PreBid Enterprise is a Header Bidding Solution that allows user to connect with and manage multiple bidding partners and gain more flexibility and control over monetization strategy.
Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.
AppNexus Yieldex Analytics offers a complete picture of your data, driving better inventory pricing and operational efficiency. Through increased forecasting accuracy and greater targeting visibility, you can understand your site’s capacity and make better decisions around your inventory.
It’s your job as a publisher to understand your audience better than your competitors. AppNexus Audience Extension lets you translate that knowledge into dollars. By applying your proprietary data and extending the campaigns of your advertisers onto third-party sites, you can help them find your audience and prospect audiences similar to your own across the web. It’s the kind of audience targeting the world’s premier advertisers prize, and it’s a new way for you to reach fresh streams of revenue.
AppNexus Programmable Platform (APP) is the industry's first programmable DSP. It places control in the hands of the trader so he or she can devote more time to customizing advertising campaigns that achieve powerful outcomes, and less time on basic use cases, set-up, and manual intervention
AppNexus engineered the AppNexus Publisher Adserver to improve ad performance and profitability, offering complete digital ad management and superior yield optimization on one unified and independent platform.