zoho campaign specially if you are doing cold email campaigns.I have nothing that I dislike about zoho campaigns because this is the only one that I use. I tried other products but I always end up going back to zoho.

Recommendations to others considering the product

I have used Zoho Campaigns for three other clients that I do work for. I really recommend this and all of my clients used the free trial then went ahead to purchase the product after the trial. For any business owner out there use Zoho campaigns because it's easy and fair priced.

What business problems are you solving with the product? What benefits have you realized?

tracking results and after analyzing the data you can do something about it. After I see that someone has clicked and opened the email I retarget and send them another one for the campaign.

Zoho Campaigns review by Andrew O.
Andrew O.
Validated Reviewer
Verified Current User
Review Source

"Best email marketing software out there"

What do you like best?

I love the ease of use of Zoho Campaigns and I love the email previews given!

What do you dislike?

I do dislike the image library as it is hard to use sometimes when you have email campaigns based entirely on images so it takes some effort to organise files before uploading so that you are able to do it correctly.

Recommendations to others considering the product

Go for it! They have a great free plan to start you off, and it is so easy to use!

What business problems are you solving with the product? What benefits have you realized?

We have realised that it is so much quicker to create an email campaign on Zoho Campaigns and we have an easy to use dashboard and we have noticed better open-rates than on previous EDM software.

Zoho Campaigns review by User in Mechanical or Industrial Engineering
User in Mechanical or Industrial Engineering
Validated Reviewer
Verified Current User
Review Source

"Herramienta de marketing y/o remarketing excelente"

What do you like best?

He usado la plataforma Zoho Campaigns para realizar remarketing con todos mis contactos. La plataforma es muy intuitiva y fácil de usar, además te va guiando paso a paso para que no te pierdas en el camino. Las plantillas son prácticas y fáciles de usar, además se pueden realizar modificaciones a las mismas sustituyendo el contenido "demo".

Otra de las cosas a destacar es que el contenido se adaptar├í (el la mayor├şa de forma satisfactoria) a las diferentes plataformas ya sea de correo electr├│nico o redes sociales en las que se pueda ver tus publicaciones.

Si eres una persona que no cuenta con conocimientos de programación o informática pero estás familiarizado con sistemas operativos te será fácil aprender cómo funciona.

Empieza ahora a realizar una prueba y veras que facil.

What do you dislike?

Aunque el servicio de Zoho tiene idioma espa├▒ol, en algunos casos ver├ís partes que se encuentran en ingl├ęs (algo complicado para quien no domina el idioma). Las opciones de las plantillas incluidas son limitadas, tendr├ís que hacer uso de tu creatividad para darle tu toque personal y hacerlas mas atractivas o adecuarlas al prop├│sito que necesites.

Recommendations to others considering the product

Definitivamente recomiendo usar Zoho Campaigns para usuarios con y sin experiencia.

What business problems are you solving with the product? What benefits have you realized?

Definitivamente Zoho Campaigns te ayuda a agilizar tu labor de marketing o remarketing disminuyendo tiempos y aumentado la productividad cuando tienes que mandar emails a una base de datos grande.

En ocasiones cuando queremos realizar una campaña no sabemos por dónde empezar, las plantillas incluidas te ayudarán a aclarar tu mente y darte un inicio en tu proyecto.

Zoho Campaigns review by Pranay P.
Pranay P.
Validated Reviewer
Review Source

"Zoho is the one of the best email marketing in the world"

What do you like best?

zoho email marketing is awesome,

It's give the best service for the clients,

Its easy to use to for the clients,

Zoho is the a user friendly,

and it has the good futures in the marketing ,

Using the zoho email marketing is very easy,

Design very easily, and it will not going to the spam folder,

The mail displace in inbox only its nice actually.

and i find the good thing on this zoho, we can market every easy to process, and zoho email marketing linking with zoho mail account this way is easy for users and clients and every one also.

What do you dislike?

Zoho ask every time security , that future are benefit for users only,

Recommendations to others considering the product

email marketing

What business problems are you solving with the product? What benefits have you realized?

