MailChimp has been a great tool for our business. Not only is it easy to use, but offers multiple features that are relevant to our strategy and goals. The flexible pricing makes this our preferred tool over others without sacrificing quality. Mail chimp continues to add features according to where the market is moving in email automation.
The one issue we came across using MailChimp was the inability to create quality landing pages within the tool. They have however partnered with Instapage which requires additional charges.
MailChimp is great tool for small to large size lists without the large price tags as other automation tools. Simple to use with great tutorials for beginners.
We recently launched a product that has a larger potential user base than our previous products. With the launch we needed to grow our contact lists and increase our brand awareness for the new product. MailChimp provided the tools to identify what was working and what was not working in our campaigns. There reports provided a tremendous amount of data to help us reach our goals.