A big problem for me, operating in a small freelancing collective (@ http://linkedin.com/company/percarus), is that because of my job and intensive study commitments I often fail to have time to upkeep my social media channels with developments as they occur, when scheduled, and furthermore, my colleagues and I, do not have the time to actively search for more freelancers to join our consortium through our social media channels. Now, what ‘Zoho Social’ allows us to do is to schedule social medium posts pretty much indefinitely in advance to better inform our targeted niche. But it does more than that... We can re-edit our schedules as adaptive to more present events before it actually gets launched, we can organize drafts that can be revised and reviewed by participating associates and hence, collectively as a team, we can capitalize on our individual expertise to provide richer, fuller, and more captivating content.
Another huge benefit of ‘Zoho Social’ is that we can accurately monitor all respondents to our feedstreams, and in this process contact them directly, record their business details in a database, and even examine further what they are about and what their circles are. Combined with the great graphical report interface, we can accumulate data plus analytics to comprise an accurate appealing report and business proposal plan to be presented to investors and large corporate bodies. However, it is sad to see that a few of the enhanced features are not eligible for free members, but I was given indication (upon contact with support) that this feature may change provided an incumbent only has one brand and no associates/fellow-users/partners. However, the CRM utilities, and advanced applications, can only be fully reaped for its benefits in a paid subscription. When I am to join ‘Zoho’ as a paying customer (in a few years) I definitely consider it worthwhile forfeiting USD$10.00 a month; this because it would also allow me usage of its artificial intelligence system, more known as ‘Smart Q’!
I already heard word (call it a whisper) that Zoho is planning to expand their entourage of Social Media networks even further (but they have everything a small business owner needs anyway), and there are undoubtedly partnership agreements taking place to include even more apps. It is for this reason that I believe that Zoho will solve and cater for all my business problems.
The benefits have already presented themselves within 4 hours of using the Zoho Social platform. I can more accurately understand the nature of individuals, and agents, that interact in my live streams. And knowing who these incumbents associate with, what they post about, and their interests, enables myself and my colleagues to better modify our strategy for networking. At the end of the day it is great fun!
PS: There were more advanced features within that I did not need to use.