Email Marketing Campaigns, it is easy to use, mostly in designing purpose it very nice, and thing in this zoho is email marketing is to design our template / email massage to effectively,

Zoho Campaigns review by Albino G.
Albino G.
Validated Reviewer
Verified Current User
Review Source

"Digital Marketer"

What do you like best?

I like the number of integrations and platform capabilities. I also believe the campaign social share ability is fantastic. I also believe the campaign editor is easy to use and navigate.

What do you dislike?

At this time I have not discovered anything which gives me reason to dislike the Zoho platform, however I do believe the website creator could be a little more robust which allows for a more well designed website. With all of the functional capabilities the Zoho platform provides, I find the website creator is lacking in functionality and design.

Recommendations to others considering the product

I highly recommend the Zoho platform for business needs. I believe the Zoho platform has a great combination of UI/UX design and functionality.

What business problems are you solving with the product? What benefits have you realized?

I resolved an issue of verifying exactly when a customer physically accesses a digital product in order to validate a customer received their products. Previously when a customer was emailed their product we were unable to verify delivery with our previous email marketing. Now we are able to build campaigns, deliver campaigns and track the access of those campaigns from the report viewer. If there are any discrepancies from customer not accessing their product, we are now able to verify time and location of access.

Zoho Campaigns review by User
User
Validated Reviewer
Verified Current User
Review Source

"Organization of campaigns key"

What do you like best?

The ability to "dashboard" all past efforts, for as long as organization allows, is key to utilizing Zoho Campaigns and learning from past tests and campaigns.

What do you dislike?

The product is very unique and thus not user friendly at first, learning curve is really steep but support is there to help. Feel free to ping support often - they are very friendly and quick with assistance

Recommendations to others considering the product

support is great from zoho team. Multiple times reaching out to support have not disappointed me - they continue to be fast, accurate and helpful (and polite too)

What business problems are you solving with the product? What benefits have you realized?

Original goals are to do marketing campaigns and email marketing efforts all via the zoho campaigns dashboard and tools. While leveraging from our extensive contacts database used in Zoho CRM, the campaigns module makes it seamless to market to these same people throughout the sales cycle. Ours is an extensive non-impulse B2B sale and thus has multiple touch points and contacts over time in order to stimulate and close a sale. Generating these touch points with the campaigns module is more efficient than outbound telephone dialing which is how we did this effort in the past.

Zoho Campaigns review by Candice D.
Candice D.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Fully Integrated Emails"

What do you like best?

My biggest problem with other broadcast email platforms is that they are rarely integrated with the other activities of my prospects, customers, and other business contacts. Zoho Campaigns is fully integrated with my CRM and social media so that I can get a clear view of what's happening.

What do you dislike?

There's always room for improvement. Small things with the user experience such as the delay in the notifications when you click on the bell and clear explanations of how different features work.

Recommendations to others considering the product

I think they are continually improving, but other things that would be helpful are integration with Kajabi (LMS) and Stripe (payments). And somewhat better connection with Zoho CRM (field specific) would be helpful.

What business problems are you solving with the product? What benefits have you realized?

Integrated solution with my CRM. I want a 360 degree view of my customer communications.

Zoho Campaigns review by Caitlin S.
Caitlin S.
Validated Reviewer
Verified Current User
Review Source

"Zoho Campaigns for Lead Nurturing"

What do you like best?

Zoho campaigns, specifically email campaigns, allow you to customize templates and the way that emails look to have consistent branding when you reach out to your leads or new contacts. I like that through cloning, my emails have a similar feel so my clients can tell it's us just by the way our emails look.

What do you dislike?

There are just a lot of features Zoho hasn't incorporated yet compared to bigger CRM tools. One of the biggest features I'd like to see is the ability to build smart lists based on clients interactions with our emails.

Recommendations to others considering the product

Zoho is an inexpensive, great option for very basic email campaigns.

What business problems are you solving with the product? What benefits have you realized?

We had a pretty big database of contacts, near 13,000 leads, but they were acquired over two years and no one knew which were good or bad. By using Zoho, we have been able to clean up our lists and narrow our targets within our own database.

Zoho Campaigns review by Mili P.
Mili P.
Validated Reviewer
Review Source

"After trying more than 10 tools, this is the best of all"

What do you like best?

