Zoho Social's ability to provide snapshot insights for each SM platform, such as when your social followers statistically are online, the demographic make up your SM followers, audience and engagement rates, and general SM stats is incredibly helpful. Not to mention easy to read and easy to implement!
Historic, or longitudinal, is lacking for their band index data, at least on the free version. The purpose of the data is to see if your efforts are increasing your band index by Zoho's metrics, but when you can only go back a week, the data is all that helpful unless you see a marked increase. I would like to see at least intervals 3 months, FY quarters.
I would recommend to anyone to give the 30 day free trial a shot. This solution is heading up and in the right direction and have full confidence in Zoho. The time spent on integration, which literally take minutes, will be paid back 10 fold in the data aggregated for your business to make informed SM decision.
We're able to consolidate our SM statistical data (snapshots any how) in one place, on one screen. Furthermore, we're able to read and respond, in real time, to tweets, FB posts and messages, and view one live stream of all SM notifications in a single window.