Grid Scoring

Grid Rating Objectives

The Grid represents the democratic voice of real business and IT users, rather than subjective opinion of one analyst. G2 Crowd rates products and services algorithmically in real-time based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

Technology buyers can use the Grid to help them quickly select the best product for their business; to set realistic goals for their technology initiatives; and to find peers with similar experiences. For vendors, media, investors, and analysts the Grid provides benchmarks for vendor comparison and market trend analysis.

Grid Scoring Methodology

G2 Crowd rates products and vendors based on ratings and reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and vendor scale scores in real time.

The satisfaction rating is affected by the following (in order of importance):

  • Overall Customer Satisfaction and NPS Score based on ratings by G2 Crowd users
  • Customer Satisfaction with 2nd Level Product Attributes based on user reviews
  • Popularity and statistical significance based on number of reviews/ratings received on G2 Crowd

The scale score is affected by the following (in order of importance):

  • Number of employees (based on social networks and other public sources)
  • Market share based on share of voice including number of ratings and reviews received
  • Momentum based on web traffic and Google search trends
  • Social impact based on Klout score, Twitter, and LinkedIn followers
  • Age of Company (number of years in operation)
  • Employee Satisfaction and Engagement (based on social network ratings)
  • Revenue and year over year revenue growth rate (if available)


Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer. We do not allow users to rate their employers' products or those of their employers' competitors. Though we share reviews from business partners (as they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.

Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.

Grid Inclusion Criteria

All products in a G2 Crowd category that have at least 10 reviews/ratings from real users of the product will be included in the Grid. Inviting colleagues and peers to join G2 Crowd and share authentic product reviews will accelerate this process.

If a relevant business software product or related service is not yet listed on G2 Crowd, then please suggest its addition to G2 Crowd.