The segmentation that we can do

The follow-up options after sending a campaign

Workflow

Geolocation

Reports

What do you dislike?

the forms are too basic and not many options

forms integration is not very good

Recommendations to others considering the product

If you would like to double or triple the results on your email campaigns, Zoho is the best tools. The segmentation depending on the behaviour of your database and the workflow you can automate is unique in the market.

The geolocation tracker is incredible too, so you can see where people are when they open your emails, helping you to see if your database is targeted to the location you want and which locations are more active in your database.

What business problems are you solving with the product? What benefits have you realized?

double my sales and my opening rate

Zoho Campaigns review by Chetan A.
Chetan A.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Zoho Campaign gives authentic review on the Analytics"

What do you like best?

The best is frequency & count of campaign interaction, which is captured for individual subscribers. Authentic lists make it stand from rest.

What do you dislike?

Limitations on subscribers and list validation. Subscribers once put to do-not-mail, cant be moved back. The trail pack should be full feature.

Recommendations to others considering the product

Just start using it. Better than all other. Ahead of time and competiion. Only experience with the poroduct would make you believe that any such thing is there.

What business problems are you solving with the product? What benefits have you realized?

Saves time and cost in reaching the customers. It gives direct leverage on Lead management, basis the interest levels captured. The complete package is not as such that one would grow frustrated or out-of-options. there is always something to do with it.

Zoho Campaigns review by Administrator
Administrator
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

" A good product"

What do you like best?

It has enough interesting components to centralize everything with a single tool. It shows several integrated capabilities that you could have with many components, only in this you integrate all in one

What do you dislike?

Certain tools, such as mailing and campaigns, have little information about their use and benefit. For example, the percentage of arrival of an email to the inbox, its difference compared to other platforms. The payment system seems to me to be more visible, that you can appreciate the difference between the free and the payments at a glance. It is not a greater evil, but it would improve this aspect

Recommendations to others considering the product

zoho has worked for me, I have recommended it with colleagues who use other better known platforms, some do not change because they are loyal, others start to try zoho with new companies or projects, but the perception is good

What business problems are you solving with the product? What benefits have you realized?

Mostly email, but I see that it can be useful for much more. I just get opca information in Spanish. Currently I am taking a few hours to check each of the zoho components, it would help me quite a few infographics of the services according to companies and items for example, or according to companies and numbers of employees, as well as the services used by these companies and how Help him or pretend to help him grow. However the product is interesting, the best part is that you have to customize the prices, although it is a little confusing at the beginning with a pencil and a paper you can organize well and centralize all the resources

Zoho Campaigns review by Administrator
Administrator
Validated Reviewer
Review Source

"Many things are not finished"

What do you like best?

Good integrated in other apps, the mobile app on ios is pretty good and once planned a new campaign it is very reliable.

What do you dislike?

Many functions are not finished. After uploading my own html file, I can't change images. The editor is very buggy. So I can't use my own html templates inside ZCampaigns. On email notification mails I can't translate every text details (for example click here). Creating a sign up form on which the customer can choose to which lists he wants to be added (at least one must be selected but he can also choose both) is not possible. If we have several lists I have to make design changes on mail notification for every single list which needs a lot of time. It is not possible to send customized html notification mails to subscribers. This is a big NEED when it comes to corporate design.

It I compare ZCampaigns to Mailchimp the whole app seems to be buggy and not finished and not really responsive. I really wish Zoho will improve ZCampaigns very soon!

Recommendations to others considering the product

Be aware of bugs and unfinished parts inside the app. If you're looking for corporate design templates on sign up pages, notification mails and campaigns this is not the right place.

What business problems are you solving with the product? What benefits have you realized?

We're sending weekly newsletter to our customers about new movies in our cinema. Sending campaigns works well.

Zoho Campaigns review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Zoho Campaigns - Build your customer base"

What do you like best?

Zoho Campaigns allows for setting up and running email campaigns in order to help grow your customer base and also to bring awareness to your current customers. You can automate much of the email correspondence with Prospects, Leads, and Customers. There are great templates to start with, and there is a great deal of customization and control available. Zoho Campaigns integrates with other Zoho Apps, including CRM and Books.

What do you dislike?

