Powerful suite of products plus great team and support
HubSpot is a great product and company. I have experience using many marketing tools for previous companies both large and small and HubSpot is by far the best - from the breadth of functionality (everything from SEO, social media, marekting automation, CTAs, etc.), to the ease of use (impressive UI), and to the amazing training and support. They go above and beyond when we came on board. They worked with us on a plan and set incremental goals so that we could measure our progress. And I think the price is right. You get more than 100 different tools at the same cost as some email marketing-only solutions. We have received a ROI in a very short time.
Perhaps maybe because HubSpot is such a comprehensive toolset, there is a lot to learn. But if you stick to the training and attend their online Academy, you will be fine. They also have custom consulting which I highly recommend. It can seem a bit daunting at first, but it is absolutely worth it.
Web Content Management
Email Marketing: Suites
Social Media: Suites
Search Marketing - Web CMS Suites
Digital Analytics - Web CMS Suites
Because of HubSpot, we've experienced significant growth in demand. We're actually getting too many leads now! We are now seen as a thought-leader and we're one of the most talked about providers in our industry. It doesn't matter if you're a startup or a large firm - HubSpot makes you a better marketer and a better business. If you're only looking to do the same old marketing as usual, look at everyone else. If you're looking to be on the bleeding edge of marketing - look at HubSpot.