Zoho Campaigns was a little bit difficult for our team to get used to and get up and running. However, once we learned the way to use the software, it has been much easier and the product works great.

Recommendations to others considering the product

Give it a try! Zoho Campaigns allows for a Trial Period where you can see if it will fit your needs.

What business problems are you solving with the product? What benefits have you realized?

Zoho Campaigns allows for automating email marketing and notification. This is a great benefit for reducing internal work required on the day-to-day, and it allows us to have a one-stop location for overview of all of our current campaigns.

Zoho Campaigns review by User
User
Validated Reviewer
Verified Current User
Review Source

"New ZOHO Campaign platform is intuitive, better and faster"

What do you like best?

I am liking the new interface as it puts upfront the most important data in a visually appealing format. Also, I liked that the platform can be synced with ZOHO CRM which saves me a hassle of entering data again. The third thing I like is the detailed report that is offered by ZOHO which helps me in understanding how, on which platform, at what time of the day is my content consumed maximally. This information I use later to optimize campaigns for maximum efficiency. The platform also provides a variety of templates for various occasions. This is a time and money saver as I don't need to engage a freelancer or get my team involved in creating a template. Another feature I like is the possibility to schedule campaigns. From my previous campaigns, I could learn the time when my content is opened and I have used this information to schedule future campaigns. This has improved my open rate.

What do you dislike?

I dislike the review system though I understand the importance of it and the role it plays in keeping campaign contents ethical. Can there be a way that a regular campaigner like me are given ranking and our content should be sent for review only if there is a violation observed in the previous campaigns? This can make things faster for users like us.

Recommendations to others considering the product

Yes, it is definitely value for money especially if you have ZOHO One subscription.

What business problems are you solving with the product? What benefits have you realized?

I am able to regularly communicate with my clients/potential clients regarding key company updates. Also, I can easily share with them the season's greetings.

Zoho Campaigns review by Administrator
Administrator
Validated Reviewer
Review Source

"Functionality leaves a lot to be desired"

What do you like best?

The ability to schedule posts and view individual email reports. The convenience of having a direct link to CRM as opposed to using third party providers such as Mailchimp is a definite big advantage to this software.

What do you dislike?

The email design interface is fussy, outdated and difficult to use. Although Campaigns tries to achieve a seamless drag and drop functionality, it is often laggy and users have to click options several times before it will work. This entire interface needs redesigning and simplifiying. More of a general comment, but the Zoho support team are AWFUL. We have had ongoing problems with Zoho that need to be escalated to the support team directly but the problem is always ignored and has to be chased up and it is always delayed. The average fix time for a problem is about a month, and this is only because two people are constantly chasing up Zoho otherwise the problems would be forgotten about.

What business problems are you solving with the product? What benefits have you realized?

We are developing relationships with our customers using zoho campaigns and sending them regular email campaigns means that we are increasing our awareness. Zoho Campaigns has been a big help during GDPR as it is directly a part of our CRM system so has sufficiently decreased the workload.

Zoho Campaigns review by Stephen L.
Stephen L.
Validated Reviewer
Verified Current User
Review Source

"It integrates with Zoho CRM so why use anything else"

What do you like best?

It integrates with Zoho CRM which we are heavy users of and once you establish a mailing list you can make it dynamic so that any updates on either end are pushed in both directions so no having to maintain mailing lists other than the initial set up. Analytics are great as you can see those analytics in both CRM and Campaigns. Being able to see the stats helps better prepare the next campaign plus seeing what the enduser clicked on helps in targeting a contact for further updates.

What do you dislike?

We've had some challenges in creating the design for a campaign. And even though there are a bunch of templates we've not found it to be as easy as we'd hoped. Though I'm sure someone with html or other design experience may find it way easier to use. But we're committed to working through the learning curve on the design end.

Recommendations to others considering the product

If you're currently a Zoho CRM user then I don't know why you'd want to have to maintain a separate database in any other app since it can update your list dynamically. I believe there is a free version and a pay per use version so it's easy to try out with a simple list to see how it works as well as the analytics.

What business problems are you solving with the product? What benefits have you realized?

Maintaining contact with client and leads based on specific parameters i.e. last order date, geographical area, etc. It's easy to define what you want your parameters are in CRM and then link a mailing list to a specifically designed campaign.

Zoho Campaigns review by Joanne T.
Joanne T.
Validated Reviewer
Verified Current User
Review Source

"Great functionality"

What do you like best?

I have used a few email campaign tools now, and Zoho is just as good as some of the big players, for a fraction of the price.

What do you dislike?

Our email reputation is still not very high, so it's going to take some work before our emails reach everyone we need them too. The preview functionality also needs some work.

What business problems are you solving with the product? What benefits have you realized?

We're able to make our email campaigns look a lot more professional.

Zoho Campaigns review by Eric L.
Eric L.
Validated Reviewer
Verified Current User
Review Source

"Zoho Campaigns Offers Some Unique Features"

What do you like best?

I like the fact that Zoho makes it really easy to take your current leads and move them into campaigns and let's you track the effectiveness of each and every campaign and your ability to see the yield from each.

What do you dislike?

I feel like the interface can be really cumbersome sometimes, and it makes it difficult to utilize. I think that I would like a little more flexibility with some of the tools available.

Recommendations to others considering the product

I considered the fact that we would be adding a lot more users in the upcoming year, and we wanted to make sure that we mitigated costs against actual in the future

What business problems are you solving with the product? What benefits have you realized?

Some of the problems that I have include getting the data out and making it so I can export the information into other services.

Zoho Campaigns review by Laura S.
Laura S.
Validated Reviewer
Verified Current User
Review Source

"I miss iContact"

What do you like best?

The templates are fairly decent and the process itself is easy to run through. Their support is good and they are responsive.

What do you dislike?

Crafting campaigns in the text boxes/template layout is not friendly. There is no undo button, I can't easily move items, and the fonts and sizes constantly change while I'm writing or copying/pasting. It's not intuitive.

Recommendations to others considering the product

It's not a bad system, but I just find it more cumbersome than the other software I used. It's comparable to others I've used in the past, however.

What business problems are you solving with the product? What benefits have you realized?

Exposure to our product to purchased lists; Spreading the word about our software updates. We're reaching people, which is the goal.

Zoho Campaigns review by Alexis C.
Alexis C.
Validated Reviewer
Verified Current User
Review Source

"Mantenga informado a sus clientes y prospectos"

What do you like best?

El dise├▒o, es facil de usar, crear plantillas, agregar contenido, segmentar campa├▒as, crear campa├▒as sociales, esta muy completo y sin complicaciones.

What do you dislike?

Por ahora, no me gusta mucho que los test emails no puedo ver los campos personalizados.

Recommendations to others considering the product

Comparado con otros servicios de env├şo masivo, en zoho campaings puedes tener acceso a automatizaciones en la versi├│n de prueba. Tambien puedes lanzar campa├▒as a sus redes sociales de una manera sencilla y revisar las estadisticas de acuerdo a lo que vayan visitando los clientes.

Esta bastante actualizada.

What business problems are you solving with the product? What benefits have you realized?

A muchos clientes le gusta la idea de tener boletines informativos internos y externos, con esta aplicaci├│n esto es posible, organizando los contactos por listas. Solo siguiendo las gu├şas, puedes lograr lo que necesites y entregar el mensaje a los clientes correspondientes.

Zoho Campaigns review by Administrator
Administrator
Validated Reviewer
Review Source

"Very limited tool"

What do you like best?

Not much I'm afraid. While there is always a learning curve with any new tool you use, Zoho failed to impress me. I can't seem to find something I like about it yet. I'll be fair and try to give it more time, granted, I don't have a choice for now. It integrates, up to a certain point, with Zoho CRM. I guess the positive is that it is much cheaper than your Eloqua or Marketo. You get what you pay for.

What do you dislike?

Well, for one, going from Eloqua (Oracle) to Zoho is a drastic step down. I am used to the best of the industry so it is of course going to be hard to make me happy, I'll give you that. I find that Zoho has very limited features, almost no flexibility, is very clunky and overall, does very little for me right now other than batch 'n blast. If you only need to send a few emails to a small fairly static list, it may do the trick. It is EXTREMELY SLOW to disseminate. It took over 2 1/2 hrs to send less than 10,000 emails.

What business problems are you solving with the product? What benefits have you realized?

I managed to send one newsletter... Boohoo. Problems: what a pain to get an email ready. Too limited. Creating a preference center is weird to be nice. Image and list management are inexistent. I haven't been able to test the Lead Scoring module yet since it is an Add-On and I don't have it at this time. Not enough synch options with CRM. Very basic reporting capabilities but that would be normal since other features are limited. Maybe as I continue to use it, I'll find workarounds. I had and still have a problem with login/credentials so management of users does not meet my needs.

Zoho Campaigns review by Michael K.
Michael K.
Validated Reviewer
Verified Current User
Review Source

"ZOHO Campaigns is our secret weapon for business"

What do you like best?

We like tracking our email opens in ZOHO CRM

What do you dislike?

Need visibility into status of non-deliverable emails

What business problems are you solving with the product? What benefits have you realized?

We are communicating on a daily basis with potential customers and partners through a newsletter that pulls together all the current daily news of our interest. So while we are not selling anything in our newsletter we are still staying top of mind with our prospects.

Zoho Campaigns review by Ravi P.
Ravi P.
Validated Reviewer
Verified Current User
Review Source

"Best Email Marketing Tool Out there"

What do you like best?

The ease of using the tool and less spamming rate has made me a fan of it

What do you dislike?

There is nothing major about this tool that I dislike but if I still have to pin point one - I would say the import tool

Recommendations to others considering the product

Must have tool if you want to succeed in your email marketing efforts

What business problems are you solving with the product? What benefits have you realized?

Zoho campaigns has helped me do email marketing within a matter of few clicks. Also it helps keeps the data at one place.

Zoho Campaigns review by Administrator
Administrator
Validated Reviewer
Review Source

"Zoho Campaigns"

What do you like best?

I am still getting used to the latest update. I like the older version better. However, I like that everything is pretty easy to follow, regardless of your expertise level. You can choose between regular campaigns, social campaigns are more and the templates to choose from are useful. We go between using them and creating our own.

What do you dislike?

Alignment of objects when in the editing screen could be better. For example, when having your social media icons in a box, if you didn't select the alignment at the time you cannot just move them in the editing screen. You have to go back to the original entry of the times and select it there.

Recommendations to others considering the product

This isn't the end all of email marketing. It has it's uses and it could be better, but for a fast, basic, with some customization you it works for us.

What business problems are you solving with the product? What benefits have you realized?

We use both the CRM and Campaigns frequently. Together we can map who received which campaign. This allows us to forecast sales and gives us insight as to what is working and where we would need to improve.

Zoho Campaigns review by Johnson S.
Johnson S.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Best Email Marketing Tool"

What do you like best?

Zoho Campaigns is very simple and easy to use.

What do you dislike?

I wish Zoho could increase the number of subscribers in the free version.

Recommendations to others considering the product

Zoho Campaigns and in fact all Zoho Products are best especially for startups who want more productivity and results.

What business problems are you solving with the product? What benefits have you realized?

Our startup is able to keep in touch with existing and prospective customers and send out announcements and product alerts to all our subscribers. Through the campaigns we've sent out we've been able to realize new business and get reviews for our products and services and areas to improve.

Zoho Campaigns review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Nice, easy to use email marketing tool"

What do you like best?

1. Very easy to use

2. Integrates with CRM and has real-time sync facility which is super helpful

3. allows more complex A/B Testing, Survey Campaigns, Event Campaigns very quickly and easily

4. Reports are very helpful

5. so much better than some other email marketing tools available in the market.

What do you dislike?

1. While the templates are good, i believe there is more scope for customization to make the emails fancier without a graphic designer.

2. I wish I could reply to a certain email on the campaign or simply have more variable options on chain campaigns

Recommendations to others considering the product

it's a great tool for email marketing!

What business problems are you solving with the product? What benefits have you realized?

1. email marketing campaigns to leads: We are able to effectively classify interested leads from the rest, and track responses and effect of different ads, newsletters etc on a vast set of audiences.

2. keep in touch with our current customers effectively from one central location

3. Tying everything back to the CRM helps in overall analysis and campaign planning.

Zoho Campaigns review by Shivani T.
Shivani T.
Validated Reviewer
Verified Current User
Review Source

"Easy to use"

What do you like best?

ZOHO CRM is very simple and easy to use. Also we can customize the layouts and fields according to our needs. Report generation becomes very easy. Task allocation is a good feature. Customization of dashboard .

What do you dislike?

some times i have to reload the web page again and again to view new content.

Recommendations to others considering the product

The interface of zoho crm is very good and nice,even its easy to use for non-techincal persons

What business problems are you solving with the product? What benefits have you realized?

We are wedding planning portal,zoho helps us to manage our clients and users in very efficient manner.

Zoho Campaigns review by Neil M.
Neil M.
Validated Reviewer
Verified Current User
Review Source

"Zoho Campaigns for email marketing"

What do you like best?

Zoho Campaigns integrates with ZohoCRM and allows us to filter email marketing campaign contacts into our central database.

What do you dislike?

Synchronization options with ZohoCRM need to be a bit more streamlined and easy to setup. Also, we had some issues with importing html email templates into Zoho Campaigns that we wanted to use. It turned out to be something minor, but it took us a bit longer to setup than initially expected.

Recommendations to others considering the product

Try it out and see if it's appropriate for your team. Support has been great and it took a little longer for us to setup than expected, but now we have a nice setup that's integrated with our ZohoCRM database.

What business problems are you solving with the product? What benefits have you realized?

Email marketing integrated with our CRM contacts was our primary benefit. We are solving a previous problem whereby contacts were added manually into our CRM system.

Zoho Campaigns review by User
User
Validated Reviewer
Review Source

"New User"

What do you like best?

The system provides a wide variety of options for creating engagement with customers. Impressive for a free account compared to other CRM email apps. Templates are simple to use and present a professional looking finished product.

What do you dislike?

Not as intuitive as some other available apps but once the user becomes comfortable with the process flow this issue disappears.

Recommendations to others considering the product

Like any new acquisition, reading the instruction manual before operating provides the best results. Once you understand the process flow Zoho Campaigns is simple to use and appears to be more flexible and responsive than other available products.

What business problems are you solving with the product? What benefits have you realized?

Better communication with customers. Migrating from another competing app, it remains to be seen if Zoho is all that it appears to be.

Zoho Campaigns review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Easy to run campaign"

What do you like best?

I am far from a rookie when it comes to email campaign. I tried the Zoho campaign and it was the most interactive too I have ever come across.

Here is why,

1. I created my email using the pre designed template

2. I uploaded the email address so easily

3. I sent the email and

4. this is the most interesting part, I am able to know who receives the email, where and total number of bounced..

Now responses are flowing in... I love Zoho campaign

What do you dislike?

Absolutely nothing for now because it has met my requirements

What business problems are you solving with the product? What benefits have you realized?

I needed it to increase my sales. I have been able to send 2000 email at the click of just one Botton.

Zoho Campaigns review by Fatima P.
Fatima P.
Validated Reviewer
Verified Current User
Review Source

"My Experience using Zoho Campaign"

What do you like best?

I like a lot that it integrates with Zoho CRM and other tools.

Its great that It can manage email and social media campaigns.

Also works fine with automation of workflows.

The templates are good and responsive

What do you dislike?

Could go better with the campaigns builder.

Recommendations to others considering the product

Great tool, especially if you are working with zoho CRM

What business problems are you solving with the product? What benefits have you realized?

Sending massive emails to our clients.

Zoho Campaigns review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Not a fan!"

What do you like best?

The syncing of our lists is easy, but most features you can find in other providers.

What do you dislike?

We have had constant deliverability issues, especially with gmail. The automation section is a little tricky to setup. You also are limited by the number of lists syncs you get from the CRM to campaigns on a daily and monthly basis.

Recommendations to others considering the product

Try other programs and find the one that best suits your needs. We stay with campaigns because it's very streamlined with their CRM. However, we have experienced a lot of their limitations.

What business problems are you solving with the product? What benefits have you realized?

We have been trying to grow our promotional efforts, and also keep more in communication with our customers.

Zoho Campaigns review by Hein  M.
Hein M.
Validated Reviewer
Verified Current User
Review Source

"Best campaign e-mailer so far"

What do you like best?

Ease of use. Making templates is easy, filling the list with e-mail and other personal information is easy. Just import from CSV and it is done for you. Extra field can be added and tags are easy to implement.

What do you dislike?

Some translations. And setting up the SPF was not that easy. Switching between options goof be made smother.

Recommendations to others considering the product

It is very easy to use, short implementation and good tracking reports.

What business problems are you solving with the product? What benefits have you realized?

sending e-mails to people with instructions.

Zoho Campaigns review by ARNISH S.
ARNISH S.
Validated Reviewer
Verified Current User
Review Source

"Easiest Email Marketing Tool Out There!!!"

What do you like best?

The import of email database and creation of html template is very straight forward and easy to use.

What do you dislike?

On few occasions the email falls into the SPAM folders of the recipients.

Recommendations to others considering the product

Use it to the optimum level you can. They always have something which you have never tried. So exploit it as much as you can.

What business problems are you solving with the product? What benefits have you realized?

Reaching to mass is now a matter of few clicks. Getting in-depth analytics have helped improving the marketing approach.

Zoho Campaigns review by Alaina S.
Alaina S.
Validated Reviewer
Review Source

"Zoho Campaigns"

What do you like best?

The thing I like best about Zoho Campaigns is the feature that allows you to clone a campaign. This is very helpful if you want to send the same promotion to multiple email lists and just need to change the point of contact.

What do you dislike?

I have not really used this product long enough to have any real dislikes.

What business problems are you solving with the product? What benefits have you realized?

It is very beneficial to be able to send a nicely designed email to a very large list of people. This saves the hassle of sending them out individually.

Zoho Campaigns review by Administrator in Renewables & Environment
Administrator in Renewables & Environment
Validated Reviewer
Verified Current User
Review Source

"Easy to use with all the features you expect from email marketing!"

What do you like best?

Being a Zoho CRM and Zoho Creator user the greatest feature is how Campaigns syncs contacts from each of these other services. Campaign creation and distribution is easy, and tracking stats are helpful.

What do you dislike?

The integration or ability to distribute via social channels is a bit lacking in my opinion. Also, templates could be a bit more attractive and appealing to really want to use.

Recommendations to others considering the product

This program is awesome if you use other Zoho programs, like CRM and Creator.

What business problems are you solving with the product? What benefits have you realized?

Sending newsletters mostly. We sometimes do promotions and giveaways that we distribute via email and Zoho Campaigns.

Zoho Campaigns review by Bluepat r.
Bluepat r.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Easy to use and open rate is very good"

What do you like best?

User-friendly interface and it is very easy to use even I am new to this platform and I individually manage my campaign. The chances to spam my email is very low. so I suggest other for this tool.

What do you dislike?

No Dislike for this tool I love this. I always recommend this to other.

Recommendations to others considering the product

Yes

What business problems are you solving with the product? What benefits have you realized?

I was on startup and working from home and reaching to my client through you.

Zoho Campaigns review by Ricardo C.
Ricardo C.
Validated Reviewer
Review Source

"powerful but simple way to reach customers through email"

What do you like best?

ability to schedule campaigns; ability to chain campaigns; ability to sync with CRM; automatic hard/soft bounce management

What do you dislike?

permission/consent-based marketing is not that well explained. please improve documentation.

Recommendations to others considering the product

Ease-of-use leads to adoption. Adoption is the key factor to ensure you get value out of it.

What business problems are you solving with the product? What benefits have you realized?

Boosting registration numbers by over 50% with Zoho Campaigns. With a little effort, gives us much more control over communications that when outsourced.

Zoho Campaigns review by Viren S.
Viren S.
Validated Reviewer
Verified Current User
Review Source

"Good Email Marketing Software"

What do you like best?

I liked the ease of use of the software. Easy uploading of data and campaign management.

What do you dislike?

The UI can be more attractive and engaging.

Recommendations to others considering the product

Use it for effective email marketing.

What business problems are you solving with the product? What benefits have you realized?

As I use other Zoho software, the interconnectivity of multiple tools is a smooth ride.

Kate from G2 Crowd

Learning about Zoho Campaigns?

I can help.
* We monitor all Zoho Campaigns reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.